June 9, 2021 Business Update Forward Looking Statements & Non-GAAP Measures

Forward-Looking Statements Certain statements in this presentation constitute “forward-looking” statements, which include any statements related to the novel coronavirus ("COVID-19"), the Freshpet Kitchens Expansion, and the Company's general operating and economic environment. These statements are based on management's current opinions, expectations, beliefs, plans, objectives, assumptions or projections regarding future events or future results. These forward-looking statements are only predictions, not historical fact, and involve certain risks and uncertainties, as well as assumptions. Actual results, levels of activity, performance, achievements and events could differ materially from those stated, anticipated or implied by such forward-looking statements. While Freshpet believes that its assumptions are reasonable, it is very difficult to predict the impact of known factors, and, of course, it is impossible to anticipate all factors that could affect actual results. There are many risks and uncertainties that could cause actual results to differ materially from forward-looking statements made herein including, most prominently, the risks discussed under the heading “Risk Factors” in the Company's latest annual report on Form 10-K and quarterly reports on Form 10-Q filed with the Securities and Exchange Commission. Such forward-looking statements are made only as of the date of this presentation. Freshpet undertakes no obligation to publicly update or revise any forward-looking statement because of new information, future events or otherwise, except as otherwise required by law. If we do update one or more forward-looking statements, no inference should be made that we will make additional updates with respect to those or other forward-looking statements. Non-GAAP Measures Freshpet uses certain non-GAAP financial measures, including EBITDA, Adjusted EBITDA, Adjusted EBITDA as a % of net sales, Adjusted Gross Profit, Adjusted Gross Profit as a % of net sales (Adjusted Gross Margin), Adjusted SG&A and Adjusted SG&A as a % of net sales. These non-GAAP financial measures should be considered as supplements to GAAP reported measures, should not be considered replacements for, or superior to, GAAP measures and may not be comparable to similarly named measures used by other companies. Freshpet defines EBITDA as net income (loss) plus interest expense, income tax expense and depreciation and amortization expense, and Adjusted EBITDA as EBITDA plus net income (loss) on equity method investment, plant start-up expense, non-cash share-based compensation, launch expense, fees related to equity offerings of our common stock, implementation and other costs associated with the implementation of an ERP system, and other expenses, including loss on disposal of equipment and COVID-19 expenses.

2 Forward Looking Statements & Non-GAAP Measures (cont.)

Freshpet defines Adjusted Gross Profit as gross profit before depreciation expense, plant start-up expense, COVID-19 expenses and non-cash share-based compensation, and Adjusted SG&A as SG&A expenses before depreciation and amortization expense, non-cash share-based compensation, launch expense, gain (loss) on disposal of equipment, fees related to equity offerings of our common stock, implementation and other costs associated with the implementation of an ERP system and COVID-19 expenses. Management believes that the non-GAAP financial measures are meaningful to investors because they provide a view of the Company with respect to ongoing operating results. Non-GAAP financial measures are shown as supplemental disclosures in this presentation because they are widely used by the investment community for analysis and comparative evaluation. They also provide additional metrics to evaluate the Company’s operations and, when considered with both the Company’s GAAP results and the reconciliation to the most comparable GAAP measures, provide a more complete understanding of the Company’s business than could be obtained absent this disclosure. Adjusted EBITDA is also an important component of internal budgeting and setting management compensation. The non-GAAP measures are not and should not be considered an alternative to the most comparable GAAP measures or any other figure calculated in accordance with GAAP, or as an indicator of operating performance. The Company’s calculation of the non-GAAP financial measures may differ from methods used by other companies. Management believes that the non-GAAP measures are important to an understanding of the Company's overall operating results in the periods presented. The non-GAAP financial measures are not recognized in accordance with GAAP and should not be viewed as an alternative to GAAP measures of performance. Certain of these measures present the Company’s guidance for fiscal year 2021. The Company does not provide guidance for the most directly comparable GAAP measure and similarly cannot provide a reconciliation to such measure without unreasonable effort due to the unavailability of reliable estimates for certain items. These items are not within the Company’s control and may vary greatly between periods and could significantly impact future financial results.

3

Robust Business Model Fortified business model that provides strong competitive insulation

Diverse line-up that is difficult $~2.0 billion capacity to match

Significant 11 mm HH’s scale in distribution

~75-80% ACV 40,000 Fridges 6 Business model creates increasing synergy as we scale

Advertising Visibility/Availability

Drives velocity

Amplifies advertising

Result: Improving Customer Acquisition Cost Result: More and bigger fridges

Innovation

Result: More broadly appealing line-up 7 Exceptional consumer experience creates a loyal consumer franchise and competitive insulation

Loyal 70% repeat rate and user growing buying rate

Broadly Available in >22,700 stores available >90% agree “Completely” or Good value “Somewhat” that Freshpet is a good value >96% rate their experience as High satisfaction “Extremely” or “Very Satisfied”

82% of consumers notice a Noticeable physical difference physical difference in their dog Demonstrated preference in Preferred palatability industry-standard palatability testing 8 Operational scale and mastery leads to a preferred offering and loyal franchise

Loyal 70% repeat rate and growing users buying rate

Expanded 3 primary forms and expanding line-up line-up tailored to more needs

>$100 million in advertising Broad awareness spent over a decade and growing

Scale in manufacturing >$500 million in production assets & distribution and increasing scale in distribution >$110 million of Fridges in Broadscale distribution >22,700 stores and a service network to support them Delivers exceptional taste & Mastery of product technology nutrition with extended shelf life

9 Q1 2021 Freshpet E-Com grew +156% vs. YA

9% Online 29% Fresh Delivery Last Mile Delivery $6.2MM

6.3% 1Q 21 mix of e- 62% Click & Collect commerce sales

91% of Sales Contribute to Brick & Mortar

10 Freshpet is an omni-channel brand with differentiated propositions to serve the widest range of consumer needs

“Healthy, Tail-Wagging “Purposeful Food, “Fresh Food for Your “Good Food that Does Good” Nourishment” Thriving Pets” Family’s Pack” ”

11 11 Latest Consumer Data Continuous advertising for the balance of the year with increased capacity to drive sustained growth

Nielsen Mega-Channel Consumption 12,000,000 Winter Storm Uri

11,000,000

10,000,000 +39%

9,000,000 +49% +30% Capacity constrained and out-of-stocks

8,000,000 Nielsen Mega-Channel consumption vs. YA: • Latest 4 weeks: +37% 7,000,000 • Q2 to date: +42% • YTD: +30%

6,000,000

1/2/21 1/9/21 2/6/21 3/6/21 4/3/21 5/1/21 5/8/21 6/5/21 7/3/21 8/7/21 9/4/21

1/16/21 1/23/21 1/30/21 2/13/21 2/20/21 2/27/21 3/13/21 3/20/21 3/27/21 4/10/21 4/17/21 4/24/21 5/15/21 5/22/21 5/29/21 6/12/21 6/19/21 6/26/21 7/10/21 7/17/21 7/24/21 7/31/21 8/14/21 8/21/21 8/28/21 9/11/21 9/18/21 9/25/21 10/2/21 10/9/21 11/6/21 12/4/21

10/16/21 10/23/21 10/30/21 11/13/21 11/20/21 11/27/21 12/11/21 12/18/21 12/25/21 Mega Channel 2021 Mega Channel 2020 Source: Nielsen Mega-Channel Data thru 5/29/21 13 Strong growth on a 2-year stacked basis

Nielsen Mega-Channel Consumption Growth (2 Year Stacked) 70% 66% 62% 63% 62% 59% 58% 58% 59% 59% 59% 58% 60% 55% 56% 57% 54% 53% 1% 53% 55% 50% 50% 34% 45% 43% 34% 31% 28% 40% 28% 26% 17% 34% 46% 41% 32% 15% 39% 20% 50% 42% 66% 46% 30% 45% 54% 57%

20% 32% 33% 28% 28% 30% 28% 28% 26% 25% 24% 10% 22% 18% 17% 16% 14% 10% 9% 8% 4% 0% 1/9/21 1/16/21 1/23/21 1/30/21 2/6/21 2/13/21 2/20/21 2/27/21 3/6/21 3/13/21 3/20/21-3% 3/27/21 4/3/21 4/10/21 4/17/21 4/24/21 5/1/21 5/8/21 5/15/21 5/22/21 5/29/21

-10% 2020 2021 14 Source: Nielsen Mega-Channel Data thru 5/29/21 Building meaningful share of the category

Freshpet $ Share of Wet & Dry Dog

11.1 10.8 10.4 10.3

6.1 5.8 5.6 5.7 5.1 4.8 4.7 4.8

2.6 2.4 2.5 2.5

4wk 13wk 26wk 52wk Freshpet Share of Wet + Dry Dog Total US Food Total US xAOC Mega-Channel Pet Superstore

15 Source: Nielsen Mega-Channel Data thru 5/22/21 Out-of-stocks limit growth; continued strength in pet specialty

Latest 13 Week Nielsen Consumption Growth

51%

30% 27% 28%

Mega-Channel XAOC Food Big Box Pet Source: Nielsen consumption data thru 5/22/21 16 Freshpet recovered faster than the category

$50,000 $1,200,000

$45,000 $43,449

$1,000,000 $40,000

$35,000 $800,000 $820,400 $816,065 $30,000

$25,000 $600,000

$20,000

$400,000

$15,000 Freshpet 4wk Dollars (000) Dollars 4wk Freshpet

$10,000 (000) Dollars 4wk Dog Food Wet+Dry $200,000

$5,000

$0 $0

Freshpet Total RFG Dog Food Wet&Dry (wo Freshpet) 17 Source: Nielsen Mega-Channel Data thru 5/22/21 Freshpet growth is helping category performance

Dog Food Wet+Dry (inc. Freshpet) 9.0 8.3 Dog Food Wet+Dry (wo Freshpet)

4.3 4.0 4.0 4.6 3.1 3.6 3.4 3.4 3.6 2.4 1.1 1.4 1.7 1.1 0.7 0.3 0.6 0.8 0.2

1.7 1.1 3.2 3.8

4.7 Dollars % Change YA Change % Dollars 9.8 10.8

Q1 Q2 Q3 Q4 Q1 Q2 Q3 Q4 Q1 Q2 Q3 Q4 Q1 Latest 2018 2018 2018 2018 2019 2019 2019 2019 2020 2020 2020 2020 2021 13wks

18 Source: Nielsen Mega-Channel Data thru 5/22/21 Distribution growth plateaued during COVID crisis and delayed due to out-of-stocks

Freshpet % ACV COVID Crisis

58.0

56.3 55.8 56.1 56.0 55.5 55.4 55.5 55.7 55.7 55.1 55.3 54.7 54.9 55.0 54.4 54.4 54.5 54.0 53.3 52.7 52.3 52.0 50.9 50.0 49.6 49.7 50.0 49.2 48.8 48.1 48.4 47.8 48.0 47.2 46.2 46.0

44.0

42.0

19 Source: Nielsen Mega-Channel Data thru 5/22/21 TDP’s plateaued in May due to a shipping delay but will move up again in June

Freshpet Total Distribution Points (TDP) COVID Crisis Nielsen Mega-Channel 850.0 826 824 814 803 802 796 800.0 785 780 775 758 746 750.0 734 735 727 727 728 718 711 702 705 700.0 691 684 681 683 679 678 674 678 657 644 645 650.0 639 641 641 632 633 633 635 635 626 616 619 601 600.0

550.0

20 Source: Nielsen Mega-Channel Data thru 5/22/21 Continued strong velocity gains

Freshpet Velocity $ / $MM ACV COVID Crisis 850 805 800 783 757 748 754 743 747 745 739 750 738 732

702 701 700

650 630

596 600 584 587 582 576 576 568 575 572 573 557 560 561 549 535 550 528 514 508 507 514 500

450

400

21 Source: Nielsen Mega-Channel Data thru 5/22/21 $ / $ MM ACV = Nielsen Measured Mega-Channel sales / retail availability as measured in $MM of All Commodity Volume (ACV) Strong HH penetration growth despite out-of-stocks

Freshpet Penetration Growth Total HH’s 4,098,101 4,000,000 +21% 3,500,000 3,376,834 3,283,757

+26% 3,000,000 2,748,884 +23% 2,615,392 2,500,000 2,398,811 +15% 2,069,005 +26% 2,000,000 +22% 1,674,406 +24% 1,500,000 +28%

1,000,000 2018 2019 2020 2021 Total Penetration Core Dog Penetration Total Penetration Trendline Core Dog Penetration Trendline 22 Source: Nielsen HH Panel for the period ending late May 2017-2021 Media drives HH penetration gains

Freshpet Penetration vs. Media Spend

$100 Millions R2=.987 3,800 Thousands $80

3,300 $60

2,800 $40

2,300 $20

$0 1,800

Jul-17 Jul-18 Jul-19 Jul-20

Jan-18 Jan-19 Jan-20 Jan-21

Jun-18 Jun-19 Jun-20

Oct-17 Oct-18 Oct-19 Oct-20

Apr-18 Apr-19 Apr-20 Apr-21

Sep-17 Feb-18 Sep-18 Feb-19 Sep-19 Feb-20 Sep-20 Feb-21

Dec-17 Dec-18 Dec-19 Dec-20

Aug-17 Aug-18 Aug-19 Aug-20

Nov-17 Nov-18 Nov-19 Nov-20

Mar-18 Mar-19 Mar-20 Mar-21

May-18 May-19 May-20 May-21 Cumulative Media Spend Total Penetration Poly. (Cumulative Media Spend) Poly. (Total Penetration) 23 Exceeded 4 MM HH’s for first time On our way to 11 MM HH goal

Progress Towards 2025 Household Penetration Goal

6.90

4.10

Current HH Penetration 2025 Target HH Penetration

Source: Nielsen HH Panel for the period ending 5/22/21 24 Buying rate continues to grow despite out-of-stocks

Freshpet Buying Rate $143.25 $140.00 +8% $131.40 $133.02 $130.00 +1% +9% $125.12 $120.45 $120.00 +11% -1% $110.71 $112.97 $110.00 +13% +2% $100.00 $97.91 +1% $90.00

$80.00

$70.00

$60.00 2018 2019 2020 2021 Total Buying Rate Core Dog Buying Rate 25 Source: Nielsen HH Panel for the period ending late May 2018, 2019, 2020, 2021 and company internal data