RW Press Statement s2

SELENA GOMEZ LAUNCHES SUMMER REBEL COLLECTION

FOR ADIDAS NEO LABEL

HERZOGENAURACH, Germany (16th April, 2014) – Selena Gomez, global style icon and guest designer for adidas NEO Label, today launches her new Summer 2014 collection with the release of beautiful new imagery.

The established adidas NEO Label guest designer has added 27 hot summer pieces to her range, taking her inspiration from street style and creating a collection that blends soft pink tones with tough monochrome looks. Selena models her favourite pieces from the collection in a series of shots released today that show the collection’s sweet but rebellious spirit.

Selena poses in the design studio for a range of playful images, hanging out in the black and white floral jumpsuit with shoulder cutouts. She pairs shiny black leggings and metallic suede dance shoe with a black and white striped sleeveless blouse tied at the waist for an edgy, preppy look.

The summer collection is perfect for dressing up and dressing down. For a casual look, team the dip-dyed ombre tank top with ultra-short blue high waisted shorts and layer a soft medium grey heather cardigan for maximum comfort. For an edgier, dressy feel, high waisted shiny black leggings work well with a faux leather pink biker vest with a pearlescent sheen. Whatever the occasion, Selena’s collection offers tough summer style with a girly edge. Footwear is also a key focus of the range, which offers bold designs in a metallic pink finish. The bassline basketball-inspired hi-top sneaker has a pink mirror shine, there is a soft metallic suede dance shoe and a pearly pink ballerina with contrast black ribbon. The look is completed with the addition of a funky woven scarf or a wide-brimmed summer hat in sand, black or glow pink emulate Selena’s boho look whilst shading your face from the sun.

For more information on Selena's new summer collection and to stay up to date on all things NEO, go to http://www.adidas.com/neo or visit the NEO Twitter account @adidasNEOLabel. adidas NEO Label is available through the adidas.com online shop, in NEO stores and wholesale accounts around the world. -END- For more information please contact: Global Brand Marketing Director, adidas NEO Label Kimberly Wallengren [email protected] Tel.: +49 9132 84 6734 http://adidas.news.com

***The adidas NEO Label is part of the adidas Sport Style sub brand based out of Corporate Headquarters in Herzogenaurach, Germany. NEO brings the heritage of sport and translates that to fashion at an accessible price point for teen consumers. Our core target consumer is 14 – 19 years global teen. A teen who is finding their edge in the everyday and putting their mark on it.***