Assignment Sheet #7: Chapter 7 the Social Web

Assignment Sheet #7: Chapter 7 The Social Web

Multiple Choice Identify the choice that best completes the statement or answers the question.

____ 1. The social Web refers to sites such as a. Twitter. b. Flickr. c. Facebook. d. All of the above ____ 2. Which of the following is a defining feature of the social Web phenomenon? a. two-way interaction between people and groups b. ability to send information in text, picture, video, or audio formats c. ability to send information electronically to people and companies d. ability to receive information electronically from people and companies ____ 3. A website that allows you to share contacts and build a collection of “friends” is referred to as a ____ site. a. Web 3.0 b. dating service c. social networking d. media sharing ____ 4. The content on social sites is almost entirely driven by a. members. b. corporations. c. the site administrators. d. advertisers. ____ 5. The concept of Web _____ is associated with user involvement and collaboration. a. Me b. 7 c. 1.0 d. 2.0 ____ 6. Chapter 7 states that open source is to software development as ____ is (are) to the social Web. a. profiles b. open content c. open standards d. media sharing ____ 7. ____, one of the first true social networking sites, appeared in 1997. a. Friendster b. SixDegrees c. MySpace d. Facebook ____ 8. The terms blog was created from these two words. a. web and login b. big and logic c. begin and login d. web and log ____ 9. Chapter 7 discusses how, in additional to individuals, _____ are also making use of the social Web. a. social causes b. businesses c. politicians d. All of the above ____ 10. Chapter 7 groups the social Web into several broad categories, including each of the following except a. blogging. b. email. c. wikis. d. social bookmarking. ____ 11. Chapter 7 mentions this recent phenomenon as an example of how information can spread rapidly through the use of social media. a. 2008 U.S. presidential election b. volatility in the U.S. stock market c. anti-government uprisings in the Middle East d. “Bieber-Fever” -- the rapid rise of pop singer Justin Bieber ____ 12. One predicted trend for the future of social technology is the ability to carry your _____ with you from site to site. a. password b. identity c. credit card information d. All of the above ____ 13. One of the trends predicted for social technology is the ability to gather content from a wide variety of services, as exemplified in Chapter 7 by a. TweetDeck. b. Go2Web2.0. c. Khan Academy. d. Facebook. ____ 14. TweetDeck allows you to view and communicate using a. Facebook. b. Twitter. c. MySpace. d. All of the above ____ 15. A _____ is an online journal that anybody can use to express ideas and opinions. a. blog b. tweet c. site d. flame ____ 16. Social networking sites are differentiated from other social sites in their ability to a. share contacts and build a network of friends. b. post status updates. c. share photos. d. keep a microblog. ____ 17. Which social media site is mentioned in Chapter 7’s discussion of the expansion of social networking to location-based mobile devices? a. Friendster b. Reddit c. MySpace d. Foursquare ____ 18. According to emarketer.com, which of the following electronic marketing tools is the most widely used by small businesses? a. blogs b. social networking sites c. email d. company websites ____ 19. This type of social networking is especially good at helping users organize and recommend content to each other. a. social bookmarking b. wikis c. blogging d. media sharing ____ 20. Social bookmarking uses _____, which is (are) essentially data about data. a. hyperdata b. metadata c. tags d. bookmarks ____ 21. In social bookmarking, a _____ is a keyword assigned to information on the Web that is used to locate and organize content references. a. thread b. wiki c. tag d. stream ____ 22. The bookmarks you create via a social bookmarking site are stored a. in your browser. b. on the Internet. c. on your local hard drive. d. in your computer’s RAM. ____ 23. Chapter 7 describes this category of social technology as operating under the “open editing” model. a. social networks b. blogs c. wikis d. media sharing ____ 24. A _____ is a piece of server software that allows users to freely create and edit web page content using any web browser. a. live stream b. blog c. microblog d. wiki ____ 25. Which of the following is discussed in Chapter 7 as a downside of wikis? a. the accuracy of the content is less verifiable b. their volume of content slows down your system c. they are difficult to edit d. All of the above ____ 26. Chapter 7 mentions that businesses are using wikis to a. keep clients in the loop and get their approval on projects. b. market new products. c. check out potential hires. d. keep track of confidential personnel information. ____ 27. Chapter 7 discusses wikis that are organized around a common interest. What is the theme of the wiki Memory-Alpha.org? a. Travel b. Anatomy c. Alzheimer’s Disease d. Star Trek ____ 28. A blog is like a ____ you can share with friends or even the entire Internet community. a. audio playlist b. photo album c. slideshow d. personal diary ____ 29. Which of the following types of social technology limits the number of characters you can type at a time? a. microblog b. wiki c. blog d. social bookmarking ____ 30. The media sharing trend began in the late 1990s with _____ file sharing. a. MP3 music b. MPEG movie c. WAV sound d. JPG photo