Carrying out an Enterprise Project Session Plan

CARRYING OUT AN ENTERPRISE PROJECT SESSION PLAN

SESSION: CARRYING OUT AN ENTERPRISE PROJECT Expected Progress: Be able to carry out an Description: Young people market their project and carry it out, making sure they are ready to go enterprise project and adjust to changing circumstances.

Resources required: LLN Opportunities: STEM Opportunities: Qualifications Opportunities: è Computer (with internet access) è Paper è Writing about  Undertaking an Enterprise Project è Pens product/service in è Teamwork and  Teamwork è Flipchart relation to creating project  Customer Service è Arts and crafts materials if using (card, marketing plans  SCQF Undertaking an Enterprise poster paper, paints, pens etc) è Reading through è Using online Project è Project-specific materials checklist and resources for  SCQF Teamwork business plan marketing material  SCQF Customer Service development

1 (Aprilugust 20176) DESCRIPTION OF ACTIVITY RESOURCES SUGGESTED LEARNING OUTCOMES AND ASSESSMENT CRITERIA Introduction and Ice Breakers CARRYING OUT AN ENTERPRISE PROJECT SESSION PLAN

Explain to the young people that in this session they will be looking at how to get everything ready to go and begin marketing and publicising their product/service in order to build a customer base. What is Marketing? Computer with internet access Explain to the young people that marketing essentially means spreading the word about your enterprise so that people know about it. You could have the best project in the world, but if no one knows about it, you won’t make any money!

Can the young people think of any aspects of marketing that companies use? Use a brand like Coca-Cola or Apple as an example – how do they make sure people know about them? Some answers might be: names, logos, slogans, TV and online advertising, social media, print marketing like flyers and posters. Some companies, like Coca-Cola, also give out free samples – have they ever experienced this? It’s a form of marketing too.

Working in small groups, give the young people a bit of time (say 15 minutes) to create a collage of logos or slogans of some of the products/services they use all the time.

Have a discussion about how important these names, logos and slogans are. If Apple was just called ‘The Computer Company,’ they probably wouldn’t get as much business. Because they have a distinctive name and logo, we can recognise their products anywhere.

Marketing for your Enterprise Project Computer with Create a marketing resource to promote Explain to the young people that they are going to create marketing materials for internet access the project Paper, pens, flip their enterprise project. The goal of these materials is for people to: chart a) Know about the product or service b) Know what is good about it or why they should buy it c) Be able to recognise it because it is distinct from its competitors

They need to: 1. create a name and a logo, 2. identify a unique selling point (and express it as clearly and briefly as possible), and 3. come up with a publicity plan (ie where, when and how will they advertise the project?) Divide the young people into three groups, each with responsibility for one of these areas. If possible, play to young people’s strengths, 2 (Aprilugust 20176) but if not, it’s good for them to try something new. Come back together as a group and make sure everyone is happy with the marketing plan.

Divide the young people into three groups, each with responsibility for one of these areas. If possible, play to young people’s strengths, but if not, it’s good for them to try something new. Come back together as a group and make sure everyone is happy with CARRYING OUT AN ENTERPRISE PROJECT SESSION PLAN

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