Twitter Hashtag for Online Professional Networking Training (With Linkedin Focus)

Online Professional Networking Strategist Class #2 Outline With Guest Instructor: Jason Alba of www.TheAcademies.com www.JibberJobber.com and www.LinkedInforJobseekers.com

Twitter Hashtag for Online Professional Networking Training (with LinkedIn focus): #TheAcademiesOPN Twitter handles: @jasonalba @susanwhitcomb 1. Profile Optimization and Profile Creation a. When we talk about profiles, 2 things I keep in mind for why we do anything: a.i. Search Engine Optimization (SEO): Increase chances of being found when someone types something into the search box. Recruiters are significantly more sophisticated on how they search, but the main thing is: will your client’s profile come up on a search and how will they be found? On the 4th page or the 1st page? a.ii. Engage the Reader: Determine what are things that will jump out and have significant impact on client’s credibility and brand.

2. Search Engine Optimization: a. Use Keywords a.i. This is what SEO is really all about—what keywords you have where. b. Where to Find Keywords ©Jason Alba and Susan Britton Whitcomb, 2010-2012—Reproduction or transmission of any part of this work by any means including photocopying, without express permission of publisher, is prohibited. 1 b.i. Think like an applicant tracking system here. A lot of times before HR even sees the resume, it’s dumped into a database. Do some queries. b.ii. https://adwords. google .com/select/ KeywordTool External. c. Theory on SEO, specifically on LI: c.i. Put the keywords in the Current Title c.ii. Count your Competitors’ Keywords c.iii. Profile Completeness c.iv. High amount of Group Activity c.v. LinkedIn’s statement – Upgrade:

3. Elements on LinkedIn Profile To edit: Click on Profile, then Edit Profile. Once you’re on Edit page, you can switch back and forth to View Profile tab.

4. Name a. Keep it clean b. Be careful when including titles c. William Arruda grew up being “Bill” and found Bill was too common so he switched to William to stand out from the crowd. d. Acronyms ©Jason Alba and Susan Britton Whitcomb, 2010-2012—Reproduction or transmission of any part of this work by any means including photocopying, without express permission of publisher, is prohibited. 2 d.i. In general, I tell people to leave acronyms off, especially right up here since it’s against terms of service. d.ii. Keep important acronyms such as PhD or RN. These signify field position and training level.

5. Privacy a. Jason’s personal opinion: show everything you can. It not like you’re showing Social Security Numbers b. On this Public Profile page, you can click on or off, what people see when they’re not logged in.

6. Pictures a. Zoom in b. Use angles c. Black and white

7. Professional Headlines -- This is place to share 5-second elevator pitch. a. Avoid repeating “Current” info section b. Show how you could help someone c. Be concise d. Make it easy to understand e. Avoid headlines that could be a universal aspect in your fields f. Talk about value proposition

8. Seen in a. LI answers

©Jason Alba and Susan Britton Whitcomb, 2010-2012—Reproduction or transmission of any part of this work by any means including photocopying, without express permission of publisher, is prohibited. 3 b. Browse connections.

9. Current title. Use key phrases recruiters would be looking. If currently unemployed try “expert in” and “passionate about.”

10.Websites a. Attempt to have websites for all viewable entries b. Edit link to be descriptive c. Link to: c.i. professional blogs c.ii. company websites c.iii. social media sites like Twitter or Facebook c.iv. published articles

11. Public Profile – vanity URL a. Can be included on business card or email signature.

12. Summary Section a. Use all 2,000 characters! b. Tell stories. c. Write PAR statement (problem, action result) d. Use testimonials from peers provided on LI. e. Tia Dobi: http://www.Linkedin.com/in/tiadobi

©Jason Alba and Susan Britton Whitcomb, 2010-2012—Reproduction or transmission of any part of this work by any means including photocopying, without express permission of publisher, is prohibited. 4 f. William Arruda: incorporates links into summary.

13. Applications a. Four applications for everyone a.i. SlideShare: the most universal and really amazing for showcasing your message. a.ii. Google Presentations: It’s like a PPT, but you just put up one slide which has an embed video from on YouTube. Example: Walter Akana’s VideoBIO Linkedin.com/in/walterakana a.iii. BlogLink or WordPress: When you write a blog post, it pulls the blog post from your blog and puts it on your LI profile. a.iv. Box.Net – Stores documents that are essentially downloads. Examples: resume, references, white papers, case studies, “11 job search tips for 2011,” images in pdfs as well. b. Two applications if applicable b.i. Reading List by Amazon. IF the books are supportive of your brand. b.ii. TripIt –IF you have impressive travel schedule, great. But if not, don’t take up the 4-6 inches of space.

14. Experience and Education a. These are places to have opportunities to tell story more, and weave in keywords. Put it into experience section (the keywords). b. ASCII code: If you like the idea of having something that looks like a bullet point, find it on someone else’s profile, right-click and copy it, then you can paste it right into the text.

15. LinkedIn Groups a. You don’t have to show all of their groups on your LI profile. Be on-brand.

©Jason Alba and Susan Britton Whitcomb, 2010-2012—Reproduction or transmission of any part of this work by any means including photocopying, without express permission of publisher, is prohibited. 5