The Panel Assesses Applications Against the Following Criteria

Evaluation criteria: Tier 1 Graduate Entrepreneur

The panel assesses applications against the following criteria:

Weak = 1 Moderate = 2 Strong = 3

Clarity of Little or no Some understanding Clear and compelling, market understanding of and analysis of market fact-based description market and customers. and potential of market, including Lacks any evidence. customers. Some testing the financial factual support. viability of the idea.

Viability of Unclear how product or Sound explanation of Convincing story of how product or service will work or how product or service the product or service service what value it gives the will work but limited will work and capability customer. idea of future of diversifying into new generations or product areas. line/service extensions. Competitive Poor description of Adequate coverage of Existing competitors position existing competitors. existing competitors. clearly described. Clear No obvious reason for Some issues relating to edge for the proposed continued growth. No competitive edge and/ idea. Clear evidence of evidence of or sustainability. sustainability. sustainability. Business Unclear how the Some explanation of Clear and convincing model business would how the business will business model, with a generate revenue. make money but further sound understanding of development needed. start-up costs and revenue generation. Reason to Unclear why the Some evidence to Clear and convincing be in UK business would benefit support business being argument for the from being located in located in UK. business to be the UK. launched in the UK. Skills and No convincing evidence Some relevant skills Clear evidence that experience to show applicant has and experience and/ or skills and experience the right skills or some awareness of are perfectly matched experience to turn idea skill gaps and and/ or evidence of into a viable business. consideration of how to partners/ team address these members who will address any skill gaps.

Presentation Rambling structure, Clear and concise. Well-organised. No missing information, Doesn't force you to irrelevant sections, no typographical errors, skim-read irrelevant careless errors, all excessive use of detail. superlatives supported. superlatives.

For further information and to download the application form visit http://www.arts.ac.uk/student-jobs-and-careers/funding-and-mentoring/international-graduate-entrepreneur-visa/ Careers & Employability, University of the Arts London, 272 High Holborn, London WC1V 7EY