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PRESS RELEASE

Cross-Tab Releases Upgrade to ctOSTM Livewire Research Technology Product

New Features and New Dashboards with a Click of a Button

Mumbai, India  July, 2015  Cross-Tab Marketing Services Pvt Ltd., a leading global market research service provider, released a Version 2.1 upgrade to ctOSTM Livewire product part of ctOSTM suite aimed at a new generation of business decision makers. The Version 2.1 ctOSTM Livewire is a powerful and advanced research platform that enables clients to turn around research faster, better and with real time access to data.

With the release of V2.1, field managers and researchers can maneuver all live studies on real-time basis, set smart alerts on fieldwork milestones, run comprehensive data analytics on live data and publish richer interactive dashboards. The newer version eases the researchers’ task by helping them draw qualitative insights easily and customize reports at a granular level.

“We are pleased to announce significant upgrades to our ctOSTM Suite” said Mr. Ashwin Mittal, President, Cross-Tab Marketing Services Pvt Ltd., “ Market researchers are invited to use ctOSTM Livewire Version 2.1 for free by enabling their demo login. With real-time smart alerts on quota updates and raw data trends ctOSTM Livewire has hit a highly anticipated benchmark. On the research reporting solution for live studies Version 2.1 upgrade is extensive, reflecting a deep thinking and reworking of the next-generation reporting tool paradigm. The new reporting and tracking features give enhanced and easier user interface while backed by core technology strength.

This integrated reporting solution for live studies, powered by rich visualization and DIY analytical capabilities will empower users to achieve success. ctOSTM Livewire enables market researchers to . Save up to 30% of time in fieldwork . Accelerate report generation before fieldwork completes . Share rich interactive dashboards with end-clients . Eliminate communication lag with vendors . Freedom from platform dependency constraints About ctOSTM Optimizer Suite ctOS™ suite is the new age Operating System for market research. It develops and embeds as a custom technology to fit into the puzzle of multiple enterprise level industry tools. Each component of the suite can function independently and collectively rendering the benefit of consolidated eco-system of workflow automation. ctOS™ suite serves as a platform to innovate and improve the basic market research processes, such as, survey scripting, project management, data management, charting and others into a cutting edge, live reporting and data warehousing solution. This facilitates quick information dissemination and extends life of research data.

About Cross-Tab For 15 years, Cross-Tab has ensured clients’ success and embraced their biggest challenges. To win in a customer delight world, clients rely on Cross-Tab to deliver on their complex research requirements, global reach and analytics to harness the data explosion. Cross-Tab delivers business insights that enable clients to stay ahead in a competitive world and to improve operational efficiency. The global company uniquely combines a market-leading research expertise and technology product portfolio with value-driven project management and operational expertise. With close to 1000 Cross-Tab employees are serving clients across the globe.

Cross-Tab: transforming market research For more information, visit Cross-Tab at www.cross-tab.com.

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