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30 Years of Responsibility the Portman Group 30 YEARS OF RESPONSIBILITY THE PORTMAN GROUP 30 Years of Responsibility | The Portman Group 1 Portman Group member companies ©The Portman Group Every effort has been made to trace and contact copyright holders of text and images. If notified, the Portman Group will be pleased to rectify any omissions at the earliest opportunity. 30 Years of Responsibility | The Portman Group 2 Contents Foreword 4 Member view 5 Executive summary 6 Alcohol in Britain in 1989 9 Enter the Portman Group 10 Timeline 11 UK alcohol trends - 30 years on 12 Part 1 An effective regulator - The history of the Code 14 The Code of Practice on Naming, Packaging and Promotion of Alcoholic Drinks 17 Impact on the market 18 By the numbers - complaints and advice 21 Part 2 A leader in best practice 24 Educational campaigns 25 The establishment of the Drinkaware Trust 31 Research and thought leadership 32 Policy leadership - Commitments to Action 33 Policy leadership - The Public Health Responsibility Deal 35 Local Alcohol Partnerships 37 Afterword 39 30 Years of Responsibility | The Portman Group 3 Foreword Marking the Portman Group’s 30th can be made more effective. Products anniversary this year, we can look remain on the market which are back with pride on some of our potentially harmful, particularly to the achievements, not least in removing young and those who are struggling from the market some irresponsible to use alcohol responsibly. There and harmful products and preventing is more to do to address and help the marketing of many others. We have prevent the harm which alcohol can worked together with our member cause to a minority of individuals and companies to act as a leader in best families. Enjoyed responsibly, alcohol practice and raise standards for the contributes very positively to life in the entire industry, pioneering the inclusion UK. It has been an important part of of unit labelling and responsible many of the most important days in my SIR MARTIN NAREY PORTMAN GROUP CHAIRMAN, drinking messaging on packaging. life: weddings, birthdays and sporting 2013-2019 The companies which fund us should events included. The important role be congratulated for stepping up that alcohol plays in UK life needs to and taking the initiative to support continue to be defended, but the harm our mission to encourage it can simultaneously cause needs responsible drinking. to be honestly acknowledged and addressed. That will be the challenge However, as I step down as Chair for the Portman Group in the next after six years in post, a fifth of The thirty years of its existence. Portman Group’s young life, and hand over to my successor, I am conscious that there is much more to do and I We’ve achieved a lot, not least in removing from am delighted that our members have the market some irresponsible and harmful products agreed to explore how self-regulation and preventing the marketing of many others. 30 Years of Responsibility | The Portman Group 4 Member view Over the last thirty years the Portman Working together, we demonstrate Group has grown from strength to our collective, serious and long-term strength to become a global leader in commitment to tackling alcohol misuse effective self-regulation and a beacon and encouraging responsible drinking of best practice. amongst our consumers. Many of the existing members We are proud of what we have have been there from the start. achieved together so far but know Others joined later, driven by a that there is more work to be done. desire to be part of an organisation Therefore, we call on others to stand dedicated to raising standards of with us, as we look to the next thirty social responsibility. years as a socially responsible industry. DAYALAN NAYAGER DIAGEO GB MANAGING DIRECTOR, 2018-, ON BEHALF OF ALL PORTMAN GROUP MEMBER COMPANIES We are proud of what we have achieved together so far but know that there is more work to be done. 30 Years of Responsibility | The Portman Group 5 Executive summary 30 years of responsibility • Since 1989, the Portman Group, • It is a measure of the effectiveness • Thirty years ago, the UK had a has been a world-class example of of self-regulation that the industry very different relationship with effective self-regulation. We have at large has accepted and abided alcohol. We were just witnessing ensured the UK alcohol industry by the rulings of the Panel, the rise of the alcopop and the has been able to independently with over 150 irresponsible and widespread tabloid image of the raise its own standards of alcohol inappropriate products being ‘lager lout’, fuelling concerns of marketing and efficiently deal with either re-branded or removed widespread misuse and disorder products which fall below these from the market, in turn driving among British drinkers. standards. This has been carried industry changes and protecting out efficiently, in a timely manner consumers. • It was under these circumstances at no cost to the UK taxpayer. that the UK’s leading alcohol • Furthermore, our advice team producers saw the importance work together with producers of responding to the impact of An effective regulator with the aim of ensuring that alcohol in society and took it upon • Through our Codes of Practice, we their products do not end up themselves to form the Portman regulate the promotion, packaging before the Panel, fielding close Group with the explicit aim of and sponsorship of alcoholic to 7,000 requests for advice since promoting ‘the responsible use drinks sold or marketed in the UK. the establishment of the Code in of alcohol’. • An Independent Complaints Panel 1996, with 498 in 2018 alone. provides impartial rulings on potential breaches of the Codes. 62% of all formal complaints have been upheld. 30 Years of Responsibility | The Portman Group 6 Executive summary A leader in best practice Having an impact Looking to the future • We have worked together with • We also pioneered a variety of • Official data shows that all this • While much has been achieved, our member companies to act consumer-focused educational concerted action is bearing fruit, we appreciate that further work is as a beacon of best practice campaigns to warn of the dangers with the UK population drinking needed to reach those drinking at and raising standards for the of alcohol misuse and promote less per head than thirty years the most harmful levels. entire industry. responsible drinking among the ago. As the UK moves towards • As the Portman Group looks to its • Our members were among the public - such as the renowned becoming a nation of responsible future as a responsible regulator first to include unit labelling and ‘I’ll be Des’ designated driver drinkers, consumers are drinking and leader in best practice, we will responsible drinking messaging campaign. The importance of this less often and, when they do continue to challenge ourselves on packaging, helping consumers work led to the establishment of choose to drink, drinking less, and the industry to ask if we’re to make an informed choice. the successful independent charity with 79% of UK adults not doing enough, individually and the Drinkaware Trust, with whom exceeding UK Government collectively, to minimise the risk • The Portman Group played a we continue to work closely. drinking guidelines. of harm from alcohol misuse and lead role in the development and support those who make the enactment of several key pledges • The Portman Group and our • Furthermore, alcohol-related informed choice to drink to in the Government’s Public Health member companies have also harms are in decline, including do responsibly. Responsibility Deal in 2011, worked closely with partners at binge drinking, underage • We call on more producers overdelivering on a promise to a local level to support practical drinking, alcohol-related crime to stand with our members remove 1 billion units of alcohol measures to reduce alcohol- and anti-social behaviour, and to demonstrate the industry’s from the market, with 1.9 billion related disorder, underage sales incidences of drink driving. serious commitment to effective units of alcohol removed by 2014 and provide assistance to the self-regulation. - 1.3 billion of these principally most vulnerable in towns and achieved through lowering the city centres across the UK. average strength of products and improving consumer choice of lower alcohol products. 30 Years of Responsibility | The Portman Group 7 Alcohol in Britain in 1989 Thirty years ago, the UK had a very The UK population drank more different relationship with alcohol. per head than compared to 2019, We were just witnessing the rise of led by young binge drinkers, and the alcopop and the widespread boozy work lunches were still tabloid image of the ‘lager lout’, commonplace. The harms of alcohol fuelling concerns of widespread misuse were widely felt, with drink misuse and disorder among driving accidents and fatalities much British drinkers. higher than today. Underage drinking was also more prevalent, with 13% of 11-15 year olds drinking at least once a week and 20% saying it was acceptable to get drunk once a week.1 30 years ago 13% of 11–15 year olds were drinking at least once a week. 1 Source: NHS Digital 30 Years of Responsibility | The Portman Group 8 Enter the Portman Group It was under these circumstances that We have consistently challenged the As we reach our thirty-year the UK’s leading alcohol producers industry to deliver higher standards anniversary in 2019, we look forward established the Portman Group in of best practice and continue to fulfil to continuing to be the world- 1989, with the explicit purpose of the essential self-regulatory role of leading responsible authority in promoting “the responsible use ensuring the responsible marketing demonstrating effective industry of alcohol”.
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