Research Interests s2

NICHAYA SUNTORNPITHUG (nee SUKPANICH), Ph.D. Assistant Professor of Marketing, Department of Management & Marketing

Richard T. Doermer School of Business & Management Sciences * Indiana University Purdue University Fort Wayne 2101 E.Coliseum Blvd. Fort Wayne, IN 46805-1499 * Phone: 260-481-0183 * Fax: 260-481-6879*e-mail: [email protected]

RESEARCH INTERESTS

International Business; International Marketing; Interactivity and Electronic Commerce; Customer Relationship Management; Consumer Behavior; Electronic Commerce; Human-Computer Interaction; Entrepreneurship.

TEACHING INTERESTS

Import and Export Marketing; International Business; International Marketing; Consumer Behavior; Advertising and Promotion; E-marketing; Electronic Commerce; Entrepreneurship; Marketing Principles; Marketing Research; Strategic Marketing.

A. EDUCATION

Aug. 2004 Ph.D. The University of Memphis (Memphis, TN) Concentration: Marketing; Minor: Management of Information Systems

May 1996 M.B.A The University of Memphis (Memphis, TN) Major: International Business, GPA: 3.81

Mar. 1992 B.B.A. Thammasat University (Bangkok, Thailand) Major: Marketing, GPA: 3.71 major / 3.41 overall; Honors

B. POSITIONS HELD

Aug. 2004-Present Assistant Professor of Marketing, Department of Management and Marketing Indiana University Purdue University Fort Wayne

Aug. 1999-May 2001 Interface Specialist, Webmaster &Marketing Consultant, Economics & Management of Agrobiotechnology Center, University of Missouri-Columbia

Sep. 2000-Jan. 2001 Adjunct Faculty, Mathematics & Computer Science, Stephens College

Aug. 1994-May 1999 Graduate Research Assistant, Fogelman College of Business and Economics, The University of Memphis

Aug. 1998-Dec. 1998 Teaching Assistant, Fogelman College of Business and Economics, The University of Memphis

Aug. 1995-Dec. 1995 Package Engineer Intern, Maybelline Company (Memphis, TN) Nichaya Suntornpithug Vita

Jun. 1992-Aug. 1993 Marketing Analyst, Thai Container Co., Ltd. (Bangkok, Thailand)

May 1992-Oct. 1992 Marketing Researcher, Oce-Hagemeyer (Thailand), Ltd. (Bangkok, Thailand)

C. AWARDS, DISTINCTIONS & HONORS

2009 Outstanding paper award, The International Academy of Business and Public Administration Disciplines (IABPAD), Dallas, TX, April 23-26 2009.

2007 Outstanding reviewer, Administrative Sciences Association of Canada (ASAC) Conference 2006- 2007, Ottawa, June 2-5, 2007.

2007 Listed in the 11th Edition of Who's Who Among American Teachers & Educators 2007.

2002 Ranked among top 3 authors/researchers in customer relationship management in E-Commerce, by Nicholas C. Romano Jr. and Jerry Fjermestad, International Journal of Electronic Commerce, 6(2), 61-113.

1999 Best Paper Award in the Doctoral Candidate Division, The 17th Annual Conference of the Association of Management/International Association of Management (AoM/IAoM), San Diego, CA.

1999 Teaching Fellow Award, The University of Memphis, Memphis, TN

1999 First place, Memphis Area Chamber of Commerce Web Site Design Contest, Memphis Area Chamber of Commerce, Memphis, TN.

1998 First place, Sparks Marketing Web Site Design Contest, Fogelman College of Business and Economics, The University of Memphis, Memphis, TN.

1997 First place, Sparks Marketing Web Site Design Contest, Fogelman College of Business and Economics, The University of Memphis, Memphis, TN.

1992 King’s Award Recipient for Superb Performance in Major, Thammasat University, Bangkok, Thailand.

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D. INTELLECTUAL CONTRIBUTIONS

Refereed Journal Papers:

1. Nichaya Suntornpithug, Gokhan Karaatli, and Joseph Khamalah, (2010), “Investigating Relationships between Organizational Commitment, Employee Empowerment, Customer Intelligence, and Customer Relationship Performance among Small Service Firms,” forthcoming in International Journal of Services Technology and Management, 14(1): 77-91.

2. Nichaya Suntornpithug, Zelimir W. Todorovic, and Daniel L. Sherrell (2010), “Revisiting the Concept of Person Interactivity through Social Psychology and Social Telepresence Theory," International Journal of Electronic Business, 8(1):31-50.

3. Jun Ma, Nichaya Suntornpithug, and Gokhan Karaatli (2009), “Mobile Advertising: Does it Work for Everyone?” forthcoming in International Journal of Mobile Marketing, 4(2).

4. Nichaya Suntornpithug, Gokhan Karaatli, and Jun Ma (2009), “Investigating Nation Branding Effects on Consumers’ Overall Attitudes towards The Country’s Products and Purchase Intention, International Journal of Business, Marketing, & Decision Sciences (IJBMDS), 2(1): 114-127.

5. Zelimir W. Todorovic and Nichaya Suntornpithug (2008), “Multi-Dimensional Nature of University- Based Incubators Towards an Enhanced Understanding, Journal of Enterprising Culture, 16(4): 385- 410.

6. Nichaya Suntornpithug and Pasu Suntornpithug (2008), “Don't Give Them the Fish, Show Them How to Fish: Framework of Market-Driven Entrepreneurship in Thailand," Journal of Small Business and Entrepreneurship, 21(2): 181-193.

7. Gokhan Karaatli and Nichaya Suntornpithug (2007), “Utilizing Mobile Marketing to Improve Customer Experience Anytime-Anyplace: A Buyer-Decision Process Approach,” Journal of Indiana Academy of Social Science, XI: 127-138.

8. Nichaya Suntornpithug and Daniel L. Sherrell (2006), “Person Interactivity’s Meaning in Online Shopping,” The Journal of Indiana Academy of Social Sciences, IX: 108-119.

9. Nichaya Sukpanich and Lei-da Chen (1999), "Measuring Consumers' Attitudes toward Web Advertising," Electronic Markets, 9(1/2): 20-24.

Refereed Proceedings & Presentations:

1. Gokhan Karaatli, Jun Ma and Nichaya Suntornpithug (2010), “Investigating the Impact of Mobile Marketing on Consumer Decision Process and Shopping Experience,” The 2010 MBAA International Conference, Conference Presentation, Chicago, Illinois.

2. Nichaya Suntornpithug and Pasu Suntornpithug (2010), “Comparing Consumers’ Attitudes toward China and Its Products Before and After the 2008 Beijing Olympic Games,” The 2010 MBAA International Conference, Conference Presentation, Chicago, Illinois.

3. Nichaya Suntornpithug (2009), “Measuring Nation Branding Effects on Measuring Nation Branding Effects on the Country’s Image, Perceived Product Quality, Product Attitudes & and Purchase Intention," The International Academy of Business and Public Administration Disciplines (IABPAD) Conference, Conference presentation, Dallas, Texas. Outstanding Paper Award.

4. Nichaya Suntornpithug and Zelimir William Todorovic (2009), “University of The Future: Connecting Campus And Entrepreneur Through Trust Building Process, The 2009 Administrative Sciences Association of Canada (ASAC) Conference, Presentation, Niagara Falls, Ontario.

5. Jun Ma, Nichaya Suntornpithug, and Gokhan Karaatli (2009), “Do Loyal Customers Forgive Your Mistakes?,” The 2009 Marketing Management Association Conference, Conference Presentation, Chicago, Illinois.

6. Nichaya Suntornpithug, Gokhan Karaatli, and Jun Ma (2009), “The Role of Nation Branding on Consumer’s Product Evaluations, Attitudes toward the Product and Purchase Intentions, The International Academy of Business And Public Administration Disciplines (IABPAD) Conference, Conference Presentation, Orlando Florida.

7. Nichaya Suntornpithug and Pasu Suntornpithug (2008), “Tapping into the Chinese Little Emperors: the future of China’s Consumer Market,” International Colloquium on Asian Business (ICAB), Conference Presentation Bangkok Thailand.

8. Nichaya Suntornpithug, Jun Ma, and Jennifer Heyde (2008), “Multi-dimensional Drivers of Effective Ads for Luxury Global Brands in China,” The 2008 Marketing Management Association Conference, Conference Presentation, Chicago, Illinois.

9. Zelimir W. Todorovic and Nichaya Suntornpithug (2008), “Connecting Universities with the Entrepreneur-Lead Firms: Discussion of University-Entrepreneur Interaction Framework, The 2008 MBAA International Conference, Conference Presentation, Chicago, Illinois.

10. Susan King and Nichaya Suntornpithug (2008), “Permission Marketing: Email’s Off-Line Sales Response,” The 15thAnnual Conference of the American Society of Business and Behavioral Sciences (ASBBS), Conference Presentation, Las Vegas, Nevada.

11. Karen Moustafa, John F. Wellington, Nichaya Suntornpithug, and Zelimir Todorovic (2008), “Workshop on Transformational Teaching,” poster presentation, EC Moore Symposium, IUPUI, Indianapolis.

12. Karen Moustafa, Nichaya Suntornpithug, Zelimir Todorovic, and John Wellington (2008), “Transformational Teaching and Active Learning,” 2008 Fort Wayne Teaching Conference, Conference Presentation, Fort Wayne, Indiana.

13. Gokhan Karaatli and Nichaya Suntornpithug (2007), “Utilizing Mobile Marketing to Improve Customer Experience Anytime-Anyplace: A Buyer-Decision Process Approach,” The 2007 Annual Meeting of Indiana Academy of Social Science, Conference Presentation, Westville, Indiana.

14. Susan King and Nichaya Suntornpithug (2007), “Permission Marketing: Marketing Communications, Customer Response and Sales Effectiveness, The 2007 Marketing Management Association Conference, Conference Presentation, Chicago, IL.

15. Nichaya Suntornpithug and Prashant Kulkarni (2007), “Exploring Project Management Issues Faced by a Manager of an International Multifunctional Team, The International Academy Of Business And Public Administration Disciplines (IABPAD) Conference, Conference Presentation, Orlando, FL.

16. Prashant Kulkarni and Nichaya Suntornpithug (2006), “Developing a Successful Global Team,” Global Business Conference: New Paradigm, New Technique for Global Business Development and Strategies, Abstracts in Proceedings, Bangkok, Thailand.

17. Ross McGregor and Nichaya Suntornpithug (2006), “Revisit Acculturation Model among Hispanic Consumers,” The 2006 Annual Meeting of Indiana Academy of Social Science, Conference Presentation, Gary, IN.

18. Nichaya Suntornpithug, Zelimir W. Todorovic, and Daniel L. Sherrell (2006), “Person Interactivity’s Meaning in Online Shopping: Is It the Same as That of Social Telepresence,” The 2006 Marketing Management Association Conference, Conference Presentation, Chicago, IL.

19. Zelimir W. Todorovic and Nichaya Suntornpithug (2006), “Activity Stages Of University-Based Incubators – A Proposed Conceptual Framework,” Proceedings, The 42nd Annual MBAA International Conference, Proceedings, Chicago, IL.

20. Zelimir W. Todorovic and Nichaya Suntornpithug (2006), “University-Based Incubators – Towards a Multi-Dimensional Framework,” The 2006 Administrative Sciences Association of Canada (ASAC) Conference, Conference Presentation, BANFF, Alberta.

21. Nichaya Suntornpithug and Zelimir W. Todorovic (2005), “Connecting Ivory Tower to the Real World: A Partnership with the Entrepreneur!” The CCSBE Annual Conference, Conference Presentation, Waterloo, Ontario.

22. Nichaya Suntornpithug and Daniel L. Sherrell (2005), “Person Interactivity’s Meaning in Online Shopping,” The 2005 Annual Meeting of Indiana Academy of Social Science, Conference Presentation, Terre Haute, IN.

23. Zelimir W. Todorovic and Nichaya Suntornpithug (2005), “The University of the Future: Connecting Entrepreneur-Lead Firms with Universities to Make a Difference,” Annual UIC Research Symposium on Marketing and Entrepreneurship, Proceedings, San Francisco, CA.

24. Nichaya Suntornpithug, Joseph Khamalah, and B.P. Lingaraj (2004), “How Does Total Quality Management Fit in Small Family Businesses?”The 2004 Annual Meeting of Indiana Academy of Social Science, Presentations, Indianapolis, IN.

25. Edwin C. Leonard, Leslie A. Korb, Patricia A. Ryan, Nichaya Sukpanich, and Carl E. Keller, I (2004), “Healthsouth: Where Do We Go From Here,” The 26th Society for Case Research Summer Workshop, Presentations, Kansas City, MO.

26. Nichaya Sukpanich and Lei-da Chen (2000), "Interactivity as the Driving Force behind E-Commerce," Association of Information Systems, Proceedings, Long Beach, CA.

27. Lei-da Chen and Nichaya Sukpanich (2000), "A Model of the Antecedents of Desirable Consumer Behaviors in Business-to-Consumer Electronic Commerce," Association of Information Systems, Proceedings, Long Beach, CA.

28. Nichaya Sukpanich and Lei-da Chen (1999), "Antecedents of Desirable Consumer Behaviors in Electronic Commerce," Association of Information Systems, Proceedings. Milwaukee, WI.

29. En Mao and Nichaya Sukpanich (1999), "Measuring Web Effectiveness: A Model and Test of Gender Differences," The 17th Annual Conference of the Association of Management/International Association of Management (AoM/IAoM), Proceedings, San Diego, CA.

30. En Mao and Nichaya Sukpanich (1999), "Measuring Web Effectiveness: A User's Perspective," The 1999 Decision Sciences Institute Conference, Proceedings, New Orleans, LA.

31. En Mao and Nichaya Sukpanich (1999), "Measuring Web Effectiveness: A User's Perspective," The 1999 Decision Sciences Institute Conference, Proceedings, New Orleans, LA.

32. James P. Rakowski, Kathryn Dobie, David Rakowski, and Nichaya Sukpanich, (1998), "Intermodal Transportation Resources on the Internet," Intermodal Distribution Education Academy Proceedings, Dallas, Texas.

33. Nichaya Sukpanich and Lei-da Chen (1998), "Exploring the Major Issues of Conducting Business on the Internet," Association of Information Systems, Proceedings, Baltimore, MA.

34. Nichaya Sukpanich and Lei-da Chen (1998), "Measuring Consumers’ Attitudes of Web Advertising," Association of Information Systems, Proceedings, Baltimore, MA.

35. Lei-da Chen and Nichaya Sukpanich (1998), "Assessing Consumers’ Involvement in Internet Purchasing," Association of Information Systems, Proceedings Baltimore, MA.

Current Submissions & Work-In-Progress:

1. Nichaya Suntornpithug and Joseph Khamalah, “Machine and Person Interactivity: The Driving Forces behind Influences on Consumers’ Willingness to Purchase Online,” accepted with minor revisions for publication by Journal of Electronic Commerce Research.

2. Gokhan Karaatli, Jun Ma, and Nichaya Suntornpithug, “Investigating Mobile Services’ Impact of Consumer Shopping Experience through Buyer-Decision-Process,” under review by Journal of Consumer Behaviour.

3. Susan King and Nichaya Suntornpithug, “Permission Marketing: Email’s Off-Line Sales Response” under review by Journal of Interactive Marketing: Online Marketing Communications.

4. Nichaya Suntornpithug and Zelimir W. Todorovic, “University of Future: Connecting Campus and Entrepreneur through Trust Building Process. under review by Journal of Entrepreneurship &Regional Development.

E. SERVICE

Service to Profession:

World Poverty, World Trade Conference Schedule, Fort Wayne, IN. September 18th-19th Fall 2009 2009. Expert Panel

The 2009 International Academy Of Business And Public Administration Disciplines Spring 2009 (IABPAD) Winter Conference. Discussant

The 2009 Administrative Sciences Association of Canada (ASAC) Conference, Niagara, Spring 2009 June 2009. Ad hoc Reviewer

Journal of Services Technology and Management. Ad hoc Reviewer Spring 2007

Journal of Small Business and Entrepreneurship. Ad hoc Reviewer Spring 2007

The 2007 Administrative Sciences Association of Canada (ASAC) Conference, Ottawa, Spring 2007 Canada, June 2007. Ad hoc Reviewer

The International Academy Of Business And Public Administration Disciplines Spring 2007 (IABPAD) Conference, Orlando, FL, January 2007. Session Chair and Discussant

The 2007 Administrative Sciences Association of Canada (ASAC) Conference, Ottawa, Spring 2007 Canada, June 2007. Ad hoc Reviewer

The 42nd Annual MBAA International Conference, Chicago, IL, March 2006. Spring 2006 Session Chair and Panelist

The CIBER Globalization Seminars, a Faculty Development in International Business Summer 2003 Workshop (FDIB), Memphis, TN, June 2003. Local Coordinator

Electronic Markets, Ad hoc Reviewer Spring 2001

E-service Journal. Ad hoc Reviewer Spring 2000

The Sixth Americas Conference on Information Systems, (AMCIS 2000), Long Beach, Spring 2000 CA, August 2000. Ad hoc Reviewer

Professional Affiliations:

Member: American Marketing Association The Canadian Council for Small Business & Entrepreneurship (CCSBE) Indiana Academy of Social Sciences Midwest Business Administration Association (MBAA)

Service to University and Community:

Member, IPFW Undergraduate Curriculum Review Committee 2009-11 IPFW Education Travel Committee (ETC) 2008-10 School of Business & Management Science Undergraduate Policy Committee 2006-10 School of Business & Management Science Graduate Policy Committee 2004-06 School of Business & Management Science Strategic Planning Committee 2008-10 School of Business & Management Science Business Program Assessment Committee 2007-09 Department of Management and Marketing Policy & Planning Committee 2008-09 Department of Management and Marketing Assessment Committee 2008-10 Department of Management and Marketing Search and Screen Committee 2006

Speakers, BAE seminar, “The Foreign Exchange Market” 2006 Mentor and supervisor, various undergraduate and graduate class projects helping local 2005-present community organizations

Marketing Student’s Association Advisor, IPFW 2006- Present

Moderator, Business Career Day for regional high school students 2004-present

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