Call for Papers on ICCMIT2018

Neuromanagement and Neuromarketing

Organized by:

Prof. Felisa M. Córdova, Ph.D. Director School of Engineering Finis Terrae University, Chile E-mail: [email protected]

Objectives and Motivation Human decision making can depend on many factors, some of them are the result of our present life history, and others depend on our changing dynamic preferences. Efforts are made to apply engineer to neuro cognitive processes, assuming that there are prior knowledge and experience about the physiological and neurological elements and/or components of the systems which we aim to highlight. Since the discovery of the neurobiological basis that rule the process of learning and memory, and the explosive development of neuroscience through what has been called the era of the brain, the amount of knowledge that is being accumulated and comprehended progressively, makes unavoidable not to consider brain functioning and knowledge about how it works of great and useful value. On the other hand, the vertiginous development of technology involving brain stimulation and scanning, functional brain imaging and image analysis have collaborated in the development of this new discipline. One of the consequences of the development of neurobiology in the decision-making process was the emergence of Neuromanagement and Neuromarketing. The use of electrophysiological devices to capture human physiological activity during purchase decisions, or the process of learning about customer purchasing preferences, as well as simulation of choice and neural processes involved, they introduce a broad spectrum of research in these areas.

Scope and Interests It is in our interest to present a joint research work that associates the neurocognitive research of human behavior with empirical findings of neuromanagement and neuromarketing in decision- making. We seek the development of novel and diverse ways of analyzing, visualizing and interpreting human physiological data in order to characterize the functional processes of the brain in different temporal scales during the accomplishment of different tasks. So far, the focus of neuromarketing has been the stimulus-response paradigm. However, the approach of neurocognitive engineering is looking for medium-and long-term responses to the change in human behaviour as a decision-maker. This means deepening the learning processes as central processes and procedures of human communication, education and culture. There has been a great revolution in the development of the applications of the technology of the human sciences in its diverse fields, which allows us to include the following topics of interest:  Theoretical and practical solutions to capture human physiological activity during decision-making processes and purchase decisions.  Systems and information technology applications in decision-making processes.  Software and systems based on neuromanagement and neuromarketing.  Qualitative and quantitative methods used in new applications.  Process of learning about customer purchasing preferences.  Simulation process involved in decision making.  Trends in neuromanagement and neuromarketing.

Paper Submission All instructions and templates for submission can be found in the ICCMIT2018 website: http://www.iccmit.net/. The accepted papers will be published in ISI/SCOPUS journals. Also, the best articles will be invited to be published again after expansion as book chapter in IGI Book.

Important Dates Paper abstract submission: February 15, 2018 Notification of acceptance: February 22, 2018 Final paper submission and authors camera ready: March 7, 2018 Conference Dates: April 2-4, 2018