Reading, Writing and Commercialism

Existing at HHS  Scoreboard signage  Book covers  Soft drink machines  Food in cafeteria

Potential Advertising Opportunity at HHS Naming rights:  Rename school  Rename individual classrooms  Event sponsorship of assemblies, morning announcements Existing in municipalities  School bus advertising (Braintree, Beverly)  ShopRite paid $100,000 to Brooklawn school district in NJ for gymanasium naming rights (ShopRite of Brooklawn Center)  Dallas-Fort worth (Dr. Pepper logo on high school roof near airport) for 8 years – no longer there.  In 2002, Massillon, Ohio Lowe's paid $20,000 to have its name emblazoned -- for one year -- on each 10-yard line of Paul Brown Tiger Stadium in football-mad Massillon.

Potential Advertising Opportunities  Rename town athletic fields  Airport names  State & local parks  Signage on roof of schools(Scituate School Cmte rejected)