PRESS RELEASE
Albéa goes Digital at Luxepack Monaco 2016
Luxepack Monaco, September, 2016
In the fast-moving cosmetic market where digital is changing the rules of the game, Albéa is supporting its customers in this transformation by implementing digital collaboration between its teams and experts networks; automating its manufacturing sites and processes; deploying easier, safer and more ergonomic information systems; reinforcing its web and social media presence; and by developing connectivity of its packaging.
“Connecting Packaging – Connecting Customers – Connecting Beauty”
Today, Albéa is proud to introduce its three exclusive new digital platforms at Luxepack Monaco 2016:
Albéa Virtual Makeup App
In order to test the makeup packs that are going to be presented at the show, Albéa presents Albéa Virtual Makeup, a virtual makeup app showcasing the pack and its makeup effect live on your face.
We invite you to visit our stand and test our packaging solutions with lipsticks, lip glosses, eye shadows, mascaras and more, all available in different shades to create the perfect makeup.
This digital experience is the result of a partnership between Albéa and Perfect Corp, the founder of the #1 digital beauty app in the world : YouCam Makeup. Downloaded more than 160 million times, this app has entered the Top 10 of the most downloaded apps worldwide.
Using augmented reality technology, its functionalities allow a smart device to detect real forms of the human face. The result of this virtual makeup is extraordinary and very realistic ! Albéa Connect App
With this new app, Albéa provides its sales teams with an innovative system of instant visual recognition, allowing their smartphone to recognize Albéa packaging and all useful information in a few seconds. While holding the pack in your hands, you can explore all the product’s features and value proposition in an instant wherever you are - at the office, in a meeting or at a trade show. It’s a new dynamic & efficient way to access information at all times.
Once the pack is identified, this user-friendly app gives you full access to all information about Albéa group and its latest innovations : product technical specifications, decoration capabilities, marketing stories, make-up effects… as well as videos of manufacturing sites, processes and product tutorials! Finally, the user can send a direct request via the app for follow-up. With 2 updates per year, the group is already thinking about other functionalities and user-experiences for this app that will bring its sales force and all its customers worldwide even closer together.
Albéa Mix & Match
Albéa launches Albéa Mix &Match, a digital platform that allows you to virtually create custom-made packaging solutions from Albéa’s standard offer. The launch of this new platform only concerns our Tube Europe activity for now.
So, online users will be able to imagine and recreate their custom-made tube combining three of Albéa expertise in real-time:
Elegance and performance of our tube structures – round, oval, plastic, laminate or Purefoil
Creativity and ergonomics of our designs with different applicators – airless pumps, cannulas, caps
Decoration capabilities by playing with different colors, shades and effects thanks to a rich palette of options. In addition, Albéa Mix&Match goes even further in terms of personalization allowing users to customize their tube with their own artwork for a more realistic rendering.
Albéa Mix&Match will evolve in the coming months, with the integration of the North America Tubes offer and Dispensing Systems.
Albéa Mix&Match – Choose, Combine & Create! http://mixandmatch.albea-group.com/
Albéa wants to partner with its customers to build their brands’ future. In a world in constant evolution and fast digitalization, it implies reliability, agility, innovation and audacity and that’s what Albéa is offering today.
You can discover and test these new apps on our stand at Luxepack Monaco 2016, stand DE7 hall Diaghilev. Watch and explore our new Digital booth : https://youtu.be/n8RDAqjgmIw
Albéa - Packaging & more Albéa offers the world’s largest range of beauty and personal care packaging - with leadership positions in plastic & laminate tubes, mascaras, lipsticks, samplers and foam pumps; and recognized expertise in fragrance & skincare dispensing pumps, fragrance & lotion caps, compacts, lip gloss, promotional items and accessories. Our 15,000 people serve large and small customers in 60 countries across the world, and operate 38 facilities in Europe, Asia and the Americas. Albéa’s global sales totaled US$1.4 billion in 2015.
Albéa’s committed teams provide local presence and global reach; robust capabilities in innovation & design as well as project management; solid operating excellence; world-class manufacturing, decoration and full-service; as well as a strong commitment to Corporate Social Responsibility. Albéa is proud to have been contributing to our customers’ success for more than 50 years.
Media Contact: Marjorie Vincenti Albéa Communication [email protected] Tel: +33(0)1 81 93 21 38 / Port: +33(0)7 60 41 19 64