Portfolio Gap Analysis Sample Prospecting Letter

Note: This is sample language that you may want to use in a letter / email to prospective clients. Be sure to submit for prior review to your Compliance department.

Dear [name],

When the markets turn as volatile and confusing as they have over the past few years, even the most patient investors can question the wisdom of the investment plan they’ve been following.

At [firm], we’ve seen a lot of difficult markets come and go. And through all the ups and downs, we’ve been able to help investors answer important questions like these:

 Will I have enough money to retire the way I want to, and will it last?

 Am I taking too much risk?

 Am I paying too much for my investments?

If these questions sound familiar, we’d like to help.

Please join us for a cup of coffee and a second opinion

Take 30 minutes to come and talk with us. We’ll discuss your financial goals and your long-term financial plan. Then we’ll review your investments and make sure they can get you where you want to go.

As part of our second opinion offer, we’ll prepare a customized Portfolio Gap Analysis report for you. With this report, you’ll be able to easily see where you are right now vs. where you could be, including opportunities you may be missing. Your report will cover 12 critical areas every investor should be concerned about, including stock vs. bond allocation, investment risk, diversification, management expenses, trading costs and portfolio efficiency.

And if we think you are in good financial shape with your existing plan, we’ll gladly tell you so and send you on your way.

If, on the other hand, your Portfolio Gap Analysis report shows some portfolio gaps that may need to be addressed, we’ll explain why, in plain English. And, if you like, we’ll discuss your alternatives.

Either way, the coffee is on us.

To schedule your complimentary Second Opinion Review, please contact [info].

Sincerely,

Blurb with more firm info here