Sample Press Release s5

REALTOR.com® Marketing System Marketing Letter or Email – For Sale By Owner

Instructions: Copy the text below and paste into a new document in your own word processing program. Fill in the blanks, print it out on your own letterhead, and send it to your FSBO prospects. To download and access this letter online, go to http://resource.realtor.com/marketing

Dear Home Seller(s),

I understand that you are seeking to sell your property without REALTOR® representation.

I respect and appreciate that you may have considered what a REALTOR® can do for you to market your home in your area and that you have still decided to attempt the sale on your own.

Some homeowners feel that once their home is advertised in the newspaper, that’s all the exposure they need. However, I would be remiss if I didn’t mention that recent research reveals that Internet users more often find their home through a REALTOR® than non-Internet users.1

And, consumers go to REALTOR.com® more than any other real estate website2. REALTOR.com® attracts more than 5.7 million consumers each month¹ who, on average, spent 78% of the time they searched for a home online on REALTOR.com®.3 This comprehensive real estate website enables consumers to easily find detailed property descriptions, color photos, virtual tours and other helpful information to ensure that when they view your home online, they’re ready to buy.

In addition, when your home is listed on REALTOR.com®, it also appears on the local real estate sections MSN®, the Wall Street Journal online, and over fifty additional real estate and franchise sites. When home buyers and sellers go online to search in your local area on some of the most popular websites, they ® will find your listing, courtesy of REALTOR.com .

REALTOR.com® is the perfect complement to my company’s website [Insert Web Address], as together they form the most high-impact online marketing system available for home sellers.

These are just a few of the ways I leverage every opportunity to get your property the maximum attention and exposure it deserves. I invite you to visit my website at [Insert Web Address] to learn about my commitment to real estate marketing, or you can call me at [Insert Phone #].

I’d be delighted to meet with you in person to demonstrate how I use the REALTOR.com® Marketing System and [Insert Your Office Name]’s expert marketing methods to get your home sold faster and for more money than is possible by doing it yourself.

Sincerely,

[Insert Your Name] [Insert Your Office Name]

1 2003 California Association of REALTORS® Internet versus Traditional Buyer Study 2 Media Metrix – Number of unique users on REALTOR.com® each month of 2007 3 Net Ratings – Based on reporting of the time online users spent during September 2006 on REALTOR.com® and other comparable real estate aggregation sites and excluding sites of franchisors/brokers

THE SAMPLE LETTER ABOVE CAN BE MODIFIED & CUSTOMIZED TO INCLUDE YOUR PERSONAL & COMPANY MESSAGING