Consumer Voice Strategy Chart

ISSUE GOALS ORGANIZATIONAL CONSTITUENTS & DECISION MAKERS & TACTICS CONSIDERATIONS ALLIES OPPONENTS -In person trainings Vision: Now: Constituents: Decisionmakers -Action alert to CV Action Adequate staffing for -4614 dedicated individuals in Long-term care Primary: Network nursing home residents CV Action Network consumers, family Now: (When bill was re-introduced -20 national organizations that members, citizen -Members of the U.S. in February 2015) indicated support in last advocacy groups, House Energy and -National Webinar on issue Congressional session individual citizen Commerce and Ways and (May 12) -114 state ombudsman advocates, long-term Means Committees -Contact your legislator day programs, local ombudsman care ombudsmen, - All Members of the U.S. (May 20) programs, citizen advocacy resident councils, House of Representatives -District visits groups and family councils family councils (Legislative District Work that indicated support in last (Later: Periods: June 29th – July 3rd; Congressional session -All Members of the U.S. August 3rd – September 4th; -Social media ability Senate September 22nd – 25th) -Skilled in using online -Members of the U.S. - Action Alert to Individuals advocacy tool (SALSA) Senate Finance Committee with Members Serving on -Engaged and committed -President) House Energy and staff, Leadership Council and Commerce and Ways and Governing Board Means Committees (Summer -$207,000 for 2013-2015 2015) staffing campaign -Hill visits on lobby day with American Nurses Association (July 22, 2015) -Hill visits by CV staff (throughout the 114th Congress) -Hill visits during annual meeting by participants (November 2015)

Demand: Then: End of 114th Congress Allies:* Secondary: Mandate Medicaid -5,000 Action Network National Association of Now and/or Medicare individuals State Long-Term Care - Staff Members of U.S. certified nursing homes -25 national allies supporting Ombudsman Programs House Energy and to provide RN staffing the bill (NASOP); National Commerce and Ways and 24 hours a day/7 days a -150 state ombudsman Association of Local Means Committees week programs, local ombudsman Long-Term Care -Staff of U.S. House of  Pass HR 952, programs, citizen advocacy Ombudsman Representatives Members The Put a groups, and resident and (NALLTCO); Service Registered family councils supporting the Employees Nurse in the bill International Union (Later: Nursing Home -25 retweets about the bill (SEIU); PHI, Older -Staff Members of U.S. Act -$10,000 funding raised to Women’s League Senate Finance Committee continue the campaign (OWL); Alliance of -Staff of U.S. Senate Retired Americans Members) (ARA); Coalition of Geriatric Nursing Organizations (CGNO); Public Citizen; Community Catalyst; National Committee to Preserve Social Security and Medicare *to be reconfirmed Fallback: Opponents: Mandate Medicaid -Leading Age and/or Medicare -American Health Care certified nursing homes Association to provide RN staffing -American College of 24 hours a day/7 days a Nursing Home week Administrators with waivers permitting facilities to not have 24 hour RN coverage 7 days a week under certain limited circumstances