• Abstract and Figures
• Public Full-text

Appendices

Appendix 1. Fortune’s list of the 100 best places to work http://money.cnn.com/magazines/fortune/best-companies/2012/full_list/

Top 100 Rank ▾ Company Job growthU.S. employees 1 Google 33% 18,500 2 Boston Consulting Group 10% 1,958 3 SAS Institute 8% 6,046 4 Wegmans Food Markets 5% 41,717 5 Edward Jones 1% 36,937 6 NetApp 30% 6,887 7 Camden Property Trust -2% 1,678 8 Recreational Equipment (REI) 12% 10,466 9 CHG Healthcare Services 17% 1,312 10 Quicken Loans 20% 3,808 11 Zappos.com 70% 3,003 12 Mercedes-Benz USA 2% 1,680 13 DPR Construction 18% 1,265 14 DreamWorks Animation 8% 2,151 15 NuStar Energy 6% 1,512 16 Kimpton Hotels & Restaurants 4% 6,996 17 JM Family Enterprises -1% 3,685 18 Chesapeake Energy 23% 10,502 19 Intuit 9% 7,102 20 USAA 7% 23,211 21 Robert W. Baird 5% 2,509 22 The Container Store 11% 3,495 23 Qualcomm 6% 13,353 24 Alston & Bird 3% 1,645 25 Ultimate Software 15% 1,209 26 Burns & McDonnell 5% 3,165 27 Salesforce.com 39% 3,802 28 Devon Energy -6% 3,286 29 PCL Construction -5% 1,262 30 Bingham McCutchen -7% 1,489 31 Scottrade 9% 3,139 32 Whole Foods Market 6% 60,213 33 Goldman Sachs N.A. N.A. 34 Nugget Market 8% 1,135 Millennium: The Takeda Oncology 35 3% 1,311 Co. 36 Southern Ohio Medical Center 18% 2,276 37 Plante Moran 1% 1,476 38 W. L. Gore & Associates 2% 5,852 39 St. Jude Children's Research Hospital 1% 3,580 40 SVB Financial Group 9% 1,349 41 Adobe 11% 5,296 42 Baptist Health South Florida 10% 13,302 43 Novo Nordisk N.A. 3,961 44 Balfour Beatty Construction -2% 2,041 Facebook vs. Corporate websites Anja Dalsgaard Nielsen Student number: 283572

Rank ▾ Company Job growthU.S. employees 45 National Instruments 7% 2,708 46 Intel 4% 44,209 47 American Fidelity Assurance 0% 1,490 48 PricewaterhouseCoopers 9% 30,569 49 Children's Healthcare of Atlanta -1% 6,616 50 World Wide Technology 23% 1,470 51 Allianz Life Insurance 2% 1,711 52 Autodesk 5% 2,798 53 Methodist Hospital 8% 12,152 54 Baker Donelson 3% 1,142 55 Men's Wearhouse 2% 14,784 56 Scripps Health 2% 12,006 57 Marriott International 3% 108,939 58 Perkins Coie 7% 1,820 59 Ernst & Young 6% 24,347 60 American Express 4% 27,235 61 Nordstrom 6% 52,431 62 Build-A-Bear Workshop 0% 3,564 63 General Mills 1% 16,939 64 TDIndustries 9% 1,554 65 Atlantic Health -2% 7,255 66 QuikTrip 3% 11,615 67 Deloitte 7% 41,125 68 Genentech 1% 11,592 69 Umpqua Bank 5% 2,244 70 Teach For America 14% 1,469 71 Mayo Clinic 3% 41,949 72 EOG Resources 13% 2,063 73 Starbucks 3% 109,477 74 Rackspace Hosting 37% 3,027 75 FactSet Research Systems 22% 1,663 76 Microsoft -4% 53,410 77 Aflac -4% 4,242 78 Publix Super Markets 1% 147,760 79 Mattel -4% 5,178 80 Stryker 24% 10,368 81 SRC 7% 1,153 82 Hasbro 3% 3,129 83 Bright Horizons Family Solutions 5% 14,343 84 Booz Allen Hamilton 7% 24,819 85 Four Seasons Hotels & Resorts 6% 12,439 86 Hitachi Data Systems 7% 2,200 87 The Everett Clinic 4% 2,001 88 OhioHealth 4% 12,924 89 Morningstar 8% 1,364 90 Cisco 7% 34,847 91 CarMax 16% 15,565

Side 2 af 42 Facebook vs. Corporate websites Anja Dalsgaard Nielsen Student number: 283572

Rank ▾ Company Job growthU.S. employees 92 Accenture 9% 34,000 93 GoDaddy.com 25% 3,274 94 KPMG 5% 20,823 95 Navy Federal Credit Union 8% 7,745 96 Meridian Health 27% 9,333 97 Schweitzer Engineering Labs 27% 1,992 98 Capital One 7% 27,912 99 Darden Restaurants 12% 169,516 100 Intercontinental Hotels Group -2% 14,508

Appendix 2. Schenck-Hamlin & Wiseman’s taxonomy of persuasion strategies From: Schenck-Hamlin & Wiseman, 1981: 257-258.

Side 3 af 42 Facebook vs. Corporate websites Anja Dalsgaard Nielsen Student number: 283572

Side 4 af 42 Facebook vs. Corporate websites Anja Dalsgaard Nielsen Student number: 283572

Appendix 3. List of empirical data

1) Qualcomm

Corporate website: http://www.qualcomm.com/careers/profiles (“MIKE: Program Director, Qualcomm Labs”). 1.39

Facebook page: http://www.facebook.com/photo.php?v=10150558931991198 (Meet Justin - Qualcomm Software Engineer, Multimedia). 1.45

2) Scottrade

Corporate website: http://careers.scottrade.com/working-at-scottrade/headquarters.html (A day in the life at headquarters). 2.29

Facebook page: http://www.facebook.com/photo.php?v=71855997934 (Ideas are important). 1.05

3) General Mills

Corporate website: http://www.youtube.com/watch?v=uSf2QTtn8G0&feature=youtu.be (1.58)

Facebook: http://www.facebook.com/photo.php?v=113400355393899 (1.33)

4) Marriott International

Corporate website: http://www.marriott.com/careers/employee-profile-dacius.mi (dacius’ journey). 1.07.

Facebook page: http://www.youtube.com/watch?v=mFMSmcM2QeA

”MARRIOTT EMPLOYEE BRANDING.mp4 ” (1.15)

5) Ernst & Young

Corporate website: http://www.ey.com/AU/en/About-us/Our-people-and-culture (“Video: Our diverse culture”. 2.25

Facebook: http://www.facebook.com/photo.php? v=104621396255748&set=vb.111442848903679&type=2&theater 1.53

6) Genentech

Side 5 af 42 Facebook vs. Corporate websites Anja Dalsgaard Nielsen Student number: 283572

Corporate website: http://www.gene.com/gene/careers/video_interviews.html (video # 1 -Find out from employees why Genentech makes so many to employer lists.) 1.03.

Facebook: http://www.gene.com/gene/careers/video_interviews.html (Video # 3 - Find out how working here can give you a competitive edge in your career). 2.13.

7) Bright Horizons Family Solutions

Corporate website: http://www.brighthorizons.com/careers/careers.aspx (2.49).

Facebook: http://www.facebook.com/photo.php?v=593501805478 (1.52)

8) FactSet Research Systems

Corporate website: http://www.factset.com/careers (2.01)

Facebook: http://www.facebook.com/photo.php?v=315711271780813

(5. December 2011. 3.34) “

9) Google

Corporate website: http://www.google.com/about/jobs/lifeatgoogle/women-in-leadership.html (3.34)

Facebook: http://www.youtube.com/watch?v=aOZhbOhEunY&feature=relmfu (2.17)

10) Quicken Loans

Corporate website: http://quickenloanscareers.com/ (1.07)

Facebook: same video

Side 6 af 42 Facebook vs. Corporate websites Anja Dalsgaard Nielsen Student number: 283572

Appendix 4. Abbreviations and tags used in the transcriptions

 Personal Reward

 Professional Reward  Ingratiation

 Esteem  Threat

 Guilt  Authority

 Allurement  Direct Request

 Conformity  Credibility – Expertise

 Credibility – Goodwill  Conformity triggered by 10 or more

interviewees  Explanation – Reference to a value

system  Contrast  Explanation – Inference from

 Similarity empirical evidence

 Altruism  Similarity triggered by 3 or more

different ethnicities displayed

Side 7 af 42 Appendix 5. Empirical data transcriptions

1A. Qualcomm website “MIKE: Program Director, Qualcomm Labs” (1.39)

shot Speech Pictures 1 [music] Qualcomm logo appears on a Crisp, clean cut tones of a keyboard. The instrumental piece twinkling background of purple plays throughout the video but only as background music and golden colours. when people are talking. 2 Mike (White male in his 40s): “There’s no question that A man is sitting in his modern wireless immobility and being able to be connected to office, working on two cell the broader world, it just represents a huge opportunity phones. right now. 3 My name is Mike and I’m a senior director at Qualcomm Momentarily change in camera and I’d like to think of myself as a corporate style: old fashion and flimmering. entrepreneur within Qualcomm labs. Close up of Mike with his name and position written besides his face.

4 Qualcomm is really just a super exciting, innovative The camera moves over an office place to be and there’s kind of a.. eh.. I’d call it a quiet environment where people of confidence here about everything it is that we do. multiple ethnicities work on high tech computers. 5 Everyday there’s a new opportunity to go out and put Pictures from a testing facility forth an idea or work with smart people about ways to where a cell phone is strapped innovate in ways that haven’t even been contemplated onto a dummy. before.

6 There’s all kinds of great ideas that come from a The camera is outside the company this large and those ideas can really come from building, filming the company anywhere. logo in front of a clear sky and a shining sun. A tree is in the background with bright green leaves. 7 If there’s really something that might be special there Mike is in his office with a huge and when you put together a business plan around it window and view in the and it comes into Qualcomm lab, it’s in a place where we background. He is talking to a can actually create the product and take it to the market person next to the camera and place. almost has eye contact with the viewer. 8 Basketball fuels my energy, my exercise, my competitive Mike plays basketball in an nature, and it really is a great outlet for that. outside yard with a young boy. What’s really interesting here is that the company does Mike scores. understand that the employees do have lives and families.

9 There are a lot of really talented and smart people here. Mike is in his office again, And the company needs people with that innovative, speaking to the person next to entrepreneurial spirit to run with these new ideas. We’re the camera. entering, really, a golden era of wireless and it just looks Pictures of Mike working on his like such an exciting future and such a great road ahead cell phone again as in the opening scene. for this company”. Mike is standing in his office and looks directly into the camera, smiling. 10 [Music becomes louder] Qualcomm logo appears on a [written: Hear from other employees at twinkling background of purple Qualcomm.com/careers] and golden colours.

1B. Qualcomm Facebook “Meet Justin – Qualcomm Software Engineer, Multimedia” (1.45)

Shot Speech Pictures 1 [Swaying music] Qualcomm logo appears on a twinkling background of purple and golden colours.

2 Justin (Asian male in his 20s): “It’s exhilarating being Justin is in a testing facility. on the front end of technology rather than dragging A computer arm holds an behind. unfinished cell phone to the ear of a dummy.

3 My name is Justin and I’m an engineer at Qualcomm. Momentarily change in camera I’m from the University of Illinois where I studied style: old fashion and computer science, and I’m on the APT multimedia flimmering. No colours. team. Our team does stuff like camera testing, cam- Close up of Justin with his corder testing, display testing, 3D graphics and it’s name and position written on really cool. the screen. Justin has eye contact with the camera, standing in the testing facility, smiling. Justin works on a computer with a co-worker, talking and smiling. Images flash by, matching the beat of the music. From day one I was expected to pick up a new Justin is sitting in the testing language. It was something that I had sort of seen facility, talking to a person next before in school but it wasn’t something that we had to the camera. heavily focused on. It’s a matter of taking all of the Pictures of computer screens principles that you’ve learned from previous coding and Justin wearing head projects and other languages that you’ve worked with phones. and apply them to a new language and anew project. More shots of Justin smiling at the camera. 4 UTQ is great. Eh, it stands for “University to Justin speaking to the person Qualcomm”. So there’s a group specifically for that next to the camera. transition between university and Qualcomm.

5 There’s a Q-life and, you know, they put on Q-SOL Justin is sitting on the grass which is “Qualcomm Summer On the Line”, and they with co-workers outside the get all these vendors from all across San Diego and facility. Blue sky, the sun is Qualcomm bands. So these are bands made up of shining. employees and, you know, they kind of get to Hundred employees are showcase them on this three or four times-a-year walking around outside, eating event. and talking in camping chairs. Tents are put up outside. Booths with retail goods and a band is playing.

6 People talk about the people here, you know, and it’s Justin is working in the testing all about the culture here and it really is. No one was facility with the dummy. A co- giving me a hard time ‘cause I’m the new guy. All of worker stands next to him in them were helpful in figuring out how to transform my front of a computer monitor. skills into something that is actually tangible and that More shots of Justin smiling to will help them. the camera. When you see, you know, the next 4GLTE phone or, Justin is talking to the person you know, whatever is next, you know, I worked on next to the camera. that and that’s really cool”. 7 [Music becomes louder] Qualcomm logo appears on a [written: Hear from other employees at twinkling background of purple Qualcomm.com/careers] and golden colours.

2A. Scottrade website “A day in the life at headquarters” (2.29)

Shot Speech Pictures 1 Music [written: Scottrate – Get Guitar and a weak drum in a moderate tempo. invested] [written: A day in the life at headquarters] Background: sun shining through a sheer cover of leaves. 2 Amber Talbot, Social Media Supervisor, Marketing Amber is interviewed. Talking to (white female in her late 20’s): “I work in the a person standing next to the marketing department and on the public relations camera. Her name and position team. In my three years here at Scottrade, I’ve is written on the screen. already had a lot of opportunities for advancement, and in the future, I see additional opportunities”.

3 [Written: How would you summarize your career with Amber Talbot: “To summarize my career at Scottrade?] Scottrade I would say it’s been a wonderful Purple background. experience with lots of room for growth. I’ve met Interview shots of Amber wonderful people here”. 4 [Written: What are your three favorite things about Scottrade?] Amber Talbot: “I would have to say the first is the people that I work with. Wonderful people, great Purple background. creativity, a team environment. It’s fabulous, the Interview shots of Amber people I work with. The second thing would be the 401K, the benefits. And the third thing would be the work-life balance. That’s really important for me, and having my son just six months ago has been a wonderful opportunity to spend a lot of time with him”. 5 [Written: Have you met our president and CEO, Rodger Amber Talbot: “I have met Rodger several times. Riney?] Because social media is kind of new, I’ve had the opportunity to talk to him several times about what Purple background. we exactly do in social media and whenever I see him Interview shots of Amber around the building, he always asks, “How’s Twitter? Or How’s Facebook going?”. And so, a lot of interaction with Rodger. It’s been wonderful to have these opportunities”. 6 [Written: Why do you think Amber Talbot: “The reason I think that Scottrade has Scottrade has been named for been named for Fortune’s Best-companies-to-work- Fortune’s “100 Best companies for-list is that they provide a lot of opportunities for to work for”?] growth and a lot of unique benefits. There’s so many Purple background. different things here; wellness benefits, 401K, that Interview shots of Amber really make Scottrade a unique place to work. In addition to that, it’s very, ehm, it’s like a big family and we really work well with each other, you know, know a lot about our co-workers, work really well as teams. Departments throughout the company work really well together. So I think that it’s just a really unique environment”. 7 [Written: where do you see yourself in 5 years?] Amber Talbot: “In five years, at Scottrade, I see myself hopefully expanding the social media team. Purple background. We’ve been fortunate to be able to grow and to Interview shots of Amber interact with lots of various companies. Scottrade’s been really great about embracing what I do in social media and I can see growing the team in the coming years and really a lot of opportunities for myself and for the team”. 8 Music becomes louder, then tunes out. [Written: Scottrate – Get invested] [Background: the sun shining through a light cover of leaves and branches]

2B. Scottrade Facebook “Ideas are important” (1.05) Shot Speech Pictures 1 Turned down music. Low tempo with drums and a [Written: How is Scottrade guitar. different from other companies you have worked for?] White on black background. 2 Charles, Branch Manager (Asian male in his 40s): Charles is sitting in his office “I’ve been working with a different brokerage firm chair at his desk. before and it just feels so relaxed working here In the background hangs a compared with working with the previous companies painting and a plant is placed on that I have. Just to make a simple example; When a small bookcase. you have certain ideas, you want to talk to the His name and position is written manager or management people, or you can write to on the screen in a purple box at the strategy department. At the old company, that I the bottom of the frame. used to work for, you always needed to go by layers and layers and by layers before the idea or the suggestion got through, and you have no idea how policy can be everything for the execution. You can see how a suggestion can affect everything. But at Scottrade, you just need to make sometimes one phone call, one email and all of a sudden you have people like come back, or your manager, come back to you like; “Hey, we like your idea” [Laughs] or “we can do this. We can change this right away for you”. And that’s the big difference of why I like it here”.

3A. General Mills website “Why General Mills?” (1.58)

Shot Speech Pictures 1 [music] Picture of a cartoon bee Up-beat and fast tempo instrumental piece [Written: Why choose General Mills?] played in drums and guitar. 2 Ryan, Consumer Insights (White male in his Ryan is sitting in a conference room, early 30s): “One of my favourite parts of the talking to a group of people. Two company is the… or pieces or components of the other people are visible on screen. company, is just the environment. That, I think Close up of Ryan with his name and is just amazing here. A lot of companies will sell position written at the bottom of the that “Oh we’ve got a great culture” and they’ve screen. got this and that, but when you just walk down Pictures from office hall ways with the hallways here, you really do feel a buzz lots of people walking around and here. People are energized and are walking going down an escalator. Paintings on quickly and you can’t help but notice that the wall. there’s art on the walls and a care booth with coffee. And you’ve got the lobby area which is A man getting coffee talks and laughs really nice and open, you know. The cafeteria, with the staff behind the counter. you know, there’s just so many things here that Pictures of the lobby area with smiling make it really pleasant when you’re at work and people. when you’re walking here from meeting A to Two people are talking on a couch meeting B. And it just sort of resonates through with a great sky line view in the everybody and you can really just feel a buzz background. and so I think that it’s just a great place to A man greets an off-screen co-worker work”. walking down the hall. Close up of Ryan talking. Not looking into the camera. 3 Jaclyn, Promotion Marketing (Hispanic female in Jaclyn talking to the other people in her late 20s): “I like the opportunities. That’s it, the conference room. The camera I think, that really drew me in. I know, I don’t moves and more people come into know what I’m gonna be doing every single day view. for the next 10 years. I’ve no idea. What I do today, I can be doing something totally different a couple of years from now, or even a year from Her name and position is written in now, and to me, that keeps me motivated. That the bottom of the screen. keeps me excited”. Close up.

4 Drew, Channel Marketing (White male in his Drew talking to the other people in early 30s): “I think, for me, I think the calibre of the conference room. His name and people that you get to work with here, I think, in position is written in the bottom of the first month, it was very evident that the screen. everyone is just so sharp and on their game and Female co-worker is nodding at what put together. And they bring such enthusiasm Drew states. the ones that you speak to and that’s really Pictures from the office environment. contagious. So, you know, I learn so much from everybody I work with and you get so much Women hanging pictures on a board project variety, you get to interact with so many and sitting by computers. different functions. That’s just, you know, day to The camera is back in the conference day, you just grow and grow”. room.

5 Jaclyn, Promotion Marketing (Hispanic female in In the conference room. her late 20s): “General Mills is definitely willing, Pictures from a workshop. A woman which I love, to let you do what you wanna do. I holding up a shirt in a clothing store. mean, I know people who have gone from engineering to promotion marketing and this Women talking seriously in an office and that, you know. They understand that this and one woman handing another one is your career, it’s your life and, you know, as some files, smiles and appreciation long as you’re passionate and happy and doing are exchanged. The camera zooms in what you wanna do, you’re gonna be adding on the wall where “dreams” is value back to the company. So, that’s written. something I’m grateful for”.

6 Angela, Promotion Marketing (Asian female in Talking in the conference room. her late 20s): “And I think that they’ve put a lot Her name and position is written in of emphasis on “your life isn’t your work”. the bottom of the screen. There’s a great work-life balance. Like on Her co-workers agree with what she Fridays, I think, that is everyone’s favourite part says by nodding and saying “yeah”. about working at General Mills”.

7 Music becomes more pronounced, then fades Cartoon rabbit, bee, cook and green out. man covered in leaves. [Written: For up to date information about General Mills career opportunities, visit www.jobs.generalmills.com]

3B. General Mills Facebook “Work-life balance” (1.33)

Shot Speech Pictures 1 [music] Picture of a cartoon bee Up-beat and fast tempo instrumental piece [Written: General Mills on work-life played in drums and guitar. balance] 2 Neeta, G Comm. (Indian female, 40s): “As far as Close up with office environment in work-life balance, I see General Mills as being the background. very superior”.

3 Gina, Consumer Insights (White female, early Close up with office environment in 30s): “Work-life balance at General Mills is the background. amazing. I think that so many companies talk about work-life balance, but here they actually mean it”.

4 Daisy, Brands on the go (White female, 30s): Close up, sitting on a couch. “General Mills allows you to have everything here that you need in order to maintain work- life balance”.

5 Rosie, Finance (Hispanic female, 40s): “My Close up with office environment in manager has been really great about letting me the background. be in the office when I need to and then, if I’m not done with my work when it’s time for me to go, then I just log in at night to work from home. Or if I need a day off, if I have sick kids, I can work from home very easily”.

6 Brent, R&D (white male, 30s): “My family loves Close up, cafeteria wall in the the fact that I can be home with them”. background.

7 Casey, Brands on the Go, Sales (white female, Close up, outside with a fountain in 20s): “There’s committees, there’s programs, the background. The sun is shining. there’s intramural sports. It’s almost like you’re coming into a campus, into a greater family. I have friends who play on a soccer league every Wednesday night with the company and friends who are on the diversity counsel”.

8 Woman #1 (Voice only): “They have everything Pictures of people in office for you here”. environment. Casey: “Fitness centre”.

9 Cameron, Sourcing (White male, 30s): “Dentist, Close up, outside with grass in the doctors”. background.

10 Woman #2 (voice only): “Company stores”. Picture of man in a store.

11 Cameron: “Hair care”. A woman is picking a shampoo off a shelf. 12 Casey: “Child care centre”. Close up, outside with a fountain in the background and multiple sets of café tables and chairs. 13 Cameron: “Coffee shops”. Picture of several people at a coffee shop. 14 Brent: “Summer hours”. Close up, cafeteria wall in the background. 15 Cameron: “So I mean, really you can… we kind Close up, grass and a small pond in of joke that you could stay here for weeks and the background. never have to leave”.

16 Brent: “You wanna work hard and give your Close up, cafeteria wall in the best for a company who treats you well”. background.

17 Alexis, R&D (African American female, 30s): Close up, colourful office wall in the “They really do want you to be stabile in your background. life so that you can bring your whole self to work”.

18 Music becomes more pronounced, then fades Cartoon rabbit, bee, cook and green out. man covered in leaves. [Written: For up to date information about General Mills career opportunities, visit www.jobs.generalmills.com]

4A. Marriott International website “Dacius’ journey”, (1.07)

Shot Speech Pictures 1 [Upbeat music with drums and guitar] [Written: Destination success] Happy music Teal green background 2 Dacius, Garde Manger (African male, early 50s, Close up. French/African accent): “To me, before I come to Teal green background. work, I always think about what I have to get done His name and position are when I get to work. I have fun at my job and I’ve got written in white in the bottom so many friends and we’ve been working for many left corner. years.

3 In two to three years I want to be like I am now, because I think, what I was looking for, I already have it. Because I’ve been working 25 years for the Marriott and I’m so happy the way I am”. [Laughs]

4 The music becomes more pronounced then turns [Written: Destination down again. commitment] Teal green background.

5 Dacius: “When I start to get up in the morning, so I Close up. open my heart to drive, to go to my job, to work. I Teal green background. think that if someone wanted to work for the Marriott, it’s the best place you can choose to work for. Destination Marriott”.

6 The music becomes more pronounced then fades out [Written: Find your world. as the screen goes black. Marriott careers] Teal green background 4B. Marriott International Facebook “Marriott Employee Branding.mp4”, (1.15)

Shot Speech Picture 1 [Music] [Written: Marriott International, Up-beat, happy tune with guitar and a harmonica. Inc]

2 Woman #1 (White female, 20s) : “Welcome to the Woman standing by the Marriott”. company sign outside the hotel. A lot of background noise. Camera inside, sweeping over the lobby. 3 Woman #2 (white female, late 20s): “We know that Woman is sitting on a bar chair people want to do business with companies that in the lobby. embrace values similar to their own”.

4 Woman #1: “Our commitment to society blends Woman is sitting by an indoor corporate financial contributions with kind giving and fountain. volunteer services from our associates around the world. Giving back to our community makes us feel good about working at the Marriott”.

5 Woman #3 (Hispanic female, 20s): “At the Marriott, Woman is sitting on a couch in we believe in the culture “Our People First”. We do the lobby area. whatever it takes to provide our associates with the upmost opportunities”.

6 Woman #2: “At the Marriott, the business values and Woman is walking down a hall integrity and adequate behaviour provide a way. Orange painted walls and a framework for all of our operations”. red velvet carpet. [A male vocal of the song is audible while the woman is talking]. 7 Woman #1: “Here at the Marriott, we receive Woman sits in a green leather ongoing training as well as continuous education. chair in an orange painted room. This helps us to build as employees and in addition, A painting hangs on the back we also receive an awesome 401K retirement wall and a marble table is visible. savings”.

8 Woman #3: ”Working in such a fun environment Woman is sitting in the lobby, definitely have its benefits, like the free access to holding a Starbucks cup which Starbucks as well as great valuable rates at Marriotts she raises as she mentions the worldwide”. coffee brand. She takes a sip from the cup and gives the camera a thumbs up. 9 Woman #1: “Check out our career opportunities at Woman is sitting by a computer Marriott.com”. and turns around in her office chair to speak to the camera. 10 Woman #2: “Why the Marriott you ask? For more Woman is standing outside the than six years it has been the international leader hotel by the company sign. with more than 4300 partners”.

11 Music becomes louder. Male vocal is audible. Then Written (White on black): Kylee the melody fades out. Kissane, Cicely Tinberg, Casey Worms and Casey Zimmerman.

5A. Ernst and Young website “Our diverse culture”, (2.25)

Shot Speech Pictures 1 Sayeh, Advisory (Indian female, 30s, British accent): Close up of the woman with a big “I would say that we really believe in diversity. Not window view of a big city just because it’s the right thing to do but also environment in the background. because, actually, it makes us better at what we do. Name and position is written in So the more people that we have from a diverse yellow in the screen. range of backgrounds, the better it will be for us and for our clients, because the more we can challenge each other and come up with better ideas and deliver a much better solution”.

2 Hamish, Advisory (White male, 30s, British accent): A man dressed in a suit and tie. “it doesn’t really matter who you are, whether you’re He sits in the same setting as the an industry specialist or you work for another previous female. professional services firm or if you come from a Name and position is written in whole different industry, I think that one of the yellow in the screen. things that make Ernst & Young great is diversity and bringing people in from different backgrounds.

3 Erica, FSO Advisory (South European female, 30s, A woman dressed in a shirt and Italian accent): “The team is really well organized blazer is sitting in front of a big because we have different nationalities involved. So window looking over a river we have French, German, Belgium and Italian and running through a city also Spanish, so we are really well organized in terms environment. of nationalities and in terms of backgrounds. And we Name and position is written in try to, let’s say, combine the different profiles and yellow in the screen. the different strengths of each of the members depending on the project and on the models that we have to build or validate”. 4 Rakhim, Tax (Asian male, 30s, Asian accent): “I do The man is dressed in a striped come from an unusual background. I came from shirt and has styled his hair. He is Kazakhstan to do my A-levels in the UK and then sitting in what appears to be a ended up going to the university, applied to Ernst & court yard within the company. Young and my first interview. Got the job. I did an He is speaking to a person sitting internship at Ernst & Young which I really enjoyed. next to the camera. And effectively, I was offered a graduate position Name and position is written in which I eagerly accepted. yellow in the screen. I would say, at Ernst & Young, we have a lot of individuals from various backgrounds. And this was one of the reasons why I actually joined Ernst & Young, because I’ve met people from different backgrounds, from different countries and this made me feel almost at home”.

5 Sayeh: “I would say, you know, it doesn’t really Again, the interview is matter what background you’re from, you can performed in front of the view of definitely have a career at EY. I mean, we’ve got the river running through a city. people who… I studied nautical engineering. Not a Possibly the Thames running lot of nautical engineers in this firm, but I work with through London. colleagues who studied music and, I mean, that’s quite a big range. So, absolutely, I think, if you’re passionate and you’re driven and you wanna deliver great work for clients and you’re curious, you like solving problems, then this is the place for you, irrespective of your background”.

6 Hamish: “I don’t think that there’s any prerequisite in Camera is a close close-up of the terms of coming to talk to us, at all”. male, not including the view in the background at this point. You still see the suit and tie of the person talking. 7 [Written: Ernst & Young, Quality in everything we do] Black on white.

5B. Ernst and Young Facebook “Aleck”, (1.53)

Shot Speech Pictures 1 Aleck (African American, 30s, British accent): “I do work Interview frame of Aleck, with youth from disadvantaged communities and ideas to wearing a suit and shirt, try to inspire them to more filling careers. Lots of times sitting in a chair in a you find that you talk to these youths and you find that modern office their career prospects are kind of limited, either because of environment. From the the peers around them or from whom they’ve seen and view, the company building know who work on shop floors or factory floors. And they is visible. really haven’t expanded their minds to the kind of Aleck looks at a person creativity and joy that you can have in a company like next to the camera. Ernst & Young. So the idea is just to wake them and inspire them to more filling careers.

2 Well, I think, lives solely focusing on chasing money show a poverty in ambition, and I think you can get a lot more by giving out to the community, and that’s really important to me. I find that when I spend time in these communities doing these activities, I’m actually leaving totally fulfilled. And sometimes I feel that I get more from them than what they gain from me because I leave there with an absolute buzz. So I really believe in this. And as well as, ehm, I’ve seen the potential of lots of fine youths out there and I know that I can make a small change to them, find them, hopefully, a little bit of inspiration and maybe they can do something with their lives as well. So that’s important to me. 3 For me, it means that I get days off because the company The camera zooms in on provide paid days to do community work, volunteer work, Aleck’s hands which he and I do more than my look at shares, but the company gestures with as he talks. supports that. So it provides me with all the support I need Aleck is wearing a wedding to be engaged in local communities and I also get to use band and his hands are the facilities here as well, to hold some events here in this well-groomed. company, in this building.

4 A great thing is to bring a bunch of school children and get them to see this amazing building, the view and everything. And that really kind of leaves a mark on them. So that’s something that other companies maybe not provide you with; the opportunity to engage in your passions”.

6A. Genentech website “A great place to work”, (1.03)

Shot Speech Pictures 1 [Music] [Written: why is Genentech Slow, instrumental piece, played by a guitar. Then a such a great place to work?] drum joins in and speeds up the tempo. The music is Written in white on black then turned down as a woman appears. background.

2 Jennifer Cook, Vice President, Product Portfolio Woman sits in green t-shirt Management (White female, 40s): “One of the great in front of a screen in blue things, I think, about working at Genentech is that the and white nuances. opportunities are not too pre-specified. They’re not Name and position is written predefined for you. It’s about taking advantage of the in the bottom of the screen. opportunities and the talent that people have and letting Close-up of the woman’s them really contribute everything they can”. face. She speaks to a person sitting off-camera. 3 Joan Greve, Scientist, Biomedical Imaging Group (White Woman sits in purple t-shirt female, 40s): “It’s more about coming in and interacting in front of the same screen. with people on a daily basis, who are as high-energy as Name and position is written myself and are as motivated and are as passionate in the bottom of the screen. about the end goal. To be perfectly honest, it’s fun to Pictures from outside the come to work. Montessori one time said that your play building. Flowers in the should be your work, and your work should be your play, foreground, two people and I’m fortunate enough to have found a company that walking by and the sun is can actually fulfil that goal for me”. shining from a clear sky on the glass building. People ate sitting at tables in a court yard talking and we see more pictures of the giant glass buildings. We return to Joan in front of the screen. 4 Chudi Ndubaku, Scientist, Medical Chemistry (African Man sits in front of the blue American male, late 30s): “I think that a lot of companies screen. that are out there are doing great things, great Name and position is written chemistry in terms of coming up with drugs, but you in the bottom of the screen. don’t really have the biology foundation and I think that Picture of two men in lab that’s one thing that sets Genentech apart from a lot of coats and Chudi wearing different places”. safety glasses, sitting by a computer. Close-up of the computer screen showing a 3D image of some genetic material. 5 Marco Sorani, Sr Programmer Analyst, Immunology Marco sits in front of the Diagnostics (White male, late 30s): “The breadth and blue screen. depth of the research and development activities that’s Name and position is written going on at Genentech is unparalleled”. in the bottom of the screen.

6 Music tunes out [Genentech . A member of the Roche Group] 6B. Genentech Facebook “Competitive edge”, (2.13)

Shot Speech Pictures 1 Key-board music. [Written: I want to gain a competitive edge. What advice do you have for me?] Written in white on a black background.

2 Jennifer Cook, Vice President, Product Portfolio Woman sits in green t-shirt Management (White female, 40s): ”The advice that I give in front of a screen in blue to people in their careers, frankly early or late, is almost and white nuances. always the same. And that’s to do what you love. Follow Name and position is written what you love, you’ll tend to do it well and if you do it in the bottom of the screen. well, at least at Genentech you’ll get rewarded for it. When I talk to people who are very concerned with Shots taken from a moving maybe some formula that they’ve been told to follow or car going past the company boxes that they need to check, I really discourage them sign by the road. The sun is from following that line of thinking”. shining and two men are standing and talking by the sign. Helicopter view of the facility. More pictures of the big glass buildings. 3 Joan Greve, Scientist, Biomedical Imaging Group (White Woman sits in purple t-shirt female, 40s): ”Undergraduates and grad students should in front of the same screen. be encouraged to actually do internships and that Name and position is written provides them an opportunity to come and see what the in the bottom of the screen. industry looks like without necessarily having to stop Shots from a lab showing their academic progress or, you know, take a break and two women in lab coats then have to reapply to school or something like that. But working. I really think coming to see it makes you believe it. Back to Joan in front of the Unfortunately, a lot of folks have not had the opportunity screen. to step out and be in the industry and see what it CAN be A man in a lab coat works at like and therefore they may not be able to actually advice a computer. Close-up of the their undergraduates or their graduate students on the computer screen showing a choice between the two. So I would encourage students 3D image of some genetic to talk to their advisors and say, you know, “I’m really material. interested in this. The company does excellent science Close-up of the man, and I would just like to have a better understanding of wearing safety glasses, it”. smiling. More computer pictures of green figures. Most likely genetic material. One man seems to explain another man something as he writes on a transparent board. Close-up of what is written: genetic codes. Back to Joan in front of the blue screen. 4 Marco Sorani, Sr Programmer Analyst, Immunology Close-up of Marco in front of Diagnostics (White male, late 30s):”If I had to give an the blue screen. Name and advice it would be to just really understand where they position is written in the might fit in and also understand themselves and what bottom of the screen. THEY want. Because I think, you know, with any job it’s a Pictures of an Asian woman two-way match. And then second of all, careers can be taking samples up from a very long and winding roads and so I think it really gyro-tank. depends on where you are in your career to try to Back to Marco in front of the understand what your next step should be”. screen. Pictures of an eye looking into a microscope. 5 Jennifer Cook, Vice President, Product Portfolio Jennifer sits in front of the Management:”For me, that’s been the greatest formula blue screen. for my own success. It’s just doing what I love. I never Picture of a bronze statue had a coherent five-year-plan and I really didn’t follow depicting two men sitting at any kind of formula that was out there. I just pursued a café table. jobs that were engaging to me, that were challenging Picture of a white and where I felt that I could really do something and have Genentech flag waving softly a positive impact. And that has led to pretty good success in the breeze. The sky is blue for me and I’m very happy with the path that I’ve and the sun is shining. followed. And I’m very happy with the experience that Back to Jennifer in front of I’ve had at Genentech because it’s a place that let me do the blue screen. that and it rewarded we for doing that”.

6 Silent key-board music tunes out. [Written: Genetech – A member of the Roche Group] Written in blue on a white background. 7A. Bright Horizons website “looking for people with heart”, (2.49)

Shot Speech Pictures 1 [Music] [Logo] A country-like tune played on what sounds like a [Written: Discover the rewards of banjo. working with infants and toddlers at Bright Horizons] Written in a soft font, surrounded by a wavy yellow frame. Small stars are moving across the screen.

2 Megan, Infant & Toddler Teacher (White female, Shots of babies sitting on the floor 20s):”I think that what I enjoy most about looking up and smiling. working at Bright Horizons is really just being able Megan looks into the camera. Name to see kids grow and develop right in front of my and occupation is written on-screen. eyes”. The words “grow and develop” fades in and out on the screen. Picture of a bewildered baby face. 3 Susan Brenner, EdD, sr. vice president, Operations A woman helps a child playing. & Education (White female, 50s):”These are years A woman gazes caringly on a child in in the child’s life that will never be replicated, not a chair. in any way, and certainly not in terms of speed of A toddler stands in its crib laughing development, speed of a child’s curiosity about at the camera. the world and as kindergarten teachers we get to A Muslim woman plays with be a part of that”. children in a sand box. “Curiosity” fades into the screen. Susan looks into the camera. Name and occupation is written on-screen. 4 Esther, Infant & Toddler Teacher:”I find it Esther looks into the camera. Name rewarding to partner with families to create a and occupation is written on-screen. nurturing and loving environment for the “Rewarding” fades into the screen. children”. Shots from within the child care centre. The words “loving environments” fades in and out. 5 Susan:”There are the developmental milestones Babies playing on the floor. that are occurring right before our eyes; children “Milestones” fades onto the screen. learning to turn over, to sit up, to walk, to say first A teacher helps a child walk. words. I think that probably the most important A child sleeps on the chest of a thing in those three years is having a child woman. develop a sense of trust; that adults are people “Trust” appears on screen. they can count on, who comfort them when A baby crawls fast towards an adult. they’re sad, when they’re wet, when they’re A teacher lifts a child from a hungry, who give them the sense that the world is changing table. a good and kind place. Giving them that little A child is fed by a woman. space to move on, to become their little Susan looks into the camera. independent selves”. A woman sits, smiling, at a small table with 3 kids. 6 Diane, Toddler Lead Teacher (Hispanic woman, The camera zooms in on Diane’s 20s):”I consider myself very lucky to work here. hand while she is writing a note to I’m an educator”. the parents of a child.

7 Susan:”You, as a teacher at Bright Horizons, are An African American woman clearly a professional in terms of the job that you teaches a child to clap its hands. have to do; the respect that you gain from “Professional” appears on screen. parents and co-workers, the training Pictures of teachers playing with opportunities, the package that makes it a great children in the play ground. place to be a teacher”. “Respect” appears on screen. Susan looks into the camera. “Training” fades in. A young woman and child in the playground. “great place to be a teacher” fades in. 8 Megan:”I’ve been here for five years now and I’ve Megan talks to the camera. “Above loved every day coming to work. I’ve seen and beyond” fades in. programs in other places which are all very good, A woman hangs up a flyer on a but with this I feel that we sort of go above and board. beyond the extra mile between communication with the parents and really plan a curriculum and focusing on what the kids need”.

9 Susan:”I’ve seen many a parent that hold on to A mother hands over a child. the first note that they receive from the centre, “Communication with parents” the first digital picture that they receive from the fades in. centre. Parents save these for many years. So Susan talks to the camera. communication with parents early, often, clearly is a great part of what we as teachers do”.

10 Anh, Infant & Toddler Teacher (Asian female, Anh talks to the camera. 20s):”I like being a positive influence in their lives”.

11 Susan:”We, as teachers, has such an immediate A child plays with water outside. influence and can do so much for children and “positive influence” fades in. with children and, you know, in return we get this A woman puts a shirt on a child who tremendous reward”. waves and smiles at the camera. A woman reads a book to two children. “Tremendous rewards” fades in. 12 Lindsay, Program Coordinator (White female, Lindsay talks to the camera. early 30s):”I can come to work everyday with a “ Nurturing and supportive“ fades huge smile on my face. I can get to do what I love. in. A woman holds two girls on the And I get to do it in an environment that’s playground. nurturing and supportive”.

Anh:”Bright Horizons is a great place to be a teacher”.

13 Lindsay:”Bright Horizons”. Talks to the camera.

14 Anh:”It’s a great place”. Talks to the camera.

15 Megan:”Bright Horizons is a great place”. Talks to the camera.

16 Anh:”It’s a great place to be a teacher”. Talks to the camera.

17 Susan:”Bright Horizons is a great place to be a Talks to the camera. teacher”.

18 [Logo] The soft music reaches an end [Written: Bright Horizons is a great place to be a teacher. www.brighthorizons.com/careers ] Soft font written in a white splash on a green background which includes drawings of flowers. Stars flows over the screen.

7B. Bright Horizons Facebook “We are all connected”, (1.52)

Shot Speech Pictures 1 [Gospel music playing] A woman sings: “we are all connected…” 2 Woman #1 (Hispanic female, 40s):”I see all of my co-workers Talks to the camera. as family, in all sense of the word”.

3 Woman #2 (Muslim female, 30s):”I feel like I’m not working Talks to the camera. with a co-worker, I feel like I’m working with a sister”.

4 Woman #3 (Hispanic female, 30s, speaks with an accent):”We Talks to the camera. respect each other a lot”. 5 Woman #4 (White female, early 30s):”I can come into work Talks to the camera. and confide in someone and talk to someone and know that, you know, they care about me, basically”.

6 Woman #5 (White female, 40s):”Every day we celebrate Talks to the camera. something. It’s all about the little things”.

7 Woman #6 (White female, 40s):”We celebrate everyone’s Talks to the camera. occasion whether it be a wedding or a baby shower, you know, a promotion. We just all come together”.

8 Woman #7 (White female, 30s):”I do feel that it’s an Talks to the camera. extended family where, you know, we’re all able to talk to each other and if we’re stressed out, you know, we don’t have to get into it but we can just say, “I really need some extra help today, I’m having a hard time” and, you know, we really all pull together”.

9 Man #1 (Hispanic male, 30s):”They show you that they care Talks to the camera. for you and I feel that I contribute with a lot to the company’s success. It makes me feel proud of myself, of what I do and, you know, proud of the company”.

10 Man #2 (White male, early 30s):”I hear all my friends come Talks to the camera. back from work at the end of the day and I think that we’re all exhausted at the end of the day, but I think that one thing that I can definitely take away from working here is … it’s such a nurturing environment, I mean, granted that I work with 110 women, that has it’s ups and downs some days, and I think that everyone that works with that would admit that. But it’s actually very exciting, I mean, to come to a place where people are taking care of you everyday and you’re taking care of them and you’re a part of something that’s a little bit greater than just getting ahead. I’m so thankful for being a part of that, to be a part of a team of people caring for each other, yes”. [Gospel music is audible. A choir singing: “we are all connected”].

11 [Gospel music fades out] [Logo] On black background.

8A. Factset website “Factset Film Festival Tokyo”, (2.01) Shot Speech Pictures 1 Energetic, happy instrumental piece of music. Factset logo written in blue on a Short, quick strokes on a guitar. white background. 2 Male Voice #1:”Delivering data to financial Graphic, fast moving pictures. Zooms professionals, providing leading edge out and reveals a man standing with technology applications”. his back to the camera. A sign reads “caution” in the background. The camera zooms further away and reveals a man sitting in front of his Male voice #2:”No request too large and no computer. request too small”. Two elephants, camera zooms in to see a mouse on the back of the elephant. 3 Narrator: [Written and spoken] “Who is Written: “Who is Factset” Factset?”. Background: a faded page of a science book. 4 Choir:”We’re consultants, we’re engineers, we “ Consulting” appears with a are sales people, we’re product developers, briefcase. we’re content managers”. “ Engineering” appears with a laptop. “Sales” appears with a green arrow moving upwards. “ Product” appears with a hammer hitting an anvil. “ Content” appears with two stacks of books. 5 Narrator: “And that’s only the beginning. So why Factset logo. are we here?” Written: “Why are we here?” “Environment” 6 Male #3: “I have access to a smart program that A lot of lines in multiple colours serves my clients”. spring out from the company logo. One line moves to a picture of a woman. 7 Woman #1: “I control my own agenda”. Written: “My agenda”, below the picture of the woman. 8 Male #4: “I like managing others, but still, I’m The camera zooms out from the part of the team”. picture and reveals hundreds of small pictures forming a world map. 9 Woman #2: “My colleagues inspire me to Zooms in again to a seesaw with one perform”. picture of a man holding it down. Another picture of a man hits down hard in the other end, sending the first picture off-screen. 10 Male #5: “I got the role that I’ve got because I The screen is crushed together as if it work hard. was a piece of paper. “Opportunities” appear. A road sign that points towards “future” in the one direction, and “Achievements” in the other. A matchstick man and a Factset sign is placed next to it. 11 Male #6: “People listen to my ideas and I get the Picture of four cartoon eggs with support to bring them to life”. “ideas” written on them. One egg explodes like a firecracker. 12 Female #3: “Everyone’s passion is to making us A picture of a philosophy label better”. explaining the Chinese noun “Kaizen”. “1. Change for the BETTER 2. A business philosophy about working practices and efficiency”. 13 Female #4: “I love communicating with my A matchstick woman holds a can with clients”. a string on its end to her head. The camera follows the string to a matchstick man in the other end. 14 Female #5: “Factset wants me to grow”. “Learning” appears. A watering can appears and makes an artistic plant grow. 15 Male #7: “I had months of training when I A calendar showing weekdays and started and it didn’t end there”. pictures of a brain growing for each day. 16 Male #8: “I’m a senior graph account holder A graphic tree. Camera zooms in on thanks to Factset’s program”. an apple with the Factset logo on it. The apple falls down on the head of a matchstick man who then has a lightbulb light up over his head. 17 Male #9: “Factset took my team on vacation to A picture of a purple sea, made from let us know we succeeded”. newspaper pages. Palm trees grow out of the sea. “Fun” is written in yellow over the sea. A newspaper boat floats in the sea. In the boat is a pink heart and a palm tree. 18 Female #6: “I like how we give to those who Three booming hearts leap out of the need it”. newspaper boat.

19 Female #7: “Travelling to diverse locations for Picture of a cork notice board. One by conferences and events is enriching”. one, Polaroid pictures of international destinations are pinned to it. 20 Narrator: “It’s not only the folks who work here Picture of stage lights. “Recognition” who agree. Factset is included on Fortune’s is written on the screen. Two Factset “Best companies to work for”, Glasdoor’s “Top company names are placed on the 10 companies for work-life-balance”, “UK’s 50 screen. best workplaces”, Forbe’s “Best small Writing is rolling across the screen as companies”, “Great companies for millenials” by the narrator speaks: Fortune’s “Best Human Resource Executive. companies to work for”, Glasdoor’s “Top 10 companies for work-life- What do you wanna do at Factset?” balance”, “UK’s 50 best workplaces”, Forbe’s “Best small companies”, “Great companies for millenials” by Human Resource Executive. A list of job titles roll over the screen and a Factset logo is placed in the foreground. 21 Music fades out. [Written: www.Factset-com ] Written in blue on a white background.

8B. Factset Facebook 5. december 2011 16:05 (3.34)

Shot Speech Pictures 1 [Music] Grey background where pictures of Keyboard music. It could be computer generated. the interviewees flow into view. It has a futuristic sound to it. A Factset logo is placed in the bottom right corner. 2 Dina, Consultant (White female, late 20s): “The A picture of Dina flows into view. general environment at Factset is just fantastic. She is standing in the reception There’s always a buzz in the office”. area of the office. The company name is on the back wall. 3 Yiannis (White male, 40s): “There are a lot of The picture of Yiannis covers up the opportunities for growth and expansion” picture of Dina. Yiannis wears a suit and tie. The background shows an office view of other corporate buildings. 4 Rakesh, Consultant (Indian Male, late 20s, British The picture of Rakesh covers up accent): “The whole interaction with the clients, Yiannis. Rakesh wears a suit and tie. you know, going in and meeting new people every day”. 5 Music becomes more pronounced. The picture of Rakesh transforms into the company name. Written: “Factset Graduate Consulting Careers” 6 Anja de Jager, Director CTS International Sales Picture of Anja standing outside a (White female, 40s): “Factset is a financial service window. Her picture becomes a provider, which means that we work with clients grey still while her name and from hedge funds through to portfolio managers position is written in the bottom of through to insurance companies and banks. And it the screen. Then it becomes a could be anything from 10 users to thousands of moving picture again. users”. 7 Yiannis Yianni, regional Director, UK + Nordic Picture of Yiannis standing inside, in investment management: “We provide front of a window. His picture comprehensive financial data and software becomes a grey still while her name solutions to financial professionals, so essentially, and position is written in the we’re providing mission critical solutions to bottom of the screen. anyone in asset management or banking involved in investment research or management portfolios, company analysis and really helping them make better, faster decisions”. 8 Music becomes more pronounced. The picture of Yiannis transforms into the company name. Written: “Factset A great place to work” 9 Rakesh: “The first thing that drew me in to Picture of Rakesh speaking to applying to Factset was that it being voted one of someone off-camera. the 50 best UK workplaces. They attended a Zooms in on his face. career fair at my university”. 10 Dina: “I had a friend who had already been Picture of Dina speaking to working here for an entire year and she kept going someone off-camera, standing in on and on about how wonderful this place is, what the reception area. kind of people she interacts with on a daily basis, Picture of Dina talking to a male co- what kind of functions she performed and it worker in the hallway. sounded very interesting”. Back to Dina interview.

11 Music becomes more pronounced. The picture of Dina transforms into the company name. Written: “Factset Career Progression” 12 Rakesh: “There are opportunities to progress Picture of Rakesh speaking to within the company, so you start off as a someone off-camera. consultant and based on that you can go into the different teams that are within Factset”. 13 Dina: “You could do whatever it is that you Picture of Dina speaking to wanted to do. You kind of had control over your someone off-camera, standing in own career here”. the reception area. 14 Neil, Consultant (Arab male, 30s): “Factset gives Picture of Neil, standing outside a you the opportunity to move anywhere across the window, speaking to someone off- world”. camera. Name and position is written in the bottom of the screen. 15 Yiannis: “We’ve been incredibly successful over the Picture of Yiannis speaking to last few years. We’ve grown our market share, someone off-camera. business has actually doubled in the time that I’ve actually been here and the products have really moved on and are leading edge now in the industry that we work in”. 16 Music becomes more pronounced. The picture of Yiannis transforms into the company name. Written: “Factset Corporate Culture” 17 Anna, Consultant (White female, late 20s): “You Picture of Anna speaking to get to spend a lot of time out in the industry. someone off-camera. You’re not just at your desk all day. Every day. There’s a lot of emphasis on progressing through our careers. I’m also studying for the CFA, which Pictures from a class room where Factset supports me through both financially with people are listening to a helping me buy the material but also giving me powerpoint presentation. time off work to study”. Back to Anna. 18 Andrew Burton, VP International HR (White male, Picture of Andrew sitting at his 40s): “Factset’s been voted one of the UK 50 Best desk. His picture becomes a grey Workplaces for the last three years and it’s not still while his name and position is surprising with the benefits that we have to offer; written in the bottom of the screen. private medical insurance, healthcare, great Picture of the three awards. pension, great development opportunities Back to Andrew sitting at his desk. including sponsorship for the CFA exam, free lunch and it’s a great place to work”. Picture of Andrew talking to a co- worker who seems to have dropped off some papers for him. “We’re looking for graduates with a passion for Back to Andrew, close-up. finance who can communicate with people at Pictures of people listening to a different levels”. lecture in a class room. The same room as shown previously. 19 Anja: “The company has really changed since the Picture of Anja speaking to first time I started working here. When I got here someone off-camera, standing there were 10 people, in London, covering Europe. outside in front of a window. Now there’s more than 300 and we have offices all over Europe as well. 20 Music becomes more pronounced. The picture of Anja transforms into the company name. Written: “Factset Work Life Balance” 21 Dina: “We do work hard but we also do have a A picture of Dina flows into view. really great social life here as well”. She is standing in the reception area of the office. The company name is on the back wall. 22 Anna: “It’s not all about work all the time. We’re The picture of Anna, sitting next to serious when we need to be serious but there’s Rakesh in a conference room covers quite a lot of socializing”. up the picture of Dina. Rakesh agrees with Anna by nodding. 23 Neil: “Whatever you wanna do there’s so many A picture of Neil covers the one of different things you can get involved in whether Anna and Rakesh. Neil is standing it’s weekly football, weekly badminton”. outside the building, wearing a suit and tie. 24 Yiannis: “It’s a fantastic place for graduates to join A picture of Yiannis flows in and because the learning is immense and really a lot of covers Neil. our people become very valuable in the market place”. 25 Rakesh: “It’s just a great place to be”. A picture of Rakesh flows in and covers Yiannis. 26 Music becomes more pronounced. The camera zooms out and reveals a light blue background, which is the same color used for the company logo. Zooming further away, the company name is revealed. Written: “Factset” Logo of the Best Workplaces 2011 is displayed. Written: “Factset.com/careers” 27 Music continues then fades out. Written: “Produced by the Podcast Company for Facset”.

9A. Google website “Women in leadership at Google”, (3.34).

Shot Speech Pictures 1 A soft, serene instrumental piece builds in intensity and tempo. Eileen Naughton, Managing Director Digital Woman sits in a folding chair in Media Strategy (White female, 40s): “It was front of a bright blue screen. Talking pretty clear to me by about 2003 or 4 that Google to the camera. Her name and had captured lightning in a bottle”. position is written on screen. 2 Woman (white female, 30s): “Wuhuu”. Woman raises her arms, fists clenched in victory. Bright purple background. 3 Eileen: “I thought that there was not other place. Picture of white female tracing her I do not want to miss this party. fingers through her hair, smiling. Blue background. Picture of white female laughing at the camera, yellow background. Picture of Indian female, in her 40s, I wanna work at Google”. looking up and smiling, purple background. Back to Eileen. 4 Music becomes more pronounced. Written: “Women @ Google. Women in Leadership”. 5 Amy Chang, Director, Product management Amy looks at the camera and wears (Asian female, 40s): “So I’ve been at Google six a blazer and silk top. Purple years now and what has made me stay has been background. Her name and position the people, the learning and the challenges”. is written on screen. 6 Jen Fitzpatrick, VP, Engineering (White female, Jen looks at the camera. Yellow 30s): “I came to Google originally as a summer background. Her name and position intern”. is written on screen. 7 Jill Huchital, Engineering Director (White female, Jill looks into the camera, blue 40s): “What attracted me to the company was background. Her name and position the scope of the problems that Google is solving”. is written on screen. 8 Claire Hughes Johnson, VP Global Online Sales Claire looks at the camera. Yellow (White female, 40s): “Every year or year and a background. Her name and position half, I feel like I have a new challenge as our is written on screen. business expands, and it’s my responsibility to expand with it”. 9 Adriana Norena, Director, Spanish speaking Latin Adriana looks at the camera. Purple America (Hispanic female, 40s): “I’ve been in background. Her name and position different roles, in Brazil initially, then in a regional is written on screen. role, then in Argentina.

10 Bonita Stewart, VP Sales (Hispanic female, 40s): Bonita looks at the camera. Blue “Google offers opportunities to women, to lead background. major portions of the business”. Claire smiles at the camera. 3 more women is shot in close-up, all smiling at the camera. 11 Suzanne Frey, Director of Operations (White Suzanne looks at the camera. Blue female, late 40s): “We’re all encouraged to go out background. Her name and position and see something that we think should happen is written on screen. and make it real”. 12 Mizuki McGrath, Engineering Director Mizuki looks at the camera. Yellow background. Her name and position (Asian female, early 30s): “Google provides is written on screen. unparalleled opportunities. In my case, a couple of us wanted to start an engineering office in Tokyo and rather than hearing; “Really? No way”. They started a conversation with me around what are the goals?” 13 Gayathri Rajan, Product Management Director Gayathri looks at the camera. Blue (Indian female, 40s): “And it’s this freedom to background. Her name and position voice your opinion and to take on more is written on screen. responsibility that has really been the secret of Picture of Gayathri speaking at an my growth”. event. Still picture of an all women audience. 14 Fionnuala Meehan, Director EMEA ad Operations Fionnuala looks at the camera. (Eastern European female, early 40s): “There’s a Purple background. Her name and massive focus on career development, on position is written on screen. personal progression and that’s really helped me focus on where I can grow and add value and influence”. 15 Music becomes more pronounced. Picture of a female speaker at a Google event. 16 Stephanie Tilenius, VP Commerce (White female, Stephanie looks at the camera. 40s): “Google’s committed to empowerment for Yellow background. Her name and its employees. The way that they treat employees position is written on screen. with all the amenities, and particular for women, it’s easier to be successful when you have daycare, you have a great maternity policy”. 17 Susan Wojcicki, SVP Advertising (White female, Susan looks at the camera. Purple 40s): “Google has been a really family friendly background. Her name and position place for me to work. is written on screen.

There are many things that go into that, so there’s a lot of kid events, a lot of people who do have kids”.

18 Claire: “It’s been an incredibly supportive Claire looks at the camera. Yellow environment for me as I’ve gone through the background. Her name and position experience, in the last seven years, of getting is written on screen. married, having two children and I’ve been able to do that, thanks in part, to some of the supports Google offered”. 19 Bonita: “It’s important because Google allows Bonita looks at the camera. Purple women to be women”. background. Her name and position is written on screen. 20 Music becomes more pronounced. Still image of smiling and laughing women sitting in an audience. Still picture of a woman reading a Women @ Google brochure. 21 Mizuki: “I’ve also benefited from Google’s Mizuki looks at the camera. Blue internal programs which bring together women background. Her name and position from all countries and all levels and all is written on screen. departments”. 22 Claire: “I help to form and restructure a global Claire looks at the camera. Yellow group called “Women at Google””… background. Her name and position is written on screen. 23 Suzanne: “… Which is today represented by Suzanne looks at the camera. Blue hundreds of women worldwide in senior positions background. Her name and position and we’ve hold hundreds of events over the is written on screen. course of the years, I mean, for example, Several still pictures from women Madeleine Allbright just had dinner with us, and events roll over the screen. One that’s not something you get at every company”. photograph includes a group photo with Madeleine Allbright. 24 Gayathri: “I think, across the board, we had Gayathri looks at the camera. Blue incredibly positive feedback from the women; background. Her name and position that they had found friends, that they had found is written on screen. new connections”. Still pictures of a women audience talking to each other. 25 Claire: “People realize that there is an important Claire looks at the camera. Yellow place to gather women and there’s a lot of background. Her name and position internal sponsorships and mentorships that is is written on screen. important, particularly as women develop into Still pictures of women on a scene, leaders. And my hope is that “Women at Google” talking, an audience clapping. is creating really an open space for people to make those connections in ways that will Back to Claire. ultimately benefit them and their development”. Still picture of Claire smiling and hosting an event. 26 Suzanne: “It’s important to have women in the Suzanne looks at the camera. Blue workforce and especially in the technology background. Her name and position industry because, you know, fundamentally, is written on screen. we’re all, at Google, engineers of some kind. And engineers are artists and artists require diverse imaginations”. 27 Jen: “I think that the opportunities available for Jen looks at the camera. Purple women in the tech industry are really endless at background. Her name and position this point. The world of technology is changing so is written on screen. fast in ways that really impact our lives every day and there is just a ton of opportunities to really do things that change the world”. 28 The music fades to an end. Written: “Google.com/diversity”. 9B. Google Facebook “An inside look at Google – Working at Google”, (2.17).

Shot Speech Pictures 1 Up-tempo rock guitar piece Short clips and images of the name “Google” (instrumental) visualized in different ways. The cutting of images matches the beat of the music 2 Male #1 (African American male, 30s): Close up of Male #1 standing in front of a “Google is kind of a unique company for white background. me and I think for a lot of people that Shift to show a quick glance over an office work here”. environment filled with people. 3 Male #2 (White male, 30s): “What Close up on white background. Google does is that it allows a fantastic Shift to show a young woman explaining environment to be innovative and to get something vividly and excitedly to her your product developed very quickly”. colleagues. 4 Male #3 (White male, 50s): “It is a very Close up on white background. different structure than the rest of the Fast-forward camera shot zooming down a engineering community”. hallway. 5 Male #4 (white male, 30s): “We always Close up on white background. try to really avoid bureaucracy so that Shift to show shots of employees leaning people can really do what make sense in back in an armchair, working on a big their project”. computer monitor and presenting a water cooler system. 6 Female #1 (White female, 30s): “One Close up on white background. thing that’s really great about Google is Shift to show a man reading a file in a pile of that you have a lot of autonomy over beanbags, an office environment and some your product and its directions”. employees working by their computers. 7 Male #5 (White male, 40s): “We’re Close up on white background. encouraged to work on whatever we Shift to show coworkers working and two think is important”. people laughing. Shot of Google logo on the wall. 8 Male #6 (White male, 40s): “At Google, if Close up on white background. you come in, in your first week, and you Shift to show two women discussing have a good idea on how things should something on a computer monitor. Quick be done, and people agree with you, shifts in images showing the faces of several then in that first week you can start employees matching the beat of the music. making changes”. Picture of an inflatable palm tree and a mannequin dressed for the beach. 9 Female #2 (Asian female, 20s): “The Close up on white background. biggest resource is definitely the people”. Picture of drawings on a white board.

10 Male #7(White male, 50s): “One of the Close up on white background. things that attracted me to Google and Shift to show three different shots of makes it a very comfortable place is that employees working either in pairs or solo. they hire people who are very good”. 11 Male #8 (White male, 30s): “I think Close up on white background. Google goes after people that are Shift to show a man explain something in entrepreneurial, that are kind of go- front of a white board. getters”. Close up again.

12 Male #9 (Arab male, 30s): “Everyone in Shot of the Google logo on a hallway wall. the company is just so excessful and Shot from a distance on white background. everyone is really driven to make the Shift to show shots of employees working. company succeed”. 13 Female #3(Hispanic female, 20s): “No A woman is working in front of multiple two employees will have had the same computer screens. background. There’s no formula”. An attractive woman is filmed on a white background. She gestures with her hands. 14 Male #10 (White male, 40s): “We have Images of computer screens, employees people straight out of college, we have smiling. people who’ve been in the industry for Shot from a distance on white background. 25 years”. 15 Male #1: “The concentration of talent Really fast and short clips of employees. The that we have at Google is really quite cutting matches the beat of the music. amazing”. Male #1 is shot from a distance on the white background. 16 Male #10: “I come to work and I look Images of people moving around in the open forward to the conversations I’m going office environment. Colleagues are talking to have during the day with my and laughing over a cup of coffee. colleagues and with people I haven’t met Close up of Male #10 on white background. yet within the company, because I know, Shift to show images of filled white boards, that today I’m going to find five new, clocks showing the time from different great ideas that I’m gonna get excited places in the world. about”. 17 Male #8: “We have yoga, we have Picture of the Google logo on the company Pilates”. wall. Male #8 is shot from a distance on a white background. 18 Female #4 (African American female, Picture of a sign on a door that says: “Google 30s): “I love massages, I’m a spa queen”. massages”. Female #4 is shot from a distance. She gestures with her arms. 19 Male #7: “Let me mention the food”. Shot from a distance. Standing with hands folded in front of him. 20 Male #10: “The food her, by the way, is Quick glimpse of Male #10 gesturing with his great”. hands. Picture of a pair of hands putting things from the buffet on a plate. 21 Male # 8: “We have a French lunch Pictures of employees eating in an open and where we come together and we speak bright cafeteria environment. French. We have great cafeterias”. Close up of male #8. 22 Female #5 (Arab female, 30s): “There’s Pictures from the cafeteria and signs hanging any type of amazing cuisine, even better from the ceiling indicating a salad bar and than some of the restaurants in new meat station. York”. Close up of female #5, counting on her fingers when listing all the great things. 23 Male #7: “That’s an extra benefit, and Picture of a chef standing in front of a giant pretty nice”. Google sign hanging on the wall. Picture from the buffet. Quick glimpse of Male #7 smiling at the camera. 24 Male #11 (White male, 40s): “You know Male #11 is shot from a distance on white that what you’re working on will be seen background. by millions and millions of people. And Shift to show pictures of a computer monitor when you have that kind of visibility…” showing Google maps. Pictures of a Google sign on the wall. 25 Female #6 (Asian female, 20s): “… You’re Pictures of employees working. in a position to make a difference to Female #6 is shot from a distance. She people that you’ve never met”. gestures with her hands. 26 Male #1: “It’s something that just makes Fast forwarding of a man walking back and it fun to come to work in the morning forth on a terrace. because you’re thinking about the Picture of smiling employee with the Google people you’re gonna talk to and the name in the background. problems you’re going to try to tackle Close up of male #1. and solve. So, it’s really a great place to Shift to show pictures of colleagues talking to work”. each other in the hallways. Close up of male #1. 27 Music becomes more pronounced. Multiple short, fast shifting images of employees. The cutting of the images matches the beat of the music.

28 Music ends with a stroke on the guitar. Google Logo

10 A + B. Quicken Loans Website and Facebook “There’s more to us than you think”, (1.07)

Shot Speech Pictures 1 Music: up tempo guitar piece A hand writes the word (instrumental) “creative” in red marker on a Written: “We’re a creative transparent surface. company”. 2 Woman #1 (African American, The woman sits in a 30s): “My ideas are not only conference room in a rustic encouraged; they are wanted”. looking brick building. She looks at the camera smiling. 3 Man #1 (White male, 40s): “I The man leans against a table. create award-winning TV Big letters made from light commercials”. bulbs spell out the word “play” on the wall. 4 Man #2 (White male, 20s): “I Close up. Talking to the camera helped create a workspace for at eye level. Zooms out to 5000 people”. show that he is standing behind a ping-pong table with two guys playing. 5 Woman #2 (White female, Close up. Slightly below eye 30s): “I planned an epic event. level. Zooms out to show her The president of the United standing in a lobby with a stack States was there”. of files in her arms. 6 Written: “We’re a technology A hand writes the word company”. “technology” in blue marker on The music becomes more a transparent surface. pronounced. 7 Woman #3 (Indian female, Zooms in on her standing on a 30s): “The latest technology is platform with files in her arms. at my fingertips”. 8 Man #3 (White male, 30s): “I The man and woman stands develop apps”. next to each other. The man raises a tablet when speaking. Close up of the female, smiling. Woman #4(White female, 30s): She holds up a cell phone. “And I make them pretty”. 9 Man #4 (White male, 50s): “I get time each The man sits on the roof, drinking week to create whatever I want”. coffee. Close up as he speaks to the camera. 10 Man #5: “We’re part of why we rank at the Top The man stands between two lines of 10 of “Computer World’s Best Places to Work in employees working on their IT””. computers. Zooms in on his face.

11 Written: “We’re a people company”. A hand writes the word “people” in Music becomes more pronounced. green marker on a transparent surface. 12 Man #6 (Hispanic male, 50s): “I learn The man sits on a couch in a company something new every day. Training isn’t hallway. Zooms in. knowing for the new folks”. 13 Man #7 (White male, 30s): “I helped someone The man sits in a transparent plastic start a new life”. ball hanging from the ceiling. Zooms in. laughs at the camera. 14 Woman #5 (African American female, 30s): The attractive woman sits on a chair “Sometimes my workday includes teaching in a colorful room with a book in her children to read”. lap. Zooms in on her face and her hands folding on top of the book. 15 Man #8 (African American male, 30s): “I’m Close up of his face (attractive). helping rebuild a great city”. Zooms out and shows him standing in front of a great panoramic view of a big city. 16 Woman #6 (White female, 30s): “And by the The woman (attractive) stands in way, we all work at Quicken Loans. front of a sparkling wall which appears to be made from large sequins. There’s more to us than you think”. Close up of her face. She smiles. 17 Music becomes more pronounced before fading Written: “Quicken Loans, Engineered out. to amaze. (800) 411-JOBS QuickenLoanscareers.com”.

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