LG and PRADA debut the latest PRADA Phone by LG in Europe Exclusive form of sophistication and style in contemporary mobility
London, UK, 18 November, 2008 - LG Electronics (LG), a worldwide technology and design leader in mobile communications, and PRADA, world’s leading fashion brand, today announce the global launch of the highly anticipated successor to the PRADA Phone by LG. The latest handset from LG and PRADA partnership is set to hit the stores in Europe by late November this year.
The latest edition of the PRADA Phone by LG (Model: LG-KF900) offers a collection of technical upgrades catering to today’s highest mobile needs. In the outer peripherals, new handset preserves the same original minimalist exterior that has now become a key design inspiration of touch screen handsets worldwide. A defining modification for the new handset involves a set of aesthetics keys that slide out to form a more professional look that not only grazes an elevated level of sophistication, but is also a highly efficient communication tool that complements the latest PRADA Phone by LG’s technology.
The handset’s user interface also receives a powerful improvement with LG’s latest active flash UI technology and haptic feedback on touch input enhancing the experience of the phone’s exclusive contents offerings. Dynamic upgrades to the software is well complimented by hardware extensions that include 3G capability with HSDPA up to 7.2 Mbps and advanced 5 megapixel camera featuring slow motion video recording and DivX playback. Other features include Wi-Fi, full HTML browser, and video calling capabilities.
Reinventing the most exclusive form of mobile sophistication and style, the latest version of the PRADA Phone by LG magnifies the heritage of the predecessor with exclusive PRADA elements including ring tones, wallpapers, and video clips that are carefully selected for users to fully experience the handset inside and out. Each of these unique contents displays PRADA’s extraordinary artwork dedicated to the company’s visionary design philosophy. Contents include the PRADA Fall/Winter 2008 Lookbook, new PRADA animation films dedicated to the PRADA Phone by LG, and wallpapers illustrating principal themes from PRADA’s annual design collections dating back to 2001.
This time around, LG and PRADA reinvents mobile trend with another stunning offering, the ‘PRADA Link’ (Model: LG-LBA-T950). Expected to release with the new handset, this sleek and elegantly packaged digital timepiece is a Bluetooth device that can remotely monitor phone calls as well as read full SMS text messages without having to extract the phone from a bag or pocket. Extending the handset’s luxurious exterior beyond the device itself is a new wearable type accessory; the PRADA Link not only revolutionizes the conventional methods of mobile communication, but adds practicality and convenience to a fashionable statement. The new PRADA Phone by LG and the PRADA Link will be available with a starting price of 600 Euros and 299 Euros, respectively. The products can be purchased through major mobile dealerships in the UK, France, Germany, Italy, Spain, Netherlands, and other countries in Europe. Please contact your local operator for details on the handset’s availability in your area.
For further information, please visit www.pradaphonebylg.com
### LG Electronics: Prada: Jun Hyuk Choi Alessio Vannetti LG Electronics PRADA Group Corporate Communications Tel: +39 02 5419 21 Office: +82 2 3777 3623 Fax: +39 02 5419 2930 Email: [email protected] Email : [email protected]
About LG Electronics, Inc.
LG Electronics, Inc. (KSE: 066570.KS) is a global leader and technology innovator in consumer electronics, home appliances and mobile communications, employing more than 82,000 people working in 114 operations including 82 subsidiaries around the world. With 2007 global sales of USD 44 billion, LG is comprised of four business units - Mobile Communications, Digital Appliance, Digital Display and Digital Media. LG is the world’s leading producer of mobile handsets, flat panel TVs, air conditioners, front-loading washing machines, optical storage products, DVD players and home theater systems.
LG Electronics Mobile Communications Company (LG) is a leading global mobile communication and information company. LG creates handsets that provide an optimized mobile experience to customers around the world with its cutting-edge technology and innovative handset design capabilities. Increasingly, LG is perusing convergence technology and mobile computing products. LG will continue to take leadership in the mobile communication environment with stylish designs and smart technology. For more information, please visit www.lge.com.
About PRADA Group
The PRADA Group is one of the world’s leading companies in the luxury goods market. Through the Prada, Miu Miu, Church’s and Car Shoe brands, the Group manufactures and markets high-quality handbags, leather goods and accessories, footwear, ready-to-wear, eyewear and fragrances. Its products are sold in 78 Countries around the world through 211 directly operated stores and a network of selected, high-end multi-brand shops and luxury department stores. The Group relies on 16 production plants, 14 located in Italy and 2 in Great Britain (for Church’s) and on 6,900 employees worldwide. Group’s revenues in 2007 reached 1.7 billion Euros. Technical Specifications PRADA Phone by LG (LG-KF900) Minimal, original PRADA Phone by LG design with wide LCD Full touch screen (3.0” WQVGA 240 x 400) DESIGN Physical slide-out QWERTY keypad Dimensions: 104.5mm x 54.0mm x 16.75mm (weighs 130g with standard battery)
Internet connectivity Wireless internet access: WAP 2.0/HTML/Wi-Fi 802.11 b.g. HSDPA up to 7.2mbps / Internet full browsing CONNECTIVITY Wireless/Data connectivity USB ver. 2.0 /Bluetooth ver. 2.1/ iSync support Wearable type accessory via Bluetooth 2.0 (optional) 3G capability
Multi-touch control for Image Viewer, Web Browsing, Document Viewer Multi-tasking capability runs up to 7 applications simultaneously USABILITY Accelerometer sensor for auto-rotation, G-sensor Haptic feedback on touch commands Active flash UI
Camera Features 5.0 Megapixel AF Camera with Flash Shneider-Kreuznach certified lens Image Stabilizer Sub-camera for video calls Video Features Slow motion video recording / DivX playback / TV-out Multimedia Player MP3 Player quality sound MULTIMEDIA Multi codec support : MP3, MPEG4, H.263, H.264, WAV, 3GP, AMR- NB, WMA, MIDI, AAC, AAC+, eAAC+, RA, and RV format Other Multimedia Functions Document Viewer : MS office, PDF, Text reading Personalization : Wall paper and ring-tone downloading and setting Video Telephony : Video calling with sub-camera on front G-Sensor Games Memory Internal memory 60MB /External memory up to 8 GB * Facts and features may vary by region Full Specs PRADA Phone by LG (LG-KF900) Type Full Touch Screen, Side QWERTY Slider RF band GSM(850/900/1800/1900), EDGE, UMTS(900/2100) HSDPA 7.2 Mbps Dimension : L*W*D 104.5 * 54.0 * 16.75mm (mm) Weight with standard 130g battery Standard battery, Max Li-Polymer 950 mAh Basic (mAh) Specifications Standby time, Max (hrs) 400 hrs* Talk time (hrs) 3 hrs (Battery life may depend on network configuration, product settings, usage patterns, battery and environmental conditions) Display External LCD TFT touchscreen, 256K colors Size WQVGA 240 x 400 pixels, 3.0 inches Touch Screen Capacitive / Multi-touch, Active flash UI Vibration alert O Browser xHTML, HTML / Internet Full Browsing Internet WAP (version) 2.0 SMS / MMS O Messaging Video MMS O E-Mail O IrDA X Data USB / PC Sync O (Ver. 2.0 Full Speed), Connectivity WLAN O Wi-Fi 802.11 b,g Bluetooth O (A2DP Ver. 2.1+EDR) Scheduler / Alarm O PIM Phonebook (# of O (1000) names) Wallpapers O Personalization Pictures / Ringtone O / O downloads Advanced OS X Features Java (version) MIDP2.0, CLDC1.1 MIDI (poly) 64 Built-in Games G-Sensor Games VOD / AOD O / O Camera (main/sub) 5.0 MP, 2592x1944 pixels - CMOS image sensor, Auto focus, Flash - 4x digital zoom, Schneider-Kreuznach certified lens - Image stabilizer, night mode - Video (up to 720 x 480 pixels) Internal / External 60MB / MicroSD slot (TransFlash), up to 8GB Memory Multi-Media Players O (MP3, MPEG4, H.263, H.264, WAV, 3GP, AMR-NB, WMA, MIDI, AAC, AAC+, eAAC+, RA, RV) Speaker 12 x 20 x 3.55t, SPK phone FM Radio O Video Telephony O Document Viewer MS office, PDF, Text TV-out O - Ear Mic. (Call button type) - Data CD / Manual / Charger / USB Cable Accessories - Exclusive Leather Case / LCD Cleaner - 1GB Trans-Flash card *Accessories may vary by region Embargo until November 18, 2008, 16:00 PM (GMT)
Time to Wear Your Messages Exclusive form of sophistication and style in contemporary mobility
London, UK, 18 November, 2008 - LG Electronics (LG) and PRADA provide a new mobile trend with the ‘PRADA Link’ (Model: LG-LBA-T950), a new wearable wrist accessory to accompany the latest edition of the PRADA Phone by LG (Model: LG-KF900). A collaboration that reveals innovation once again by LG and PRADA, this product represents the evolution of fashion focused handsets and challenges the industry with new perspectives and a creative approach.
With LG’s technology prominence, the PRADA Link is set to revolutionize the way people use their mobile phones. It is a remarkable device that wirelessly synchronizes with the latest PRADA Phone by LG via Bluetooth technology. Once paired with the phone, the PRADA Link alerts users either by sound or vibration to incoming calls, SMS messages, Caller ID, and alarm notifications without having to take the handset out of the bag or pocket. A security feature on the PRADA Link is also available to alert users when the handset is out of range.
With easy connection and even simpler operation, LG and PRADA once again push the boundaries of style and technology.
The PRADA Link‘s cachet belongs with the world’s cutting edge timepieces. Inspired by the understated design philosophy of the PRADA tradition and crafted by paying attention to the finest details, this aesthetically pleasing timepiece is made with a full metal body and tempered glass, wrapping gently around the wrist with a set of leather straps. LG and PRADA’s digital chronograph seamlessly synchronizes automatically to reflect global standard time zones.
For further information, please visit www.pradaphonebylg.com
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LG Electronics: Prada: Jun Hyuk Choi Alessio Vannetti LG Electronics PRADA Group Corporate Communications Tel: +39 02 5419 21 Office: +82 2 3777 3623 Fax: +39 02 5419 2930 Email: [email protected] Email : [email protected]
About LG Electronics, Inc.
LG Electronics, Inc. (KSE: 066570.KS) is a global leader and technology innovator in consumer electronics, home appliances and mobile communications, employing more than 82,000 people working in 114 operations including 82 subsidiaries around the world. With 2007 global sales of USD 44 billion, LG is comprised of four business units - Mobile Communications, Digital Appliance, Digital Display and Digital Media. LG is the world’s leading producer of mobile handsets, flat panel TVs, air conditioners, front-loading washing machines, optical storage products, DVD players and home theater systems. LG Electronics Mobile Communications Company (LG) is a leading global mobile communication and information company. LG creates handsets that provide an optimized mobile experience to customers around the world with its cutting-edge technology and innovative handset design capabilities. Increasingly, LG is perusing convergence technology and mobile computing products. LG will continue to take leadership in the mobile communication environment with stylish designs and smart technology. For more information, please visit www.lge.com.
About PRADA Group
The PRADA Group is one of the world’s leading companies in the luxury goods market. Through the Prada, Miu Miu, Church’s and Car Shoe brands, the Group manufactures and markets high-quality handbags, leather goods and accessories, footwear, ready-to-wear, eyewear and fragrances. Its products are sold in 78 Countries around the world through 211 directly operated stores and a network of selected, high-end multi-brand shops and luxury department stores. The Group relies on 16 production plants, 14 located in Italy and 2 in Great Britain (for Church’s) and on 6,900 employees worldwide. Group’s revenues in 2007 reached 1.7 billion Euros. Technical Specifications PRADA Link (LG LBA-T950) Minimal design with full metal body Saffiano leather strap 3 line (120x56) 0.9” Mono OLED display DESIGN Dimension: 38.7 * 32.5 * 11.0 mm, weight: 51g 3 bar water resistance (30 metres) Colors available: black
Bluetooth ver. 2.0 Compatible with new PRADA Phone by LG (LG-KF900) CONNECTIVITY Full metal body as internal antenna, providing superior reception quality
Notification when handset out of 10 meter range Notification of calls & SMS Caller identification (Caller name, number) Call History Snooze / Reject Call FUNCTIONALITY SMS Full text display Call/SMS Alerts via Ring/Vibration/LCD Alarm notification Alarm via Ring/Vibration/LCD only Alarm Stop/Snooze
Other Tools on the Digital Watch World time OTHER Stopwatch FEATURES Alarm Battery indicator * Facts and features may vary by region Full Specs PRADA Link (LG LBA-T950) Type Watch Connectivity BT 2.0 ( BC5MM-Flash, CSR ) Dimension : L*W*D 32.5*38.7*11.0mm (only core) (mm) Weight 51g Battery Li-Ion 80 mAh Standby time About 48 hours (Battery life may depend on network configuration, product settings, usage patterns, battery and environmental conditions) Basic Talk time Voice communication not supported Specifications Charging time 2.5 hours Charging method By special adaptor for the phone charger Display 120x56, 0.9” White Mono PM-OLED Vibration alert Support Sound alert Support Material Core : Stainless steel Metal Band : Genuine Leather Water proof 3ATM Waterproof Controls 3 buttons on the right Connection of Bluetooth The PRADA Phone by LG (LG-KF900) Notification of Call & - Caller identification (Caller name, number) SMS - Call history - Snooze/Reject Call - SMS Full text display - Call/SMS alerts via Ring/Vibration/LCD only Advanced Notification of Phone - Alarm alerting via Ring/Vibration/LCD only Features Alarm - Alarm Stop/ Snooze Other Features - Watch Theme - World time - Stopwatch - Alarm - Battery indicator