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Earl Walker & Guss Houston Retina: Eye in I The evolution and impact of the iPhone screen Retina: Eye in I Earl Walker & Guss Houston Apple’s iPhone has pioneered the banding, and the ability to easily multitask display element of smartphones since from music to call to web to email and its inception in 2007. While technically back. As each new iPhone came out this it wasn’t the first to implement a became a common ground for the industry touchscreen, it brought them into the and Apple introduced further innovative mainstream, setting a trend for others to software additions such as the “App follow, as well as being at the forefront Store” to buy Apple applications, the use in terms of resolution up until recent of Retina Display, the smart assistant Siri years. The ‘Retina Display’ is not only and many other innovative additions that a screen but a window into pop culture show Apple’s consistency in creating and entertainment, communication and powerful technology. The future for education. This article will cover history, iPhones appears to be endless as each technicality, and the cultural impact of the new release is created with a new unique iPhone’s display on modern society. form of technology. In the early 2000’s the co-founder of The basic principle of the touch screen Apple “Steve Jobs” believed that mobile has remained the same since its inception, phones were going to become important however Apple have found ways to devices for portable information access, make improvements and outsmart their and that every mobile phone needed competitors. Most smartphones of ground-breaking software. Apple’s push the time used resistive touch screens, for an innovative phone was clear with whereas the iPhone used capacitive the announcement of the first iPhone multi-touch technology. Multiple fingers in 2007. The iPhone gained instant touching the screen could be detected worldwide attention as it was the first for gestures like ‘pinch-to-zoom’. Over phone to deter from the physical keyboard the years, Apple have improved the and to introduce an innovative multi- responsiveness and made additions like touch interface, inertial scrolling, rubber 3D Touch to the screen. One thing that 1 has constantly improved is the resolution, person’s life. Modern applications thrive pleasing visual representation of the vast an important aspect with the prevalence on the screen culture of the iPhone, capabilities of the technology. of photography and video. The original with dominant film and music streaming It is a window to all the information in the resolution of 320 x 480 pixels pales in services such as Netflix and Spotify both world, small enough to fit in one’s pocket comparison to the current 750x1334 in creating innovative user experiences for despite having resolutions as high as the iPhone 8 and upcoming 1125 x 2436 the screen. Apps related to everyday life televisions in the current iterations. in the iPhone X. With the iPhone 4S came such as shopping, web banking, travel, the introduction of the Retina Display, a gambling and transportation have become marketing term Apple coined to mean a a normal necessity to all iPhone users display where the viewer can’t distinguish and constantly improve in look and user individual pixels. Such a display has options through the screen interaction. around 300 pixels per inch or more. Social media and iPhone cameras are Resolution has a bright future, always able the biggest example of success through to improve despite coming a long way in screen culture as millions of people around the past decade. the world have great visual access to apps such as Instagram and Facebook The screen of the iPhone is considered the and connect to each other from around main contributor to the user experience. the world. The new screen culture is Through the constant improvement constantly changing and it is clear the of the screen quality it has allowed a relationship between the user and screen growing range of options of what the is vital to the future of the iPhone. consumer can do when using the iPhone. Apple’s constant improvement in screen The iPhone’s display has had a major quality has made the modern user of an impact on not only the world of technology iPhone accustomed to the technological but society and culture itself. It is essential standards of the screen and has become element of the phone’s user experience, a dominant presence in the modern-day providing the user with an aesthetically References: 2 3 4 5.

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