Link Strategies
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Link strategies
Strategic Partnerships and quality of traffic are the best strategies. Also private white labeling and syndicating your content out.
Spreading link love. For example linking back to SES with the Search Engine Strategies badge or banner.
Blogging/CMS Tools . ** Wordpress, make sure you have search friendly URLS or Permalinks (titles of every post as the url).
Blog roll that automatically pings google.
A good link building headline on your blog.
Allow other companies to embed your RSS feed into their website, so it looks like their content. This is an example of a link widget to syndicate your content out to other people.
Do the basics before you try to get clever. Come up with strategies that are hard to copy. Copy the competitors but do it cleverer. It’s not about asking for the link it’s about earning the link
Myth # 1 about Linking
Top 5 link tactics.
Bad. Click Here, Read More , Link
Best way is to put the keyword on the link. So even on blog just change links to search terms instead of click here.
Recommends put a site map on the bottom, which is useful for the user and the search engine.
All links don’t have to be reciprocal. Make it natural.
Run away from Link Farms, buying links, free for all links.
Successful strategies:
Comment on the big whales of the blogosphere with real comments. Share your opinions. Follow the buzz of the moment on your blog. Find a new way to talk about it. Also divulged a not so ethical tactic of copying the content of a competitor and linking to it with a page 302. Apparently that will lower their rank. He suggested that you should remove page 302 from your site and that for some reason tech people like to add it.