Camp Fire USA Is an Equal Opportunity and Affirmative Action Employer

INFORMATION RESOURCE BOOK

I. R. B. The Information Resource Book is an official, national publication of Camp Fire USA. It should be used as a reference for general information about the organization or when creating news releases, writing grants or producing promotional materials.

Camp Fire USA is an equal opportunity and affirmative action employer.

All pieces of this book may be freely reproduced as needed by Camp Fire USA councils. The electronic file of this document may be downloaded from the Camp Fire USA Compass at http://compass.campfireusa.org.

P-64 Published by: Camp Fire USA National Headquarters 1100 Walnut Street, Suite 1900 Kansas City, Missouri 64106-2197 Telephone: 816 285 2010 Fax: 816 285 9444 E-mail: [email protected] www.campfireusa.org TABLE OF CONTENTS

GENERAL INFORMATION Fact Sheet...... 3 Boilerplate...... 6 Camp Fire USA Compass...... 7 National Reports and Information...... 8 Absolutely Incredible Kid Day®...... 10 Inclusiveness Position...... 11 Birthday Dates...... 12

MESSAGE POINTS ...... Key Message Points and Important Qs and As 14

HISTORY AND SYMBOLISM Historical Highlights...... 20 Getting to Know Camp Fire USA...... 23 The Camp Fire USA Law...... 23 ...... Wohelo Definition ...... 23 History of Camp Fire USA...... 24 Symbolism of the Flame...... 24 American Indian Influence...... 25 Exploring Other Cultural Influences...... 25 Awards and Recognition...... 26

PROGRAM PHILOSOPHY Program Philosophy...... 28 Mission Statement...... 29 Core Values...... 29

Developmental Assets...... 30

PROGRAM INFORMATION Key Outcomes Measured in Camp Fire USA...... 32 Outcome Measurement Tool Kit...... 32 Guidelines for Uniform...... 33 Ceremonial Attire...... 33 Recruitment Ideas...... 34

SMALL GROUP PROGRAMS “Classic Club” Program...... 36 Little Stars...... 36 Starflight...... 37 Adventure...... 37 Discovery...... 37 Horizon...... 37 ...... Teens in Action ...... 37 ...... Community Family Club ...... 39 The Wohelo Award...... 40 CAMPING AND OUTDOOR INFORMATION Camping and Outdoor Programs...... 42 ...... Camp Fire USA Outdoor Program Philosophy ...... 43 ...... Counselor-in-Training ...... 46 SELF-RELIANCE AND SERVICE LEARNING Self-Reliance...... 48 Service Learning...... 48 I’m Safe and Sure...... 49 Count On Me Kids...... 49 I Can Do It!...... 50 I’m Peer-Proof...... 50 I’m Taking Care...... 51 A Gift of Giving...... 52

AFTER-SCHOOL PROGRAMS School-Age Child Care...... 54 Neighborhood Center Program...... 54 21st Century Learning Center Program...... 54

YOUTH LEADERSHIP Youth Leadership...... 56

NATIONALLY SUPPORTED FUNDRAISING PROGRAMS Candy Sale...... 58 QSP Magazine Sale...... 62 Fun Run...... 63

RESOURCE DEVELOPMENT ...... Sponsors ...... 65 Sample Sponsorship Letter...... 66 Partnerships...... 67 Fund Development...... 68 ...... Volunteer Opportunities ...... 72 Volunteer Recognition Ideas...... 75 ...... America’s Promise — The Alliance For Youth ...... 76 NCIB and IRS Standards...... 77

MARKETING SUPPORT Marketing and Communications Materials...... 79 Absolutely Incredible Kid Day® Support...... 80 The Nonprofit Marketing Toolbox...... 81 Graphic Standards...... 85

MERCHANDISE Camp Fire USA Merchandise...... 87 Online Store...... 87 Merchandise Tool Kit...... 89 E-mail Promotions...... 89

NEWS RELEASES New ED/CEO Announcement...... 92 Wohelo Award...... 94 Birthday...... 96 Camp Registration...... 98 Candy Sale...... 100 Grant Award...... 102

INTRODUCTION

The Information Resource Book was created for use by Camp Fire USA councils. Written and designed to be a source of ready-to-use text and information, it can be helpful for writing brochures, fliers, grants or any print or electronic pieces. It can also be used to prepare for a media interview. The Information Resource Book serves as a great tool to introduce new staff and volunteers to Camp Fire USA.

The book includes descriptions of Camp Fire USA program strategies, philosophy, purpose, history and more. This data, combined with council-specific information, can be used to create comprehensive documents that will help promote and illustrate the direction of Camp Fire USA.

The Information Resource Book is divided into separate sections of general information that can be used for any kind of Camp Fire USA programming. Specific information about every program and delivery system, in addition to “message points” that answer often-asked questions, are also included.

The information contained in the Information Resource Book is available as a Microsoft Word document on the Camp Fire USA Compass. Please download the Information Resource Book from the Compass to print as many copies as fits your needs.

If you would like to see additional information included in the Information Resource Book, please contact the communications department via telephone at 800 669 6884, fax at 816 285 9444, or e-mail at [email protected].

1 General Information

2 FACT SHEET

The fact sheet on the following pages is for use in information kits for media, funders, volunteers or anyone who is interested in Camp Fire USA. A fact sheet is a quick and easy way to get your message out to a specific audience.

Feel free to modify this fact sheet to fit the needs of your council. For example, you might detail your strongest programs and list your council executive director/CEO and council board president.

Download the most up-to-date Fact Sheet from the Camp Fire USA Compass by searching “fact sheet.”

3 FACT SHEET

OUR MISSION STATEMENT: Camp Fire USA builds caring, confident youth and future leaders.

Camp Fire USA achieves this mission using 12 core values and identified outcomes for healthy children and youth. Chief among Camp Fire USA’s core values are:  Small group experiences where children and youth are actively involved in their own learning  Coeducation that provides opportunities for children and families to develop together  An inclusive environment that welcomes all children, youth, adults and families  Leadership opportunities engaging youth to give service and make decisions

Reaching nearly 750,000 children and youth annually, Camp Fire USA is a leader in after-school and out- of-school time programming. By design, Camp Fire USA’s programs build confidence in younger children and provide hands-on, youth-driven leadership experiences for teens and young adults. Program outcomes are measured using an Outcome Measurement Tool Kit designed in collaboration with Formative Evaluation Research Associates.

 Afterschool Programs – Our K-5th grade programs provide 50 weeks of curriculum and hundreds of activities to ensure the accumulation of developmental assets and enhanced academic achievement. Every activity includes the social and academic competency being developed.

 Community Family Club – Community Family Club emphasizes the value of small groups where children receive positive adult interaction – not only with parents, but also with non-family teens and adults. Meeting two or three times a month, families gather at the local school, faith-based organization, business, housing complex or community center. Children, pre-schoolers through teens, and adult volunteers participate in community meals, whole-family projects, informal activities, field trips and special events with other families. Adults share leadership, making it easy to be involved and invested in the program. The curriculum is directly tied to asset-based, measurable outcomes and educational competency standards identified by Mid-Continent Research for Education and Learning (McREL), which is recognized by the United States Department of Education.

 Teens in Action – This leadership and service-learning program empowers older youth to make a lasting difference in their communities using their own strategies, planning and talents. Youth are given a chance not only to learn, but also to mentor younger children. More than 62,000 young people are currently being reached through Teens in Action nationwide; over 100,000 teens and young adults lead in Camp Fire USA.

 Service-Learning – Our A Gift of Giving program for grades K-8th is the nation’s only organized and measurable introduction to service-learning. It is a flexible, six-week program designed for delivery by teachers, parents and community volunteers. Over 100,000 children and youth have participated in this innovative program.

 Camping and Environmental Education – Outdoor experiences help children work in groups, make friends and build self-esteem while learning about ecology, conservation and the interrelationships of all living things. Camp Fire USA councils across the nation offer resident camp, day camp, overnight camping, environmental education and short-term outdoor recreation to more than 70,000 youth annually.

 Self-Reliance Courses – Delivered as a part of the school experience, these programs foster confidence, character and responsibility in youth. They use age-appropriate activities to teach

4 youth to take responsibility for their own words and actions. Young children learn how to identify and respond to dangerous or emergency situations and gain age-appropriate conflict resolution skills. Children in third through sixth grades learn how to manage anger and peer pressure through games, visual aids, role playing and take-home materials. Older youth are taught how to take care of and play with infants and toddlers.

Founded in 1910, Camp Fire USA was the first nonsectarian, interracial organization for girls in the United States. Based on a commitment to the entire family, whatever its structure, membership was expanded to include boys in 1975. For the past century, Camp Fire USA has served over 42 million children and youth, helping them become caring, confident leaders.

Participants served: Nearly 750,000 annually; goal of 1 million annually Demographics: 46 percent male; 54 percent female; 49 percent youth of diversity National Chief Executive Officer: Stewart J. Smith , Kansas City, Missouri National Board Chair: Gwen Whitson, Burbank, California Camp Fire USA Councils and Chapters: 145 local and statewide affiliates in hundreds of communities throughout the United States; new chapters forming now

Our core values:

 We believe that children and youth are our most precious resources.  We believe in an approach to youth development that builds assets and empowers individuals.  We believe that the best youth development occurs in small groups where children and youth are actively involved in creating their own learning.  We are committed to coeducation, providing opportunities for boys, girls and families to develop together.  We provide caring, trained mentors to work with children and youth.  We are inclusive, welcoming children, youth and adults regardless of race, religion, socioeconomic status, disability, sexual orientation or other aspect of diversity.  We respect and celebrate nature.  We foster leadership, engaging children and youth to give service and make decisions in a democratic society.  We provide safe, fun and nurturing environments for children and youth.  We enrich parents’ and other adults’ lives by expanding their skills and encouraging them to share their talents and build relationships with children and youth.  We respond to community needs with our programs and expertise.  We advocate on behalf of children, youth and families.

5 BOILERPLATE

The following “boilerplate” is for use at the end of news releases and other materials written for audiences that might not be familiar with Camp Fire USA. It provides a brief overview of the organization.

Consider using this national boilerplate in conjunction with a council-specific boilerplate featuring your local history and program information.

Camp Fire USA is one of the nation's leading not-for-profit youth development organizations, currently serving nearly 750,000 participants annually. Founded in 1910 as “Camp Fire Girls,” the contemporary, coeducational Camp Fire USA provides all-inclusive, outcome-based programs in hundreds of communities across the United States. By design, Camp Fire's programs, including small group experiences, after-school programs, camping and environmental education, child care and service learning, build confidence in younger children and provide hands-on, youth-driven leadership experiences for older youth. For more information, visit www.campfireusa.org.

6 CAMP FIRE USA COMPASS

In 2006, Camp Fire USA introduced an exciting new extranet, the Camp Fire USA Compass. Serving as a single access point for Resources, Reporting, Calendar, and future technology, the Compass is an open, online forum for executive directors/CEOs, council staff, board members, council volunteers and program leaders and national staff and board members and replaces the former Café intranet.

With a whole new look and feel and user-friendly features, the Compass serves as the communication link between National Headquarters and councils and among councils themselves. It is the place to go for information and resources and to share knowledge and experiences.

Features of the Compass include:  a Resource Library, the central location for instructional and informational documents and resources;  improved reporting with the ability to complete and submit more reports online; and  a search tool for all areas of the Compass, including the Resource Library, message boards, news, directory and more!

To access the Compass, visit www.campfireusa.org and click the “Camp Fire USA Compass” link at the bottom of the page. Enter your e-mail address and password, and enjoy! (Note: News users can self- register by clicking “Register” on the Compass log in page. Council executives and/or council administrators are responsible for approving new users’ access to the Compass.)

The Compass is divided into the multiple, useful sections.

News & Events Post all national and local news in the News & Events section. National staff and local councils can submit news items online about national events, grants, honors for board members, new council accomplishments and more!

Calendar View three types of calendar entries: Camp Fire USA events, items that require council action and non- Camp Fire USA events. Users can sort by type of event and print calendar pages by month.

Resource Library Search and download hundreds of tools, instructional documents, overviews, images and more to help you conduct your council business, including national publications, policies and practices, and bylaws and business templates. New resources are added frequently, so check back often!

Message Boards Interact with Camp Fire USA staff across the country through forums on a variety of subjects. Initial forum topics include council operations, planning and evaluation, program management and resource development.

Directory Get in touch with all Camp Fire USA councils and staff listed in this convenient online directory. The Directory offers contact names and phone numbers, allows instant e-mailing and links directly to council Web sites. Search by a user’s first name, last name or job function, or by councils.

Job Opportunities Post a job vacancy and seek talent within the Camp Fire USA system.

Reports

7 Complete and submit a variety of national reports online, including Basic Group Programs Report, Camp and Outdoor Education Programs Report, Financial Report, Candy Sale Report, Hall of Fame Form and Camp Directory Form. Multiple users can contribute to each report before submission, and completed reports are always available for downloading and printing by council staff.

8 NATIONAL REPORTS AND INFORMATION

National reports are periodically required of all councils. It is imperative that councils keep all board and staff information updated on the Camp Fire USA Compass throughout the year because of their use for periodic communiqués to board members and staff. Program data must also be current and annually reported by all councils.

Below is an outline of the various reports and the schedule for completion of each.

1. Financial Report Council financial reports must be submitted through the Compass. Enter the financial report data directly onto the Compass by clicking “Reports” and selecting the appropriate report and the year that is being reporting. Upload electronic files of your audit and 990, or mail or fax these materials to National Headquarters. Click the “Submit” button to transmit the report to National Headquarters. Once the report is submitted, you will be able to view and print your completed report. Note: Only Compass users with the security levels of Power User and Council Administrator have the ability to view, complete and submit reports.

Financial reports are due four months after your fiscal-year end.

2. Candy Sale Reports and Hall of Fame Forms Council Candy Sale reports and Hall of Fame forms must be submitted through the Compass. Enter the Candy Sale report data directly onto the Compass by clicking “Reports” and selecting the appropriate report and the year that is being reporting. Upload electronic files of your invoices, or mail or fax these materials to National Headquarters. Click the “Submit” button to transmit the report to National Headquarters. Once the report is submitted, you will be able to view and print your completed report. Note: Only Compass users with the security levels of Power User and Council Administrator have the ability to view, complete and submit reports.

Candy Sale reports are due 60 days after the completion of your sale. Hall of Fame forms are due by May 31.

3. Camp Directory Form Camp information should be reported via the Compass as soon as session information is determined. This information is automatically published on the online Camp Directory at www.campfireusa.org. Enter the camp data directly onto the Compass by clicking “Reports” and selecting the appropriate report and the year that is being reporting. Click the “Submit” button to transmit the report to National Headquarters. Once the report is submitted, you will be able to view and print your completed report. Note: Only Compass users with the security levels of Power User and Council Administrator have the ability to view, complete and submit reports.

4. Miscellaneous Reports and Information This individual council-produced information must be sent annually to National Headquarters on June 30:  one sheet of council stationery  the annual audit and management letter  income tax form 990  annual report  minutes of the annual meeting  new or amended personnel policies  a new or updated strategic plan

Due September 30:

9 1. Basic Group Programs Report 2. Camp and Outdoor Education Programs Report

Report the above data via the Compass.

Enter the program report data directly onto the Compass by clicking “Reports” and selecting the appropriate report and the year that is being reporting. Click the “Submit” button to transmit the report to National Headquarters. Once the report is submitted, you will be able to view and print your completed report. Note: Only Compass users with the security levels of Power User and Council Administrator have the ability to view, complete and submit reports.

Other Reports and Council Changes

Council changes such as address, telephone, fax, Web and e-mail changes must be reported by councils via the Compass Directory. President and executive director/CEO changes should also be reported through the Compass Directory. Note: Only Compass users with the security level of Council Administrator have the ability to edit council and user information and add users.

10 ABSOLUTELY INCREDIBLE KID DAY®

Held the third Thursday in March, Absolutely Incredible Kid Day®, Camp Fire USA’s annual, award- winning, national call to action, asks adults to write letters of love, encouragement and inspiration to the children of America.

In previous years, Absolutely Incredible Kid Day® has garnered national recognition and acclaim, winning endorsements from child and family experts and advocates. Absolutely Incredible Kid Day® has developed an incredible following, including athletes, entertainers and celebrities who have championed the cause by writing letters to America’s youth. In addition, more than half of the nation’s Fortune 100 companies have used Absolutely Incredible Kid Day® to build morale by encouraging employees to reach out to a child, and more than 75 malls nationwide have supported the program by creating letter-writing booths and distributing information via merchants. To date, over 600 million people have been exposed to this incredible campaign and Camp Fire USA’s message!

What is Absolutely Incredible Kid Day®?  It’s a day designated to honor our nation’s children. It’s a simple, meaningful way for adults to let children know how much they are appreciated.

When is Absolutely Incredible Kid Day®?  Annually on the third Thursday of every March.

Why is Camp Fire USA sponsoring this event?  Camp Fire USA wants to honor the hundreds of thousands of children involved in Camp Fire USA, as well as those not involved in our programs.  Adults sometimes forget to stop and tell a child how important he or she is. Absolutely Incredible Kid Day® is a reminder to do just that.  Our research shows that a personal letter is cherished and valued.

What is our goal for Absolutely Incredible Kid Day®?  We want every child to receive a letter. Just imagine the impact of loving letters in lunch boxes, on pillows or tucked in backpacks!

See page 80 for details on Absolutely Incredible Kid Day® support.

Check out Incredible How-To’s Complete information about Absolutely Incredible Kid Day® can be found in the AIKD How-To Guide available on the Camp Fire USA Compass or on the national Camp Fire USA Web site, www.campfireusa.org.

11 INCLUSIVENESS POSITION

CAMP FIRE USA REALIZES DIGNITY, WORTH OF ALL ITS MEMBERS

As one of the nation’s leading youth development organizations, Camp Fire USA takes pride in its long- standing commitment to providing programs and services to all children and families in America.

Camp Fire USA is inclusive and is open to every person in the communities we serve, as described in one of our organization’s 12 core values:

“We are inclusive, welcoming children, youth and adults regardless of race, religion, socioeconomic status, disability, sexual orientation or other aspect of diversity.”

Camp Fire USA’s official inclusiveness statement reads:

“Camp Fire USA works to realize the dignity and worth of each individual and to eliminate human barriers based on all assumptions which prejudge individuals.”

Camp Fire USA National Chief Executive Officer Stewart J. Smith adds, “Our program standards are designed and implemented to reduce sex-role, racial and cultural stereotypes and to foster positive intercultural relationships. In Camp Fire USA, everyone is welcome.”

Controversy stemming from the June 2000 Supreme Court ruling that allowed Boy Scouts of America to exclude gays from the organization has heightened the awareness of Camp Fire USA’s inclusiveness policy, in place since 1996. While Camp Fire USA values differ from those of Boy Scouts of America, we support Boy Scouts’ right as a private membership organization to determine and hold fast to its core values.

12 BIRTHDAY DATES

Camp Fire USA’s birthday is celebrated every year on March 17. Below are the dates for our birthday week, birthday Sabbath and birthday Sunday for upcoming years.

Year Birthday Birthday Week Birthday Sabbath Birthday Sunday 2006 96th March 13-19 March 18 March 19 2007 97th March 12-18 March 17 March 18 2008 98th March 17-23 March 22 March 23 2009 99th March 16-22 March 21 March 22 2010 100th March 15-21 March 20 March 21

A birthday news release for you to customize for your council’s local events in included on page 94.

13 Message Points

14 KEY MESSAGE POINTS AND IMPORTANT Qs AND As

The following “message points” and questions and answers were compiled to help you give simple, clear answers to often-asked questions.

KEY MESSAGE POINTS

Camp Fire USA programs offer rich development opportunities for children and families. Camp Fire youth develop leadership skills while contributing to their families and communities.

Children and families engage in all-inclusive, coeducational programs that build service and leadership skills and strengthen communities.

WHAT IS CAMP FIRE USA?

Camp Fire USA is one of the nation’s leading youth development organizations. Founded in 1910, the organization serves both boys and girls in hundreds of communities throughout the United States.

Many of our nearly 750,000 members participate in traditional club or small group program activities while hundreds and thousands of others are served by our camping and in-school programs. Our mission: Camp Fire USA builds caring, confident youth and future leaders.

HOW MANY PARTICIPATE?

Camp Fire USA serves nearly 750,000 youth annually.

WHO CAN JOIN?

In Camp Fire USA, everyone is welcome, regardless of race, gender, socioeconomic status, disability, sexual orientation or other aspect of diversity.

We are inclusive and open to every person in each community we serve. We work to realize the dignity and worth of each individual and to eliminate human barriers based on all assumptions which prejudge individuals. In addition, our program standards are designed and implemented to reduce sex-role, racial and cultural stereotypes and to foster positive intercultural relationships.

WHAT AGE GROUPS ARE REPRESENTED?

Camp Fire USA provides services for children and youth from age six weeks to 21. However, the majority of the boys and girls who participate in Camp Fire programs are between five and 18 years old.

15 WHY HAVEN’T I HEARD OF CAMP FIRE USA?

Camp Fire USA isn’t in all 50 states yet, so not everyone has heard of us. However, we are concentrating on expansion all across the country so we can serve boys, girls and families in every community.

We offer many programs through schools, places of worship and community centers. Often the children and parents who benefit from Camp Fire USA programs are not even aware of who provides the service. However, because our councils are autonomous, we are more flexible to meet the unique needs of the different communities we serve across the United States.

HOW MANY AFFILIATES DO YOU HAVE?

We currently have 145 local and statewide affiliates in hundreds of communities throughout the United States; new chapters forming now.

WHY ISN’T CAMP FIRE USA IN EVERY CITY AND EVERY STATE?

Local leadership, community needs and volunteer participation all play a key role in whether or not Camp Fire USA is present, or will remain so, in a particular community. Camp Fire USA National Headquarters assists in the formation of councils. Camp Fire USA aims to serve every state in the nation.

WHY SHOULD KIDS BE INVOLVED WITH CAMP FIRE USA?

In Camp Fire USA, we encourage every child to discover his or her talents and abilities in a safe and secure environment. We think it’s important that kids satisfy their need to belong. Camp Fire allows youth to be part of a group that helps them make friends, interact with adult role models and become concerned citizens in their communities. This is taught through fun, coeducational activities, such as camps, small groups and child care, as well as programs such as A Gift of Giving, which teaches children the value of volunteering and service-learning.

WHAT COMMUNITIES ARE SERVED BY CAMP FIRE USA?

Camp Fire USA works with children in virtually all communities. You can usually find Camp Fire in community centers, places of worship, schools, apartment complexes and other community-based centers in the urban, suburban and rural areas where we have a presence. Camp Fire also provides positive programming for current and former gang members, teen parents and public-housing residents.

16 WHY DO YOUR MEMBERS WEAR UNIFORMS?

A uniform creates a sense of belonging, and children love to feel that they are a part of something important. They know they belong. At the same time, it’s important for the public to recognize what a Camp Fire USA member looks like. A unified Camp Fire “look,” which is the same across the country, visually promotes the entire Camp Fire program to the public. When children clean their neighborhood park or sing songs to residents at a nursing home, it’s important for observers to see the official “look” of Camp Fire and members who are proud to be a part of Camp Fire.

HOW DOES CAMP FIRE USA DIFFER FROM THE SCOUTING PROGRAMS?

 One important difference is that Camp Fire USA is coeducational—we serve both boys and girls in virtually all programs. Parents who like to consolidate activities for their sons and daughters find Camp Fire valuable. On another level, Camp Fire’s relatively small size and autonomous council structure allow for more custom programs for the local communities. If increasing high school drop- out rates is a problem in one community and availability of school-age child care is a problem in another, then Camp Fire USA councils have the ability to concentrate on those problems, with assistance from the national system.

 With respect to Boy Scouts of America, Camp Fire USA differs in that we are inclusive, welcoming youth and adults regardless of race, religion, socioeconomic status, disability, sexual orientation or other aspect of diversity.

 We also differ in the processes we use to develop children and youth. Camp Fire USA youth are encouraged to participate in group and individual projects, developing their social interaction skills, as well as their abilities to rely on themselves. We generally work with smaller numbers of children and youth, providing us opportunities to build special, supportive relationships with the girls and boys we serve.

 We work to involve the entire family in the development of each youth member. From take home family activities to the Community Family Club program, Camp Fire USA serves the entire family, whatever form the family takes today.

 Camp Fire USA considers other youth groups, such as Boy Scouts and Girl Scouts, to be our allies, not our competitors. The competition is violence, gangs, drugs, HIV/AIDS, truancy and a host of other problems. Whether a child participates in our program or another, the bottom line is that he or she get involved somehow.

17 HOW IS CAMP FIRE USA DIFFERENT FROM BOYS AND GIRLS CLUBS?

Camp Fire USA bolsters the self-image of children and youth through developmentally appropriate leadership and social skill-building programs. These programs build upon the individual’s leadership through age-specific activities. Camp Fire creates opportunities for children and youth to develop personal and group competency skills.

Boys and Girls Clubs are more activity-based. Often, programs center on sports, games, crafts and similar activities. While including such activities, Camp Fire USA programs are based more upon development of youth as individuals to become self-reliant, caring members of their families, their schools, their communities and their nation based on our mission to build caring, confident youth and future leaders. Camp Fire relies on coeducational curricula to reach the children and youth, therefore providing support and opportunities as they move from dependence to independence to interdependence.

WHEN DID BOYS JOIN AND WHY IS THIS A POSITIVE ACTION?

Boys were invited to Camp Fire Girls Horizon Conferences in the late 1960s and early 1970s, but official membership was not offered to boys until 1975, when the organization became coeducational.

Camp Fire USA brings boys and girls together through one organization, where they learn to play together, work together and appreciate their similarities and differences in positive ways. They understand that people from either gender can be their teachers, coworkers, supervisors, confidantes, coaches and friends. For families, Camp Fire’s co-ed programs allow parents to consolidate schedules for both their daughters and their sons.

HOW MANY BOYS ARE ACTIVE IN THE ORGANIZATION?

Participation among boys has reached 46 percent in Camp Fire USA, or roughly 345,000.

WHY DID YOU CHANGE YOUR NAME TO CAMP FIRE USA?

In 1910, the organization was founded as “Camp Fire Girls.” With the inclusion of boys, the name changed to “Camp Fire” in 1975 and then “Camp Fire, Inc.” in 1984. In the late ’80s, we became “Camp Fire Boys and Girls” to signify that we are co-ed, serving both boys and girls.

Due to our long history of being “Camp Fire Girls,” the public just wasn’t getting the “boys and girls” part and continued to know us as “Camp Fire Girls.”

In 1999, we chose to undergo a complete identity transformation and image awareness campaign to educate America on who we are in the 21st Century. After extensive research and brand analysis, we became Camp Fire USA in August 2001.

This name, Camp Fire USA, retains the inherent equity of the organization’s name and promises a cohesive national organization that meets parents’ expectations and the needs of today’s youth.

18 The new name declares that Camp Fire USA is a national movement. Research supports that youth and parents value this – and it implies a national connection between individuals and community groups.

WHY DID YOU GET A NEW NAME AND LOGO?

Many organizations revise and update their corporate image every 10-15 years. Camp Fire USA’s identity has not gone through a serious transformation since the mid-1970s. With the development of a new organizational strategic plan that promotes the delivery of new programs and services to a larger national geographic area, the organization felt the time was right for an identity transformation.

This new identity was adopted to contemporize Camp Fire USA. The name “Camp Fire USA” reinforces that we are a national organization, while retaining and respecting our heritage. The “fluid flame” of the new logo reflects the flexibility of Camp Fire USA programs. The triangular flame shape represents both the fire of the hearth and out-of-doors and is open on all sides to represent Camp Fire USA’s inclusiveness commitment. The red and blue colors symbolize citizenship and character.

19 History and Symbolism

20 HISTORICAL HIGHLIGHTS

Camp Fire was founded in 1910 by Luther Gulick, M.D., and his wife, Charlotte Gulick, as the first nonsectarian organization for girls in the United States. In 1975, membership was expanded to include boys. Headquartered in Kansas City, Mo., Camp Fire USA serves nearly 750,000 participants annually.

1910 First meetings of Camp Fire Girls are held in Vermont. The name “Camp Fire” is chosen because campfires were the origin of the first communities and domestic life. Once people learned to make and control fire, they could develop and nurture a sense of community.

1912 Camp Fire Girls of America is incorporated in Washington, D.C., as a national agency.

1913 The “Blue Bird” program is officially introduced for younger girls and offers exploration of ideas and creative play built around family and community life. In 1989 the “Blue Bird” level becomes the “Starflight” level and begin serving both boys and girls.

1918 The first local Camp Fire council is formed in Kansas City, Mo. In 1977, Kansas City becomes the national headquarters for Camp Fire.

1954 The national headquarters adopts a statement calling for greater inclusiveness of all groups within all segments of the membership. Today, Camp Fire USA prides itself in the level of diversity of its members and its programs.

1960 Camp Fire celebrates its 50th anniversary with the “She Cares . . . Do You?” program. During the project, Camp Fire plants more than two million trees, builds 13,000 bird houses and completes several other conservation-oriented tasks. In honor of the anniversary, a commemorative stamp is issued and a major conservation effort is launched.

1962 A new program level, “Junior Hi,” in which 12- and 13-year-old girls explore new interests as a group and as individuals, is created. The program name will later change to “Discovery” with the inclusion of boys.

The Wohelo Medallion becomes Camp Fire’s highest achievement and honor. The Medallion is named for Camp Fire’s watchword “Wohelo,” which stands for “work,” “health” and “love.” Recipients typically spend two years completing projects that foster leadership, teaching, service and advocacy. In 1996, the Wohelo Medallion is renamed the Wohelo Award. Each year, approximately 200 Camp Fire youth throughout the nation receive the prestigious Wohelo Award.

1964 - Through the Metropolitan Critical Areas (MCA) Project, Camp Fire launches a national effort to 1967 reach low-income, predominantly urban girls. The purpose of the MCA project is to meet the special needs and promote the healthy social development of these youth and to locate, train and retain neighborhood volunteers.

1975 Camp Fire expands its horizons and encourages boys to participate in all Camp Fire activities. Today, 46 percent of the youth served by Camp Fire USA are boys.

1983 The introduction of the new, coed “Adventure” program for third- through fifth-graders completes the task of program revisions focusing on the inclusion of boys. In this level, children experience activities focused on the outdoors, creativity, family and community.

1988 Camp Fire introduces “Teens in Action” as a one time social issue campaign to energize the older youth program. Today, Teens in Action, Camp Fire USA’s service-learning program for teens, serves over 24,000 teens.

21 1992 The DeWitt Wallace-Reader’s Digest Fund awards Camp Fire a $2.5 million grant. This enables Camp Fire to establish the Champions For Children program, which strengthens the capacity of councils through professional development opportunities for staff.

1995 Camp Fire celebrates its 85th anniversary. Building on the tradition of the campfire symbol, the 85th birthday theme is “A Tradition of Lighting the Way.”

1996 The DeWitt Wallace-Reader’s Digest Fund awards Camp Fire a $1 million grant that helps bring youth-development programs to thousands of young people who live in low-income communities. Through the Extending Our Reach initiative, councils are trained and receive technical support for initiating partnerships within these communities.

1997 Camp Fire and the nation celebrate the first-ever Absolutely Incredible Kid Day® – a call to action for all adults to communicate through letters their love and commitment to children.

1998 The Best Buy Children’s Foundation awards Camp Fire a generous grant to fund teen initiatives. With Best Buy’s continued support, teens across America have been empowered to create and advocate for change in their own communities by participating in national youth forums, web- based town hall meetings and the national teen Web site.

1999 At the national convention in Seattle, the new mission of Camp Fire is announced, “Camp Fire builds caring, confident youth and future leaders.” This mission is leading the organization in the new century.

Learn and Serve America and the Corporation for National Service award Camp Fire a grant to expand its Teens in Action program to reach over 105,000 teens by 2003. To date, 38 Camp Fire USA councils have received over $300,000 through this grant, enabling them to reach over 150,000 teens in three years.

2000 Camp Fire celebrates its 90th anniversary as one of America’s leading youth development agencies and conducts a nationwide search to find the oldest living Camp Fire member.

Camp Fire introduces the “Community Family Club” small-group model, designed to provide parents and other caring community adults the opportunity to interact positively with children and teens. The program involves the entire family in fun, outcome-based activities and community service.

2001 Having reached over 600 million people since the event’s inception, Camp Fire honors the fifth annual Absolutely Incredible Kid Day® with professional football superstar Jerry Rice serving as the event’s national spokesperson.

Camp Fire introduces a new brand identity, “Camp Fire USA,” and a national themeline, “Today’s kids. Tomorrow’s leaders.” through a nationwide public awareness campaign. This new name and themeline, combined with stunning visual imagery depicted throughout Camp Fire USA’s PSA collateral, help succinctly define the organization’s national movement and youth development efforts for America’s families.

At the national convention in Fort Worth, Camp Fire USA debuts newly revised curricula for small group programs serving grades K-5. The 52-week deep curricula are designed to build social skills and academic competencies.

2002 Camp Fire USA conducts a system-wide launch of the Community Family Club (CFC) program, complete with the new Community Family Club Operations Manual offering steps to launching CFC, supporting materials and six meeting plans.

22 2003 To further its commitment to inclusiveness, Camp Fire USA begins translating its new curricula for small-group programs into Spanish. The Spanish-language, 52-week deep curricula for grades K-5 are designed to build social skills and academic competencies within Spanish- speaking communities.

Camp Fire USA partners with the Annie E. Casey Foundation to recognize outstanding Community Family Club programs that strengthen families, helping build better futures for disadvantaged children and families in the United States. The Families Count: Family Strengthening Awards are designed to advance the principles of strengthening families and improve the lives of families while supporting Camp Fire’s mission and commitment to offer quality coeducational programs for the entire family in settings that address community needs.

At the national convention in Chicago, Camp Fire USA begins introducing revised small-group middle school curricula and debuts the first national curriculum for Teens in Action. The Discovery curricula, for grades 6-8, emphasize youth participation in decision-making and leadership, encouraging youth to lead program activities; the Teens in Action curriculum, for grades 9-12, helps teens design and complete service projects and hone leadership skills.

2004 The Wohelo Award is expanded to Teens in Action members, allowing all high-school aged Camp Fire USA members to work toward Camp Fire’s highest achievement and honor.

Camp Fire USA’s Online Store opens for business, allowing members and the public to purchase Camp Fire merchandise while supporting youth. A portion of proceeds from the Online Store help councils deliver programs to youth in the communities they serve. This online venture also allows the nationwide, year-round sale of Camp Fire USA candy.

2005 Camp Fire USA celebrates its 95th anniversary and begins planning its centennial anniversary celebration in 2010.

To excite and educate children before they enter kindergarten, Camp Fire USA introduces the “Little Stars” small-group program. Designed for ages three to five, Little Stars helps build confidence in children as they form lasting relationships, gain a sense of belonging and develop a feeling of emotional commitment by adults.

23 GETTING TO KNOW CAMP FIRE USA

If you’re new to Camp Fire USA, or just need to brush up on some basics, what follows is helpful information concerning the history and fundamental aspects of the organization.

THE CAMP FIRE USA LAW

The Camp Fire USA Law, which dates from the first few years of Camp Fire, was originally the Wood Gatherer’s Desire. In 1942 the words “Worship God,” implicit in the whole statement, were explicitly given as the first item of the law. The word “law” is sometimes misleading, however. At no time in the organization’s history has a Camp Fire member been asked to take any oath or make any promise. The Camp Fire law is a desire or a goal, not an oath.

Luther Gulick said of the law: “The power of the law is within you. It is not law that other people can demand you obey; that is, it is not law from without — it is law from the heart. It commands only those who seek to follow. It is opportunity, not obligation. It is an open road leading to the beautiful country where you live, rather than chains which would bind or limit your freedom.”

The Law is:

Worship God Seek Beauty Give Service Pursue Knowledge Be Trustworthy Hold on to Health Glorify Work Be Happy

For more information on the Camp Fire USA Law, see Wohelo: The Camp Fire History, Item No. D27700, the official chronicle of the organization’s development from 1910 to 1979.

WOHELO DEFINITION

The word “Wohelo” was coined by Camp Fire co-founder Charlotte Gulick in 1910. It is a combination of the first two letters of the words “Work,” “Health” and “Love.”

24 HISTORY OF CAMP FIRE USA

In 1910, young girls in Thetford, Vermont, watched their brothers, friends and schoolmates — all Boy Scouts — practice their parts in the community’s 150th anniversary, which would be celebrated the following summer. The pageant’s organizer, William Chauncey Langdon, promised the girls that they, too, would have an organized role in the pageant, although no organization such as Boy Scouts existed then for girls.

Langdon consulted with Mrs. Charles Farnsworth, preceptress of Horace Mann School near Thetford, and both approached Luther Halsey Gulick, M.D., about creating a national organization for girls. Gulick, a nationally known figure in youth development, health, education and recreation, had already played an important role in the founding of YMCA, Boy Scouts and other prominent organizations.

“You develop a new organization every fortnight anyhow, Luther,” implored Langdon, a colleague of Gulick’s at the Russell Sage Foundation. “You might as well work this one in on the weekend.” So, with consultation from Gulick, Langdon named the group of Thetford girls the “Camp Fire Girls,” and the young women gleefully participated in their community’s anniversary celebration.

Meanwhile, in South Casco, Maine, Charlotte Vetter Gulick, wife of Luther Gulick, was introducing innovative programs for girls at the family’s camp on the shore of Lake Sebago. She named the camp “Wohelo,” a combination of the words “work,” “health” and “love” and devised an upright, triangular logo to represent these three words, similar to the inverted triangle her husband had developed previously for the YMCA to represent the body, mind and spirit.

For more information on the history of Camp Fire USA, see Wohelo: The Camp Fire History, Item No. D27700, the official chronicle of the organization’s development from 1910 to 1979.

SYMBOLISM OF THE FLAME

Camp Fire co-founder Luther Gulick, M.D., suggested that the new organization for girls take fire as its symbol. His words suggest that he believed fire had a therapeutic — even magical — value.

“Let us … have a 36-hour continuous fire,” he said in 1911. “Let each girl take a watch alone with the Great Spirit. It must be reverent and quiet … and then, during the last fire, tell them as well as you can — better, get the girls to tell you — what ‘living’ and ‘serving’ mean.”

Gulick’s wife and Camp Fire co-founder, Charlotte Gulick, explained the symbolism of fire a short time after the organization’s founding.

“Fire symbolized the home, the place of comfort and cheer,” she wrote. “Around the fire centers the home and its activities. Friends gather and the family gathers around it.”

25 Historically, the flame symbol represents the fire of the hearth as the center of community and the fire of the out-of-doors. The logo’s “fluid flame” reflects the flexibility of Camp Fire USA programs, which can be customized to meet local needs and interests. Today, the flame is open on all sides to represent Camp Fire USA’s commitment to inclusiveness. The red and blue colors symbolize citizenship and character.

AMERICAN INDIAN INFLUENCE AND THE CREATION OF A “CAMP FIRE USA NAME”

American Indian culture has long been a source of inspiration in Camp Fire USA’s traditional council activities. The foreword of Camp Fire’s The Name Book, Item No. D09500, researched and selected by co-founder Charlotte Gulick, indicates why the tradition of adopting Camp Fire names has remained popular among children for decades.

In addition to special Camp Fire USA names, American Indian culture has served as the inspiration for ceremonial activities and attire, camp and council names, respect for nature and the environment, and the use of symbols by many councils.

For Camp Fire USA, American Indian symbolism was a natural outgrowth of an appreciation for differences and cultural inclusiveness. The theory was that such symbolism enabled — and even encouraged — self-reflection and personal growth. John Collier, a close friend of the Gulicks and United States commissioner of Indian affairs, observed that, “A living contact with Indian symbolism and Indian culture … is not a mere contact with Indians. It is a contact with universal life — with life at its fountain source of world-old, world-wide and world-seeing adolescent consciousness.”

The history and the future of Camp Fire USA will remain indebted to the American Indian culture for its positive influence on the organization and the youth it serves.

EXPLORING OTHER CULTURAL INFLUENCES

American Indian culture is not the only culture to influence the experiences of Camp Fire USA youth. Many Camp Fire programs encourage youth to investigate their own unique heritage and celebrate their ancestry. Some councils have found that moving away from American Indian influences has given them an opportunity to celebrate the cultural diversity of all their members. Youth are encouraged to explore Camp Fire names based on their own family heritage. The intent of the Camp Fire name is to support youth in their search for authenticity and self-expression.

For more information on Camp Fire USA traditions and ceremonies, see Magic Moments in Camp Fire Ceremonials, Item No. D06500.

26 AWARDS AND RECOGNITION

Recognition is an important part of all Camp Fire USA programs. It helps children and adults build self- esteem and pride in their accomplishments.

Some recognition is intangible, like a smile or a compliment. Some is tangible and becomes a visual record of the projects and activities in which members have participated and demonstrated outstanding achievement.

Official national recognition items are one of the features that makes Camp Fire USA unique and special. For their participation, growth and achievements, youth can receive distinctive items such as beads, emblems, pins and certificates. All are designed to convey special messages through symbolism, color, design and shape, and each recognition item relates to a particular program level, according to grade or activity. At the early levels, Camp Fire leaders help youth choose activities and guide them in earning the recognition items. As teens, members select their own activities and develop their own action plans for earning recognition items.

For adults, recognition items signify outstanding achievement or the number of years they have been adult Camp Fire USA members. Adults in programming or board positions are also recognized on the local level for their important roles in Camp Fire.

Every other year at Camp Fire USA’s National Leadership Conference we recognize volunteers, staff and outstanding youth at the national level. Nominations for such recognition should be sent during the summer prior to the National Leadership Conference.

For more information on recognition items, see the Camp Fire USA Leader Guide, Item No. D05000, Recognition and Awards Guide, (contact the national program department), and the Camp Fire USA Official Merchandise Catalog.

27 Program Philosophy

28 OUR PROGRAM PHILOSOPHY

Nearly a century of experience as a leader in providing programs and services to youth and their families has allowed Camp Fire USA to carve out a unique niche in the youth development movement in America. In 1999 Camp Fire adopted a new mission statement and set of core values that firmly embrace our unique mission and assure that we continue to meet the needs of young people and families into the 21st century. Our new mission: Camp Fire USA builds caring, confident youth and future leaders.

We serve youth of all races, religions, socioeconomic status, disability, sexual orientation or other aspect of diversity. Camp Fire USA’s coeducational programs help both girls and boys cultivate their unique talents and skills. More importantly, Camp Fire offers all families, whatever family may look like in today’s society, life-enhancing experiences and the opportunity to serve, play and grow together. We believe that the best youth development takes place in small group environments where youth have an opportunity to interact with adults and other youth in a safe, fun environment that allows them to develop personal skills and ongoing relationships with others in the group.

Five essential elements derived from the mission statement and core values drive every program we offer:

1. We are youth-centered. Youth take an active role in determining program content and activities. Young people’s accomplishments are recognized and rewarded within the group and community. Personal skill building and decision-making, critical components of all programming, progressively build confidence and leadership in youth. This foundation enables youth to be leaders with their peers, with younger youth and in the community.

2. We engage the entire family in fun and outcome-rich activities. We are youth-centered and family- focused. We believe that, since Camp Fire USA programs are youth-centered and youth live in the families and the larger community, our programs should be designed to include the whole family, valuing whatever form family takes in today’s society. Camp Fire is unique in that it offers an opportunity for the entire family to belong and to join together in fun and enriching activities at all levels. We encourage parents, extended family members and other members of the community to routinely interact with the youth and to develop their own parenting and mentoring skills through their relationship with Camp Fire.

3. We are welcoming and inclusive. We invite children, youth and adults regardless of race, religion, socioeconomic status, disability, sexual orientation or other aspect of diversity. Camp Fire USA programs are designed to provide coeducational activities for all youth. Youth find a safe and inclusive place to explore the uniqueness of who they are, to master important life skills, to share with peers and adults, and to develop assets that experts assert are essential to the process of building character and maturity. We require no oath or participation in rituals that may create barriers to inclusiveness.

4. We build youth and adult partnerships. Camp Fire USA programs are about doing “with” youth, not about delivering “to” youth. Youth and adults work together in partnership to design, implement and evaluate what they do. Through participation where they have voice and direction, Camp Fire youth form lasting relationships, a sense of belonging and appreciation, and a feeling of emotional commitment by adults, both inside and outside the family circle. Research shows that young people in the early years need opportunities to be involved in positive activities with parents and family members. As they mature, they need the support of caring adults outside the family circle. Camp Fire programming is designed to provide opportunities to build those lasting relationships with parents and with other adults.

5. We provide service to others. From its early history, Camp Fire USA has been known as a service organization. That is still true today. Service is a major component of all Camp Fire programs. Councils provide innovative and diverse programs that are responsive to specific needs of their community and engage the support and cooperation of other community leaders and organizations in their efforts. Camp Fire provides youth and families with an awareness of the community and its needs and an opportunity to

29 participate in the initiation, planning and execution of service projects to meet those needs. Through service, young people can make a positive difference in their lives and in the lives of their families and their communities.

OUR MISSION

Camp Fire USA builds caring, confident youth and future leaders.

OUR CORE VALUES

 We believe that children and youth are our most precious resources.  We believe in an approach to youth development that builds assets and empowers individuals.  We believe that the best youth development occurs in small groups where children and youth are actively involved in creating their own learning.  We are committed to coeducation, providing opportunities for boys, girls and families to develop together.  We provide caring, trained mentors to work with children and youth.  We are inclusive, welcoming children, youth and adults regardless of race, religion, socioeconomic status, disability, sexual orientation or other aspect of diversity.  We respect and celebrate nature.  We foster leadership, engaging children and youth to give service and make decisions in a democratic society.  We provide safe, fun and nurturing environments for children and youth.  We enrich parents’ and other adults’ lives by expanding their skills and encouraging them to share their talents and build relationships with children and youth.  We respond to community needs with our programs and expertise.  We advocate on behalf of children, youth and families.

30 WE BUILD DEVELOPMENTAL ASSETS

Our programs are built around sound youth development principles. In the 1990s the Search Institute conducted research on the factors that all youth need to become healthy, caring, principled and productive adults. Search studied over 500,000 young people, grades six through 12, in more than 600 communities across America. From the research, Search defined 40 developmental assets that create positive building blocks for successful adults.

The work of Search and others has shifted the focus of youth development away from problem solving to asset building. This positive view of children and youth is consistent with Camp Fire USA’s beliefs. The clarity of the research and the philosophical similarity of the Search Institute’s work to Camp Fire’s mission and core values have led us to embrace the work of the Institute in constructing our program evaluation materials. Although our programs build many of the 40 developmental assets established by Search, Camp Fire has identified 14 assets we believe our programs help develop in youth. Because we strive for continuous improvement, we anticipate that these outcomes may change over time. The 14 assets from Search’s list that Camp Fire currently identifies as its target assets are:

Camp Fire USA builds caring youth:  Young person has empathy, sensitivity and friendship skills.  Young person has knowledge of, and comfort with, people of different cultural/racial/ethnic backgrounds.  Young person serves in the community one hour or more per week.

Camp Fire USA builds confident youth:  Young person receives support from three or more non-parent adults.  Young person spends three or more hours per week in lessons or practice in music, theater or other arts.  Young person spends three or more hours per week in sports, clubs, and organizations at school and/or in the community.  Young person is out with friends with “nothing special to do” two or fewer nights per week.  Young person can resist negative peer pressure and dangerous situations.

Camp Fire USA builds future leaders:  Young person seeks to resolve conflict nonviolently.  Young person knows how to plan ahead and make choices.  Young person feels he or she has control over “things that happen to me.”  Young person reports having high self esteem.  Young person reports that “my life has a purpose.”  Young person is optimistic about his or her personal future.

Program Information

32 KEY OUTCOMES MEASURED IN CAMP FIRE USA

All Camp Fire USA programs are designed to deliver asset-based, measurable outcomes for both youth and adults. They are based on the 40 Developmental Assets, as defined by the Search Institute, a widely respected research organization. These assets are positive experiences, opportunities and personal qualities that all children and adolescents need to become responsible, successful and caring adults. Kids discover and build their own developmental assets in Camp Fire USA every day through clubs, camping and other activities!

With the help of Camp Fire USA Central Puget Sound Council and FERA (Formative Evaluation Research Associates), an independent research firm based in Ann Arbor, Michigan, we have developed outcome measurement surveys that look at indicators of success in our programs. Positive outcomes from a child’s educational, emotional and environmental experiences build developmental assets— helping to shape his or her intellectual, emotional and even physical growth.

OUTCOME MEASUREMENT TOOL KIT

Outcomes are the benefits youth gain by participating in youth development programs such as Camp Fire USA. In 1999, we developed an Outcome Measurement Tool Kit, updated in 2005 to include Discovery and Teens in Action tools, to aid councils in assessing the impact their services have on the youth they serve. This tool kit is an excellent, comprehensive resource for measuring your program successes. Each council is responsible for submitting its outcome measurement reports to National Headquarters each June. For more information on the Outcome Measurement Tool Kit, contact the program department at 800 669 6884 or [email protected].

The initial work identifies five key internal and external assets that Camp Fire USA provides youth, with a total of 14 total indicators to be measured.

33 GUIDELINES FOR UNIFORM

Official Uniform Children and adults love to wear clothing that makes them feel special and proud. And that’s what Camp Fire USA uniforms do. Wearing a uniform gives participants very important feelings of belonging and makes them feel like a part of the important national movement that Camp Fire USA is. In addition, the beads and emblems placed on formal Camp Fire USA attire reflect accomplishments earned by each child.

Camp Fire USA benefits each time the public sees children and youth members, leaders and volunteers wearing their uniforms. This visibility is a great way to show your Camp Fire pride and demonstrate the presence of the organization in your community.

Casual Uniform for Kindergarten through Fifth Grade The casual uniform for Camp Fire USA youth in kindergarten through fifth grade consists of a Camp Fire USA T-shirt and the youth’s own casual bottoms, either denim or khaki pants, shorts or skirt. This casual uniform is appropriate when participating in council functions or casual gatherings such as group meeting.

Dress Uniform for Kindergarten through Fifth Grade The official dress uniform for Camp Fire USA youth in kindergarten through fifth consists of a polo style shirt or long-sleeved turtleneck and the Starflight or Adventure vest worn with the youth’s own bottoms, either khaki or navy pants, shorts or skirt. This dress uniform should be worn when representing Camp Fire USA in public arenas, including parades, Candy Sale and service-learning projects.

Casual Uniform for Sixth Grade through Adult Official casual uniform apparel should be worn at council functions and when representing Camp Fire USA in informal, public settings. This includes Camp Fire USA polo shirts with the individual’s own khaki or denim pants or skirt. These items are appropriate for office wear, trainings or weekend events.

Dress Uniform for Sixth Grade through Adult When representing Camp Fire USA in formal, public settings, youth beginning sixth grade and adults are expected to wear a white shirt with dark blue or gray skirt or slacks. Adding a dark blue jacket with the uniform emblem is optional. The membership pin, an award pin reflecting a person’s highest achievement in Camp Fire, or award pins displayed on the pin badge, may be worn on the jacket lapel or white shirt.

CEREMONIAL ATTIRE

Youth in the Starflight and Adventure program levels wear the complete official uniform with decorated vests. Youth at the Discovery and Horizon program levels and those involved with Teens in Action may make gowns, tunics or other clothing to reflect their participation, growth and achievements in Camp Fire USA. This attire, the tradition of which dates back to the earliest years of Camp Fire, can be worn for ceremonial or special occasions. For more information about Camp Fire USA ceremonials, see page 17 of New Horizons, Item No. D14100.

Youth may also create and wear the “add-an-emblem” display system. This new ceremonial piece allows youth to create a recognition display item that reflects their individual taste. The pattern for the “add-an- emblem” display system can be ordered through the Camp Fire USA Official Merchandise Catalog and Online Store, Item No. T00116.

34 RECRUITMENT IDEAS

A creative approach is often needed to spread a message, whether to the general public, the media, potential volunteers or a potential funder. Here are a few ideas for kicking off a Camp Fire USA recruitment campaign!

 Tie your campaign to a fun and exciting theme.

 Emphasize the diversity and inclusiveness of Camp Fire USA.

 Secure prominent guest speakers to gain attention.

 Distribute Camp Fire USA marketing brochures to provide an overview of the organization. (The following brochures are available to councils at no cost; order at our Online Store: General Image Brochure, T00161; General Image Brochure Spanish, T00170; General Image Brochure African- American Hero, T00172; Community Family Club Brochure, T00121.)

Camp Recruitment  Sponsor a drawing or contest to win a campership during camp recruitment.

 Construct a news release that looks like a letter from camp.

 Invite the media to a day at camp to participate in a theme activity.

Club/Small Group Recruitment  Create a fun contest of any type. Reward the Camp Fire USA member who recruits the most new members.

 Encourage current members to invite non-Camp Fire USA friends to a special event or activity and recognize those individuals as Camp Fire friends.

 Distribute Program Supplies Checklist to parents and leaders. Available on the Camp Fire USA Compass and Online Store (at no cost), the checklists educate parents on what materials their Camp Fire USA youth members need for each program year.

Volunteer Recruitment  Sponsor a local community event that doesn’t require money, only volunteer time. Be sure to also invite the media!

 Encourage local teachers’ organizations, unions or other associations of retired workers to volunteer monthly.

 Contact a local college or university fraternity or sorority to assist in special events. Alpha Phi Omega is an organization dedicated solely to volunteerism.

If you have additional ideas, suggestions or questions, please contact the program and field services department, 800 669 6884.

35 Small Group Programs

36 “CLASSIC CLUB” PROGRAM

Camp Fire USA’s small group program reaches more than 55,000 youth nationwide from preschool through high school. Youth move progressively through Camp Fire club or small group program levels in groups according to their grade levels. The small group program, which children may join at any age, offers a mix of fun activities, projects, events and experiences to help develop planning and decision- making skills, as well as skills related to participants’ individual interests.

With the outcome-based curriculum of small group programs, children learn to work and play together, and they get involved in service projects, which help them become responsible citizens concerned about their communities and society. Camp Fire USA small group programs meet a minimum of once a month with many meeting weekly. Meetings are generally lead by two or more adults who have volunteered their time and skills and are held after school or on evenings or weekends.

Camp Fire USA small group programs have four important qualities:

1. Progression: As the children get older, they perform more complex and challenging activities. These activities evolve from developing caring, confident youth in elementary students to developing leadership in teens.

2. Inclusiveness: The small group program welcomes all youth and adults regardless of race, religion, socioeconomic status, disability, sexual orientation or any other aspect of diversity.

3. Partnership between youth and adults: Youth and adults together set the direction of Camp Fire USA activities and accomplishments. They work together in developmental activities and leadership roles.

4. Rewards and recognition: The small group programs are geared toward recognizing accomplishments and skill building, helping both adult volunteers and youth build self-esteem and pride.

Club/small group program levels include: Little Stars Preschool Starflight Kindergarten through second grade Adventure Third through fifth grade Discovery Sixth through eighth grade Horizon Ninth through 12th grade

Curriculum for each level is progressive, outcome-based and centered around five trails: Trail to Knowing Me, Trail to Family and Community, Trail to Creativity, Trail to the Environment and Trail to the Future.

LITTLE STARS

The Little Stars level is designed for children in pre-kindergarten, generally ages three to five. The curriculum can be used in traditional small-group settings or adopted for child care or Community Family Club. The program serves as an introduction to Camp Fire USA and is designed to excite and educate children on a wide range of topics. The Little Stars program helps build confidence in children and activities reflect the developmental needs and interests of Pre-K children. When children complete a meeting plan, they will receive a sticker from the corresponding project to place on their Little Stars recognition chart.

37 STARFLIGHT

The Starflight level is designed for children in kindergarten through second grade. The curricula can be used in traditional small-group settings or adopted for after school programs, such as Community Family Club. Youth learn responsibility, decision making and other valuable skills through a variety of projects centered on five trails. Youth participate in projects focusing on family, nature and the outdoors, safety, science, health, community service, art, music and drama. They learn while working together and having fun. All projects are designed to fit the abilities and interests of this age level. Recognition is an important component of the Starflight program, and youth receive emblems or certificates after completing a project.

ADVENTURE

The Adventure level is designed for youth in third, fourth and fifth grades. Again, the curricula can be used in traditional small-group settings or adopted for after school programs, such as Community Family Club. Youth complete a variety of activities centered on five trails. Each trail has many exciting activities and topics. Adventure members can choose activities to do with their groups, families or by themselves. Activities are progressive in nature and require the youth to sharpen living skills, make choices and plan activities.

Adventure members learn to work and play together and develop planning and decision-making skills, as well as skills related to their individual interests. Recognition in the form of beads, emblems and certificates is given after a project or activity is completed, which helps build self-esteem and pride.

DISCOVERY

Youth in sixth, seventh and eighth grades may participate in the Discovery program or Teens in Action. In Discovery, Camp Fire USA youth explore their roles as members of families, schools, churches, neighborhoods, teams or other groups. Torch Bearer projects also provide youth opportunities to explore areas of interest specific to them or their groups.

HORIZON

The Horizon program is designed for youth in ninth, 10th, 11th and 12th grades. The Camp Fire USA Horizon program is different for each member. At this level, teens are encouraged to participate in the activities as individual members or with other group members. In the Horizon program, teens are given the opportunity to create and build their own horizons, or their own futures. Activities are designed to examine ideas, values, morals and experiences. “Reflection” projects provide focus for teens on self, choices and decisions, future goals and planning, and self-reliance skills. Teens typically begin working toward the Wohelo Award in Horizon.

TEENS IN ACTION

38 Teens in Action is a leadership and service-learning program that empowers youth in ninth, 10th, 11th and 12th grades to make a lasting difference in their communities using their own strategies, planning and talents. Youth are given a chance not only to learn, but also to mentor younger children.

Teens in Action is designed to connect youth with important skills that inspire community responsibility, contribute to the future of American volunteerism, encourage a sense of belonging and develop concern for others. Youth enrichment activities give teens the involvement and ownership necessary to make a difference in their communities and the world around them. It provides the opportunity to discover who they really are.

39 COMMUNITY FAMILY CLUB

Community Family Club is a small group model that offers quality coeducational youth development programs for both parents and children. Utilizing Camp Fire USA curriculum, the concept involves the entire family in Camp Fire USA’s small group, asset-building activities and experiences.

The program is designed for the whole family, regardless of the make-up of that family. The goal is to include at least one adult family member or a supporting adult from the community with every child who attends.

The model is designed to increase opportunities for parents and other caring community adults to volunteer in activities that allow them to interact positively with children and teens. It is also asset-based with well-defined, measurable outcomes for both youth and adult volunteers, and creates a strong partnership with corporations, schools, faith communities, child care settings and other community organizations to advance the needs of children, youth and families across the country.

Siblings of all ages, infants through teens, are included. Developmental outcomes are identified for every age level.

Community Family Club offers parents an unique opportunity to find a community support group for raising their children and provides for positive family interaction, built around experiences and activities that are structured, educational and fun.

Families come together once a month to share a meal and participate in a recognition ceremony designed to recognize both individual and group accomplishments. The club then breaks into age-level groups for an activity session led by a team of parents who volunteer for the short-term assignment for that month. Once a month the group takes part in a field trip on a topic related to the curriculum work, or takes part in a council-wide event like a family campout. Once a month they are encouraged to meet for an informal activity night to work on the curriculum projects to gain recognition items. For the fourth week of the month, families are given take-home activities that enhance the large group experience.

Community Family Clubs are flexible and designed to be delivered in four primary venues: schools, faith communities, corporations and child care settings. These community partners work with Camp Fire USA to set specific goals and measurable objectives, provide sites and services and volunteers as needed.

More information about Community Family Club can be found in the Community Family Club Operations Manual, Item no. D09600; Community Family Club Volunteer Manual in Spanish, Item no. D09601; and Community Family Club: What We Have Learned (contact the program department at 800 669 6884 or [email protected] for a copy of this publication).

40 THE WOHELO AWARD

The Wohelo Award is the highest achievement in Camp Fire USA. This prestigious award is specifically for teens in the ninth grade or higher and allows for opportunities for personal development, leadership and advocacy for important issues. Teens in both Teens in Action and Horizon are eligible to earn the Wohelo Award.

The award is earned by completing an intensive and highly individualized project. Teens will design their own individual project plan based on his or her interests, values and goals. Completing the Wohelo Award requirements takes hard work, dedication, motivation, creativity, determination and discipline. However, it is also one of the most rewarding Camp Fire USA experiences youth will ever have.

There are two paths to earning the Wohelo Award, and each teen selects the way that is best for him or her. The two paths are:

Horizon: This path may be selected by teens who have been in a classic Camp Fire USA small group for many years and who are familiar with and active in the Horizon program.

Teens in Action: This path may be selected by teens who have only been in Camp Fire USA for a short time OR who are familiar with and active in Teens in Action.

The two paths are equally exciting and challenging, and both contain three common components. The components are usually completed in the order listed here.

1. Program Projects Completing the program projects (reflection projects in Horizon, or challenges and quests in Teens in Action) is a part of the Wohelo Award plan because the projects provide opportunities for teen’s to explore their potential and to demonstrate that they are caring, self-directed and responsible to themselves and others.

2. Camp Fire USA History Lesson In this component, teens learn more about the history of Camp Fire USA, their local council or chapter, Camp Fire USA’s structure and programs.

3. Commitment to Action and Advocacy To earn the Wohelo Award, teens will also be asked to demonstrate their commitment to action and advocacy through their work with three different issues. One issue must be related to Camp Fire USA. The other two issues may be about a topic of their choice. Teens will advocate for these three issues by doing the following:  Leading,  Teaching,  Serving and  Speaking out.

To learn more about the Wohelo Award, consult the Wohelo Guide, Item no. D00013, or New Horizons, Item no. D14100.

41 Camping and Outdoor Information

42 CAMPING AND OUTDOOR PROGRAMS

Camp Fire USA has been connecting kids and youth with camping since 1910. Today, our national programs, all of which meet nationally established standards for management, leadership, training, program content, health and safety, are provided year-round in many areas. These include resident camp, day camp, overnight camping, environmental education and short-term outdoor recreation.

Through camping, each year more than 61,000 youth from diverse backgrounds develop important skills such as socialization, self-reliance, problem solving and an appreciation of and commitment to the natural environment. They make their own decisions, have fun and be adventurous. Through a group living experience, youth learn more about themselves and others. Individuals become friends, and they learn understanding, acceptance and trust.

A relaxed, open atmosphere in a natural environment provides children with relief from the stress of daily experiences. Children can learn to be successful in a variety of activities at camp. Success builds a feeling of self-confidence and a desire to further develop newly acquired skills.

 Camp Fire USA, the largest coeducational nonsectarian camp provider, operates 130 day and resident camping programs nationwide, serving more than 61,000 youth from kindergarten through 12th grade annually.

 The simple philosophy behind Camp Fire USA camps and environmental education is that an outdoor experience helps children to work within a group, make friends, build self-esteem, make good decisions and learn firsthand about ecology, conservation and the interrelationships of all living things. A camping experience can be compared to working within a family (cabin group), a neighborhood (unit of cabins) and a community (entire camp).

 In most Camp Fire USA camps, activities are determined by the campers. On the first night of camp, a cabin group tours camp, learns about the possible activities and then selects activities as a group. Camp Fire believes that being together, doing things together and sharing feelings about the experience are as important as the actual activities.

 The counselor-in-training youth leadership program is designed for youth to assist camp counselors in working with younger campers. It prepares youth in 10th through 12th grades to be resident camp counselors after completion of high school.

 Camp Fire USA offers a range of camps for children with special medical, developmental or emotional needs, such as cancer, diabetes, spina bifida and bereavement. For example, in Dallas-Fort Worth, the council has created an award-winning camp, Camp El Tesoro de la Vida (The Treasure of Life), that helps children come to terms with the loss of a loved one.

 Nationally, Camp Fire USA encourages all camping facilities to be accredited by the American Camp Association. Each local council is responsible for ensuring that its programs meet nationally established standards for program content, management, leadership, training and health and safety.

 It is encouraged that camp counselors for resident camps be 18 years old or older. The counselor-camper ratio is an average of 1:8, but individual camps determine exact ratios depending upon need. Camp Fire USA National Headquarters also encourages all camp staff to go through a week of pre-camp training on program activities, health and safety, risk management, youth development and other issues.

 Some Camp Fire USA camps are used year-round for retreats, outdoor recreation and environmental education. Students spend a week at camp during the spring or fall to learn

43 firsthand about ecology, conservation and other environmental issues. Camp Fire serves more than 31,000 children nationwide in its outdoor education program.

CAMP FIRE USA OUTDOOR PROGRAM PHILOSOPHY

Camp Fire USA was established with a strong foundation and belief in providing positive outdoor experiences for youth. The Camp Fire USA mission, core values and the belief that children need a connection with the natural world is fundamental to all Camp Fire USA programs.

Nearly a century of experience as a leader in providing programs and services to youth and their families has allowed Camp Fire USA to carve out a unique niche in the youth development movement in America. The mission statement adopted in 1999, “Camp Fire USA builds caring, confident youth and future leaders,” assures that we continue to meet the needs of young people and their families into the 21st century.

Our Core Values:  We believe that children and youth are our most precious resources.  We believe in an approach to youth development that builds assets and empowers individuals.  We believe that the best youth development occurs in small groups where children and youth are actively involved in creating their own learning.  We are committed to coeducation, providing opportunities for boys, girls and families to develop together.  We provide caring, trained mentors to work with children and youth.  We are inclusive, welcoming children, youth and adults regardless of race, religion, socioeconomic status, disability, sexual orientation or other aspect of diversity.  We respect and celebrate nature.  We foster leadership, engaging children and youth to give service and make decisions in a democratic society.  We provide safe, fun and nurturing environments for children and youth.  We enrich parents’ and other adults’ lives by expanding their skills and encouraging them to share their talents and build relationships with children and youth.  We respond to community needs with our programs and expertise.  We advocate on behalf of children, youth and families.

Whether the outdoor program is a day camp, resident camp, environmental education or a short-term small-group outdoor experience, these national values guide program philosophy, outcomes, content, management, leadership, training, health and safety.

Achieving Outcomes Specific to Outdoor Programs

As in all Camp Fire USA programs, youth development outcomes reflect the program philosophy and provide the framework for program design in the outdoor setting.

Youth development outcomes are the benefits young people receive, or the changes in their behavior, skills, knowledge, attitudes, values, condition, or other attributes through participation in a program. The following outcomes provide the foundation for the design of all outdoor programs:  Greater self-awareness and positive values  Increased social skills and sense of belonging  Increased knowledge of and appreciation for the natural environment  Increased sense of competency and empowerment

Some outdoor programs may have additional outcomes depending on the type of program, ages of the participants, location or other variables.

44 Outcomes are best achieved through purposeful design, structure and implementation in a positive environment. Identifying activities or curricula is only one part of this process. The site design, selection and training of staff, housing, food service, and health and safety procedures are all part of the program and are important to achieving the desired outcomes. In other words, outcomes are not just the activities completed, but what has changed in the life of the young person because of the entire experience.

The program setting helps achieve outcomes.

The outdoors provides a rich environment that is a departure from the home and school environment. The relaxed, open atmosphere of the outdoor environment provides young people relief from the pressure and stress of daily experiences. It is a neutral and unique setting for everyone. It is not one person's home or territory. There is a feeling of wonder, fear and excitement common to all. Moving children from constricting walls and schedules to the outdoor environment should be comfortable and add a sense of adventure, freedom and beauty. To benefit from the experience, children need supportive adults that will help them feel secure and safe in their new environment.

The natural environment is a model of interdependency at the highest level. Like the interdependency found within a group, the natural environment is fragile and must be nurtured and protected. Real nurturing in nature comes from real involvement, rather than from viewing displays and reading identification cards. Children need this interaction with nature for healthy development. The physical and emotional exercise that children enjoy when they play in nature is more creative and less time-bound than organized sports. Camp Fire USA outdoor experiences teach young people how to respect and enjoy the natural environment while developing a stewardship ethic.

Creating community helps achieve outcomes.

It is not just the outdoor site that creates a special place. The place creates a sense of community. Like many communities, it provides the basic essentials of living, including safety, wellness, love, and often food and shelter. Some young people do not have adequate access to these essentials in their home environment, while others take them for granted. In a self-contained, neutral environment, Camp Fire USA camps and outdoor programs provide young people with a rich group living experience and a community for positive youth development. They have the opportunity to know and develop a concern for the community members and all creatures that share their natural environment. It becomes their home—a place where they can belong and feel secure.

Camp Fire USA believes the best youth development occurs in small groups. The individual's ability to relate and work within the group grows and develops. Individuals have the opportunity to build interpersonal and leadership skills. Knowing and working with others helps children know themselves better. Individuals become friends, and feelings and involvement create understanding and trust in other human beings.

In the outdoor program, groups include both young people and adults. Similar to society, the small group is a part of a larger unit or "neighborhood" group, and neighborhoods join to form the community. The experience provides one of the few opportunities to participate in an intense, informal, coeducational community. When boys and girls plan and participate in activities together, they develop a mutual respect and trust that is deeper than roles based on one's gender. They learn that the capabilities of each will enhance and complement the other for the good of the group.

Even how the group is formed is intentional. In Camp Fire USA outdoor programs such as a resident and day camp where new groups are put together, the group is deliberately formed to reflect the demographic composition of the total group of camp participants. The camper has an opportunity to have a group living experience with young people from other socioeconomic, racial, cultural and religious groups and disabled populations. This diversity represents the continuum of human experience. This is a new experience for many young people. Some have always had to share a bed, while others have never had to share a bedroom.

45 When the outdoor program is designed for an existing group, such as a Camp Fire USA after-school group or an environmental education class from a neighborhood or school, it is a group enrichment experience. It provides a new environment for the existing group to learn to work together and may forever change how the group relates to each other when they return to their home or indoor environment.

Program structure helps achieve outcomes.

Young people enjoy and need to practice being on their own, making decisions, having fun, building positive relationships and feeling a sense of adventure.

The actual program activities the group does together are less important than being together with a supportive adult and being able to share feelings and learn from the experience. Camp Fire USA outdoor programs begin with selecting activities that grow out of the interest of the group, more than the convenience of schedules. Planning, decision-making and both individual and group choices are important elements of all activities. Camp Fire provides trained counselors and leaders to help the group choose a balance of activities that allow for creativity and provide challenge and adventure. The outdoor setting stimulates an interest and joy in the world around them.

Planning activities together helps the group decide not only what and how to do things, but why. Both the group and the individual feel a sense of empowerment. The normal conflicts and stresses of living together are dealt with wisely, openly and continually so that individuals grow emotionally and socially. When group members interact together and share both success and failures, they develop a closeness and level of friendship that can only come from such shared experiences.

A sense of individual competency and belief in one’s abilities comes from the learning derived from trying new things and progressing in accomplishments and acquiring new skills. Progression in the Camp Fire USA outdoor program refers to sequential learning. Progression is not just practicing the same thing over and over, but improving or acquiring a new skill level. One experience builds on another. Real progression begins where the individual is and builds at a rate unique to each individual's ability.

A child may do something he or she never dreamed of doing and do it well. The encouragement of an adult and other members of the group give him or her the confidence to try a little harder. There is excitement and satisfaction in accomplishing a difficult task, learning a new skill, climbing a little higher, swimming a little farther, cooking a special meal to perfection or making a special project for a new friend.

Variety in activities gives each participant more of an opportunity to find something at which he or she can succeed. However, both success and failure in a supportive environment provides greater self-awareness and more responsibility for individual actions and decisions. Even small successes build a feeling of self- confidence and competency and a desire to further develop newly acquired skills. The feeling of personal accomplishment is exceeded only by the knowledge that someone else important in the person's life has also recognized the accomplishment.

Being intentional helps achieve outcomes.

Using the specific outcomes identified for the outdoor program and understanding how the natural environment is an intentional part of the program design is essential to helping Camp Fire USA achieve its mission.

We will have succeeded when both parents and children understand the contribution such an outdoor experience has made to their lives…and when boards, funders, volunteers, and staff understand how they have contributed to helping young people, as they grow into adults, acquire the skills to be caring, confident youth, and future leaders.

Where can a child: . be truly involved with life,

46 . model inclusiveness in a diverse group, . feel in concert with the natural environment, . know the support of a caring adult, . have the freedom to be both contemplative and spontaneous, . develop self-reliance, resourcefulness and a sense of belonging, . balance mundane tasks with adventure, . have a fresh start in life?

Where can a child: . have quality life experiences that are sustaining through the trying times, . test ideas, compete and cooperate, . share riotous laughter and quiet moments, . spend time outdoors without fear, . share the successes and failures of individual and group decisions, . openly express joy and sadness, . become a participating citizen of the world?

All these things can happen together in a Camp Fire USA camp or outdoor program.

COUNSELOR-IN-TRAINING (CIT)

The Counselor-in-Training program provides leadership training for youth ages 16 and older who have already learned the basics of good camping and are interested in camp counseling. This course gives youth an opportunity to learn the appropriate camping skills needed to become a qualified applicant for a camp-counseling job. Divided into individual focus areas, the CIT program teaches the philosophy of camping and fosters the knowledge, experience and self- confidence youth need to be counselors-in-training.

Camp Fire USA’s Camp Counselor-in-Training Manual (CIT Manual) is one of the most frequently used resources for camp counselors-in-training and is approved by the American Camp Association. The CIT Manual, Item No. D04400, is available through customer service and at our Online Store.

47 Self-Reliance and Service Learning

48 SELF-RELIANCE

Each year nearly 200,000 youth participate in Camp Fire USA self-reliance and service-learning courses and discover an empowering sense of self-confidence and responsibility for their actions. Building self- reliance is one of Camp Fire’s principal goals and part of our mission to build “confident youth.” Through carefully targeted programs, youth learn to handle threats to their safety and security, to take care of themselves in specific situations and to provide service in their communities. Our classroom programs can introduce parents and schools to the benefits of Camp Fire programs. The self-reliance courses offer a sampling of the life skills taught in small group experiences.

I’m Safe and Sure I’m Safe and Sure teaches kindergartners and first-graders self-help skills, home and personal safety and family responsibility. It helps them recognize and avoid potentially harmful situations and develop good citizenship skills.

Count On Me Kids Count On Me Kids is an alcohol and drug prevention course for youth in kindergarten through second grade. Activities geared for young children motivate them to take responsibility for their own healthy lifestyles. The course builds self-reliance skills that help young children develop positive self-images.

I Can Do It! I Can Do It! teaches second- and third-graders the importance of eating and selecting nutritious food, how to handle unsafe situations away from home, and fire, bicycle and weather safety. Children also explore and practice techniques to communicate effectively to handle conflict.

I’m Peer-Proof I’m Peer-Proof offers hands-on activities that teach third-, fourth- and fifth-graders skills to act more assertively and maintain positive friendships while resisting negative peer pressure. This program can help reduce issues of violence facing today’s youth.

I’m Taking Care I’m Taking Care teaches good baby-sitting skills to fifth- and sixth-graders. Through a combination of mini-lectures, demonstrations and hands-on experiences, baby-sitters learn basic care skills, safety measures, ways of playing with children and job ethics.

See the following pages for more information about each of the above self-reliance programs.

SERVICE LEARNING

A Gift of Giving A Gift of Giving provides kindergarten through middle-school children with service-learning opportunities in their communities. Children develop leadership and teamwork skills and greater empathy for others by identifying community needs and opportunities, choosing service projects, implementing the projects, evaluating successes and reflecting on the meanings derived from the service experiences. See page 52 for more information about A Gift of Giving.

Teens in Action A complete curriculum program designed to teach leadership skills and community service, Teens in Action focuses on the service-learning process. Along the way, teens participate in group challenges and individual quests. See page 37 for more information about Teens in Action.

49 I’M SAFE AND SURE

Children who are involved in the Camp Fire USA I’m Safe and Sure self-reliance course discover how to keep themselves safe from potentially harmful situations and to develop good citizenship skills. It is designed as a six-week course for kindergartners and first-graders. The course builds self-reliance skills by helping young children avoid being victims of crimes and other potentially dangerous situations. It reinforces positive social attitudes and behaviors that deter children from criminal or other harmful behavior.

I’m Safe and Sure teaches:

 Awareness of rules, including what they are and why they are important

 Understanding safety at play

 Recognition of safe and unsafe uses of medicines, drugs and other products that children may encounter

 Handling of situations involving strangers and use of the telephone in an emergency

 Awareness of how to respond to a touch that may be confusing or frightening and understanding of why some secrets should be told to a responsible adult

The course is led by instructors trained by Camp Fire USA. I’m Safe and Sure Program Guide, Item No. D02800, includes handouts, letters to parents and course evaluation materials.

COUNT ON ME KIDS

Children in the Camp Fire USA Count on Me Kids self-reliance course discover how to take care of their bodies, how to live safely and how to say “no” to dangerous substances, such as tobacco, alcohol and other harmful drugs. Designed for kindergartners through second-graders, the course builds self-reliance skills, helping young children develop a positive self-image. Youth learn to take responsibility for their own healthy lifestyles.

Count On Me Kids teaches:

 Understanding of the child’s own unique qualities

 How to remain safe when confronted with potentially harmful situations

 Ability to use positive friendship skills

 Techniques for resisting negative peer pressure

The course is led by instructors trained by Camp Fire USA. Count on Me Kids Program Guide, Item No. D10500, includes handouts, letters to parents and course evaluation materials.

50 I CAN DO IT!

I Can Do It! teaches second- and third-graders the importance of choosing healthy foods, different ways the weather affects their lives, how to keep themselves safe in public places and the importance of living safely and avoiding unnecessary risks. This program helps children develop positive self-images based on feelings of being confident and capable.

I Can Do It! teaches:

 Ability to react in a safe manner if confronted with unsafe weather conditions

 Awareness of potentially dangerous situations in public places and how to react in safe ways

 Skills to communicate effectively to handle conflict

I Can Do It! is an example of how Camp Fire USA remains current and responsive to the needs of today’s children. It is important that when children are confronted with emergencies or potentially dangerous situations that they have the confidence and skills to handle them safely.

The I Can Do It! course is led by instructors trained by Camp Fire USA. The I Can Do It! program guide, Item No. D10000, includes handouts, letters for parents and course evaluation materials.

I’M PEER-PROOF

Children in the Camp Fire USA I’m Peer-Proof self-reliance course discover how to befriend others and resist negative peer pressure.

I’m Peer-Proof is designed for third-,fourth- and fifth-graders. It is a six-session course that builds self- reliance skills involving positive, assertive behavior.

I’m Peer-Proof teaches:

 Ability to distinguish between assertive, non-assertive and aggressive behaviors

 Awareness of the positive qualities of a friendship and their relationship to assertiveness

 Recognition of the benefits of assertive behavior

 Ability to initiate and maintain conversations

 Applications of specific responses to put-downs, teasing and tattling

 Ability to apply techniques to resist negative peer pressure

This course is led by instructors trained by Camp Fire USA. The I’m Peer Proof Program Guide, Item No. D11000, includes handouts, posters, letters to parents and course evaluation materials.

51 I’M TAKING CARE

Children involved in the Camp Fire USA I’m Taking Care self-reliance course learn how to be responsible caretakers for young children and gain insight into financial responsibility. I’m Taking Care is designed for fifth- and sixth-graders. It is a six-session course that builds self-reliance skills involving confident baby- sitting.

I’m Taking Care teaches:

 Knowledge of development characteristics of young children and handling of common childhood behaviors

 Ability to interact positively with young children and adults

 Ability to identify and respond to emergency situations

For early adolescents, baby-sitting is an experience that builds confidence, promotes maturity and enhances decision-making skills. Adolescents who nurture young children undertake a variety of responsibilities, gain a degree of financial independence and learn skills that will be useful in their adult lives. Many older youth also have the responsibility for caring for their younger siblings every day.

The I’m Taking Care course is led by instructors trained by Camp Fire USA and consists of six 90-minute sessions. The course includes a program guide, Item No. D11500, youth workbook, Item No. D11700, and participation cards, Item No. D11801.

52 A GIFT OF GIVING

A Gift of Giving, a service-learning program created by Camp Fire USA, teaches youth about community service through hands-on experiences. A Gift of Giving personalizes remote problems and makes them real. It bridges the gap between giver and receiver so that youth feel direct relationships to people they help.

For kindergarten through middle-school children, the program is flexible, and sessions vary in length depending on the ages of the children and the types of projects children choose. Teams of volunteers are recruited and trained to implement the program in schools and other program sites.

The program sessions are structured as follows:

Community Concept — Children define their communities and the meaning of service learning. They also begin to identify and discuss specific problems or needs in their communities.

Needs Assessment and Project Choice — The children choose a need or problem on which to focus as a service-learning project. The initial plans and preparation for the project are formed.

Planning and Organizing a Project — Preparations necessary to carry out the service-learning project are completed.

Project Day — The project is implemented.

Reflection, Recognition and Celebration — Children will be guided through a structured evaluation of the project. They will summarize, celebrate and give meaning to their service experiences.

The following A Gift of Giving materials are available: Program Administration Manual, Item No. D41300 Kindergarten Curriculum, Item No. D40000 First Grade Curriculum, Item No. D40100 Second Grade Curriculum, Item No. D40200 Third Grade Curriculum, Item No. D40300 Fourth Grade Curriculum, Item No. D40400 Fifth Grade Curriculum, Item No. D40500 Sixth Grade Curriculum, Item No. D40600 Middle School Curriculum, Item No. D40700

53 After-school Programs

54 SCHOOL-AGE CHILD CARE

Camp Fire USA provides youth with safe, supportive environments that reinforce parents’ roles when school is out and parents cannot be with their children.

Camp Fire USA’s school-age child care program is not an extension of school, but a chance for children to plan and carry out projects, to be with friends and to enjoy the company of trained, qualified, caring adults. Children help plan and take part in activities. They also benefit from year-long relationships with adults who act as role models. There’s always something exciting happening in Camp Fire school-age child care programs.

Camp Fire USA Child Care Goals Our school-age child care program is designed to achieve these goals:

 Enhance the opportunities and support systems that encourage positive youth development such as self-development, social development and skill development of children

 Provide a safe and supportive environment that extends and enhances the parental role

 Meet parents’ concerns about the safety and development of their children when school is not in session

NEIGHBORHOOD CENTER PROGRAM

In neighborhoods, apartment complexes and faith-based communities, Camp Fire USA offers a range of programs to meet the needs of children and families. Programs use Camp Fire’s approach to youth development and Camp Fire’s curricula to support youth learning and provide adult mentoring relationships and fun.

Some programs are operated on a drop-in basis, and others have regular attendance. Programs meet at least once a week during the school year; some operate year-round.

21ST CENTURY LEARNING CENTER

The focus of the 21st Century Community Learning Center program is to provide after-school activities as part of the federally funded program designed to support youth learning in out-of-school time. The program is provided primarily through partnerships with schools. Some Camp Fire USA councils are currently receiving funding through this program. For more information, visit www.ed.gov/programs/21stcclc/index.html.

Youth Leadership

56 YOUTH LEADERSHIP

Camp Fire USA believes youth are motivated to play a significant role in governing their lives, their organizations and their communities. They are the solution to recognizing and addressing today’s social challenges. In today’s world, youth leadership is vital to the growth of healthy communities and a better world.

Leadership roles for teens include those positions responsible for direct program delivery, such as day camp aide, camp counselor, small group aide or leader and course instructor. Leadership roles also include positions in the administrative structure of the council, including team manager, consultant, trainer, recruiter, fundraiser and publicist.

Teens also provide leadership in the governance of the organization. Older youth serve on boards of directors at the national and council levels.

Youth involvement in decisions about the priorities and plans of a Camp Fire USA council is essential to full empowerment of youth in the organization. It is at this level of involvement that the council as a whole can benefit from the insights, fresh ideas and enthusiasm of youth to help Camp Fire meet its mission.

Youth Advisory Cabinet Camp Fire USA’s Youth Advisory Cabinet (YAC) is comprised of 12 young people from across the nation. Four of these youth serve on the national board of directors and represent a greater body of youth. YAC discusses matters of mutual concern related to youth, plans for Camp Fire events, deliberates on organizational issues as identified by the national CEO and Chief Program Officer, consults with the national youth board members on youth issues, represents Camp Fire at local and national events and with liaison organizations, and provides role models for youth involvement with adults in various aspects of the organization.

Counselor-in-Training Courses Counselor-in-Training prepares youth to be resident camp counselors after completion of high school. Refer to the Camp Counselor-in-Training Manual, Item No. D04400, for additional information.

Teens in Action Approximately 24,000 teens across the nation are experiencing an exhilarating charge of self-esteem in Camp Fire USA’s Teens in Action program. It is designed to connect youth with important skills that inspire community responsibility, contribute to the future of American volunteerism, encourage a sense of belonging and develop concern for others. Youth enrichment activities give teens the involvement and ownership necessary to make a difference in their communities and the world around them. It provides the opportunity to discover who they really are. For more information about Teens in Action, see page 37.

Teen Web Site Camp Fire USA’s national Web site, www.campfireusa.org, contains a special micro Web site for Teens in Action members and teens in general. This site offers enlightening information on issues important to teens, including the current National Youth Campaign Topic and Youth Connection, a newsletter written for youth, by youth.

57 Nationally- Supported Fundraising Programs

58 CANDY SALE

History Youth members have been selling confections since 1912, just two years after the founding of Camp Fire Girls. The original founder, Dr. Luther Halsey Gulick, created a unique culture of responsibility and support for the community. Early Camp Fire girls supported and gave back to the organization that provided them with rich programming. Dr. Gulick believed youth should have “a desire based upon natural self-respect and independence of character.”

Benefits Benefits from conducting an annual Candy Sale include:  Greater unrestricted revenue for the council and small group budget  Greater visibility in the community  An opportunity to teach money management, sales and personal communications skills to youth served  An opportunity for families to work together to achieve the goals they establish  A sense of connectedness and accomplishment for committing to a goal and working with a project team to accomplish it

Camp Fire USA Candy Sale Philosophy Camp Fire USA believes strongly in the promise of the Candy Sale as a means of generating revenue and increasing public awareness of the organization. Careful and consistent administration of the Candy Sale is necessary to achieve its full potential. In this spirit, the national board of directors has adopted a series of Candy Sale policies.

 Councils are expected to use suppliers approved by Camp Fire USA.  Councils selling non-approved products from an approved supplier pay a 5 percent royalty fee.  Councils selling products from a non-approved supplier pay a 6 percent royalty fee.  Councils are expected to hold Candy Sales between January and April of the calendar year (milestones 9-12 of the planning milestones) to get the maximum benefit of a coordinated system- wide sale.  Approved suppliers purchase and maintain product and general liability insurance under which Camp Fire USA and its member councils are insured.  Approved products are sold in special packaging, which has been approved by Camp Fire USA.  Promotional materials are provided free of cost or at greatly reduced prices.  Approved suppliers provide rebates for sell-out.  Approved suppliers may offer a return policy for a percentage of unsold candy.

Approved Suppliers Camp Fire USA National Headquarters has developed a relationship with three approved candy suppliers. They are:

Brown & Haley Rob Alsbury, National Sales Manager 1940 East 11th Street Tacoma, Washington 98421 Telephone: 800 426 8400, ext. 3066 Fax: 253 274 0628

Adams & Brooks, Inc. Manny Vasta, National Sales Manager P.O. Box 537 Carpenteria, California 93014

59 Telephone: 805 684 2658 Fax: 805 566 1429

QSP, Inc. Pam Smith, National Account Manager 750 Tabor Street #22 Golden, CO 80401 Telephone: 888 984 0201 Fax: 303 274 5895

Each council enters into a contractual agreement directly with the supplier.

Approved products are: Brown & Haley Creamy Smooth Mint Patties Caramel Almond Clusters Almond Roca Zingos Mints

Adams & Brooks Inc. P-Nuttles

QSP, Inc. Mint Meltaways Peanut Butter Checkers Caramel Whirls Continental Almonds Milk Chocolate & Almond Bars

Candy Sale Theme The Camp Fire USA Candy Sale can be successfully incorporated into the five Camp Fire Trails. Each year a theme will be established around one of the trails. It is suggested that local and national incentives be developed and used to help the council tie programmatic activities to the Candy Sale.

Youth Development In addition to its fundraising and image awareness functions, the Camp Fire USA Candy Sale is an important program activity. Through the experience of selling candy, youth are involved in activities that relate to Camp Fire’s standards for program philosophy, as shown in the following list:

Camp Fire USA Program Standard Corresponding Project Activity Learn social interaction skills Set sales goals; decide sales plan; and make decisions meet product buyer

Improve self-esteem, learn personal Strive for awards; use math skills; life skills, value health and be a handle money; learn safety rules; good citizen learn to sell; learn about careers

Appreciate inclusiveness Meet new people; see community

Experience enjoyable learning Work as a group; have fun selling

Learn and apply leadership skills Practice safety and selling; contribute ideas

Candy Sale Hall of Fame and Incentives

60 Youth sellers can become members of the Candy Sale Hall of Fame, a national recognition program for youth who sell $1,200 of candy or more. For youth to qualify, councils must submit each child’s name, age, number of units sold, etc., via the online Hall of Fame report form on the Camp Fire USA Compass. Each youth member receives a certificate signed by the national CEO and is listed in the Candy Hall of Fame booklet. The Hall of Fame booklet lists each child’s name, council and amount of candy sold.

The national Camp Fire USA incentive program provides awards to the top three youth candy sellers in the nation. Winners are announced and prizes are distributed during the summer.

When to Hold Your Candy Sale Camp Fire USA National Headquarters encourages all councils to hold their Candy Sales between January and April. Approximately 80 percent of councils hold their sales during this timeframe, thus increasing recognition and exposure. National Headquarters also concentrates its media efforts and incentive programs toward these months in order to direct the Candy Sale to a standardized, universal sale.

Candy Sale Publicity Ideas Camp Fire USA’s Candy Sale offers a wealth of opportunities for publicity and public relations efforts. Camp Fire youth and adults are out in full force and are very visible at this time, especially when wearing the official Camp Fire uniform or other Camp Fire apparel. Use this opportunity to explain more about the benefits of Camp Fire and recruit more kids, volunteers and funders. The youth development and community service aspects of the sale are great “pitches” for media, as are top sellers and go-getters who use creative selling tactics to raise more money. The following are just a few ideas to use when promoting your council’s Candy Sale.

 Emphasize the total amount of money the council receives from the sale and how this allows your council to provide services to [INSERT NUMBER] local youth and families at less than actual cost.

 Have a local celebrity present at the kick-off party to officially begin your sale.

 Schedule site sales with local businesses to have Camp Fire USA members sell candy in their stores on specified dates and times. Alert the media to these events.

 Work with other councils in your area to place regional public service announcements and news releases with local media.

 Deliver candy samples to media contacts with news releases.

 Have a recipe contest where all recipes include Camp Fire USA candy. Send candy and the best recipes to the local newspaper or magazine food editor.

Candy Sale Public Service Announcements Camp Fire USA National Headquarters has created special public service announcements (PSAs) to support our annual Candy Sale in your community. Both television and radio Candy Sale PSAs are available through the Camp Fire USA Official Merchandise Catalog and Online Store.

For information about securing placement of PSAs, please see the “Campaign Media Relations” section of the Marketing Tool Kit. In addition, a Candy Sales news release in included on page 100 of the Information Resource Book.

Additional Information Training resources have been created to give basic Candy Sale information and instruction to both youth and adults, as well as to motivate sellers. These materials are:

 Trail to Candy Sale Success: Youth Workbook, Item No. D00001

61  Trail to Candy Sale Success: Adult Workbook, Item No. D00002  Trail to Candy Sale Success: Goal Chart, Item No. Z92001  BASICS Candy Sale Youth Video, Item No. I00101  BASICS Candy Sale Adult Video, Item No. I00102

National Headquarters encourages councils to distribute one youth workbook and one goal chart to each youth member participating in the Candy Sale. While workbooks and videos must be purchased for a minimal charge, goal charts are free to councils (councils are responsible for shipping costs). Each of these resources is available through the Camp Fire USA Official Merchandise Catalog and Online Store.

62 QSP MAGAZINE SALE

The QSP magazine and music sale exists to provide fundraising opportunities to schools and other youth organizations. Many councils participate in the QSP magazine program each year.

QSP coordinates all tools necessary to carry out the magazine sale. They provide music and magazine fliers for youth to use when selling, the “Bee a Reader” program that includes activities for small groups and an incentive program for youth to earn toys or books.

With QSP, youth sellers take orders for magazine subscriptions, allowing consumers to choose from a wide selection of over 800 special interest magazines. In addition, youth also take orders for music and books through QSP. Once councils turn in all orders to QSP, QSP fulfills all product delivery to and money collection from customers. Councils keep $0.40 of every dollar sold, and most hold their QSP sale in the fall, adjacent to the winter Candy Sale.

Benefits of QSP  Youth do not handle money.  Youth do not deliver products (mailed directly to customers by QSP).  Program targeted to youth’s family and friends.  QSP handles incentives/fulfillment.

Contact Information For information about QSP or to hold a magazine and/or music sale at your council, contact: Pam Smith, National Account Manager 750 Tabor Street #22 Golden, CO 80401 Telephone: 888 984 0201 Fax: 303 274 5895

63 FUN RUN

Fun Run is a fundraising run-a-thon in which participants obtain monetary pledges for each 1/8-mile they complete within 30 minutes. Flat donations may also be obtained. This fundraiser is most successful when held in the spring or fall and is very simple to coordinate.

Fun Run is open to people of all ages and abilities. This is particularly popular with youth because they feel as if they can really get involved and make a difference. Each participant is recognized for his or her commitment and effort, and individuals can walk, run, jog or roll in wheelchairs!

Benefits of Fun Run  Raise funds for council programs and activities  Increase community awareness and support of Camp Fire USA  Cultivate funding relationships for future events and projects  Promote health  Encourage teamwork

Fun Run Merchandise National Headquarters’ marketing department offers many merchandise items for use specifically with Fun Run, including mementos and medallions, with a special yearly Fun Run design. These items are available through Camp Fire USA’s Online Store.

Adding to Fun Run Some extra events compliment Fun Run well. Add-ons include picnics, raffles, games, booth rentals, radio remotes, product sampling and local celebrity appearances. Local businesses may also be interested in sponsoring Fun Run.

Questions? For more information about the Fun Run fundraiser, search “Fun Run” on the Camp Fire USA Compass.

64 Resource Development

65 SPONSORS

Sponsors of a Camp Fire USA council are generally local companies that provide funding, either in-kind or monetary, for various Camp Fire USA activities, functions and needs throughout the year. A sponsor may also be an organization such as a church, synagogue, temple or other place of worship, parent- teacher organization, civic club, neighborhood center, school, government, unions or human service agency that donates money, supplies, volunteer time or meeting space.

For a successful relationship, the purpose and objectives of the sponsoring company or organization must be compatible with those of Camp Fire USA. Meeting places provided must be open to all Camp Fire members, regardless of race, creed, religion or national origin.

Key message points to communicate to potential sponsors include:

Benefits of Sponsorship As a Camp Fire USA sponsor, your company or organization will have the satisfaction of knowing that you’re doing your part to help youth. And because today’s kids are tomorrow’s leaders, you’ll be making an investment in the future.

 Sponsors receive widespread recognition for their contributions, which enhances your visibility and image in the community.  Many organizations today are committed to being responsible corporate citizens. Assisting Camp Fire USA is one way to meet that commitment.  If your organization is involved in community service, recreation or another area that’s a mutual concern or interest, Camp Fire USA can help you carry out your mission.

What Your Company or Organization Can Do As a sponsor of Camp Fire USA [COUNCIL NAME] Council, you can:  Assist youth development efforts with a financial contribution. There are many areas that lack consistent funding sources, such as [INSERT INFORMATION SUCH AS PROGRAM FEES, BOOKS, RECOGNITION ITEMS, SUPPLIES OR UNIFORMS FOR CHILDREN IN NEED OF ASSISTANCE, TECHNOLOGY, A SPECIFIC PROGRAM, ETC.].  Provide a place for meetings or special events (school, religious institution, service club, library, business or any large, convenient place to meet on a regular basis).  Provide supplies or services (professional services or products that Camp Fire USA needs).  Make a commitment to assure continuing leadership of a small group program (help identify potential new leaders in case a Camp Fire USA–appointed leader cannot continue, assuring continuity for the children).  A sponsor is always welcome to participate on a support committee but is not required to do so.

66 Sample Sponsorship Letter

[DATE]

[NAME] [TITLE] [COMPANY] [ADDRESS] [CITY/STATE/ZIP]

Dear Mr./Ms. [LAST NAME]:

Camp Fire USA [COUNCIL NAME] Council has been impacting the lives of youth and adults in [COMMUNITY NAME] since [YEAR]. We teach youth important life skills, help them build lasting friendships and much, much more. Now we invite you to join our efforts by becoming a corporate sponsor of [EVENT NAME]!

Your corporate sponsorship will be a win-win situation for both of our organizations as goodwill and a sense of community are promoted to your employees, customers and other constituents. The publicity and excitement generated by the [EVENT NAME] will reinforce to [NUMBER] of people the good work of [COMPANY NAME] and Camp Fire USA.

Camp Fire USA supports youth year-round through a variety of programs, such as [PROGRAM NAME(S)]. As a community-oriented company, I am sure that you will be interested in some exciting highlights of what Camp Fire USA is doing for individuals right here where we live and work.  [ACHIEVEMENT DESCRIPTION]  [ACHIEVEMENT DESCRIPTION]  [ACHIEVEMENT DESCRIPTION]

Your company will receive greater visibility and name recognition through involvement in this event. As you will see from the enclosed materials, [COMPANY NAME] can sponsor [EVENT NAME] on the level that best fits your goals and abilities.

After reviewing this information, feel free to contact [COUNCIL CONTACT NAME], [TELEPHONE NUMBER], with any questions. I will be contacting you on [DATE] about [COMPANY NAMES]’s involvement in [COUNCIL NAME] Council’s [EVENT NAME]. I look forward to speaking with you and appreciate your consideration!

Sincerely,

Name Title

Enclosure(s)

67 PARTNERSHIPS

Camp Fire USA provides a variety of programs and resources for use in collaboration with community organizations, schools and faith communities. The possibilities for partnerships are limitless.

Partnership opportunities include sponsoring:

 Retreats or other special events for teens, adults and more using Camp Fire USA camp facilities and program materials.  Before- and after-school programs.  A special short-term course that teaches self-reliance skills.  A small group program in school that can be enjoyed by boys and girls together.  Summer child care at a faith community center using Camp Fire USA program materials.  Outreach programs to special groups of youth who have no youth programming available to them.  Small group programs for neighborhood children in the setting of a business, school or faith community center.  Camp Fire USA Teens in Action materials used to enhance existing youth ministry programs for high school students.

When an organization and a Camp Fire USA council work in partnership, each making wise use of the resources of the other, more youth can be served more effectively.

68 FUND DEVELOPMENT

Sources of Revenue Funding Camp Fire USA programming requires a combination of revenue sources. Many areas should be considered.

Annual Fund Drive. Each year, many councils hold an annual fund drive asking members and friends to contribute to the health of the local Camp Fire USA program. Solicitations can be made in person-to- person calls or meetings or done by phone or mail. Stories about reaching the needs of disadvantaged youth make compelling reasons to contribute to Camp Fire. Successful fund drives require a large solicitation list with many prospects.

Mission-based Fundraising The goal of raising resources is to build a relationship between the mission of the organization and the donor. This will create a long-term commitment to the council and the organization. Donors give because they believe in the mission of Camp Fire USA. This method strengthens the role of board members as ambassadors to and from the agency as they tell the story of the excellent work of the agency. Telling the Camp Fire story increases knowledge in the community and builds relationships for future resources of all kinds.

Event Fundraising. Growing a fundraiser into a well-known, well-attended annual event can greatly grow funds. Get the most out of fundraising events by:  Using underwriters and table sponsors to increase dollars raised  Recognizing major donors and key prospects in the community  Partnering with the media, a local TV station or newspaper, to help publicity efforts of a larger children-focused campaign  Clearly tying the event to the cause

United Way Allocations. The average council receives approximately 30 percent of its budget from United Way. Although local United Way agencies vary in their funding priorities, Camp Fire USA programs are attractive to United Way for many reasons:  Assessment of local community needs  Focus on underserved communities  Use of clear outcome evaluation tools  Combination of collaborations and partnerships

Civic and Business Sponsorships and Scholarships. Asking civic groups and businesses to donate sponsorships and scholarships works well because it puts the face of a child in front of the givers. Because you’re asking on behalf of a specific group, program or group of children, you can tailor the size of the donation request to meet the organization’s or business’s budget. This works best with camp scholarships and program recruitment for youth in low-income areas.

Foundation Grants. Foundation funding can help council efforts get going. Typically, foundations provide support for pilot programs, capital improvements and challenge or matching funds.

E-Philanthropy and Online Contributions. While the use of the Internet is not likely to replace direct mail appeals and personal solicitations in the near future, using an organization’s Web site for fundraising is an increasingly attractive strategy to supplement funds raised conventionally. Camp Fire USA councils may choose to build their own contributions site in-house or lease/rent an “off the shelf” software suite of services from an application service provider (ASP). Many companies market Internet donation processing and related services, and choosing the right one involves doing some homework. In his book, The Nonprofit Organization’s Guide to E-Commerce, Gary Grobman writes about the advantages and disadvantages charities have in pursuing an e-philanthropy strategy ([email protected]).

69 Camp Fire USA’s National Alumni Web site has been developed to provide the general public and alumni, in particular, the opportunity to learn about and become involved with Camp Fire USA today. You will find a variety of interactive features, such as news postings, lost and found boards and e-cards, along with a chance to purchase merchandise and make a gift to support national Camp Fire’s programs and services. Visit the Alumni Web site at www.campfireusa.org/alumni.

Planned Giving. This term usually refers to the contribution of assets to a nonprofit organization through wills (bequests), charitable trusts, life insurance policies or other estate planning arrangements. Planned gifts are often assumed to be “deferred” gifts. In other words, the donor parts with the asset today to receive the income and tax benefits, while the actual gift of the asset to the charitable organization is deferred for a period of time, often the lifetime of the donor. A thoughtfully developed planned giving program will help ensure long-term financial sustainability for your council.

Guidelines to Fund Development 1. People and institutions give money to people. Nothing is more important to successful fundraising than a positive relationship with donors, including United Way, foundations, individual donors, government entities and all potential supporters.

2. Support is given in response to a transcendent community value, not for operational costs. Councils should ask for funds to strengthen the family or give children safe places, not to hire more staff or hand out more books.

3. Look for an investor with similar values, rather than just someone who will give money. Essential information to retrieve about a prospective funding source includes:  commitment to field of interest  geographic limitations  range of award size  applicant eligibility  special population groups of interest  award restrictions  matching or cost-sharing requirements  deadlines and procedures  contact person information  annual report availability

70 VOLUNTEER OPPORTUNITIES

Having a strong volunteer base is key to your council’s success. Proper recruitment and training will help ensure that you keep your volunteers for years to come. Use the information and guidelines below when recruiting volunteers.

Volunteer Recruitment Policies  Volunteer motivations should be taken into account in the recruitment and placement of volunteers.  Each council must ensure their recruitment does not promise nonexistent benefits.  Every volunteer position should have a written job description.  At first contact, all persons interested in volunteering for Camp Fire USA should be informed of volunteer opportunities with Camp Fire USA and should receive a Volunteer Information Kit.  All volunteers being considered for a position will be interviewed to determine if they will be selected.  We strongly recommend that reference checks must be conducted as part of the screening process.  Volunteers under the age of 18 must submit written consent from their parent or legal guardian prior to volunteering.  Anti-discrimination policy—Camp Fire USA will be all-inclusive in volunteer recruitment. No council will discriminate on the basis of age, gender, race, religion, socioeconomic status, disability, sexual orientation or other aspect of diversity. Each council will comply with all legal requirements. Camp Fire USA may designate some volunteer positions to be filled by a particular group. The advertising and position description must clearly identify the designation.

Recruitment is the ongoing process of obtaining volunteers to do specified tasks within your council. Recruiting is a year-round responsibility. The volunteer positions you recruit for can include jobs that deal with individual or group projects, direct or indirect service, fundraising or advocacy efforts, etc. The steps in the recruitment process are the same for each type of position, but each position may be targeted differently to identify and attract the most appropriate volunteers.

Steps to Volunteer Recruitment: 1. Determine volunteer needs, motivations, and potential benefits. 2. Clearly discuss the mission and core values of Camp Fire USA. 3. Clearly define job descriptions for volunteers. 4. Identify potential targets (communities, colleges, etc.). 5. Know what your council has to offer (benefits). 6. Develop a targeted recruitment plan based on volunteer needs and position descriptions. 7. Implement your recruitment plan.

Remember that specific, target messages are needed for specific audiences. There is not one general recruitment message that will attract all potential and interested volunteers.

Targeted Recruitment Targeted recruitment is the best way for an organization to expand its volunteer base and reach out to new types of volunteers. Targeting is the process of translating information into the language and terminology of the people you’re trying to reach. This can be done using materials such as brochures, ads, presentations, etc. When you target volunteers, you need to ask the following questions:

1.Who are you looking for? 2.What skills, qualifications, motivations, etc., must volunteers have?

71 Suggested steps to Targeted Recruitment: 1. Ask current volunteers why they volunteer. This will help you see the characteristics and thoughts of your volunteers. 2. Know that good targeting pulls in some people who will work out well and can eliminate others who may be unable to handle the commitment and responsibilities of volunteering for Camp Fire USA. 3. Seek the help of others in writing your targeted materials to get an insider perspective on the interests and motivations of the group you are targeting. 4. Know your target audience, i.e. who you want, and the skills, qualifications, etc., you want them to have. 5. Know what benefits your council has to offer to the volunteers you target. Only offer the benefits your council can give. Do not offer something or imply giving something to your volunteers that you don’t have and or can’t give them. 6. Understand the significance of volunteering for Camp Fire USA. Be able to show volunteers who they are now and who they will become after volunteering, i.e. the benefits and life improvements. 7. Have a hook to get your target focused and interested in your council. Then show them what they can/will gain by volunteering with your council, i.e. learning skills, gaining experience, etc.

Three parts of recruitment materials: 1. Target audience 2. Theme/motivator 3. Spokesperson/vehicle

Remember that any materials you distribute in recruiting are a direct reflection on the image of Camp Fire USA, your council and your council’s volunteer program.

Broad-Based Recruitment While targeted recruitment is used to identify volunteers to fill positions requiring special training, skills, etc., broad-based recruitment can be effectively used to recruit volunteers for positions that can be easily done with little training. This type of recruitment is typically used to recruit special event volunteers who are needed in larger numbers for a short-term event. Instead of targeting a specific group, broad-based recruitment assumes everyone’s volunteer needs and motivations are the same. Again, this method is useful when recruiting volunteers for special events, not when you’re recruiting long-term volunteers to fit a specific volunteer position.

Suggestions for Recruiting Volunteers  Take advantage of your council’s existing network.

Discuss your volunteer needs with current staff and volunteers, alumni, parents, partners, community organizations and other businesses in your building, on your block or in your community. By sharing your volunteer opportunities with those already familiar with Camp Fire USA, it can make it much easier to recruit and find the volunteers your council needs.

 Develop collaborations and partnerships.

Partnering with other service organizations, particularly those who stress the importance of youth, like YMCA, America’s Promise, or even local Volunteer Centers, can help you meet your volunteer needs.

Tips For Recruiting College Volunteers  Find out the college’s policies concerning posting flyers and recruiting on-campus before you approach anyone on the campus about volunteering.  Contact the college’s student activities office to identify how to connect with volunteers and student organizations, fraternities and sororities and clubs.  Once given permission, post flyers and recruit volunteers in areas where students typically hang-out, such as the student union, local or campus restaurants and residence halls.

72  Students are most likely to volunteer at the start of the fall and spring semesters. It can be difficult to recruit students to volunteer as the semester progresses, and many students leave town during holidays and the summer months.  Colleges often sponsor volunteer/career fairs. Check with college’s student activities office for information about recruiting at such events.  Some classes and departments have well-established internship and field study programs. Identify whom the contact people are and the types of placement opportunities they are looking for and determine if your council can meet those needs.  If you are recruiting volunteers for a particular skill, contact the college’s department that is most likely to have students that can meet your volunteer needs.  If you need volunteers to assist your council in running your small group programs, contact the college’s education department to see if any education students would be interested in working with youth to gain experience.

Let potential volunteers know why they should give their commitment to Camp Fire USA, what makes us special and how the volunteer will strengthen your council. Consider including the following information in your recruitment materials:

Volunteers are vital to Camp Fire USA! Just a few hours of volunteer time each month can make a meaningful difference in the lives of children and youth. Camp Fire youth and adult volunteers are provided with training materials and staff support. As a volunteer, you’ll give service to others, get involved in your community, be recognized for your achievements and — last, but not least — have some fun yourself.

Online Volunteer Matching Camp Fire USA has partnered with VolunteerMatch, a nonprofit Internet service dedicated to matching volunteers to tax-exempt organizations with volunteer needs. Recruiting volunteers online is a great opportunity to boost your council’s volunteer pool.

Registering with VolunteerMatch is free and easy. Simply follow these four steps:

1. Visit www.volunteermatch.org and click “Register.” 2. On the “Register” screen, click “Nonprofits” and follow the directions provided.

Please update your VolunteerMatch entries and contact information on a regular basis.

Be sure to take advantage of this great service!

73 VOLUNTEER RECOGNITION IDEAS

Volunteer retention comes down to one cardinal rule: treat your volunteers as you would paid staff. They are equal, essential members of your team. Such treatment is the single most important form of recognition of volunteers. It is important that they feel their place in the organization is valued and their input is recognized.

 Hold feedback sessions.  Enlist volunteers to help with training.  Provide resources for conferences and workshops.  Keep volunteers challenged with interesting assignments utilizing their talents.  Accommodate personal needs and problems.  Utilize volunteers as consultants.  Create opportunities for volunteers to work together and build relationships with others.  Provide snacks during meetings.  Plan for a monthly night out where volunteers can socialize.  Establish a wall of fame to honor volunteers on a permanent basis.  Create a bulletin board that features pictures and accomplishments of specific volunteers.  Feature a “volunteer of the month” in your council’s newsletter.  Work with businesses to provide discounts or coupons to volunteers.  Hold an award ceremony for volunteers, and give them Camp Fire USA recognition items.  Attach a famous quote or proverb to small Camp Fire USA gifts, and distribute to all volunteers.  Send out thank-you cards.  Distribute ribbons or pins to volunteers and ask them to wear them all week.  Be pleasant and smile.  Say “thank you.”

Another way to show volunteers you value them is to nominate them for national or local recognition awards. For more ideas on volunteer recognition, see the Camp Fire USA handbook Volunteer Development, Item No. D20001.

74 AMERICA’S PROMISE – THE ALLIANCE FOR YOUTH

CAMP FIRE USA’S COMMITMENT

America’s Promise is an organization dedicated to mobilizing the nation to ensure that children and youth have access to the fundamental resources they need to become successful adults.

Camp Fire USA is unconditionally committed to these five goals of America’s Promise – The Alliance for Youth set forth at the Presidents’ Summit for America’s Future:  Ongoing relationships with caring adults  Safe places and structured activities  A healthy start for a healthy future  Marketable skills through effective education  Opportunities to serve

Camp Fire USA’s commitment is to advance all five promises, through developing new Community Family Clubs in councils in which Fellows are serving. Specifically, in 2002 Camp Fire committed to significantly expanding Community Family Club by providing councils human resources to promote and organize new groups.

Working with our councils across the United States, Camp Fire USA promised to increase youth’s opportunities to serve by reaching more than 2,600 new children youth and adult volunteers. Throughout 2002, Fellows connected with schools, faith communities, community centers, housing developments, and other venues to establish Community Family Clubs.

Through this effort, individuals serving in Camp Fire USA's AmeriCorps Promise Fellow program had the opportunity to increase personal leadership skills in areas including public speaker, time management and conflict resolution. Fellows will have served more than 20,000 hours toward developing new Community Family Club programs in their community. Since Camp Fire's involvement with this program, Fellows have collectively served 40,000 hours.

America’s Promise serves many functions in the scope of this effort. It is representative of all individuals, companies and other organizations dedicated to the betterment of life for youth. America’s Promise – The Alliance for Youth also keeps track of commitments to the cause and provides comprehensive, yearly progress reports. For more information about this organization, visit its Web site at www.americaspromise.org.

75 NCIB AND IRS STANDARDS

Camp Fire USA meets all standards set by the National Charities Information Bureau (NCIB).

Camp Fire USA is a not-for-profit organization classified as 501(c)(3) by the Internal Revenue Service. Contributions to support the work of Camp Fire are tax-deductible to the extent permitted by the law.

Marketing Support

77 MARKETING AND COMMUNICATIONS MATERIALS

The development and communications department of Camp Fire USA National Headquarters provides many resources to aid councils in awareness and publicity campaigns. Marketing and communications support materials provide a wealth of information to keep your council up to date on organizational happenings and to assist you in any special communications needs.

See the list below, and the Nonprofit Marketing Toolbox on the following pages for details on specific resources.

FaxFacts This bi-weekly, one-page, faxed newsletter for councils provides timely news on a variety of Camp Fire USA topics. Current resources include regular articles on fund-development, quick facts and important, not-to-miss dates. If your council has outstanding news to share with all Camp Fire USA councils, forward it to the marketing and communications department.

Identity Transformation Kit Comprised of the Business Collateral Graphics Manual, Style Guide and additional resources, the Identity Transformation Kit is the basis of the Camp Fire USA brand.

Business Collateral Graphics Manual To help support our brand identity, the Business Collateral Graphics Manual outlines the proper usage of our identity, logo, themeline and supporting graphics. It should be used by both council staff and vendors when creating materials featuring the Camp Fire USA identity.

Style Guide The Style Guide establishes a national method for textual references to our name, council names, mission statement and more. It also outlines a style for council and National Headquarters contact information and sets the standard for use of the Camp Fire USA typography and supporting graphics first presented in the Business Collateral Graphics Manual. It should be used by both council staff and vendors when creating materials featuring the Camp Fire USA identity.

Marketing Tool Kit Featuring our Camp Fire USA general image public service announcement (PSA) materials, this resource is designed to help enhance your local marketing efforts, while showcasing your council within your community. It also offers tips on securing PSA placement within each unique medium.

General Image Brochures (Item No. T00161) Featuring our brand identity and coordinating with our general image PSA materials, this marketing resource is a great tool to spread the word about Camp Fire USA. It will help increase name recognition with funders, volunteers, community partners, potential members and more. Brochures include imprinting space for council customization and are also available in Spanish with a Hispanic youth on the front cover (Item No. T00170) and with an African-American hero photograph on the cover (Item No. T00172).

The general image brochures are available at no cost to councils through the Camp Fire USA Official Merchandise Catalog and Online Store.

Public Service Announcements Camp Fire USA offers a variety of public service announcements (PSAs) to help councils publicize Camp Fire USA in their communities. Below is a list of PSAs available through the Camp Fire USA Official Merchandise Catalog and Online Store. For more information on each, visit the Camp Fire USA Compass and search “PSAs.”

“ General Image” PSAs

78  Television PSA 30-seconds (Item no. I00105)  Radio PSA 30-seconds (Item no. I00108)  Radio PSA 30-seconds Spanish (Item no. T00111)  Magazine, Newsprint and Billboard PSAs (see Marketing Tool Kit or contact national development and communications department)  Newsprint PSAs Spanish (Item no. T00112)

“ Direction” / “Intersections” PSAs  Television PSA 30-seconds; national version (Item no. I00001)  Television PSA 30-seconds; with council customization (Item no. I00003)  Television PSA 60-seconds; national version (Item no. I00002)  Television PSA 60-seconds; with council customization (Item no. I00004)  Radio PSA 30-seconds (Item no. I00005)

Community Family Club PSAs  Television PSA 30-seconds (Item no. I00111)  Television PSA 30-seconds Spanish (Item no. I00114)  Radio PSA 30-seconds (Item no. I00112)  Promotional video (Item no. I00110)  Promotional video in Spanish (Item no. I00113)

Candy Sale PSAs  Television PSA 15- and 30-seconds (Item no. I00250)  Radio PSA 15- and 30-seconds (Item no. I00280)

News Releases The marketing and communications department provides councils with local news release templates for a variety of important occasions. Beginning on page 92 of this book, you’ll find news releases for annual events, including the Wohelo Award, Candy Sale and camp recruitment. Likewise, the Absolutely Incredible Kid Day® How-To Guide offers an AIKD news release. In addition, national news releases are developed throughout the year for many special events, providing councils with the opportunity to customize for local media. These releases are e-mailed to councils as well as posted on the Camp Fire USA Compass as developed. www.campfireusa.org The Camp Fire USA national Web site offers helpful information on Camp Fire USA programs, history and Candy Sale as well as a complete council and camp directory. Link your council’s Web site to the national Web site to help inform your audience that your council is part of a larger, national organization.

ABSOLUTELY INCREDIBLE KID DAY® SUPPORT

As Absolutely Incredible Kid Day® is Camp Fire USA’s largest public relations campaign to date, National Headquarters provides complete support for all council AIKD efforts. The AIKD How-To Guide, sent to councils in the fall, gives step-by-step directions and suggestions for implementing an absolutely incredible Absolutely Incredible Kid Day®!

The development and communications department also serves as your official, national AIKD contact. Call 800 669 6884 or e-mail [email protected] for information and assistance on AIKD events, publicity, merchandise and more.

79 The Nonprofit Marketing Toolbox

This Nonprofit Marketing Toolbox is a brief overview of important Camp Fire USA marketing pieces, how to use them and where to find them. Many of these items have been sent to councils over the past few years, and dates of such distribution are provided to help you reference their location.

Where item numbers are provided for specific materials, these materials can be ordered through the Camp Fire USA Official Merchandise Catalog and/or Online Store. In other instances, please contact national staff for assistance; responsible departments are listed where appropriate.

Tool Elements Purpose Best When Where to Get It Annual Report Print, online and/or CD Communication Have institutional or Five copies are sent to each Positive stories, pictures, Prove stewardship, management major donors council in November of each testimonials Highlight success Sent without solicitation year. Letter from Board Chair Put human face on donations Satisfies donor Letter from Council Awareness, reputation building requirement Print copy: request from Executive Recognition and thank-you Board recruitment tool customer service. Business summary Feature diversity of services, Follow-on piece Donor list beneficiaries, support Electronic copy: download PDF from www.campfireusa.org/ all_about_us/.

Brochures and other Case for support Encapsulate mission Used as follow-on or General Image Brochure: order literature Fliers Highlight campaign or program leave-behind for item no. T00161*, T00170* or Prestige piece Introduce your organization personal visit T00172*.

Community Family Club Brochure: order item no. T00121*, plus T00122, T00123 Tool Elements Purpose Best When Where to Get It and/or T00124.

*These brochures are available FREE OF CHARGE. Order online. Shipping charges do apply.

Issues management Crisis communications Insurance for reputation Issues arise Crisis Communication poster plan Smart, measured response and wallet card set, sent to Training councils in Spring 2002; order item no. Z99901.

Management of Risks and Emergencies: order item no. D24000

Logo, look and feel Organization’s Tangible trigger On all materials See Identity Transformation Kit “packaging” Immediate recognition Recognizable and CD-ROM for graphic Consistent brand Differentiation Consistent standards, identity components reminder Tied to brand promise and logo files, sent to councils in Tied to brand promise May 2001. keeping Request from communications department.

Media relations Press coverage Build awareness and credibility Keeping your name and See samples in Information Editorials Build interest and trust good deeds in public Resource Book and national Authored pieces Protect reputation eye releases posted at Support issues Credibility www.campfireusa.org/ Keep name in forefront press_room/. Announce Third-party credibility Planning Strategic (3 years) Road map Reinforces success Contact your field services Annual Check marks definition director for a copy of the national Event Allows for flexibility Includes realistic goals, strategic plan and guidance on Supports strategic plan measurable objectives, creating a council-specific Embraced throughout creative strategies, strategic plan. organization doable tactics, target audience, budget,

81 Tool Elements Purpose Best When Where to Get It timeline, responsibilities

Public Service “Free” print or broadcast Tells your story and makes an You are not concerned “Direction” TV and Announcement ads appeal about time/placement “Intersections” radio PSAs: sent Reach and frequency to councils in June 2003. are not an issue It supports overall General Image TV and radio marketing effort PSAs: sent to councils in August 2001.

Candy Sale TV and radio PSAs: sample on VHS sent to councils in January 2002.

Community Family Club TV and radio PSAs: sent to councils in October 2002.

See Official Merchandise Catalog for information.

Special events ?-A-Thons Donor recognition Thank or motivate Absolutely Incredible Kid Day®: Guest lectures Civic recognition Awareness see AIKD How-To Guide, Hard-hat tours Small group gatherings Raise funds available on the Camp Fire USA Dances or concerts Educational outings Recognize and reward Compass, for complete Auctions Fundraising Educate instructions. Runs Highlights strengths or programs Is upbeat and positive Show and tell tours Interaction with beneficiaries Connects people with Camp Fire USA Candy Sale: Etc. Etc. Etc. (let your the good you do contact Program and Field imagination run freely) Services Department for start-up and training support.

FunRun: see Information Resource Book of Camp Fire USA Compass for details.

Video Video, audio, static or Tell organizational or campaign Reinforce case “Direction” 60-second interactive elements from story Solicitation leave- PSA/promotional video: VHS

82 Tool Elements Purpose Best When Where to Get It Web site, case for Convenience is important behind tape sent to councils in June support or program Small-group 2003. presentations Community Family Club promotional video: sent to councils in October 2002; order item no. I00110.

Web site Organizational Reinforce brand Establishing presence Visit www.campfireusa.org. background Build awareness and credibility Interactive contact Program detail Spur action Access to stories Contacts News, information Special access for News Can include Intranet for staff donors, volunteers, Stories and pictures Can include Extranet for clients staff Donations or donors Protected Registration/sales Professionally designed Can include video Current, interesting

83 GRAPHIC STANDARDS

The graphic presentation of Camp Fire USA’s official logo is used to show a strong, consistent visual image both to Camp Fire members and to the public across the nation. Because proper use of the logo reinforces that image and increases national recognition of our organization, Camp Fire USA National Headquarters and councils alike should strive to present the logo in an identical, professional manner.

Graphic standards guidelines should be reviewed by councils when creating stationery, newsletters, signs or any other materials that use the Camp Fire USA logo. You may find it helpful to supply graphic standards information to your local designers and printers, as well. If your council needs assistance with determining or applying graphic standards, contact the communications department at 800 669 6884 or [email protected].

Basic graphic standards are identified in the Corporate Documents for Chartered Councils, R:08 and are detailed specifically in the official Business Collateral Graphics Manual, Item No. Z01210, available by contacting the communications department at 800 669 6884.

Logo Files A variety of Camp Fire USA logos are available on the Camp Fire USA Compass. By logging on to the Compass and searching “logo,” you will find free-standing logos, with and without the themeline, in two-color, one-color blue, one-color black, reversed out of blue and reversed out of black in a variety of electronic formats (including TIF, JPEG and EPS). Likewise, the identity boxes, both small and extended, are available in two-color, one-color blue and one- color black, in a variety of electronic formats.

Brand Identity Authorization Forms The Brand Identity Authorization Forms and policy has been created to ensure consistent usage of the Camp Fire USA identity and logo by all councils and national staff. This authorization process is in place not to create additional paper work or delays, but to ensure consistent use of our new identity.

When creating any material, collateral item, merchandise, etc., that uses the Camp Fire USA name, identity or logo, a sample must be submitted to National Headquarters with a Brand Identity Authorization Form. All council-created items must be approved by National Headquarters before production. This includes materials created in-house such as fliers, newsletters and posters.

Samples will be reviewed and approved or requests for revisions made as quickly as possible by National Headquarters. When submitting Brand Identity Authorization Forms, allow enough time in your production timeline to accommodate revisions and/or a resubmission if necessary.

These forms can be found in the Identity Transformation Kit and Marketing Tool Kit as well as on the Compass. Merchandise

85 CAMP FIRE USA MERCHANDISE

Merchandise can be the quickest and most cost-effective way to visually promote Camp Fire USA to the public. Promoting merchandise to youth and adults in all programs can result in greater visibility, which will lead to increased membership and aid in fundraising efforts.

Income derived from merchandise is a vital source of revenue supporting Camp Fire USA. This revenue over the years has helped defray many expenses, such as program research and development, production and design costs, technical assistance, communications and training services to Camp Fire USA councils and participants across the country.

Your promotion and support of merchandise will help Camp Fire USA focus on meeting the special needs of today’s youth.

Quality, the Camp Fire USA Commitment For more than 90 years, Camp Fire USA has been committed to providing the best quality programs possible to meet the needs of youth. At the same time, all Camp Fire merchandise, from support materials to T-shirts and gifts, is selected for quality and enduring style. Items are carefully chosen to be cost effective while maintaining the ultimate goals of quality and meeting the needs of membership.

Council Discount All councils that purchase merchandise from National Headquarters receive a discount off the retail price. The discount percentage is determined by the category of each item. Refer to page 2.7 of the Merchandise Tool Kit for specific discount percentages and category descriptions.

Order-Processing Fee To capitalize on the Online Store and make ordering more efficient, the merchandise services department has implemented an order-processing fee for orders placed through the customer service department. All orders placed via phone, facsimile or e-mail will incur a $6.00 order-processing fee. All councils can benefit by placing orders on the Online Store 24 hours a day, seven days a week and are encouraged to do so. Please feel free to continue to contact customer service with questions regarding merchandise and the Online Store itself. The merchandise services department is here to help you!

Merchandise Catalogs Each year, National Headquarters produces the Camp Fire USA Official Merchandise Catalog. To order catalogs, call customer service at 800 669 6884, ext. 2019, or e-mail [email protected].

ONLINE STORE

The Camp Fire USA merchandise catalog is online! Councils and retail customers can go online 24 hours a day, seven days a week and order their favorite Camp Fire USA merchandise. By logging on to www.campfireusa.org, customers can get general information about Camp Fire USA and simply click “SHOP ONLINE” to enter the store.

All items included in the Camp Fire USA Official Merchandise Catalog are available for purchase online (restricted items remain restricted online). However, additional, special merchandise promotions, such as Camp Fire USA Birthday, Fun Run, Absolutely Incredible Kid Day® and camp, are also available online. Be sure to check the Online Store periodically for special promotions.

Why an Online Store In addition to the benefits to councils explained below, the Online Store is a smart business decision for Camp Fire USA. Not only is Camp Fire USA positioning itself as a competitive, consumer-friendly organization, the organization is providing a service to councils and Camp Fire USA constituents––youth members, club or program leaders, alumni, community supporters––all Camp Fire friends.

86 With the proper promotion and support in council markets, the Online Store has the potential to increase unrestricted revenue for councils, as well as National Headquarters. This means more operating funds to help councils conduct business and serve more youth and families and help National Headquarters continue to develop innovative, educational and fun programs and program materials.

Finally, with the anticipated increase in merchandise sales, the Online Store will help increase brand awareness and recognition across America. More customers buying more of our merchandise means more of America will see the name “Camp Fire USA.”

Benefits to Councils In addition to better serving Camp Fire USA’s customers through convenient, tech-savvy means, the Online Store also offers a number of benefits to councils. Here are the top five:

1. Rebate System: Each council will receive a quarterly cash rebate from online purchases based on retail customers’ selection of the council from a drop-down box or the zip code of the “ship to” address (matched with council jurisdictions).

2. Inventory Reduction: With the ability of customers to purchase directly from the Online Store, councils can choose to reduce the amount of cash invested in inventory. It may no longer be necessary to stock as many items or sizes in the council store. The decision of how much merchandise to stock at the council store or office is up to individual council management.

3. Staff Time: Most councils do not have a full-time store or merchandising employee. The staff person who handles merchandise often serves a number of other functions within the council. If this person no longer needs to take merchandise orders from members, collect their money, call National Headquarters to place the order, then sort and ship the orders when they come in, he or she could be used for other important mission-imperative functions.

4. Shipping Costs: Most councils do not pass the shipping costs they pay to purchase merchandise from National Headquarters on to their customers. Councils lose 5%-6% of their profit on each order when absorbing those costs. When shopping online, customers will be charged directly for shipping costs incurred with their orders, and councils will receive the full national rebate on those retail orders.

5. Convenience: The Online Store provides an additional way for today’s technology-driven consumers to shop for Camp Fire USA merchandise. Through the Online Store, customers, as well as councils, can shop 24 hours a day, seven days a week at their convenience. No waiting to speak to customer service during business hours. No problems with fax machines or busy signals. No stamps or post office pick-ups.

Additional Features Site Security Security of credit card numbers and other personal information is a top concern when buying and selling merchandise online. Camp Fire USA’s Online Store is secure. It uses Secure Socket Layers (SSL), the industry standard, to encrypt, or translate, order information into a highly indecipherable code.

Search Function The Online Store offers the ease of searching by keyword or item number. Councils and retail customers alike can search for general categories such as “adult” or more specific merchandise items such as “T- shirt,” and all items in that category will appear. If entering an item number from the catalog into the search field, that particular item will appear with more information.

Gift Certificates With the launch of the Online Store, Camp Fire USA entered another new realm: national gift certificates! Gift givers no longer have to decide what size or item to purchase for a loved one or that much- appreciated coworker. Simply purchase a Camp Fire USA online gift certificate, and recipients can

87 choose their own gifts. Gift certificates are available in any dollar denomination and may be redeemed online, by calling customer service or by mailing an order to Camp Fire USA.

For more information about the Online Store, including how to shop and council and leader log in process and privileges, see the Merchandise Tool Kit (Item No. Z00011).

MERCHANDISE TOOL KIT

A complete merchandise and Online Store reference, the Merchandise Tool Kit (Item No. Z00011) is suitable for use by seasoned staff members as well as new employees. This kit was mailed to councils in January 2004 and serves as the single merchandise reference for your council’s buyer for store manager.

This kit covers information about the Online Store, the merchandise program as a whole and merchandise marketing. It is divided into sections for quick reference and easy ready. Its three-ring binger format allows Camp Fire USA National Headquarters to send you new or revised information throughout the year.

If you need an additional copy of the Merchandise Tool Kit, contact customer service at 800 669 6884 or [email protected].

E-MAIL PROMOTIONS

To promote the Camp Fire USA Online Store, the merchandise services department periodically sends visually appealing merchandise promotions via e-mail to councils and retail customers registered on the Online Store. Customers are able to view photographs of new or specially-priced merchandise via e-mail and are directed to the Online Store for more information and to take advantage of special savings and promotions.

E-mail promotions include:  Annual publications sale;  Free shipping with a minimum purchase;  Notification of Online Store Clearance sales; and  Specialty promotions, such as o Absolutely Incredible Kid Day® Merchandise, o Birthday Merchandise, o Volunteer Week sale

These promotional e-mails should be distributed to as many Camp Fire USA members and constituents as possible. To do so, the merchandise services department strongly encourages councils to get involved with these e-mail campaigns.

When choosing to participate in Camp Fire USA Online Store e-mail campaigns, councils have two options. They are:

1. Provide list of e-mail addresses to National Headquarters. The list (e-mail addresses for members, staff, board members and other constituents) can be e-mailed to [email protected] or faxed to 816 285 9444, attn.: Online Store.

This will allow National Headquarters to send the Online Store e-mail campaigns directly to council constituents. (Please note: National Headquarters will NOT sell member or constituents e- mail addresses to marketing or other firms or use the e-mail addresses to solicit donations.)

88 2. Forward Online Store e-mail campaigns to council’s list of e-mail addresses. Each council, and likely multiple staff within each council, will receive Online Store promotional e-mails. National Headquarters asks councils that are not providing their e-mail lists to forward the e-mail campaigns to members, staff, board members and other constituents for whom they have an e- mail address.

Please note: Once a council constituent has made a purchase at the Online Store, he or she will automatically receive e-mail campaigns from National Headquarters. Therefore, if councils choose to forward e-mail campaigns to constituents, some constituents may receive the same e-mails from both National Headquarters and their local councils.

News Releases

90 Sample Council News Release New Executive Director/CEO

FOR IMMEDIATE RELEASE FOR MORE INFORMATION, CONTACT [DATE] [EXECUTIVE DIRECTOR/CEO NAME] Executive Director/CEO, [COUNCIL NAME] Telephone: [TELEPHONE NUMBER] E-mail: [E-MAIL ADDRESS]

CAMP FIRE USA SELECTS [NEW ED/CEO NAME] AS [LIST POSITION]

[CITY, STATE – DATE] – [NAME], [CITY, STATE], took office as [POSITION TITLE] of Camp Fire USA [COUNCIL NAME] on [DATE HE/SHE TOOK OFFICE].

"[QUOTE REGARDING CHANGES OR ACTIVITIES OF COUNCIL],” said [LAST NAME].

[LAST NAME] succeeds outgoing [POSITION], [NAME OF PERSON FORMERLY IN POSITION], who diligently worked to advance Camp Fire USA [COUNCIL NAME] Council’s mission for the past [LENGTH OF SERVICE], while also spearheading the organization’s [SPECIFIC ACTIVITIES].

“We’re honored to have [LAST NAME] in this vital position,” said [NAME OF BOARD PRESIDENT], Board President, Camp Fire USA [COUNCIL NAME] Council. “She/he possesses the experience and drive necessary to lead our council, which is dedicated to our goal of serving [NUMBER] youth and families in [SERVICE AREA/CITY] by [YEAR/DATE].”

Previous positions held by [LAST NAME] include [LIST PREVIOUSLY HELD POSITIONS, TITLES, ACHIEVEMENTS, ETC.].

[LAST NAME]’s professional and philanthropic achievements have earned her such honors as [LIST HONORS].

[LAST NAME] said of her/his new position, "As we all strive for the betterment of [COMMUNITY NAME]’s youth, I pledge to lead the Camp Fire USA [COUNCIL NAME] Council board and staff in achieving our goals of [LIST COUNCIL GOALS] and to deliver on our mission to build caring, confident youth and future leaders."

[COUNCIL BOILERPLATE/INFORMATION]

—MORE—

91 Camp Fire USA Elects New [LIST POSITION]/Page 2

92 Sample Council News Release Wohelo Award

CAMP FIRE USA CONFERS HIGHEST ACHIEVEMENT TO YOUTH LEADERS

[CITY, STATE – DATE] – Leadership, teaching, service and advocacy. That’s how thousands of teens across the country spend hours and hours each week as they work toward the Wohelo Award, the highest achievement in Camp Fire USA, one of the nation’s leading youth development organizations.

[YOUTH NAME] of [COUNCIL NAME] has successfully completed the requirements for Camp Fire USA’s highest honor. [YOUTH NAME] will receive [HIS/HER] Wohelo Award in a special ceremony on [DATE, TIME, PLACE]. [YOUTH NAME,] a [GRADE LEVEL] at [HIGH SCHOOL/COLLEGE,] is the [SON/DAUGHTER] of [PARENT(S) NAME]. [YOUTH NAME] has been a member of Camp Fire USA since [YEAR]. In order to receive the Wohelo Award, [YOUTH NAME] carried out an action plan that included [TYPE OF: Leadership Role, Teaching Role, Service Role, Speaking Out Role.]

The Wohelo Award is an intensive, individualized project that is designed by the individual youth. Recipients have demonstrated an unwavering commitment to Camp Fire USA’s history and values, and they have also advocated for improved social conditions. The word Wohelo comes from the first two letters of the words work, health and love. In 1910, Wohelo was coined as the organization’s watchword. Each year, approximately 200 youth nationally receive this prestigious award.

Camp Fire USA youth interested in receiving the Wohelo Award generally begin the process in 10th or 11th grade. Nationally adopted guidelines with a series of steps provide the starting point for youth; each individual is responsible for creating his or her own action plan. For those outstanding youth who complete the demanding requirements, the process can take two years.

“Earning the Wohelo Award takes an enormous commitment,” said Stewart Smith, Camp Fire USA national CEO [OR COUNCIL EXECUTIVE DIRECTOR/CEO]. “It is important that these youth have the support of not only their local Camp Fire USA councils, but also of their families, friends and communities when they begin this endeavor. We take great pride in what this accomplishment means to youth and to what it means to the communities they serve.”

—MORE—

93 Camp Fire USA Wohelo Award/page 2 of 2

The Wohelo Award helps foster key developmental assets in youth, such as service to others, constructive use of time, planning and decision making, and self-esteem. The Wohelo Award allows Camp Fire USA to serve its mission of building caring, confident youth and future leaders.

“QUOTE FROM WOHELO RECIPIENT.”

94 Sample Council News Release Birthday

CAMP FIRE USA CELEBRATES [INSERT NUMBER] YEARS OF SERVING YOUTH

[CITY, STATE – DATE] – March 17 marks Camp Fire USA’s [ENTER NUMBER] year of providing

America’s youth with fun, exciting and asset-building programs.

In [CITY/COMMUNITY NAME], more than [NUMBER OF PARTICIPANTS] youth of all ages participate in small group-mentoring programs, self-reliance courses and camping and environmental education programs [ADD/OMIT INFORMATION THAT IS/IS NOT APPLICABLE]. All of Camp Fire USA’s programs and activities are built upon the national organization’s foundation of seeking to improve those conditions in society that affect youth.

“This month, Camp Fire USA councils, members and supporters across the country will reflect on the past [INSERT NUMBER] successful years of service and embrace a bright future which includes reaching out to even more young people and their families,” said [EXECUTIVE DIRECTOR/CEO NAME], executive director/CEO [COUNCIL NAME].

Camp Fire USA’s [INSERT NUMBER] birthday will be celebrated in our area with weeklong festivities taking place March [INSERT DATES]. You’re invited to celebrate with us in the following activities:

LIST OF ACTIVITIES DATE ACTIVITY TIME LOCATION

—MORE—

95 Camp Fire USA Birthday/page 2 of 2

DATE ACTIVITY

TIME LOCATION

DATE ACTIVITY

TIME LOCATION

For more details about Camp Fire USA programs or volunteer opportunities, contact the [COUNCIL NAME] at [TELEPHONE NUMBER].

96 Sample Council News Release Camp Registration

CAMP FIRE USA SUMMER CAMPS OFFER VARIETY OF OPTIONS, ACTIVITIES Experiences not all the same old songs and camps

[CITY, STATE – DATE] – Looking for fun, coeducational programs to stimulate your child’s interests this summer? Well, camp season is right around the corner and the summer of 2003 marks the [NUMBER] year that [COUNCIL NAME] will have [LIST OF CAMP ACTIVITIES] available to kids in our area.

“It’s exciting to see all the kids who come to camp learn and grow together as friends,” said [CAMP DIRECTOR NAME], camp director of [COUNCIL NAME]’s [CAMP NAME], [CITY, STATE]. “We can’t wait to see everyone back at [CAMP NAME] every summer, and welcome new campers to come and be a part of all the wonderful camp experiences.”

Camp Fire USA’s day and resident camp [IF APPLICABLE], [CAMP NAME], will begin registration for all 2003 sessions beginning [DATE, TIME, LOCATION].

Camp sessions run from [DATE] to [DATE] and [HOW LONG]. The cost of [LENGTH OF CAMP SESSION] is [DOLLAR AMOUNT]. [INCLUDE ADDITIONAL THEMES, SPECIALTY CAMP SESSION, HIGHLIGHTS, ETC. HERE.]

Enthusiastic individuals interested in becoming Camp Fire USA camp leaders or counselors should contact [COUNCIL CONTACT NAME] at [TELEPHONE NUMBER]. Qualifications for the positions include [LIST QUALITIES AND QUALIFICATIONS LEADERS/COUNSELORS SHOULD POSSESS].

For more details about Camp Fire USA camps or other programs and volunteer opportunities, contact [COUNCIL NAME] at [TELEPHONE NUMBER]. Founded in [YEAR], the [COUNCIL NAME] serves [NUMBER] of youths in [NAME OF COMMUNITY]. Activities and programs include [LIST].

—MORE—

97 Camp Fire USA Camp Season/page 2 of 2

98 Sample Council News Release Candy Sale

CANDY PROVEN GOOD FOR YOUTH AND COMMUNITY! Annual Camp Fire USA Candy Sale Benefits [COMMUNITY NAME] and Its Youth By Supporting Programs and Teaching Valuable Skills

[CITY, STATE — DATE] – New statistics prove that candy really is good for kids – and communities. Each year, Camp Fire USA youth members across the country sell approximately 2 million boxes of candy, generating thousands of dollars for their councils. These efforts coupled with support from [COMMUNITY NAME] citizens and businesses help maintain a full range of programs and services that directly enrich the lives of youth in our area and better our community.

The Camp Fire USA Candy Sale is a decades-old tradition for the [INSERT NUMBER]-year-old national youth development organization. Generations of Camp Fire boys and girls have dutifully served the organization by selling candy. As they plan and implement the local Candy Sale, these youth are giving back to Camp Fire USA, and learning important life skills in the process.

“Boys and girls who participate in the annual Camp Fire USA Candy Sale are taking part in a unique learning opportunity emphasizing presentation skills, public speaking, math skills, teamwork, responsibility, confidence and goal-setting,” said [NAME OF EXECUTIVE DIRECTOR/CEO], executive director/CEO, Camp Fire USA [COUNCIL NAME] Council, [CITY, STATE]. “They have fun, too, and may not even realize they’re learning very valuable assets.”

From [DATE], [COUNCIL NAME] will be conducting its annual Candy Sale, and proceeds will be applied toward [LIST WHAT PROGRAMS/INITIATIVES WILL BE SUPPORTED THROUGH CANDY SALE

PROFITS].

“Our council has set a goal of raising [DOLLAR AMOUNT] dollars by selling approximately [NUMBER] boxes of candy,” said [NAME OF YOUTH SELLER, AGE]. “This means I have to sell more than —MORE—

99 Camp Fire USA Candy Sale/page 2 of 2

[NUMBER] boxes of candy to do my part! I hope people will buy Camp Fire USA candy because we use the money to do good things like service projects and because kids learn a lot in Camp Fire, like how to be responsible, how to help others and how to be proud of ourselves.”

“Plus, the candy tastes really good!” said [LAST NAME OF YOUTH SELLER].

Varieties of candy available include [INSERT PRODUCT NAMES AND PRICES].

“Purchasing Camp Fire USA candy is a simple way for consumers to support the youth of our community by encouraging such an outstanding educational benefit. With just a few dollars, you can make an investment that has immeasurable returns,” said [LAST NAME OF EXECUTIVE DIRECTOR/CEO].

Camp Fire USA candy can be purchased for one’s self, as a unique gift or incentive item. Companies have chosen to use Camp Fire candy, in its playful and brightly-colored packaging, to promote to their employees and constituents the value of community involvement. Candy can be purchased directly from the council by calling [TELEPHONE NUMBER]. Also, be on the lookout for Camp Fire USA selling candy at the following locations:

SITE SALES [DATE] [TIME] [LOCATION]

[DATE] [TIME] [LOCATION]

And remember, while the Candy Sale runs for only a short time, Camp Fire USA programs benefit youth year-round!

Camp Fire USA is one of the nation's leading not-for-profit youth development organizations, currently serving nearly 750,000 participants annually. Founded in 1910 as “Camp Fire Girls,” the contemporary, coeducational Camp Fire USA provides all-inclusive, outcome-based programs in hundreds of communities across the United States. By design, Camp Fire's programs, including small group experiences, after-school programs, camping and environmental education, child care and service learning, build confidence in younger children and provide hands-on, youth-driven leadership experiences for older youth. For more information, visit www.campfireusa.org. # # #

100 Sample Council News Release Grant Award

CAMP FIRE USA [COUNCIL NAME] COUNCIL RECEIVES [$ AMT] GRANT FROM [COMPANY] Funds will provide youth with [DESCRIBE BENEFIT OF GRANT TO LOCAL YOUTH, I.E. TECHNOLOGY, CAMP, CHILD CARE]

[CITY, STATE – DATE] – Camp Fire USA [COUNCIL NAME] announces the generous contribution of [COMPANY NAME] totaling [AMOUNT], which will allow [COUNCIL] to provide self-reliance courses and small group mentoring programs as well as environmental education and camping opportunities to the youth it serves. [ADD OR OMIT INFORMATION THAT IS/IS NOT APPLICABLE.]

“All of us at Camp Fire USA are proud of the leadership role that [COMPANY NAME] has taken as a community partner to help make [COMMUNITY NAME] a better place,” said [EXECUTIVE DIRECTOR/CEO NAME], executive director/CEO, [COUNCIL NAME].

Through contributions like this, [COMPANY NAME] and other local companies that offer support, services and goods to Camp Fire USA confidently know they are making a difference.

“[COMPANY NAME] will continue to help open doors and foster solid relationships though contacts and charitable endeavors,” [REPRESENTATIVE OF COMPANY], [TITLE] said. “We are also very proud to be able to offer assistance to Camp Fire USA and the youth of [COMMUNITY NAME].”

Camp Fire USA strives to meet the needs of all youth in our community. Contributions to our programs mean that we can extend our reach to more young people and their families and continue successful education that teaches children how to mature into caring, confident youth and future leaders.

To make a gift to Camp Fire USA [COUNCIL NAME], or more information, contact [COUNCIL CONTACT] at [TELEPHONE NUMBER].

Camp Fire USA is one of the nation's leading not-for-profit youth development organizations, currently serving nearly 750,000 participants annually. Founded in 1910 as “Camp Fire Girls,” the contemporary, coeducational Camp Fire USA provides all-inclusive, outcome-based programs in hundreds of —MORE—

101 Camp Fire USA Receives Grant/page 2 of 2 communities across the United States. By design, Camp Fire's programs, including small group experiences, after-school programs, camping and environmental education, child care and service learning, build confidence in younger children and provide hands-on, youth-driven leadership experiences for older youth. For more information, visit www.campfireusa.org.