R E Author S Last Name(S)

Revised: 2/12/15

{R} Required {E} Editorial {M} Marketing

Author: R {E} Author’s Last name(s): R {E} Title/Subtitle/Edition: R {E} ISBN 13:

Specs: R {E} Total Page Count: R {E} Trim Size: 8 ½ X 10 7/8 R {E} Colors (inside Text): 4 R {E} Binding: SB

{E} Related Products: [cengage.com website] Cengage Learning products marketable to the same customers -- ‘If you like this, try this’ concept; do not list supplements or products within same family Provide ISBNs:

R {M} GO LIVE DATE: 4LTR Press titles with annual editions may not be ideal to push the product page live 6 months prior to pub date. Though HEOA considerations still apply such that the product page must be live before we advertise/sell the product. If you are unsure of an appropriate “Go Live” date for your product, please contact the 4LTR Product Manager.

SECTION: PRODUCT MESSAGING & RELATED AREAS

R {E} Faculty Description: [Character Limit: 995 Characters with Spaces] [cengage.com Product Pages, Magellan]

Through ongoing research into students’ workflows and preferences, [TITLE] from 4LTR Press combines an easy-reference, paperback textbook with Chapter Review Cards, and an innovative online experience – all at an affordable price. New for this edition, students explore [TITLE] anywhere, anytime, and on most devices with [TITLE] Online! With the intuitive StudyBits™ functionality, students study more effectively and can visually monitor their own progress. Coupled with straightforward course management, assessment, and analytics for instructors, [TITLE] with [TITLE] Online engages students of all generations and learning styles, and integrates seamlessly into your [COURSE]. [TITLE] features [ONE OR TWO AMAZING UPDATES].

R {E} Student Description: [Character Limit: 995 Characters with Spaces] [CengageBrain, Compose/Custom Site, Retail Sites] Learn [COURSE] YOUR Way with [TITLE]! [TITLE]’s easy-reference, paperback textbook presents course content through visually-engaging chapters as well as Chapter Review Cards that consolidate the best review material into a ready-made Revised: 2/12/15 study tool. With the textbook or on its own, [TITLE] Online allows easy exploration of [TITLE] anywhere, anytime - including on your device! Collect your notes and create StudyBits™ from interactive content as you go to remember what’s important. Then, either use preset study resources, or personalize the product through easy-to-use tags and filters to prioritize your study time. Make and review flashcards, review related content, and track your progress with Concept Tracker, all in one place and at an affordable price!

R {E} Book Only/eBook Description: [Character Limit: 995 Characters with Spaces] [Websites, Magellan, eBook agency vendors] 4LTR Press solutions give students the option to choose the format that best suits their learning preferences. This option is perfect for those students who focus on the textbook as their main course resource.

R {E} Author Information: [Author Bio Character Limit: 1900 Characters with Spaces] [all apps, feeds, and sites – affiliation & bio – product pages] Authors need to be in the exact order that they are listed in IPS; if the author names must be in IPS in order to be listed on this form/in ORCA R {E} 1st Author Name: R {E} Affiliation: R {E} Bio:

R {E} 2nd Author Name: R {E} Affiliation: R {E} Bio:

R {E} 3rd Author Name: R {E} Affiliation: R {E} Bio:

R {E} 4th Author Name: R {E} Affiliation: R {E} Bio:

R {E & M} Product Manager and Marketing Manager: [Magellan] Note: Team required to provide updated info Product Manager: Marketing Manager:

R {E} NEW to this Edition Faculty Features: [Character Limit: 1,000 Characters with Spaces] [cengage.com product pages, Magellan – HEOA Requirement for both] Do not bullet; use a period at the end of each sentence

CourseMate for [TITLE] has been ENHANCED with a practice quiz generator to help your students prepare for tests. This new practice quiz provides a ten question quick Revised: 2/12/15 randomly drawn from a large bank of questions, so students never get the same quiz twice. Also, a variety of NEW trackable activities provides your students the opportunity to expand their knowledge with higher-level activities, while providing you easy access to data and reports on their progress and where they need more help through Engagement Tracker.

NEW 4LTR PRESS ONLINE: Created through a deep investigation of students' challenges and workflows both broadly and in [COURSE], [TITLE] Online enables students to study how and when they want−including on their devices! [Insert a sentence about the content for the title, possibly as illustrated with the chapter highlight boxes.] With the unique StudyBits™ functionality, students easily collect notes and create StudyBits™ from interactive content to collect what’s important. With intuitive tagging and filtering options, they maximize their study efforts as they make and review flashcards, take practice quizzes, view related content and track their progress all in one place! Coupled with straightforward course management, assessment, and analytics for instructors, [TITLE] with [TITLE] Online engages students of all generations and learning styles, and integrates seamlessly into your [COURSE] and sets the stage for thinking critically about [COURSE].

Include any additional title specific features that speak to your market.

R {E} Key Features – Faculty: [Character Limit: 1,000 Characters with Spaces] [cengage.com product pages, Magellan – HEOA Requirement for both] Do not bullet; use a period at the end of each sentence

Every 4LTR Press solution comes complete with an engaging print textbook, tear-out review cards, an interactive digital solution, which offers study tools and the full text narrative, all delivered and influenced by a deep understanding of student’s workflow and learning styles. Available as print with online, print only, or online only, students have their choice of format all at the same affordable price.

Shorter, comprehensive chapters in a modern design present content in a more engaging and accessible format that increases the number of students who read the chapter without minimizing coverage for your course.

Tear-Out Review Cards at the back of the Student Editions provide students a portable study tool containing all of the pertinent information for class and test preparation.

CourseMate: Engaging, trackable, and affordable, CourseMate for [TITLE] offers a dynamic way to bring course concepts to life with interactive learning, study, and exam preparation tools that support the printed edition of the text. Provide your students with this robust array of learning tools to enrich their course experience. Students gain immediate access to rich quizzing, videos, simulations, and other trackable activities. The Engagement Tracker provides you with the ability to identify at-risk students while it's still early enough to help, and also allows you to see what resources your student find most valuable.

Include any additional title specific features that speak to your market. Revised: 2/12/15

R {E} NEW to this Edition Student Features: [Character Limit: 1,000 Characters with Spaces] [CengageBrain] Do not bullet; use a period at the end of each sentence

CourseMate for [TITLE] has the NEW practice quiz generator to help you prepare for tests. This new practice quiz provides a ten question quick randomly drawn from a large bank of questions, so you never get the same quiz twice. Also, a variety of NEW trackable activities provides you with some questions beyond multiple-choice to prepare for more difficult test questions.

NEW 4LTR PRESS ONLINE: [TITLE] Online allows easy exploration of the [TITLE] anywhere, anytime - including on your device! Collect your notes and create StudyBits™ from interactive content as you go to remember what’s important. Then, either use preset study resources, or personalize the product through easy-to-use tags and filters to prioritize your study time. Make and review flashcards, review related content, connect with classmates and track your progress with Concept Tracker. Add in access to assignments and documents from your instructor, and you have everything you need in one place and always accessible!

R {E} Key Features – Student: [Character Limit: 1,000 Characters with Spaces] [CengageBrain] WHY CHOOSE! Every 4LTR Press solution comes complete with an engaging print textbook, tear-out review cards, an interactive digital solution, which offers online study resources and the full text narrative. Choose any format (print with online package, print only, or online only) all at the same affordable price!

Shorter chapters in a design that’s easy to reference presents [course] content in a more conventient and accessible style, complete with visuals to help you better recall the content.

Tear-Out Review Cards at the back of the textbook provide a portable study tool containing all of the pertinent information for class and test preparation.

R {E} Table of Contents: There is a 15K character limit in Magellan. [cengage.com product pages, Magellan] Provide the latest version of the TOC.

Format: Do not use the numbering function, remove hard breaks and make sure a period is at the end of each line. Please refer to the PMI guidelines on the PMI Revised: 2/12/15

Community site on how to format the TOC if you will not be sending the PMI to a copyeditor.

SECTION: SUPPLEMENTS & BUNDLES

{E} Supplements: Link to boilerplate descriptions [cengage.com product pages, Magellan] *Provide a list of supplements, including ISBNs. Saleable supplements MUST have Author, Title & Descriptions (Both Inst and Student descriptions need to include NEW to the Edition info)

Note: For any supplements that are created after the PMI is final, submit ORCA change request.

For each Supplement List the Following: R {E} AUTHOR: R {E} ISBN-13 (no dashes): R {E} TITLE: R {E} INSTRUCTOR DESCRIPTION: R {E} STUDENT DESCRIPTION:

R {E} AUTHOR: R {E} ISBN-13 (no dashes): R {E} TITLE: Instructor Edition R {E} INSTRUCTOR DESCRIPTION: Version for Instructor Review. This version of the textbook includes the same chapter content as the Student Version, but replaces the Chapter Review cards with Prep Cards. Perfect for the experienced instructor looking to try something new or the first-timer coming to the course fresh, Prep Cards offer additional examples, in-class activities, information on the supplements, and more to help you plan your course and enhance your lecture. R {E} STUDENT DESCRIPTION: N/A

R {E} AUTHOR: R {E} ISBN-13 (no dashes): R {E} TITLE: Instructor Resource Center R {E} INSTRUCTOR DESCRIPTION: Everything you need for your course in one place! This collection of book-specific lecture and class tools is available online via www.cengage.com/login. Access and download PowerPoint presentations, images, instructor’s manual, and more. R {E} STUDENT DESCRIPTION: N/A

R {E} AUTHOR: R {E} ISBN-13 (no dashes): R {E} TITLE: Cognero R {E} INSTRUCTOR DESCRIPTION: Cengage Learning Testing Powered by Cognero® is a flexible, online system that allows you to: import, edit, and manipulate content from the text's test bank or elsewhere, including your own favorite test questions; create multiple test versions in an instant; and deliver tests from your LMS, your classroom, or wherever you want. Every question has undergone a series of accuracy checks and Revised: 2/12/15 anti-piracy reviews, as well as a multi-point inspection to remove weak question options (e.g. all answers are correct), sharpen ambiguous questions, and ensure balanced coverage of major course concpets, difficulty levels, and Bloom’s Taxonomy. The test bank questions form the basis for the assessments in the [TITLE] Online product, and are different from the Practice Quizzes available for students. R {E} STUDENT DESCRIPTION: N/A

R {M} Bundle ISBNs to be in Magellan/Cengage.com: [cengage.com product pages, Magellan] In this section, add key digital bundles such as your product with MindTap, etc. Note – must have Item Master change Item Code to NPP (Nationally Promoted Product) R ISBN: R Title: R Description (Instructor):

SECTION: WHERE THE PRODUCT DISPLAYS

R {M} Channel Flag: [Magellan] Please choose which channel you want your product to feed to in Magellan. (Choose all that apply): R 2/4yr (HED) Yes___ No___ R Career College (CED) Yes___ No___ R High School (SCHL) Yes___ No___ R Retail/Professional (RET) Yes___ No___ Automatically flagged if HED or CED are selected

R {M} Course Codes: [Course Codes determine where product displays in Magellan & on the Priority Planner] Click on link to access latest Course Code list DO NOT USE OLD/SAVED LISTS

R {M} Primary Course Code (1 max): {M} Secondary Course Code: {M} Additional Course Codes:

R {M} Online Catalog Selection: [websites] Please choose which web catalog you want your title to feed to. (Choose all that apply): R HED web catalog 2yr/4yr/Career Yes_X__ No___ R SCHL (NGL) web catalog Yes___No_X_ If yes, select: NGL 9-12___NGK K-8___ R Retail/Professional web catalog (RET) Yes_X__ No___

R {M} Internet Indexing: [Internet Indexing determines where product displays on the cengage.com websites] Click on link to access latest Internet Indexing list DO NOT USE OLD/SAVED LISTS Revised: 2/12/15

Please list each set of indexing in the format below one for ENDECA (goes to Cengage.com website) and the other for INET (goes to CengageBrain.com website). R {M} Catalog: ENDECA R {M} Section: R {M} Discipline: R {M} Subject: R {M} Topic: If this index cross-lists into another discipline, did you secure approval from that Marketing Manager? ___ Yes or ___ No

R {M} Catalog: INET R {M} Section: R {M} Discipline: R {M} Subject: R {M} Topic: If this index cross-lists into another discipline, did you secure approval from that Marketing Manager? ___ Yes or ___ No

{M} Series Name: 4LTR Press [cengage.com product pages] Special online catalog page. You will need to work with Web Services to get a new series page set-up; when complete include name below.

R {M} Series: New, Engaging Titles from 4LTR Press R {M} Name: New, Engaging Titles from 4LTR Press R {M} Description: New, Engaging Titles from 4LTR Press

Is this a NEW series name? No

SECTION: COMPETITION

{E} Competition: [Magellan]

A MINIMUM OF THREE KEY COMPETITORS IS TO BE PROVIDED. Please double-check to ensure the most recent versions are included. If product has less than three competitors, or not recent (2014 or more) please make note of such below.

Key Competitor #1: R {E} Author: R {E} Title: R {E} Publisher: R {E} Copyright Year: R {E} Edition: R {E} ISBN-13 (No dashes): R {M} Discipline(s) (This is the discipline you would find it under in Magellan): R {M} Course(s)(This is the course you would find it under in Magellan): Revised: 2/12/15

Key Competitor #2: R {E} Author: R {E} Title: R {E} Publisher: R {E} Copyright Year: R {E} Edition: R {E} ISBN-13 (No dashes): R {M} Discipline(s) (This is the discipline you would find it under in Magellan): R {M} Course(s)(This is the course you would find it under in Magellan):

Key Competitor #3: R {E} Author: R {E} Title: R {E} Publisher: R {E} Copyright Year: R {E} Edition: R {E} ISBN-13 (No dashes): R {M} Discipline(s) (This is the discipline you would find it under in Magellan): R {M} Course(s)(This is the course you would find it under in Magellan):

SECTION: PRODUCT REVIEWS & AWARDS

R {E} Reviewer Quotes: [sub-tab under Efficacy and Outcomes on cengage.com product pages, Magellan, reseller website] Please provide 1 or 2 reviewer quotes if possible. Provide at least the name and school/affiliation of the reviewer.

QUOTE 1: {E} Do you have written approval to use this Quote? YES {E} Provide First and Last Name of Reviewer: Consuelo Seda {E} Reviewer’s school/affiliation: Valencia Community College {E} Quote: “I used all aspects of the 4LTR Press solutions. I found them very helpful study tools.”

QUOTE 2: {E} Do you have written approval to use this Quote? YES {E} Provide First and Last Name of Reviewer: Tiffany Llewellyn {E} Reviewer’s school/affiliation: Lakeland Community College {E} Quote: “The online help was great. The games made it so it wasn't boring and I retained more of the information.”

QUOTE 3: {E} Do you have written approval to use this Quote? YES {E} Provide First and Last Name of Reviewer: Elizabeth Marcotte Revised: 2/12/15

{E} Reviewer’s school/affiliation: University of Massachusetts {E} Quote: “I like the online quizzes. They are very helpful. So are the chapter review cards. I use them before each exam.”

QUOTE 4: {E} Do you have written approval to use this Quote? ___ YES or ___NO {E} Provide First and Last Name of Reviewer: {E} Reviewer’s school/affiliation: {E} Quote:

QUOTE 5: {E} Do you have written approval to use this Quote? ___ YES or ___NO {E} Provide First and Last Name of Reviewer: {E} Reviewer’s school/affiliation: {E} Quote:

{M} Awards & Recognition: To be completed/reviewed by Marketing [sub-tab under Efficacy and Outcomes on cengage.com product pages]

** If the product has received awards, recognitions or certifications that you would like customers to be made aware of, please provide the below information.

{M} Award Name: {M} Award Description: {M} Link URL to information about the award: {M} Label/Title for the link: You can also submit at image: Must be 120 px width

SECTION: OPPORTUNITY TO PROVIDE LINKS/URLS & KEY WORDS

{E & M} RELATED LINKS/DEMOs: (Websites) [cengage.com product pages; websites] Please provide the URL(s) along with brief site description to any related sites you’d like to link to from our product page (i.e. Author site, community site, etc); Demo URL must start with http://

A one chapter CourseMate demo is available at www.cengage.com/4ltrpress

R {E & M} Key Words: [websites] Please provide us with 5-10 key words that a customer would use to search for this book via the internet. Use commas to separate list; no spaces

4LTRPress,metacognitive,StudyBits

{M} Video Testimonials: To be completed/reviewed by Marketing [sub-tabs under Efficacy and Outcomes on cengage.com product pages] Revised: 2/12/15

If you would like to have a video testimonial/multiple testimonials display on the product page, you need to submit a list of links to your MCM; they will create an XML file and will post to assets.cengage.com server; and then submit to the Product Info Specialist. When you submit list of links, you will need to indicate where you want them to display in the catalog:

Digital Product Introduction(s) – located on the Online Option tab of the textbook Author Video(s) – Located on the Meet the author tab Video Testimonial(s) – located on the Efficacy and Outcomes tab

{M} White Papers, Case Studies, Success Stories: To be completed/reviewed by Marketing [sub-tab under Efficacy and Outcomes on cengage.com product pages]

** If you have content marketing items that you would like customers to be able to access from the product page, please provide the below information. All fields would need to be completed.

{M} Content Marketing Piece Title: {M} Brief description: {M} CL URL/Link where piece is posted:

SECTION: SELECT ASSOCIATED SERVICES

R {M} Services - To be completed/reviewed by Marketing [cengage.com] Select services listed below that are available for this product.

r Course Redesign r Curriculum & Program Development r Custom Learning Materials r Digital Course Support r Library Integration r TeamUP: Peer-to-Peer Faculty Development

SECTION: SALES INTERVIEW GUIDE

R {E & M} Interview Guide: [Magellan] 1A. THINGS to ASK: How prepared are your students for class? What are your goals for your students? 1B. THINGS to KNOW: [TITLE]’s internal design and format of both the print and digital components are built to be easy to explore anyway the student chooses, and offer features modeled on the workflow students use when preparing for tests of Revised: 2/12/15

Collecting What’s Important, Understanding Critical (or Difficult) Concepts, and Quizzing Themselves. (Add additional things to know specific to market.) 1C. THINGS to SHOW: Print - Shorter chapters, two-column design, use of engaging visuals, tear out Review Cards. Online – Chapter Highlight Boxes, StudyBits, StudyBoard, including Tags, Filters, Related Content, Flashcards, and Practice Quizzes. (Add additional things to know specific to market.)

2A. THINGS to ASK: What role does digital play in your course? What role would you like digital to play in your course? 2B. THINGS to KNOW: 4LTR Press Online is assigned for credit just by adopting a 4LTR Press title, because students will use it to prepare for tests. It matches their workflow with an intuitive, accessible interface that instructors who don’t want to manage their student’s out of class time will still benefit from it. For those who do want to do more with digital, 4LTR Press Online offers NEW assessment options that allow instructors to deploy a review quiz in under ten seconds. (Add additional things to know specific to market.) 2C. THINGS to SHOW: Show 4LTR Press Online on your phone or iPad. Let the instructor click around, and possibly have them log in as a student through Cengagebrain.

3A. THINGS to ASK: How important is price in making your decision? 3B. THINGS to KNOW: Instructors are very aware and sensitive to the rising prices of textbooks. (Add additional things to know specific to market.) 3C. THINGS to SHOW: With 4LTR Press, students get BOTH print and digital for $52.50 net / $69.95 list for almost all intro courses. That’s an average price advantage of $30 or more over knockoff competitors like Revel and M-Series to get print and digital. Perfect for instructors who want more digital, but worry their older students might still want a print book for reference.