The Toastmasters 5 Minute Marketing Miracle

Stand at door and introduce myself, shake hands and handout three-fold brochure and business card.

Title: 5 Minute Marketing Miracle… 5 minutes a day and your club will be awesome. 35 mins./week… 140 minutes a month.

1. As the VP of Marketing and sales for your Toastmasters club… what are you

selling? What product or service are you selling? 1. A meeting. (Get a prospect into the car… a meeting) 2. Membership. (Make them feel like a valuable asset for your club… people join when they feel needed and wanted) Share the Buyer’s viewpoint!

2. Hold great meetings! You are in competition with every other meeting

in town. PRESIDENT AS CHEERLEADER! Mix it up and have fun… people want to have fun. If the members are having a good time, the guests will have a good time. The Toastmasters’ Circus of Anarchy ( A meeting where the roles are assigned ahead of time the order of roles is drawn out of a hat one at a time as the meeting progresses. Similar to a backwards meeting but way more chaotic.)

3. What is your marketing plan? Who has a marketing Plan for their club? Why not? Who has read the manual for the Marketing V.P? Why not?

4. You have to constantly work your plan! 5 Minutes Every day!

5. Look for your replacement.

6. If you don’t have guests at every meeting… your club will eventually die because there is natural and unnatural turnover in every club.

7. Guest Book… VP Membership sits next to it and introduces the guest(s) to the club. You are responsible for gathering the information from that book and keeping it updated.

Name, Phone Number, E-mail. Twitter?, Facebook? Google+?, Other Social Media? 8. What will you do if people stop visiting? MARKET! Call District for Club Rescue Assistance!

9. What materials do you need? Where will you place them? How will you maintain them?

10. Business Card / Bookmarks with bar code. Business cards with club info. ALL club members.

11. Bookmarks in coffee shops and libraries.

12. Tri-Fold Brochure

13. Your mother was wrong! Talk to strangers… here’s how: Places to prospect… Costco, grocery store, church, restaurants, coffee shops… How to talk to strangers: Have you asked your friends and family? Don’t tell them how much they need Toastmasters, ASK them questions… discover THEIR needs… share the solution for their problem by sharing that that they’d make a great addition to your club and they’d be able to help so many others reach their goals… They could be a real inspiration for the rest of us.

Talk about the success of other people, not just your own. When Bob joined our club, he couldn’t stand in front of a crowd and now look at him… he won’t shut up. Talk about how the club has helped others before you share how it helped you. Use the phrase, “My Toastmasters club…” Not just the phrase “Toastmasters helped me…” Your club makes it concrete instead of abstract.

14. Have a separate web media master.

15. Be more creative than free toast host… al clubs look alike that way. Have a blog. Update every meeting on the blog. Webstarts.com

16. Have a photo of the members of the club on the website. People relate to people they can relate to. 17. Your club should be on Google with a map link and every member and visitor should comment on your club.

18. Have a club Facebook page and have every member

like it and ask their friends to like it.

19. Google +

20. Club Twitter account tied to Facebook account and Google +

21. Twitter Topics… ask three questions every week at the same time and have club members respond in 160 characters or less. International TM should do this also.

22. Weekly club podcast or video cast. Streaming TV channel for your club.

23. Forums / chat rooms

24. Announce new members to the club… business and local ads.

25. Tell 20… send out 20 postcards to past visitors and local businesses whenever a new member joins.

26. Hand written letter to ALL visitors.

27. Induct all new members in a formal ceremony.

28. Website / Phone App

29. Posters… community bulletin boards… library, food coo-ops, work.

30. Have a set contact person… don’t keep changing it. Be consistent throughout the years. 31. Prospect for other clubs! Send other clubs prospective members if they can’t join your club!

32. Video of club meeting on Youtube and club website.

33. Mini-DVD Business card of a club meeting.

34. Craigslist.

35. Local newspaper under free community service / non-profit ads.

36. Radio spots… public service announcements.

37. Connect with Local Businesses and have a Toastmasters Business Appreciation Night.

38. Rotary, Kiwanis, Lions, Seroptomists, etc.

39. Hold a public speech-a-thon in a grocery store.

40. Phone book… Yellow pages or Google search… businesses in your area… choose the ones you like and invite them to visit your club. (Or online phone Directory) 41. LISTEN. Ask people about their needs and wants. Ask questions!

42. The casual invite.

43. Business colleagues. Toastmasters is GREAT on the resume for leadership and communication!

44. If the communication theme isn’t selling …

switch to the Leadership theme… There’s more to Toastmasters than a bunch of ah’s and uhm’s… there’s leadership. Or Let Toastmasters open up the world of leadership for you.

45. What are you going to do with your new

knowledge? Put it to work for you and your club!

46. Tools to know about:

Avery website

Free Barcode websites

Youtube

Podcasting and Streaming TV Webstarts.com

Free video editor

Blogger

Tri-fold brochure

TM Posters

Letter to visitors

Card to past visitors

Toastmasters.org (Templates for: Posters, cards, graphics, brochures, etc., etc., etc.)