Iii. Partnerships & Alliances 20%

III. PARTNERSHIPS & ALLIANCES 20%

Partnerships & Alliances accounts for 20% of the personal performance objectives. My personal role in this is one of outreach and execution. I also utilize staff in multiple ways, particularly Director-level staff and the COO in partnerships appropriate to their expertise and roles at DCVB.

Goals & Results

. Increase engagement of community partners by generating 285 partnerships with local stakeholders in 2012-13. 2012-13 GOAL ACTUAL % OF GOAL Last Year Variance Actual Total Partnerships 285 343 113% 162 112% increase Major Econ. Dev. Partnerships 75 69 92% 90 23% decrease Other Visitor Sector Partnerships 170 188 102% 60 213% increase Non-Visitor Sector Partnerships 40 86 215% 12 617% increase

This includes many different kinds of partnerships but here are a few highlights:

o Created a pro bono partnership with McKinney to provide positioning, design and marketing expertise to DCVB. Value in year one was $154,761. o Grew the Durham Wayfinder program to more than 2,400 volunteers and expanded the number of volunteer hours worked from 14,400 to 22,637, a 157% increase. Added a Volunteer of the Quarter feature on the website, which you can see here. o Arranged a partnership with the Herald Sun called, “Exploring Durham,” whereby DCVB writes and submits photography for a different weekly feature or attraction in Durham. o Arranged a partnership with Burt’s Bees where they provide us with free products for use as we promote Durham during trade shows. o Established a partnership with the CVBs in Durham, Wake, Orange, Johnson and Chatham counties to jointly market and promote agritourism. o Established a partnership with the Marshall Retail Group; the company recently awarded the bid to operate the retail stores in RDU’s Terminal 1 (currently under construction). They are opening four stores, and we will have an opportunity to license the new brand logo for use on merchandise sold in the store such as t-shirts and other souvenirs. This is a revenue-generating partnership. o Partnered with Preservation Durham by providing design and print services in exchange for new historical content for DCVB website/publications. This partnership earned an innovation award from the Destination Marketing Association of NC (DMANC) and an honorable mention in the International Marcom awards. o The partnership with Durham Public Schools on their Leadership Retreat (completed in June of the prior fiscal year) also earned an innovation award from DMANC. o Completed multiple economic impact studies for numerous organizations throughout Durham. o Served on the board and/or as an officer of the following organizations: National/International  Destination Marketing Accreditation Board (chair)  Destination Marketing Association International (nominating committee)  DMAI advisory committee for Destination Management and Marketing Essentials (chair)

State  Destination Marketing Association of NC  Scenic North Carolina (Secretary)

Local/Regional  Durham Appearance Advocacy Group (Co-chair)  Durham Arts Council SmART Grant  Durham Passenger Vehicle for Hire Commission (Chair)  Durham Public Schools’ Budget Advisory Committee  Durham Rotary Club (Board Member)  Raleigh-Durham SKAL Club (Treasurer)  Superintendent’s Business Advisory Council  Triangle Regional Film Commission o Worked with Durham Tech, Duke and Durham Sister Cities on several international events. o Participated in the Manchester Bidwell Training Center familiarization tour with officials from Durham to learn about their culinary program which is worthy of replication here in Durham. o Participated in several activities as a means of “giving back” to Durham including serving as a tutor at Y.E. Smith Elementary School helping Kindergartners learn to read, United Way CEO Sleep Out raising more than $3,000 to end homelessness, Durham Continuum of Care Volunteer to help with the count of unsheltered homeless people, and Habitat for Humanity. I have also been awarded a Paul Harris Plus One Fellowship for donations made to the Rotary Foundation and am a leadership donor for the Triangle United Way and the Museum of Durham History. . Conduct a minimum of 45 broad stakeholder training sessions with at least 505 attendees on topics pertinent to marketing to visitors and increasing effectiveness in selling to visitors.

2011-12 GOAL ACTUAL % OF GOAL Last Year Actual Variance Training Sessions 45 15 33% 45 66.7% decrease Attendees 695 1036 149% 661 56.7% increase

. Conduct a minimum of 40 onsite training for 400 front-line staff to enhance the overall customer experience 2010-11 GOAL ACTUAL % OF GOAL Last Year Actual Variance Clinics Held 40 31 78% 34 8.8% decrease Attendees 400 529 132% 373 41.8% increase

o Our emphasis is on attendees, not the number of sessions.

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