The Newspaper Industry E-Newsletter

The Newspaper Industry E-Newsletter Distributed exclusively to members and subscribers of INMA Volume 6, Number 17 Distributed 27 April 2005 Current E-Newsletter Circulation: 4,077

11 more days to the cutting-edge conference of the year. Join more than 370+ colleagues who have pre-registered.

Selected by the staff of the International Newspaper Marketing Association (INMA), the following are headline links to news and features on the newspaper industry that have been posted to the web in the past seven days. These items may be found at The Newspaper Industry, a web portal to the business of newspapers produced throughout the day by INMA. A Spanish-language version of this web site, La Industria del Periódico, may be found by clicking here.

Headline News

Advertising

Publicitas is a partner of INMA and an international advertising and promotion group. Click here for more details.

 National Advertisements Losing Popularity Among Advertisers  Online Search Engines Growing at the Expense of Newspapers' Advertising Revenue

Circulation

 Boston's City Hall Cracking Down on Newspaper Boxes Violating Regulations  South Wales' Argus Reaches 8-Year Sales High  Belo Announces Dallas Morning News Circulation Down 13% on Sundays and 9% During the Rest of the Week  Australia's Audit Board of Circulation Gives Auditors Greater Powers to Confirm Publishers' Circulation Claims

Classifieds

 Free Classified Advertising Web Site Expanding From London to Berlin and Other European Cities

Convergence

 Financial Times to Supply Content on O2 Mobile Phones  Times of India and Reuters Launching Television News Channel in India  Metro Commuter Newspaper Publisher, Metro International, is Launching Travel Agency, Metro Travel

Internet

 Internet Is Increasingly the Preferred News Source Versus Newspapers or Television  New York Post Enacts Registration Requirement for Web Site Content  Newspapers Weigh How Much Free Content to Offer Online  Blogs a Pervasive Part of Future Internet Growth  To Counter Circulation Slide, Washington Post Turning to Increased Internet Activities  San Francisco Chronicle Joining Newspapers in Large Metropolitan Areas and Offering Blogs

Journalism

 Internet Makes Journalists as Self-Sufficient Independent News Providers a Possibility

Management

 Pro-Independence Scottish Standard Closes Doors 7 Weeks After Launch  Boston Herald's Editorial Union Approves New Contract  Annual Shareholders' Meeting Raises Speculations Of Financial Times Sale  Technology-Oriented Newspaper Launches in Nigeria  Citing Lower Expenses and Improving Revenues, Belo Reports Profits Up 6% in First Quarter  Stockholders Call Into Question Barron Family's Continued Control of Dow Jones Company  Reuters' Subscription Revenue Decline Slowed to 1.4% in First Quarter 2005  Texas-Based Spanish-Language Newspaper Publisher Meximerica Media Seeking New Financing After Spain's Recoletos Backs Out  Despite Losses at U.S. Newspapers, Metro International Reported a 28% First Quarter Revenue Upswing

 Governors of Nigeria's Northern States to Take Over Ownership of the New Nigerian Newspaper  Name of New Tabloid Formed by the Merger of 8 Dutch Newspapers Will be a Combination of the Existing Names  Staffing and Financial Shortcomings Considered a Threat to Journalism's Future  Willingness to Adapt Seen as Answer to Newspapers' Circulation Woes  Malaysia's New Strait Times Makes Move to Tabloid Format  North Dakota's Bismarck Tribune Rolls Out New Format  Publisher of UK's Guardian Considering the Launch of a Free Newspaper in London  India's Agro-One is a New Newspaper Aimed at Farmers

Research

 Newspapers Not Primary News Source for Young People, Study Finds

Stories of Interest

 New York Daily News to be Focus of New Reality Television Program  Vendors of Vatican's Newspaper in St. Peter's Square Halt Sales as Crowds Seeking "Papal Edition" Turn Unruly New From INMA: Innovative Ideas to Connect Readers to Newspaper Brands

Explore pioneering examples of brand-building and image promotion to boost your newspaper's impact, attracting non-readers and strengthening the loyalty of existing readers through a new report from INMA.

The association's new e-booklet, "Innovative Ideas to Connect Readers to Newspaper Brands," is filled with more than 30 illustrated examples of raising awareness of your newspaper's content, promotions, and place in the community in order to improve circulation and develop your newspaper's revenues and credibility.

Within this publication, you will find dozens of successful brand-building campaigns from newspapers around the world. Among the collection of ideas are creative promotions involving in-newspaper, outdoor, and other aspects -- all focusing on what makes these newspapers unique, integral parts of their markets.

This publication provides inspiration for a wide range of brand marketing campaigns, which are excellent ways to attract readers to the newspaper, define the newspaper's mission to its audience, and boost the credibility of your brand in the public eye. When readers identify with what your brand stands for, it's easier to forge a strong bond that will keep them subscribing on a long-term basis.

The digital report is available to INMA members for US$40 and to non-members for US$95.

Click here to order your e-booklet today

Deadlines and Diary Dates

 INMA World Congress of Newspaper Marketing, 9-11 May 2005, Las Vegas, USA  INMA Research Seminar, 2-3 June 2005, Brussels, Belgium  INMA French Seminar, 9-10 June 2005, Bisschofsheim near Strasbourg, France  INMA Dutch-Flemish Conference, 17-18 June 2005, Bruges, Belgium  INMA Europe Conference, 21-24 September 2005, Istanbul, Turkey  INMA North America Smart Newspapers Marketing Conference, 5-7 October 2005, Denver, Colorado, USA  INMA Workshop: ⌠How To Adapt Marketing, Promotions and Advertising Sales to the Mobile World■, 6-7 October 2005, Opatija, Croatia  INMA-University of Antwerp Executive Training Programme: Newspaper Marketing For Success (Module 1 of 3), 19-21 October 2005, Antwerp, Belgium  INMA Latin American Conference, 20-22 October 2005, Manaus, Brasil  INMA Global Forum On Newspaper Publishing, 10-11 November 2005, Mumbai, India

Recent Columns at INMA.org

Do We Care for the Core? By Herman Verwimp

From GЭtenberg to Newspapers By Sergio Rego Monteiro Taking Advantage of Innovative Digital Media By Martha L. Stone

The Birth of Broadsheets By Earl J. Wilkinson

Use ⌠MarketBusting■ Strategies to Generate More Revenues and Profits By Len Kubas and Chris Kubas

The State of the Industry: Time for a Revolution By Miles E. Groves

Never Eat Alone, Blue Ocean Strategy, and Mass Affluence By Stephen C. Johnson

About the E-Newsletter

INMA members and registered users may subscribe and unsubscribe to The Newspaper Industry E- Newsletter by clicking here. Otherwise, first-time users may subscribe to this e-newsletter by clicking here.

About INMA

The International Newspaper Marketing Association (INMA) is a non-profit membership organisation dedicated to promoting advanced marketing principles within the newspaper industry. INMA has 1,000 members in 69 countries. INMA's four web sites include INMA.org, The Newspaper Industry, La Industria del Periódico, and Revista Ideas-Online.

11 more days to the cutting-edge conference of the year. Join more than 370+ colleagues who have pre-registered.