School of Advertising and Public Relations 5508 Peyton Place

ROXANNE HOVLAND, Ph.D .

School of Advertising and Public Relations 5508 Peyton Place College of Communication and Information Knoxville, TN 37918 476 Communications Building (865) 686.1717 (Fax) University of Tennessee (865) 387.7778 Knoxville, TN 37996-0343 [email protected] (865) 974.3048; Fax: (865) 974.2826 http://web.utk.edu/~rhovland

EDUCATION Ph.D. Communications (1983) University of Illinois

M.S. Advertising (1980) University of Illinois

B.S. Advertising (1979) University of Florida

ACADEMIC EMPLOYMENT August 1996 - present Professor School of Advertising and Public Relations College of Communication and Information University of Tennessee

March 1996 - August 1998 Associate Dean for Undergraduate Studies College of Communications University of Tennessee

August 1995 - March 1996 Acting Associate Dean for Undergraduate Studies College of Communications University of Tennessee

August 1989 - August 1996 Associate Professor Department of Advertising College of Communications University of Tennessee

September 1987 - August 1989 Assistant Professor Department of Advertising College of Communications University of Tennessee

August 1983 - July 1987 Assistant Professor Department of Advertising College of Communications University of Texas Hovland, page 2 ACADEMIC EMPLOYMENT - continued January 1983 - August 1983 Instructor Department of Advertising College of Communications University of Texas

August 1980 - December 1982 Teaching Assistant Department of Advertising College of Communications University of Illinois

January 1981- May 1981 Computing Services Consultant Social Sciences Quantitative Laboratory University of Illinois

August 1979 - May 1980 Research Assistant College of Communications Department of Advertising University of Illinois

September 1978 - June 1979 Teaching Assistant College of Communications Department of Advertising University of Florida

COURSES TAUGHT Undergraduate Courses: Introduction to Mass Communications Advertising Principles Advertising Creative Strategy Advanced Advertising Creative Strategy Advertising and Society Advertising Practicum Advertising Professional Seminar Advertising Campaigns Advertising Issues Advertising Management Introduction to Advertising Creativity Advertising Research Integrated Persuasive Communication Writing for Mass Media Graduate Courses: Communication and Diversity (doctoral) Communication Theory (doctoral) Communication Theory Advertising and Society Advertising and Communications Theory Principles of Advertising Management Social, Legal and Ethical Aspects of Advertising Masters Projects Hovland, page 3 PROFESSIONAL EXPERIENCE  University-Funded Faculty Intern --Young & Rubicam, New York, Summer 2000.  Expert Witness -- The Knoxville News Sentinel Co. v. Hong Kong Chinese Restaurant, Anderson County, Tennessee, January 1990.  Visiting Research Analyst -- J. Walter Thompson, Chicago, Illinois, Summer 1984.  Research Consultant -- Grubb, Graham & Wilder Advertising, Champaign, Illinois, 1980.  Creative & Management Consultant -- Brothers Bedding; Annie's, a Very Special Restaurant; Thrasher's Pest Control; The Florence Crittenton Agency; University Equestrian Club at House Mountain Farm, Knoxville, Tennessee 1987-1998.

PUBLICATIONS Books Advertising, Communication and Consumer Culture, Roxanne Hovland and Joyce Wolburg, M.E. Sharpe, (2010).

Readings in Advertising, Communication and Consumer Culture, Roxanne Hovland, Joyce Wolburg and Eric Haley, M.E. Sharpe, 2007.

Instructor's Manual for Advertising: Its Role in Modern Marketing, Dunn, Barban, Krugman, Reid, 8th edition, The Dryden Press, 1994.

Instructor's Manual for Advertising: Its Role in Modern Marketing, Dunn, Barban, Krugman, Reid, 7th edition, The Dryden Press, 1990.

Advertising in Society, Roxanne Hovland and Gary B. Wilcox, eds. National Textbook Company: Chicago, 1989. Chapters/Cases in Books

Roxanne Hovland, "Canyon Breweries: Gloster Beer," in Advertising Management: Case Analysis Manual, Terence Nevett, ed., National Textbook Company: Chicago, 1992.

Dwight L. Teeter, Jr., Gary B. Wilcox and Roxanne Hovland, "Commercial Speech and The First Amendment: The Constitutional Stepchild," in Advertising in Society, Roxanne Hovland and Gary Wilcox, eds., National Textbook Co.: Chicago, 1989.

Joyce M. Wolburg, Roxanne Hovland and Ronald E. Hopson (1999). “Cognitive Restructuring as a Relapse Prevention Strategy: Teaching Alcoholics to Talk Back to Beer Ads,” Alcoholism Treatment Quarterly, 17(4), 29-51 in Readings in Advertising, Society and Consumer Culture, Roxanne Hovland, Joyce Wolburg and Eric Haley, eds., M.E. Sharpe: Armonk, 2007.

Refereed Journal Articles

Published Refereed Articles Hovland, R. “Alcoholic beverage advertising: An integrative, interdisciplinary review,” Journal of Current Issues in Research on Advertising, Spring 2015, 36(1), 88-114. Hovland, page 4

Jung, A. and Hovland, R. (2013) “Targeting gender: A content analysis of alcohol advertising in magazines,” (Extended abstract) Proceedings of the American Academy of Advertising 2013 Annual Conference, 116-117.

Robyn Blakeman and Roxanne Hovland (forthcoming) Design Education in an International Context. The Design Collection.

Jung, A. and Hovland, R, (forthcoming) “Targeting gender: A content analysis of alcohol advertising in magazines,” Health Marketing Quarterly, July 2015, 33(3).

Carolynn McMahan, Sally McMillan and Roxanne Hovland (2009). Online Marketing Communications: Exploring Online Consumer Behavior by Examining Gender Differences and Interactivity within Internet Advertising. Journal of Interactive Advertising, 10(1), 61-76.

Roxanne Hovland, Carolynn McMahan, Guiohk Lee, Jang-Sun Hwang and Juran Kim (2005). Gender Role Portrayals in American and Korean Advertisements, Sex Roles: A Journal of Research, 53, 887-899. (Abstract published in CSA Sociological Abstracts.)

Joyce M. Wolburg, Roxanne Hovland and Ronald E. Hopson (1999). Cognitive Restructuring as a Relapse Prevention Strategy: Teaching Alcoholics to Talk Back to Beer Ads, Alcoholism Treatment Quarterly, 17(4), 29-51.

Joyce M. Wolburg, Roxanne Hovland and Ronald E. Hopson (1999). Some Days are Better than Others: Beer Commercials and a Question of Ethics, Research in Marketing, 15,175-202.

Eric Haley and Roxanne Hovland (1994). Overbreadth and Commercial Speech, Communications and the Law, 16(4), 201-212.

Roxanne Hovland and Ron Taylor (1990). Recent Developments in Commercial Speech Doctrine, Communications and the Law, 12, 3-14.

Roxanne Hovland and Ron Taylor (1990). Advertising and Commercial Speech Since Posadas, Journalism Quarterly, 67(4), 1083-1089.

Ron Taylor and Roxanne Hovland (1989). Gender and Salary in Advertising, Journalism Educator, 43(4) 11-16.

Gary B. Wilcox, Roxanne Hovland and Dwight Fletcher (1988). Consumer Response to a TV Liquor Spot, Journalism Quarterly, 65(1), 195-196.

Lauren Tucker, Roxanne Hovland and Gary B. Wilcox (1987). Consumer Response to Seagram's Equivalency TV Spots, Journalism Quarterly, 64(4), 834-383. 946.

Roxanne Hovland and Gary Wilcox (1987). The Future of Alcoholic Beverage Advertising, Communications and the Law, 9, 5-14. Hovland, page 5

Gary Wilcox, Dorothy Shea and Roxanne Hovland (1986). Alcoholic Beverage Advertising and the Electronic Media, Communications and the Law, 8, 31-41.

Roxanne Hovland and Kent Lancaster (1985). Do Concentrated Markets Spend More on Advertising? Evidence on Nondurable Consumer Goods Industries, Journal of Macromarketing, Fall.

Refereed Articles in Proceedings Roxanne Hovland and Robyn Blakeman, co-chairs (2014). Studying Communication Abroad in the Global Economy. Panel presentation. Proceedings of the American Academy of Advertising.

Carolynn McMahan, Roxanne Hovland and Sally McMillan (2009). Differences in the Ways Males and Females Engage with and Perceive Internet Advertising, Proceedings of the Annual Conference of The American Academy of Advertising.

Roxanne Hovland, Emma Wright, Carolynn McMahan, Jang-Sun Hwang, Guiohk Lee and Juran Kim (2007). Gender Role Portrayals in Mainstream and Minority Magazine Advertisements, Proceedings of the Annual conference of the American Academy of Advertising.

Roxanne Hovland, Carolynn McMahan, Tiffany Shoop (2004). Gender Role Portrayals in Mainstream American Magazine Advertisements and Magazine Advertisements Directed to Spanish Speaking Americans. Proceedings of the Academy of International Business, Southeast USA Chapter.

Jang-Sun Hwang, Roxanne Hovland and Mariea Hoy (2000). The Influence of Personal Beliefs on 'Country-of-Origin (CO)' Effects. Proceedings of the Annual Conference of The American Academy of Advertising.

Eric Haley, Roxanne Hovland, Jeff Wilkinson and Marcie Hinton (2000). Infomercial Marketer Adherence to Self-Regulatory Standards: A Content Analysis. Proceedings of the Annual Conference of The American Academy of Advertising.

Joyce Wolburg, Roxanne Hovland and Ronald Hopson (1997). Some Days Are Better Than Others: Beer Commercials and the Addictive Experience. Proceedings of the Annual Conference of The American Academy of Advertising.

Margaret Morrison, Randall King and Roxanne Hovland. (1997). Modern Day Mating Calls: Gender and Geographic Differences in Attractiveness and Status as Reflected in Personal Ads. Proceedings of the Annual Conference of The American Academy of Advertising. Eric Haley and Roxanne Hovland (1995). Closer Scrutiny? Recent Trends in Supreme Court Hovland, page 6 Commercial Speech Decisions. Proceedings of the Annual Conference of The American Academy of Advertising.

Roxanne Hovland and Eric Haley (1995). Recent District Court Decisions and the Status of Commercial Speech Decisions. Proceedings of the Annual Conference of The American Academy of Advertising.

Roxanne Hovland, Kurt Klaus and Eric Haley (1993). Commercial Speech After Fox: There's A A Rule for Every Exception. Proceedings of the Annual Conference of the American Academy of Advertising.

Roxanne Hovland, Dwight L. Teeter, Jr. and Gary B. Wilcox (1988). Advertising and the Constitution: Regulation and Rights in Flux. Proceedings of the Annual Conference of the American Academy of Advertising.

Roxanne Hovland, Gary B. Wilcox and Tina Hoffman (1988). An Exploratory Study Identifying Characteristics of Advertising Creatives: The Creative Quotient Test. Proceedings of the Annual Conference of the American Academy of Advertising.

Roxanne Hovland and Gary Wilcox (1986). Alcoholic Beverage Advertising in the Electronic Media and the First Amendment. Proceedings of the Annual Conference of the American Academy of Advertising.

Roxanne Hovland, "The View from My Office (1985). Proceedings of the Annual Conference of the American Academy of Advertising.

Roxanne Hovland, Cathleen Warga and Andrea Warren (1980). How the Net Effect of Industry Advertising Can be Either Pro-Competitive or Anti-Competitive in Different Market Circumstances. Proceedings of the Annual Conference of the American Academy of Advertising.

PRESENTATIONS Robyn Blakeman and Roxanne Hovland, (2015, March) “Design Education in an International Context,” 9th International Conference on Design Principles and Practices, Chicago, IL.

Mark Harmon, Roxanne Hovland and Jin Park. (2014, November) “Cultivating Consumers Not Citizens: A Cross-Atlantic Comparison of the Affluenza Hypotheses,” European Communication Research and Education Association, Lisbon, November 2014.

Roxanne Hovland and Robyn Blakeman, (2014, March) (co-chairs) “Studying Communication Abroad in the Global Economy,” special topics panel submitted to the 2014 American Academy of Advertising Annual Conference. A-Reum Jung, and Roxanne Hovland, (2013, April) “Targeting gender: A content analysis of alcohol advertising in magazines,” Presented at the 2013 annual conference of the American Academy of Advertising, Albuquerque, NM.

Hovland, page 7 Carolynn McMahan, Roxanne Hovland & Taejun Lee, (2011, April). “Cross cultural analysis of gender portrayals in British & American online advertising messages.” Paper presented at the meeting of the International Academy of Business Disciplines, New Orleans, LA.

Antoaneta Vanc and Roxanne Hovland, (2008, August). Perceived Gender Preference and Physical Attractiveness, for Corporate Public Communicators in Romania, accepted for presentation at the annual conference of the International Communication Association.

Carolynn McMahan, Roxanne Hovland and Sally J. McMillan, (2008, March). Differences in the Ways Males and Females Engage With and Perceive Internet Advertising, presented at the annual conference of the American Academy of Advertising.

Roxanne Hovland, Emma Wright, Carolynn McMahan, Jang-Sun Hwang, Guiohk Lee and Juran Kim, (2007, April). Gender Role Portrayals in Mainstream and Minority Magazine Advertisements, presented at the annual conference of the American Academy of Advertising.

Roxanne Hovland (2007) Gender Role Portrayals in Mainstream and Minority Magazine Advertisements, Invited presentation to the Knoxville Museum of Art.

Sora Kim and Roxanne Hovland (2006, August). Differences in Gender Roles in Public Relations in South Korea. Poster session presented at the Association for Education in Journalism & Mass Communications.

Roxanne Hovland, Carolynn McMahan, Tiffany Shoop (2004). Gender Role Portrayals in Mainstream American Magazine Advertisements and Magazine Advertisements Directed to Spanish Speaking Americans. Paper presented at the meeting of the Southeast Chapter of the Academy of International Business.

Roxanne Hovland and Joyce Wolburg (2004). Historical Development of Consumer Culture. Paper presented at The Fourth International Conference on Knowledge, Culture and Change in Organizations, Greenwich, England.

Roxanne Hovland (presented by Ron Taylor) (2004). Classical Liberalism and the Promotion of Addictive Goods. Panel presentation Powerful Ideas, Contemporary Issues, and the Role of Advertising in Society. Chaired by Joyce Wolburg at the Annual Conference of the American Academy of Advertising.

Roxanne Hovland, Jang-Sun Hwang, Juran Kim and Guiohk Lee (2004, April). Sex Role Portrayals in Selected Magazine Advertisements. Paper presented at the Popular Culture Association Conference. Roxanne Hovland (2003). Advertising Scholarship as a Service to the University. Panel presentation on Ensuring the Longevity of Advertising Education at U.S. Universities. Panel presentation chaired by Eric Haley at the Annual Conference of the American Academy of Advertising.

Hovland, page 8

Eric Haley, Roxanne Hovland and Mariea Hoy (2002). Compulsive Behavior and Credit Card Usage Among College Students. Paper presented at the Hawaii International Conference on the Social Sciences, Honolulu, HI.

Roxanne Hovland, Guiohk Lee and Jang-Sun Hwang (2002). Sex Role Portrayals in American and Korean Magazine Advertisements. Paper presented at the Annual Conference of the International Communication Association, Seoul, South Korea.

Jang-Sun Hwang, Roxanne Hovland and Mariea Hoy (2000). The Influence of Personal Beliefs on 'Country-of-Origin (CO)' Effects. Paper presented at the Annual Conference of The American Academy of Advertising.

Eric Haley, Roxanne Hovland, Jeff Wilkinson and Marcie Hinton (2000) Infomercial Marketer Adherence to Self-Regulatory Standards: A Content Analysis. Paper presented at the Annual Conference of The American Academy of Advertising.

Roxanne Hovland (1998, August). Ad Bashing or Constructive Criticism of Advertising: Examining Educators' Responsibility to Students and to the Industry. Panel presentation co- sponsored by the Qualitative and Advertising Divisions of the Association for Education in Journalism and Mass Communication.

Joyce Wolburg, Roxanne Hovland and Ron Hopson (1997). Some Days Are Better Than Others: Beer Commercials and the Addictive Experience. Paper presented at the Annual Conference of The American Academy of Advertising.

Margaret Morrison, Randall King and Roxanne Hovland (1997). Modern Day Mating Calls: Gender and Geographic Differences in Attractiveness and Status as Reflected in Personal Ads. Paper presented at the Annual Conference of The American Academy of Advertising.

Margaret Morrison, Randall King and Roxanne Hovland (1997) Barbaric Mating Calls: Gender and Geographic Differences in Attractiveness and Status as Reflected in Personal Ads. Paper presented at the American Marketing Association Advertising Mini Conference. Roxanne Hovland, (1995, April). Baggage Labels and the Grand Tour. Paper presented at the Popular Culture Association.

Roxanne Hovland (1994). The Golden Age of the Grand Tour. Invited lecture at the McClung Museum, University of Tennessee.

Roxanne Hovland, Eric Haley and Kurt Klaus (1993). Commercial Speech After Fox: There's a Rule For Every Exception. Paper presented at the Annual Conference of the American Academy of Advertising.

Roxanne Hovland (1991). When Worlds Collide -- Free Speech, Freedom of Information and the Right to Privacy: The Case of Direct Marketing. Panel discussion at the Association for Education in Journalism & Mass Communications.

Hovland, page 9

Roxanne Hovland and Ron Taylor (1989). Advertising and Commercial Speech Since Posadas. Paper presented at the Association for Education in Journalism & Mass Communications.

Roxanne Hovland and Charles Frazer (1989). Teaching the Advertising and Society Course. Panel discussion at the Annual Conference of the American Academy of Advertising.

Roxanne Hovland (1989). Beyond Textbooks and Theory: Teaching Creative Advertising in the Advertising Classroom. Paper presented at the Annual Conference of the American Academy of Advertising.

Ron Taylor and Roxanne Hovland (1988). Salary Discrimination Against Women in Entry-Level Positions in Advertising. Paper presented at the College of Communications Annual Research Symposium, April 1988, University of Tennessee.

Roxanne Hovland, Dwight L. Teeter, Jr. and Gary B. Wilcox (1988). Advertising and the Constitution: Regulation and Rights in Flux. Paper presented at the Annual Conference of the American Academy of Advertising.

Roxanne Hovland, Gary B. Wilcox and Tina Hoffman (1988). An Exploratory Study Identifying Characteristics of Advertising Creative: The Creative Quotient Test. Paper presented at the Annual Conference of the American Academy of Advertising.

Roxanne Hovland (1988). Publication Panel Presentation at the College of Communications Annual Research Symposium, April 1988, University of Tennessee.

Gary Wilcox, Dorothy Shea and Roxanne Hovland (1986). Alcoholic Beverage Advertising in the Electronic Media and the First Amendment. Paper presented at the Annual Conference of the American Academy of Advertising, March 1986.

Roxanne Hovland (1985). The View from my Office. Paper presented at the Annual Conference of the American Academy of Advertising.

Roxanne Hovland, Cathleen Warga and Andrea Warren (1980). How the Net Effect of Industry Advertising Can Be Either Pro-Competitive or Anti-Competitive in Different Market Circumstances. Paper presented at the Annual Conference of the American Academy of Advertising.

WORK IN PROGRESS Mark Harmon, Roxanne Hovland and Jin Park. Cultivating Consumers Not Citizens: A Cross- Atlantic Comparison of the Affluenza Hypotheses. Submitted to International Communication Gazette, January 2015.

Roxanne Hovland and Robyn Blakeman. Communication Study Abroad Programs: Edited Readings About International Study, proposal stage. For submission to M.E. Sharpe.

Hovland, page 10

EDITORSHIPS AND REVIEWS Associate Editor, current issue of The Design Collection. Member, Editorial Review Board, Journal of Current Issues in Research in Advertising. Reviewer, Journal of Current Issues in Research in Advertising. Reviewer, Sex Roles: A Journal of Research. Reviewer, Journal of Consumer Affairs. Reviewer, Association for Education in Journalism and Mass Communication National Conference, 2005. Editor, Full Circle, College of Communications Newsletter, 1995-1998. Reviewer, Association for Education in Journalism and Mass Communication Regional Conference, 1997. Reviewer, The Tangled Web They Weave, by Ivan Preston, for Journalism Quarterly, Spring 1995. Reviewer, Deceptive Advertising: Behavioral Study of A Legal Concept, by Jef I. Richards, for Journalism Quarterly, (Vol. 68, No. 1/2, 1991). Editor, Thirteenth Annual College of Communications Research Symposium Proceedings (1990). Advertising Division Papers Discussant, Association for Education in Journalism and Mass Communication Conference, Portland, Oregon, July 1988. Editor, Department of Advertising Working Paper Series, University of Texas (1985-1987). Reviewer, Advertising: Planning, Implementation and Control, David W. Nylen (Third Edition), for Journal of Advertising, (Vol. 16 #3, 1987). Reviewer, Howard Gossage's Is There Any Hope for Advertising, Kim Rotzoll, Jarlath Graham and Barrows Mussey, eds. for Journal of Advertising, (Vol. 17, #4, 1988). Reviewer, Journal of Advertising. Reviewer, Journalism Educator. Reviewer, American Academy of Advertising Conference Proceedings.

ACADEMIC SERVICE Committee member, University Undergraduate Council. 2014-2015 Chair, Academic Policy Committee, University Undergraduate Council, 2014-2015 Member, College of Communication and Information Undergraduate Studies Committee, 2012- 2014 EUReCAjudge, 2013, 2014 Chair, College Faculty Affairs Committee, 2011-2012 Committee member, School of Advertising & Public Relations Director Search, 2013 Faculty Senate, 2007. UT Executive Committee, Phi Kappa Phi, University of Tennessee, 2006-2009 Dean’s Advisory Committee, College of Communication and Information, 2006-2007 Faculty Affairs Committee, College of Communication and Information, 2005-2006 Faculty Senate, 2000-2003. President, Phi Kappa Phi, University of Tennessee, 2008-2009 Development and Alumni Subcommittee, Faculty Senate, 2002-2003 Graduate Council, University of Tennessee, 2002-2003 Credentials Committee, Graduate Council, 2002-2003 Appeals Committee, Graduate Council, 2002-2003 Teaching Council, University of Tennessee Faculty Senate, 2002-2003 Hovland, page 11

Curriculum Committee, College of Communications, 2002-2003 Educational Policy Committee, University of Tennessee Faculty Senate, 2000-2001 Library Committee, University of Tennessee Faculty Senate, 2000-2001 Promotion and Tenure Committee, College of Communications, University of Tennessee, 2000-2001 Technology Committee, College of Communications, University of Tennessee, 2000-2001 Chair, Technology Committee, College of Communications, University of Tennessee, 1999- 2000 Strategic Planning Committee, College of Communications, University of Tennessee, 1999- 2000 Professional Ethics, Freedom and Responsibility Committee, College of Communications, University of Tennessee, 1998-1999 University of Tennessee, 1999 Faculty Search Committee, Department of Broadcasting, College of Communications, University of Tennessee, 1999 Faculty Search Committee, Department of Advertising, College of Communications, University of Tennessee, 1999 Chair, Review Panel, University of Tennessee Career Enhancement Awards, 1998 Faculty and Staff Affairs Committee, University of Tennessee Board of Trustees, 1997-2000 Faculty Affairs Committee, University of Tennessee Faculty Senate, 1997-1999 Administrative Committee, College of Communications, University of Tennessee, 1995-1998 Chair, Undergraduate Studies Committee, College of Communications, University of Tennessee, 1995-1998 Associate Dean's Search Committee, College of Communications, University of Tennessee, 1995 Advisor, University of Tennessee Student Ad Club, 1988-1991 Research Committee, College of Communications, University of Tennessee, 1987-1991 Chair, Research Committee, College of Communications, University of Tennessee,1989-1990 Master's Committee, College of Communications, University of Tennessee, 1987-1990 Practicum Supervisor, Department of Advertising, University of Tennessee, 1987-1991 Chair, Membership Committee, American Academy of Advertising, 1990-1991 Dean's Search Committee, College of Communications, University of Tennessee, 1990-1991 Doctoral Committee, College of Communications, University of Tennessee, 1990-1996 Internship Coordinator, Department of Advertising, University of Tennessee, 1987-1992 Promotion and Tenure Committee, College of Communications, University of Tennessee,1990- 1994 Publications Committee, College of Communications, University of Tennessee, 1990-1991 Scholarships and Awards Committee, College of Communications, University of Texas, 1984-1987 Minority Liaison Officer, Department of Advertising, University of Texas, 1983-1987 Co-Advisor, University of Texas Ad Club, 1986-1987 Internship Supervisor, Department of Advertising, University of Texas, 1985 Steering Committee, University of Texas Faculty Women Organization, 1983-1984

Hovland, page 12 NATIONAL/PROFESSIONAL SERVICE ADV 450 work with Adop-a-Stream, Knoxville, 2015. ADV 540 work with Adop-a-Stream, Knoxville, 2015. ADV 450 work with UTK Summer School, 2014. Guest Speaker, Conway Advertising, Knoxville, Tennessee, 2003 Judge Tri-Cities Regional AAF Addy Competition, 1994 National Secretary, American Academy of Advertising, 1992-1993 ACEJMC Site Visitation Team Member, February 1992 Chair, Membership Committee, American Academy of Advertising, 1990-1991 Discussant, Advertising Division papers presented at Association for Education in Journalism and Mass Communications Conference, Portland, Oregon, July 1988 Board of Directors, The Florence Crittenton Agency, Knoxville, Tennessee, 1988-1990

PROFESSIONAL DEVELOPMENT, FELLOWSHIPS, GRANTS AND AWARDS o College of Communication and Information Dean’s Summer Research Fund, 2006 o SARIF travel funding ($700) to attend conference in Greenwich, England, 2004 o Publishing Support toward Readings in Advertising, Communication and Consumer Culture, University of Tennessee, ($1,000) 2004 o Publishing Support toward Readings in Advertising, Communication and Consumer Culture, Marquette University, ($500) 2004 o SARIF travel funding ($700) to attend ICA in Seoul, South Korea, 2002 o College of Communications Graduate Studies Research Award ($2,000), 2002 o University of Tennessee Professional Development Award ($3,000), Faculty Internship with Young and Rubicam, New York, summer 2000 o ITC/CUE Hewlett Foundation Award (with Candace White), University of Tennessee, ($2,400 each) 1998 o University of Tennessee Professional Development Award ($1,600), to study and teach at Escuela de Comunicacion Monica Herrera, Guayaquil, Ecuador, 1997 o Guest Lecturer, Escuela de Comunicacion Monica Herrera, Guayaquil, Ecuador, 1995 o Participant, University of Tennessee Faculty Language (Spanish) Acquisition Program, 1995-1996 o Participant, Direct Marketing Educational Foundation Authors' and Researchers' Workshop, June 1994 o Research Fellowship Recipient (with Eric Haley), American Academy of Advertising, 1993 o University of Tennessee Professional Development Award to study Graphic Design in Britain ($3,200), summer 1990 o American Academy of Advertising Industry Fellowship Recipient, Retail Advertising Conference, 1990 o Gannett AEJMC National Ethics Workshop Fellowship Recipient, 1989 o American Academy of Advertising Industry Fellowship Recipient, Advertising Age Creative Workshop, 1986

Hovland, page 13

HONORS AND RECOGNITIONS  Nominee, Outstanding Teaching Award, College of Communication and Information, 2010  Finalist, Outstanding Teaching Award, College of Communication and Information, 2004  Nominee, Outstanding Teaching Award, College of Communication and Information, 2004  Roxanne Hovland and Gary Wilcox, Advertising in Society, NTC, 1989, Named One of Field’s Most Influential Books by The Journal of Advertising, 2003  University of Tennessee College of Communications Distinguished Service Award, 1997- 1998.  Phi Kappa Phi, President, 2000-2001.  Kappa Tau Alpha  Named in "An Incomplete List of Excellent Teachers," University of Illinois  James Webb Young Scholar, University of Illinois  Bickel Scholar, University of Florida.  Nominated for Academic Excellence Award, University of Texas.

INITIATIVES o Participant, Tennessee Teaching & Learning Center’s 2012 Summer Teaching Institute o Developer (with Robyn Blakeman) Advertising Study Abroad Program in Dublin, Summer 2014

PROFESSIONAL AFFILIATIONS American Academy of Advertising Association for Education in Journalism and Mass Communication International Communication Association

AWARDS WON BY STUDENTS AAF Most Promising Minority Student, 2004 Silver Addy Award, Greater Knoxville Advertising Club Excellence in Advertising Awards, 2002 Mid Atlantic Newspaper and Marketing Executives Competition, 1997. STARS Awards, 1997 AAA/INAME Student Newspaper Advertising Competition, Region 10, Honorable Mentions (2), 1994 Mid Atlantic Newspaper and Marketing Executives Competition, 1994. STARS Awards, 1991 AAA/INAME Student Newspaper Advertising Competition, Region 10, Honorable Mention, 1990 1st Place, Region 10, AAA/INAME Student Newspaper Advertising Competition, 1989 Bronze Addy Awards, Greater Knoxville Advertising Club Excellence in Advertising Awards -- Student Division, 1990 Gold, Silver and Bronze Addy Awards, Greater Knoxville Advertising Club Excellence in Advertising Awards -- Student Division, 1988

Hovland, page 14

RECENT/CURRENT SERVICE ON GRADUATE STUDENT COMMITTEES

Zienab Shoieb’s (Ph.D. Committee) Umana Anjalin (MS thesis Committee Chair) Sumin Shin (MS thesis Committee Chair) Yiqin Chen (MS Project Director) Steven Du (MS Project Director) Lauren Macher (MS Project Director) Elson Mei (MS Project Director) Xizi Cai (MS thesis Committee Chair) A-Reum Jung (MS thesis Committee Chair) Alana Phillips, (Ph.D. Committee member) Kitty McLanahan, (Ph.D. Committee member) Antoaneta Vanc, (Ph.D. Committee member) Emma Wright, (Ph.D. Committee member) Tiffany Shoop, (Ph.D. Committee member) Carolynn McMahan, (Ph.D. Chair)

RESEARCH WITH GRADUATE STUDENTS o Lindsey Bier, Depictions of Irish and American women in magazines,2015 o A-Reum Jung and Roxanne Hovland. Targeting Gender: A content analysis of alcohol advertising in magazines. In press, Health Communication Quarterly, 2015. o Sumin Shin, College Student’s recognition of alcohol warning messages. o Antoaneta Vanc and Roxanne Hovland, “Perceived Gender Preference and Physical Attractiveness for Corporate Public Communicators in Romania,” independent study, Spring 2007, presented at the annual conference of the International Communication Association, 2008. o Emma Wright, College of Communication and Information Dean’s Summer Research Fund recipient, 2006, to complete and publish “Gender Role Portrayals in Mainstream American Magazine Advertisements and Magazine Advertisements Directed to Spanish Speaking and African Americans,” by Roxanne Hovland, Emma Wright, Carolynn McMahan, Jang-Sun Hwang, Juran Kim and Guiohk Lee. Accepted for presentation the Annual Conference of the American Academy of Advertising, 2007. o Sora Kim and Roxanne Hovland, “Differences in Gender Roles in Public Relations in South Korea,” presented at 2006 AEJMC. o Roxanne Hovland, Carolynn McMahan, Guiohk Lee, Jang-Sun Hwang and Juran Kim (2005). Gender Role Portrayals in American and Korean Advertisements, Sex Roles: A Journal of Research, 53, 887-899. (Abstract published in CSA Sociological Abstracts.) o Roxanne Hovland, Carolynn McMahan, Tiffany Shoop (2004). “Gender Role Portrayals in Mainstream American Magazine Advertisements and Magazine Advertisements Directed to Spanish Speaking Americans,” paper presented at the meeting of the Southeast Chapter of the Academy of International Business.