Writing an Effective Elevator Speech

Business Development Attracting, Acquiring, and Retaining Customers

CHANTAL UPTON V P

S A L E S

T R A I N I N G

F E D E R A L

S A V I N G S

B A N K

Business Development

 How Do You Attract Customers – Get Their Attention and Get The Meeting!  How Do You Acquire Customers – Stand Out and Make The Meeting Count!  How Do You Retain Customers – Give Them What Others Don’t! Writing and Using an Effective Elevator Speech (Value Proposition) GET THEIR ATTENTION AND GET THE MEETING! What Do I Say?

 Who am I?  What do I do?  Who are my ideal clients?  What is unique about me?  What happens next?  Put it all together… Who Am I? (Let’s not get philosophical)

 I am Chantal Upton the VP of Sales and Training at Federal Savings Bank.  I am an experienced trainer, facilitator, leader, and salesperson.  I have been in banking for 17 years.  I have trained hundreds of people in that time. What Do I Do?

 I create trainings and help people to enhance their skills in leadership, sales and many other areas.  I create, personalize, and facilitate trainings.  I help others to find the best way to get the job done.  I help people utilize their strengths to be successful. My Ideal Clients

 Employees looking to increase their skill sets and move ahead in their careers.  Employers looking to train their employees to be more productive, better sales people, etc.  Employers looking to increase the leadership capabilities of their management teams. What Is Unique About Me? (Professionally)

 I am full of energy and truly love to teach others.  I am creative and can create any training needed.  I fully personalize trainings to bring out the best in your employees and the company.  I am flexible and adaptable. What Would I Like To Happen Next?

 I would like to set a time to meet and discuss the training needs for their employees and management  I would like to find out what kind of trainings they have had or would like to have.  I would like the opportunity to show them I can benefit their company. My name is Chantal Upton and I am the VP of Sales and Training with Federal Savings Bank. I have been in banking for 17 years and during that time I have helped hundreds of employees to increase their skills and move ahead in their careers. I also help employers bring out the best in their employees. I am most proud of my ability to create and facilitate a fun and energetic learning environment. I help people be the best they can be. If you like we can take a few minutes to discuss your plan and see how one of my trainings could benefit you and your employees.

Great, but…. It’s too long to remember or listen to! Trim it Down

 Introduction Sentence: Hi, I’m Chantal Upton, The VP of Sales and Training at Federal Savings Bank.  Hook Sentence: I create fun and interactive trainings that help bring out the best in companies and their employees.  Close Sentence: I would love to discuss your training plan and see how I can benefit you and your employees. What date and time are best for you? Finalize It

 Hi, I’m Chantal Upton, The VP of Sales and Training at Federal Savings Bank. I create fun and interactive trainings that help bring out the best in companies and their employees. I would love to discuss your training plan and see how I can benefit you and your employees. What date and time are best for you? Now I’m ready for the elevator, chamber event, LinkedIn or the next family reunion. Any Volunteers??

You.. Yes…You right there…Did you raise your hand?