Get Ahead of the Learning Curve: Venture Capital in Education Summit 2010

Today, the Internet plays a prominent role in the lives of many American children, affecting how they learn, play, socialize, and participate. According to a study released by the Kaiser Family Foundation in 2010, the average American youth, between the ages of 8 and 18, spends on average about 7.5 hours a day across different media.

We have entered a critical stage of innovation around technologies and media for learning. Technology has evolved beyond simply being able to deliver educational content in schools, to the point of being able to create richer, more active and interactive learning experiences in the world. And, for the first time, doing so is scalable and affordable as a number of factors are laying the groundwork for the innovation of lighter-weight, lower-cost products that can be delivered directly to the user, as well as easily iterated and extended for the user through regular updates and add-ons.

This year’s Summit will examine the key drivers behind these emerging trends and showcase some of the leading-edge entrepreneurs and investors whose ideas harken the changes to come.

Summit Highlights

As a firm involved in sponsoring innovative, early-stage businesses, do you know enough about the opportunities in the education space? In particular, do you and your team:

 Know the product/service and geographic markets that are particularly ripe for investment?  Understand how today’s K-20 students are creating new expectations for teaching and learning?  Have a grasp of the policy and regulatory frameworks in the institutional market?  Distinguish between institutional and consumer education markets?  Have an education market thesis that you want to test?  Possess access to the right kind of deal flow and opportunities for your firm?

Get Ahead of the Learning Curve: Venture Capital in Education Summit 2010 will enable organizations funding innovative businesses to improve deal flow and gain insights into the education sector.

From berkerynoyes.com/pages/vc_investment_summit_conf.aspx 10 June 2010 Date and Location

This event will be held in New York City on June 8-9, 2010 and will feature noted speakers from the investment community, education entrepreneurs and executives, foundations and institutions, and legal and policy experts.

Who Should Attend?

The event is designed for the innovators in the K-20 education markets, and those committed to providing the capital and resources to support these change agents, including:

 Venture Capitalists  Angel Investors  Social Venture Philanthropy  Foundations  Private Equity Investors  Founders and CEO’s  Entrepreneurs  Executives and Directors of Education Ventures

From berkerynoyes.com/pages/vc_investment_summit_conf.aspx 10 June 2010 Agenda

Tuesday, June 8th

3:30 – 5:30 pm Company Presentations

5:30 – 7:00 pm Welcome Reception

Wednesday, June 9th

8:00 – 8:45 a.m. Registration & Breakfast

8:45 – 9:00 a.m. Welcome and Introduction

9:00 – 9:45 a.m. Keynote

 Bruce Nussbaum Professor of Innovation and Design, Parson New School of Design Contributing Editor, Bloomberg BusinessWeek

 Tim Brown President and Chief Executive Officer, IDEO

10:00 – 11:15 a.m. Why Education is the New New Market Many industry observers and stakeholders lament that we have not made meaningful progress in our educational models since the days of the one- room schoolhouse. These panelists will attempt to debunk that myth and highlight the current dynamism and underlying trends and issues driving fundamental change in Pre-K-12 and postsecondary models.

 Andrew Rosen, Chairman and Chief Executive Officer, Kaplan, Inc.  James Shelton III, Assistant Deputy Secretary for Innovation and Improvement, U.S. Department of Education

From berkerynoyes.com/pages/vc_investment_summit_conf.aspx 10 June 2010  Fred Wilson, Managing Partner, Union Square Ventures  John Heilemann, National Political Correspondent & Columnist, New York magazine (Moderator)

11:15 – 11:45 a.m. Networking Break & Presentation

11:45 – 1:00 p.m. Business Model Aspirations and Realities – Capturing Customer Spend Web-delivery, open/community source, peer-to-peer communities, and rental models represent a few of the dynamics impacting the economics of product and service conception, development, delivery, and support for companies across the education industry. At the same time, the viability and sustainability of businesses are predicated on two interdependent factors: capturing customer spend and driving meaningful outcomes/satisfaction. Within this context, panel participants will address the opportunities and challenges facing executives in both incumbent and innovative business models.

 Jon Corshen, Chief Executive Officer, GoingOn  Alex Finkelstein, General Partner, Spark Capital  Bill Hughes, Director, Business Development & Innovation, Pearson  John Katzman, Chief Executive Officer, 2Tor  Jeff Shelstad, Founder & Chief Executive Officer, Flat World Knowledge  Adam Newman, Director, Berkery Noyes (Moderator)

1:00 – 2:00 p.m. Lunch

2:00 – 3:15 p.m. Who Moved the Book? (And Where Will it Go?) The traditional educational publishing model is facing its most significant challenge, as students and educators explore opportunities to access content and instructional resources from a host of low-cost and, purportedly, no-cost providers. In addition to price, content authorship, editorial quality, and delivery modalities are other significant vectors along which innovation is rapidly transforming the publishing paradigm. This panel will highlight these and other notable issues in this publishing/content revolution.

From berkerynoyes.com/pages/vc_investment_summit_conf.aspx 10 June 2010  Peter Davis, President, McGraw-Hill Education  Josh Koppel, Co-Founder & Chief Creative Officer, ScrollMotion  David Goddy, Vice President, Education e-Scholastic  Andrew Savikas, VP of Digital Initiatives, O’Reilly Media  Philip Porter, Partner, Hogan Lovells (Moderator)

3:15 – 3:30 p.m. Networking Break

3:30 – 4:45 p.m. Markets at the Edge – How to Get into Education and Stay out of Schools Most companies with solutions for K-12 schools and postsecondary institutions face a sales and marketing quagmire; having access to channel is key, and most emergent, innovative businesses do not. At the same time, the past few years have seen a significant level of interest and investment in both domestic and international consumer-focused education models. This panel will explore why, where, and how entrepreneurs are building businesses addressing out-of-school-time, and investors at the leading edge of this wave.

 Mark Hatch, Chief Executive Officer, TechShop  Andrew Joseph, Co-Founder and President, TenMarks Education  Jason Stoffer, Principal, Maveron  Alex Wang, President and Chief Executive Officer, 8D World  Phoenix Wang, Co-Founder and Managing Director (Moderator)

4:45 – 5:00 p.m. Closing Remarks

5:00 – 6:30 p.m. Networking Reception

From berkerynoyes.com/pages/vc_investment_summit_conf.aspx 10 June 2010 Keynotes & Panelists

Tim Brown President and Chief Executive Officer, IDEO

Tim Brown is CEO and president of IDEO. He frequently speaks about the value of design thinking and innovation to businesspeople and designers around the world. He participates in the World Economic Forum in Davos, Switzerland, and his talks “Serious Play”“Serious Play” and “Change By Design” appear on TED.com.

An industrial designer by training, Tim has earned numerous design awards and has exhibited work at the Museum of Modern Art in New York, Axis Gallery in Tokyo, and the Design Museum in London. He takes special interest in the convergence of technology and the arts, as well as the ways in which design can be used to promote the well being of people living in emerging economies.

Tim advises senior executives and boards of Fortune 100 companies and has led strategic client relationships with such organizations as the Mayo Clinic, Microsoft, PepsiCo, Procter & Gamble, and Steelcase. He is a board member of the Mayo Innovation Advisory Council and the Advisory Council of Acumen Fund, a not-for-profit global venture fund focused on improving the lives of the poor. Additionally, he writes extensively, with articles in the Harvard Business Review, The Economist, and other prominent publications. His book on how design thinking transforms organizations, Change By Design, was released by HarperBusiness in September 2009.

Tim maintains a blog on the subject of design thinking.

Chris Curran Managing Director, Berkery Noyes

Chris joined Berkery Noyes in 2004 from his prior role as Managing Director at Eduventures, Inc., a global leader in education strategic research consultancy, where he managed all business development functions, consulted on client growth strategies, and developed the company's consultative sales methodology. Chris brings a wide range of education, management, and consulting experience to Berkery Noyes, including past service as Vice President of business development at I.COMM, Inc., a software design and network integrator specializing in the education, government and healthcare markets. As part of his work for I.COMM, Curran ran SchoolFirst Foundation, a non-profit arm of the company that combines innovative educational technology applications into model systems that were donated to under-served schools.

Curran began his professional career in politics, serving as the Chief of Staff to the minority leader of the Massachusetts House of Representatives, where he earlier held the title of Research and Policy Director.

From berkerynoyes.com/pages/vc_investment_summit_conf.aspx 10 June 2010 Chris Curran is a graduate of Suffolk University Law School, where he earned a J.D. degree. He holds an M.A. in Economics from Boston University, and earned a B.A. at St. Lawrence University.

Jon Corshen Chief Executive Officer, GoingOn

Jon brings with him nearly 20 years of experience in helping to build successful enterprise and Internet software companies. Throughout his career, Jon has touched almost every aspect of software design, development, marketing & sales. Over the last 10 years, he has focused almost exclusively on the art of building and marketing successful technology start-ups, utilizing core expertise in product management, product marketing, marketing communications and consultative selling.

In 1996, Jon helped to found Tradex Technologies, and successfully led the creation of an entirely new market segment for Digital Marketplace software. Tradex grew from 5 to over 125 employees, from $0 to $150M in revenue, and was sold to Ariba Technologies (a publicly held web commerce company) in 2000, for over $1.7B. Jon went on to become the VP of Corporate Strategy for Ariba between 2000 and 2003, helping to guide business and marketing strategy and leading several key acquisitions.

Prior to Tradex, he was the VP of Product Marketing at Walker Interactive Systems, a leading ERP system provider. During his time at Walker Interactive, Jon led the design and deployment of the solution that would become CommerceOne's (a successful ecommerce IPO company) flagship product. Jon started his career as a Developer and Sr. Analyst at Andersen Consulting (Accenture). He received his MS in Quantitative Economics from the University of California at San Diego.

Peter C. Davis President, McGraw-Hill Education

As President of McGraw-Hill Education, Peter C. Davis is responsible for leading one of the world’s top educational publishers, serving teachers and students across virtually every aspect of the growing global education market from pre-K through professional learning.

Peter has spearheaded a range of important growth initiatives for McGraw-Hill Education, including developing strategies to help the company’s Pre-K through 12 education group compete effectively in the elementary and high school market, helping improve marketing and sales for its testing and assessment services, and devising strategies to enter the career educational services markets internationally. He is also leading McGraw-Hill Education’s efforts to expand its use of technology to deliver content digitally across multiple customer sets and distribution channels.

Peter joined The McGraw-Hill Companies in 2006 as Executive Vice President of Global Strategy, where he worked closely with the Corporation’s senior management team to build global business opportunities, strengthen its presence in existing markets, and develop

From berkerynoyes.com/pages/vc_investment_summit_conf.aspx 10 June 2010 partnerships and new business opportunities for the company’s Education, Financial Services and Information & Media businesses.

Earlier in his career, Peter was a managing director at Novantas LLC and was senior partner at Booz Allen Hamilton, where he led global client relationship development and delivery for the banking, brokerage and asset management segments.

Peter holds a bachelor’s degree from Rutgers College in New Brunswick, NJ, where he was a Henry Rutgers Scholar, and earned his master’s degree in business administration from the Johnson School of Management at Cornell University.

Alex Finkelstein General Partner, Spark Capital

Alex Finkelstein is a General Partner at Spark Capital and joined the firm at its inception. He has led Spark’s investments in 5min, 8D World, Linkwell, and Altius Education. Alex focuses on working with and investing in highly passionate entrepreneurs who enjoy leaving stable jobs to build transformative companies.

Prior to joining Spark Capital, Alex was the creator and producer of a number of television shows and Internet properties that he sold to major networks, including FOX, E!, Discovery, ITV1 (U.K.) and Yahoo. Alex’s shows all had major product integration components and were sold in partnership with Fortune 500 brands.

Previously Alex was a Principal at Seed Capital Partners, an early-stage venture capital firm that was formed in partnership with Softbank. Before joining Seed Capital Partners, Alex was an Associate at GrandBanks Capital, an early-stage venture capital firm that was also formed in partnership with Softbank.

Alex also worked at Cambridge Associates, where he served as a Senior Venture Capital Research Associate and Senior Consulting Associate. Alex holds a BA in political science from Middlebury College.

Mark Hatch Chief Executive Officer, TechShop

Mark is the CEO of TechShop, a focal point in the emerging Maker movement and one of the few physical embodiments of that movement. Like a trade school, TechShop teaches members how to use a broad range of high- and low-end machinery to design, prototype and produce their ideas. It has been a hothouse for innovators, including students, entrepreneurs, and the like. TechShop currently has two locations, one in the Bay Area and one in Raleigh, NC, and four planned in other cities nationwide. To date, it has been mentioned in Wired magazine, The Wall Street Journal, and The New York Times.

Mark is a seasoned business executive with experience across multiple industry segments. He is adept at driving growth through innovation, strategy, and operational execution. He has worked

From berkerynoyes.com/pages/vc_investment_summit_conf.aspx 10 June 2010 in both small and large companies including Avery Dennison, Kinko's, and HealthNet. Mark received his M.B.A. from the Drucker Center at the Claremont Graduate University and a B.A. in Economics from the University of California, Irvine.

John Heilemann National Political Correspondent & Columnist, New York magazine

John Heilemann writes “The Power Grid” column for New York magazine, as well as longer features. He is the co-author, with Mark Halperin, of “Game Change: Obama and the Clintons, McCain and Palin, and the Race of a Lifetime” — the definitive account the 2008 presidential election, which debuted at #1 on the New York Times bestseller list and held the top slot for seven straight weeks.

An award-winning journalist, Heilemann has covered politics, business, and their intersection for nearly two decades, in America and abroad. His recent New York cover stories have included “Obama Lost, Obama Found,” an assessment of the president’s first year in office; “Inside Obama’s Economic Brain Trust,” on the White House’s efforts to rescue the American economy from ruin; “The Next New Deal,” a preview of the incoming administration from the perspective of the fall of 2008; and “The Fall and Rise of Hillary Clinton,” a profile of the candidate following her defeat in the race for the Democratic nomination.

Heilemann is a former correspondent and columnist for The Economist and Wired (where his coverage of the Microsoft antitrust trial made him a finalist for a National Magazine Award) and a former staff writer for The New Yorker. His first book, Pride Before the Fall: The Trials of Bill Gates and the End of the Microsoft Era, was praised by the New York Times as “beautifully executed … sure and sophisticated” and named by BusinessWeek (among others) as one of the best books of 2001. His four-part television documentary on the World Wide Web, “Download,” aired on Discovery in 2008.

Heilemann’s writing has been anthologized in the Best American Political Writing three times (2005, 2007, and 2008) and Best American Crime Writing (2006). He appears as a commentator on the Chris Matthews Show, Morning Joe, Hardball, and Charlie Rose, as well as CNN and NPR. He is a graduate of Northwestern and Harvard. Born and raised in Los Angeles, Heilemann now lives in Brooklyn.

Brandon C. Hidalgo Chief Executive Officer, The Teaching Company

Brandon C. Hidalgo has been with The Teaching Company since 2002 where he has served as the company’s President and Chief Operating Officer, and became Chief Executive Officer in May 2006. For more than 19 years, The Teaching Company has been a market leader in producing and marketing the finest university level courses in the world to make a vast curriculum in the arts and sciences available to the non-student.

Prior to joining The Teaching Company, Brandon amassed a range of client-side sales and marketing experience, most notably in Rapp Collins Worldwide, a world leader in direct

From berkerynoyes.com/pages/vc_investment_summit_conf.aspx 10 June 2010 marketing and customer management services. While at Rapp Collins, he served as Vice President of Business Development and was responsible for both organic and new business agency growth which included clients such as Mercedes Benz, Pfizer, Exxon Mobil, Time Warner, and Reuters World Wide.

Brandon was also Vice President of Marketing Acquisitions at First USA Bank, the world’s leader in credit card acquisition and a wholly owned subsidiary of Bank One.

Bill Hughes Director, Business Development & Innovation, Pearson

Bill Hughes is Director of Business Development and Innovation at Pearson, where he advises its executive team on growth strategies ranging from acquisitions and partnerships to internal initiatives. Previously, he led product development for the CourseCompass e-learning platform, managing its growth to over 1.5M users. Bill has been active in new venture creation for software-based businesses, and he has launched and led several internet-based and open source companies. Over the past 20 years he has held senior management, executive and consulting positions at Sapient, Mercer and the Cambridge Incubator. Bill earned his AB from Harvard and his MBA from the MIT Sloan School, where he was a Seeley Scholar.

Andrew Joseph Co-Founder & President, TenMarks Education

A technology company veteran with 20+ years of experience, Andrew is one of the founders of TenMarks, and drives the go-to-market strategy for the company. Andrew has been an executive at many early-stage technology companies, and successfully managed business and corporate development for enterprise and consumer software companies. His past roles have included VP of Corp and Business Development for Corel, CEO at Outerlink, VP of Sales and Marketing at Open Orders (acq by IBM), VP of Business Development at CommercialWare (acq by Micros). Andrew frequently receives the best advice on how to make math learning effective from his two elementary school aged daughters. When he is not spreading the word about TenMarks, Andrew helps introduce people to the joy of skiing as a part-time ski instructor.

John Katzman Chief Executive Officer, 2Tor

John Katzman is the CEO of 2tor, which works with research universities to create high-quality online degree programs. 2tor’s first partner is the University of Southern California (USC); with its Rossier school of education, they have launched the MAT@USC, the world’s first high- quality, selective online Masters of Arts in Teaching program.

Prior to founding 2tor, Katzman founded The Princeton Review, and served as its CEO until 2007. By then, the Review helped over 50% of students applying to US colleges and universities each year find, get into, and pay for school. Further, it worked with hundreds of colleges and K- 12 school districts to help them improve educational outcomes and university admissions.

From berkerynoyes.com/pages/vc_investment_summit_conf.aspx 10 June 2010 Katzman’s innovative ideas on educational reform have made him one of the nation's leading authorities on assessment, K12 choice, and university admissions. He is the co-author of five books on testing and admissions, and a frequent lecturer and panelist.

Over the years, Katzman helped launch several start-ups. He serves on the Boards of Directors for three non-profits, and the Boards of Advisors of several for- and not-for-profit organizations. He is also active in the Young Presidents Organization.

Katzman is married to Alicia Ernst; they have a son (14) and daughter (12). His personal interests include ice hockey, running, skiing, and architecture.

Josh Koppel Co-Founder and Chief Creative Officer, ScrollMotion

Josh believes digital should be fun and thinks all media experiences could be better and more productive. His extensive background in video, in print, and in mobile combined with his experiments in large-screen and small-screen media, are the basis for ScrollMotion’s innovative work.

Josh has produced work for MTV, AMC, Fine Living, Shop at Home, The N, Rick Rubin, and Rage Against the Machine. He has worked with Harold Ramis and Bob Balaban to create TV shows for Comedy Central and the Sundance Channel.

In 2000, Harper Perennial published Josh’s book, Good/Grief, a visual memoir. Steven Johnson, author of Everything Bad Is Good for You, called it “a lighthearted reading of Proust for the digital age.” Architect Maya Lin hailed Josh as “the Woody Allen of cyberspace.”

Margery Mayer President, Scholastic Education

Margery is an expert on 21st Century learning and a pioneer in the development of research- based educational technology programs. Under her leadership, Scholastic has developed groundbreaking programs such as: READ 180®, a reading intervention program for adolescents; System 44®, the breakthrough foundational reading program for older students who struggle with basic phonics; Expert 21®, a comprehensive language arts program that merges digital and print curricula; and FASTT Math™, a program to develop math fact fluency. Margery has been the driving force behind the growth in educational technology sales at Scholastic—from less than $40 million in FY 2001 to $160 million in FY 2008.

Adam Newman Director, Berkery Noyes

Adam Newman joined Berkery Noyes in 2008 as a Director. Prior to joining the firm, Adam served as Managing Vice President at Eduventures, Inc. a leading strategic market research and consulting firm supporting K-12 and postsecondary education businesses, investors, and colleges and universities. Adam ran the firm's Industry Solutions division which worked with executives

From berkerynoyes.com/pages/vc_investment_summit_conf.aspx 10 June 2010 to develop and drive corporate and growth strategy initiatives. In addition, Adam and his team also provided M&A due diligence support to strategic and financial investors in the education space, offering recommendations and advice on acquisitions, strategic partnerships, and divestitures. As a long-time Eduventures executive, he also helped direct and implement overall corporate strategy for the firm to support its rapid growth.

Prior to Eduventures, Adam served as a senior manager at the Corporate Executive Board, working closely with corporate strategy executives at Global 2000 companies. Adam began his professional career as a K-12 educator at schools in Boston, MA and New Orleans, LA.

Adam earned an A.B. degree from Duke University.

Bruce Nussbaum Professor of Innovation and Design, Parsons New School of Design Contributing Editor, Bloomberg BusinessWeek

Bruce Nussbaum is Professor of Innovation and Design at Parsons New School of Design and contributing editor to BusinessWeek. Previously assistant managing editor in charge of BusinessWeek's innovation and design coverage, he was named one of the 40 most powerful people in design by I.D. Magazine in 2005. He has also received the Bronze Apple and Personal Recognition Awards from the Industrial Designers Society of America and has written extensively on innovation and design.

From 1993 to 2004, Nussbaum was editorial page editor and commentator on economic and social issues at BusinessWeek. He is the author of The World After Oil: The Shifting Axis of Power and Wealth and Good Intentions, an inside look at AIDS medical research. His essays have appeared in The Best Business Stories of the Year—2002 and The Best American Political Writing—2004, and he has received awards from the Sigma Delta Chi Journalism Society, the Overseas Press Club, and the Industrial Designers Society of America.

Mr. Nussbaum holds a BA in political science from Brooklyn College and a Masters in political science from the University of Michigan. He is a member of the Council on Foreign Relations, the Group Action Council on Design for the World Economic Forum, and taught science to third-graders as a Peace Corps Volunteer in the Philippines.

Philip D. Porter Partner, Hogan Lovells

Philip is a partner in the Intellectual Property, Media and Technology practice at Hogan Lovells, a law firm with offices in forty-three cities worldwide. He helps companies of all sizes, from startup operations to multinational corporations, with acquisition, protection and commercialization of technology and content, including electronic and print publications, through joint ventures, strategic alliances, corporate partnering, assignments, licenses, and consulting services. He has assisted universities and corporations with distance education initiatives and with cooperative transactions for development and operation of employee training programs.

From berkerynoyes.com/pages/vc_investment_summit_conf.aspx 10 June 2010 Before his legal career, Philip was a secondary school teacher and administrator, a state textbook adoption committee participant and a school district administrator with a focus on curriculum development. He was a member of the faculty of the annual Advanced Computer Law Institute sponsored by the Georgetown University Law Center and has taught graduate business law courses as an adjunct professor at Johns Hopkins University. He is a member of the Board of Advisors of the Hogan Lovells lawyer training program, HL Academy, and a member of the National Association of College and University Attorneys. Chambers USA: America's Leading Lawyers for Business has recognized Philip as one of the leading lawyers in the United States in intellectual property transactions each year from 2005-2010.

Diana Rhoten, PhD Co-Founder and Managing Director, Startl

As a researcher and strategist, Diana has dedicated her professional life to designing and evaluating new organizational models and technological approaches to collaboration and innovation in the education and science sectors. Her clients have ranged from large-scale international development agencies and national research centers to medium-scale technology corporations and small-scale not-for-profit entities.

In addition to her role as co-founder and managing director of Startl, Diana is the founder and director of the Knowledge Institutions program at the Social Science Research Council (SSRC). Diana founded this program in 2004 to support the transformation of organizations engaged in the production and dissemination of scientific and cultural knowledge. Recent projects have focused on assessing the mounting fiscal challenges to public higher education and research, designing new models for scientific innovation and collaboration, and creating international partnerships across governmental and non-governmental agencies. Currently, she is leading a dozen New York City institutions through an adaptive design and change process with the goal of developing new inter-institutional partnerships and digital media programs (www.newyouthcity.org). In 2006, Diana was also invited to serve a two-year appointment to the National Science Foundation, where she was the founding program director of the Virtual Organizations and the Cyberlearning programs, which she ran in parallel to her work at SSRC.

Diana has published in numerous academic journals, including Science, Minerva, Thesis Eleven, and The Annual Review of Law and Social Science. Her recently completed volume entitled Knowledge Matters: The Transformation of Public Research University will be available in 2010. At the same time, her work has been featured in more popular venues such as The New York Times, Nature, The Chronicle of Higher Education, and Christian Broadcast News. For both her theoretical contributions and practical applications in the area of organizational design and innovation, Diana was named a Sigma Xi Distinguished Lecturer (2005 - 2007), an award that honors individuals at the leading edge of science.

Prior to coming to the Council in 2004, Diana co-founded and directed the Hybrid Vigor Institute, an independent and innovative not-for-profit research organization. She was also an assistant professor of education at the Stanford University School of Education, and an education policy analyst and advisor on youth development and higher education for the Governor of Massachusetts.

From berkerynoyes.com/pages/vc_investment_summit_conf.aspx 10 June 2010 She has a Ph.D. in social sciences and educational policy and an M.A. in sociology from Stanford University, as well as an M.Ed. from Harvard University and an A.B. from Brown University.

Laurie Racine Co-Founder & Managing Director, Startl

A seasoned entrepreneur, Laurie has started or secured funding for a variety of transformative nonprofit and for-profit organizations. She is a founder of dotSUB and was a principal at Eyespot, two tech start-ups in the media space. As a funder, Laurie managed a private endeavor endowed by the founders of Red Hat where she helped launch Lulu Press, Creative Commons, ibiblio and Public Knowledge, the leading public interest group focused on issues of the digital age.

In addition to her history as an entrepreneur and dealmaker, Laurie has held several leadership roles in academia and nonprofits: senior fellow at the Norman Lear Center of the University of Southern California’s Annenberg School of Communications, director of Creative Commons, director of the Tribeca Institute, co-founder and chair of Public Knowledge, and chair of Teachers Without Borders, president of DocArts, the corporation that presents the Full Frame Documentary Film Festival and executive director of the Health Sector Management Program at the Fuqua School of Business, Duke University. Laurie received a B.A. from New York University and conducted graduate work in human genetics at University of California, Berkeley.

Andrew S. Rosen Chairman and Chief Executive Officer, Kaplan, Inc.

Throughout his career, Andy Rosen has embraced an outcomes-based approach to education, focusing on student achievement and success. As CEO of the company’s largest business, Kaplan Higher Education (KHE), Rosen redefined the higher education landscape, bringing online and campus-based learning opportunities to working adults. Under his leadership, KHE grew to account for half of Kaplan’s revenue and today provides postsecondary education to more than 100,000 students across the globe.

Rosen is a pioneer in the burgeoning online education market. As President of Kaplan University, Rosen oversaw the school’s growth from 34 students in 2001 to more than 59,000 students today. He also oversaw Concord Law School, the nation’s first fully online law school, and Kaplan Virtual Education, a leader in virtual high school instruction and online content and curriculum development.

Rosen came to The Washington Post Company in 1986 as a staff attorney for The Washington Post newspaper and moved to Newsweek as Assistant Counsel in 1988. When he moved to Kaplan, he served as Center Administrator, Regional Director, and Vice President for Field Management prior to assuming the role of Chief Operating Officer in 1997. He was named President of Kaplan, Inc. in 2002 and assumed leadership for Kaplan’s higher education operations in 2004.

From berkerynoyes.com/pages/vc_investment_summit_conf.aspx 10 June 2010 Before joining The Washington Post Company, Rosen served as law clerk to the Hon. Levin H. Campbell, Chief Judge for the US Court of Appeals for the First Circuit, in Boston. He holds an A.B. degree from Duke University and a J.D. from Yale Law School. Rosen currently serves on the boards of Enterprise Florida, the Broward Workshop, the Broward Alliance and the Council for Educational Change.

Mr. Andrew Savikas Vice President of Digital Initiatives, O’Reilly Media

Andrew Savikas is the VP of Digital Initiatives at O'Reilly Media, and is the Program Chair for O'Reilly's Tools of Change for Publishing conference. He blogs at toc.oreilly.com, and is also a regular contributor to the O'Reilly Radar blog.

Andrew leads the digital publishing and ebook program and strategy for O'Reilly Media, including both print and digital production of all O'Reilly books. Andrew is an advisor to Safari Books Online, O'Reilly's joint venture with Pearson Technology Group. He sits on the Board of Directors of the Book Industry Study Group, and is on advisory boards for Bookshare and the University of Michigan Press.

Andrew holds a B.S. in Media Studies from the University of Illinois at Urbana-Champaign, and an MBA from Northeastern University in Boston. He speaks frequently on digital publishing and ebooks, and is also the author of "Word Hacks: Tips & Tools for Taming your Text".

James H. Shelton III Assistant Deputy Secretary for Innovation and Improvement, U.S. Department of Education

Jim Shelton is the assistant deputy secretary for innovation and improvement, managing a portfolio that includes most of the Department's competitive teacher quality, school choice and learning technology programs, housed in the Office of Innovation and Improvement.

Previously, he served as a program director for the education division of the Bill & Melinda Gates Foundation, managing the foundation's national programs and work in the northeast region of the United States. Shelton has also been a partner and the East Coast lead for NewSchools Venture Fund and co-founded LearnNow, a school management company that later was acquired by Edison Schools. He spent over four years as a senior management consultant with McKinsey & Company in Atlanta, Ga., where he advised CEOs and other executives on issues related to corporate strategy, business development, organizational design, and operational effectiveness. Upon leaving McKinsey, he joined Knowledge Universe, Inc., where he launched, acquired and operated education-related businesses.

Shelton holds a bachelor's degree in computer science from Atlanta's Morehouse College as well as master's degrees in business administration and education from Stanford University. He currently resides in his hometown, Washington, D.C., with his wife, Sonia, and two sons, Justice and Jameson.

From berkerynoyes.com/pages/vc_investment_summit_conf.aspx 10 June 2010 Jeff Shelstad Co-Founder & Chief Executive Officer, Flat World Knowledge

Jeff is Co-Founder and Chief Executive Officer of Flat World Knowledge, a venture backed new higher education publishing company offering world-class, free, and openly licensed college textbooks. Flat World Knowledge has raised over $11.5 million in private investment capital in the past two years, setting out to disrupt the $9+ billion textbook market with its innovative business model.

Jeff brings a 22+ year successful record in higher education publishing to the venture. He has held positions of increasing responsibility in sales, marketing, editorial, and senior management. Jeff has personally acquired some of the most successful business textbook authors in print today. Most recently, Jeff served as Editorial Director of Prentice Hall’s Business, Economics, and Computing Division, where he had full P&L responsibility for the division and managed a team of over sixty Acquisitions Editors, Development Editors, Media Editors, and Project Managers.

A proud native Minnesotan, Jeff graduated from the University of Minnesota Carlson School of Management in 1987 and later received his Executive MBA from Duke University in 2004.

Jason Stoffer Principal, Maveron

Jason Stoffer joined Maveron in 2007 and is a principal at the firm. Prior to joining Maveron, Jason served as senior director of strategic operations for Career Education Corp., where he co- founded and led admissions and marketing for IADT Online, a for-profit design school. At Career Education, he also spearheaded broad initiatives to develop new digital marketing strategies, increase sales force effectiveness, and restructure the company's call center operations. He has also served as an associate at Spinnaker Ventures. His investments at Maveron include zulily, Altius Education and Latimer Education. Jason holds a BA in economics from the University of Michigan, Phi Beta Kappa, and an MBA from the Wharton School at the University of Pennsylvania.

Alex Wang President & Chief Executive Officer, 8D World

Alex Wang is the founder and chief spokesperson for 8D World. Prior to 8D World, Alex was a founding team member and Vice President of Business Development at Emptoris, Inc., a leading Enterprise Supply and Contract Management software company. At Emptoris, Alex was responsible for global channel sales and Asia Pacific region, accounting for one-third of Emptoris' total revenue. Alex led Emptoris’ efforts to secure the world’s top two system integration firms, IBM and Accenture, as Emptoris’ sales channels and delivered numerous Global 1000 client wins to Emptoris. Alex also played a key role in several Emptoris' acquisitions and was instrumental to Emptoris raising major venture capital. Prior to joining Emptoris, Alex held various sales, marketing, consulting, and project management positions at

From berkerynoyes.com/pages/vc_investment_summit_conf.aspx 10 June 2010 Lucent Technologies, the Boston Consulting Group (BCG), and the Goodyear Tire and Rubber Company.

Alex received BS in Applied Mechanics from Fudan University, PhD in Engineering Mechanics from Virginia Tech where he won the Paul E Torgersen Best PhD Dissertation Award, and MBA from the MIT Sloan School of Management where he received the Alumni Leadership Award.

Phoenix M. Wang Co-Founder and Managing Director, Startl

Phoenix is deeply interested in the potential of technology to enable personal, organizational, and systemic transformation in different sectors. She currently is director of new media ventures at Monterey Institute for Technology and Education and an advisor to the William and Flora Hewlett Foundation’s Open Educational Resources program. With funding from the MacArthur Foundation, Phoenix is co-leading with Diana Rhoten the Learning Networks pilot project in New York City, which uses a design-driven methodology to help non-formal learning institutions craft digital media and learning strategies.

Phoenix was formerly an education program officer at the William and Flora Hewlett Foundation, directing investment strategies aimed to catalyze systemic change in urban school districts and to improve instructional practices. She also managed a portfolio of projects that use digital media to enable learners to openly participate, share, create, and collaborate across different learning experiences.

Previously, as the Vice President of Strategic Operations at iVillage Inc., she structured and secured distribution partnerships with major Internet destination sites. She also helped the senior management define the company’s business strategy during its re-structuring phase. While at Accenture Consulting, she led consulting teams to help financial services clients in New York implement large-scale organizational change projects.

Phoenix served on the board of University of California College Prep and Williams College’s Gaudino Fund. Phoenix believes that people, when given access to the right tools, knowledge, and resources, can reach extraordinary heights. The passion began with grassroots organizing while pursuing a B.A. from Williams College and an Ed.M. from Harvard Graduate School of Education

Fred Wilson Managing Partner, Union Square Ventures

Fred Wilson has been a venture capitalist since 1987. He currently is a managing partner at Union Square Ventures and also founded Flatiron Partners. Fred has a Bachelors degree in Mechanical Engineering from MIT and an MBA from The Wharton School of Business at the University of Pennsylvania. Fred is married with three kids and lives in New York City.

From berkerynoyes.com/pages/vc_investment_summit_conf.aspx 10 June 2010 Sponsors

From berkerynoyes.com/pages/vc_investment_summit_conf.aspx 10 June 2010