PSLS 3440 Peer Evaluation Form
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Internal Sales Competition (ISC) Judge Score Sheet Score:______
Salesperson:______Judge: ______Judge Room #______Judge Room Letter: ______Score each item on a 0-10 scale with 10 being the best possible score and 0 being the absence of the skill or behavior. Provide details that explain the score. Competitors will receive a copy of the score sheets.
5% APPROACH: (OBJECTIVE: Effectively gains attention and builds rapport) _____ Professional introduction _____ Effectively builds rapport _____ Valid Business Reason (to smoothly transition to Needs Identification)
25% NEEDS IDENTIFICATION: (OBJECTIVE: Obtain a clear understanding of customer’s situation in order to prepare a customized presentation) _____ Uncovers decision process (decision criteria, people involved in decision process, steps, timeframe, etc.) _____ Effectively determines relevant facts about the company and/or buyer (i.e., Confirmation/Situation questions) _____ Effectively uncovers current needs, problems, goals of the buyer – reasons for change (i.e., New Information/Problem questions) _____ Asked effective questions that brought to the buyer’s attention what happens to the company or buyer when problems continue (i.e., Attitude, Implication questions) _____ Gained pre-commitment to consider product/service (i.e., Commitment/Need Payoff questions)
25% PRODUCT/SERVICE PRESENTATION: (OBJECTIVE: persuasively match your product’s benefits to meet needs of the buyer) _____ Presented benefits based upon needs of the buyer instead of only features _____ Logical, convincing presentation (i.e. quantitative analysis, demonstration, and/or unique points to communicate and persuade) _____ Effectively involves the buyer in the presentation _____ Effective use of trial closes (follow-up questions to determine where the buyer is in the decision process)
15% OVERCOMING OBJECTIONS: (OBJECTIVE: eliminate concerns and addresses questions to the buyer’s satisfaction) _____ Initially gains better understanding of objection (i.e., recognizes objection/concern) _____ Effectively answers the objection (i.e., responds to objection/concern) _____ Confirms that the objection is no longer a concern of the buyer (i.e., resumes call)
10% CLOSE: (OBJECTIVE: take initiative to understand where you stand with the buyer now and in the future) _____ Asked for business or appropriate commitment from the buyer
15% COMMUNICATION SKILLS _____ Effective verbal communication skills (active listening; clear and professional verbiage) _____ Appropriate non-verbal communication
5% OVERALL _____ Salesperson’s enthusiasm and confidence _____ Knowledgeable on the product, industry, and business in general _____ Flowing conversation rather than a scripted role-play Comments: ______