My Money Week 2013 Promotion Pack

Once you have planned your activities for My Money Week, why not let the world know!? This Pack has been designed to help you do this.

We hope you find it useful. We’re here to help – so if you have any questions about how you can promote My Money Week please do get in touch on 0207 330 9478 or [email protected]

Don’t forget to let us know what you’re up to so we can promote your activities too! The best activity reported to us will WIN a pack of free education resources.

1 Make the headlines We can help you promote your activities in local newspapers and on local radio. This is a great way of boosting your school or organisation’s profile and letting people know about your hard work. See pages 1 to 7 for template press releases and more information

2 Get tweeting and sharing If you’re on Twitter you can join in using the hashtag #MyMoneyWeek – and don’t forget to use the hashtag to let us know what activities you have planned (you can tweet us @pfeg_org) Turn to page 8 for more information on how you can use social media

3 Invite your local MP You can invite your local Member of Parliament to visit before, during or after My Money Week to show them how you are helping young people to understand more about money. We can help set this up for you. Turn to pages 9 and 10 for more information and a template invitation Make the headlines

In this section you can find template press releases that you can adapt to promote your school or organisation’s involvement in My Money Week in your local newspapers and radio stations. Simply copy the relevant template into Microsoft Word, replace the text highlighted in yellow with the correct details, add your contact information at the bottom and then email the whole lot to your local media outlets.

Please do not amend the non-highlighted sections or the quotes already given (except to insert the name of your school or organisation and your town into Tracey Bleakley’s quote as indicated).

 If you are a school, turn to page 2  If you are another organisation, turn to page 5

If you would like to request assistance, or need help finding the contact details for your local newspapers and radio stations, please do feel free to contact the pfeg team. We can also issue the release on your behalf if you wish.

Simply email [email protected] or phone 0207 330 9478 and we will be happy to help.

 Contact us if you would like help with the template press releases

My Money Week 2013 | Promotion Pack | 2 PRESS RELEASE Date Month 2013 For immediate release

Your School pupils take part in My Money Week

Pupils at Your School, Your town will learn more about money during the fifth annual My Money Week, thanks to a new partnership between financial education charity pfeg (Personal Finance Education Group) and Barclays. The aim of My Money Week, which will run from 3 to 9 June, is to support teachers in educating young people effectively about money through fun and engaging activities.

My Money Week is a national activity week designed to improve young people’s financial skills, knowledge and confidence through special lessons, activities, debates and a national competition for schoolchildren. Teachers at Your School have planned their activities using pfeg’s My Money Week Activity Pack, full of creative and engaging financial resources and ideas for how to teach financial education to their pupils.

Insert details of your school’s activities for the week here, including dates and details of any visitors to the school such as your local MP.

Your/headteacher’s name, job title at Your School, said:

“Insert your quote here.”

Tracey Bleakley, pfeg chief executive, said:

“We are delighted that Your School pupils are joining the hundreds of thousands of young people across the country taking part in My Money Week this year. Financial education is absolutely essential if we are to give young people in Your town the best

My Money Week 2013 | Promotion Pack | 3 possible start in life, equipping them with the skills, knowledge and confidence they need to be able to manage their money well.”

My Money Week 2013 will also raise awareness of Barclays’ flagship UK community programme, Barclays Money Skills, and provide opportunities for Barclays employees to share their financial expertise and skills with young people in teacher-led My Money Week activities in local schools. In addition, this year will see extra resources targeted towards disadvantaged young people in both the school environment and the wider community.

Ashok Vaswani, CEO UK and Retail Business Banking at Barclays, said:

“It has never been more important for young people, particularly those who are vulnerable, to be able to access the support they need to learn about money. Having sound financial skills and being confident in managing money is critical to everyday living and achieving future goals. When I speak to those who have taken part in Barclays Money Skills, volunteers and participants alike, I hear at first hand just how much young people and those who are disadvantaged benefit from dedicated support. It has proved the success of our partnering with leading charities and education specialists, such as pfeg, to deliver the Barclays Money Skills programme, which is why we’re expanding our commitment to reach an additional one million people during 2013.”

Since the first My Money Week in 2009, more than three million young people have been helped to understand more about money and personal finance through focused activities in schools. In 2012 around 500,000 young people took part in My Money Week activities, with 99 percent of teachers reporting an increase in skills and knowledge and 91 percent of teachers reporting a shift in students’ attitudes towards money.

- ENDS -

For more information or to arrange for a reporter/photographer to visit the school during My Money Week contact Your name on Your phone number or Your email address

For more information about My Money Week contact Matt Hartley at pfeg on 020 7330 9478 or 07730 141519 or email [email protected]

NOTES TO EDITORS

My Money Week 2013 | Promotion Pack | 4 About My Money Week 2013  My Money Week is taking place in schools throughout England, Scotland, Wales and Northern Ireland from 3rd June – 9th June 2013  My Money Week is a financial education programme developed and executed by pfeg (Personal Finance Education Group), the UK’s leading financial education charity. My Money Week 2013 has been made possible by funding from Barclays  Over the last four years the week has become the most widely recognised personal finance education initiative in England, and has helped a total of more than three million children and young people understand more about money  For more information see www.pfeg.org/mymoneyweek or contact Matt Hartley at pfeg on 020 7330 9478 or 07730 141519 or email [email protected]

About pfeg  pfeg (Personal Finance Education Group) is the UK’s leading financial education charity. pfeg’s vision is a society in which all children and young people have the skills, knowledge and confidence to manage their money well, now and in the future.  pfeg supports schools and colleges by providing free expert advice and high quality educational resources that engage and inspire young people.  Pfeg is the UK’s most trusted provider of knowledge, support and resources for anyone teaching children and young people about money  For more information see www.pfeg.org or contact Matt Hartley on 020 7330 9478 or 07730 141519 or email [email protected]

Barclays Money Skills

Barclays Money Skills is a national money management programme designed to build the financial skills of 16 – 25 year olds and other vulnerable groups across the UK. It involves Barclays working in partnership with respected and experienced charities to deliver the programme and will reach a further one million people in 2013. The programme is designed to meet the needs of a range of different client groups, including disadvantaged young people and other vulnerable people, such as new recruits and returning servicemen and women, those at risk of homelessness, ex-offenders, and older people. For further information about Barclays Money Skills visit www.barclaysmoneyskills.com

My Money Week 2013 | Promotion Pack | 5 PRESS RELEASE Date Month 2013 For immediate release

Young people take part in My Money Week with Your organisation

Young people will learn more about money during the fifth annual My Money Week with Your organisation, thanks to a new partnership between financial education charity pfeg (Personal Finance Education Group) and Barclays.

My Money Week is a national activity week designed to improve young people’s financial skills, knowledge and confidence through special lessons, activities, debates and a national competition for schoolchildren. Your organisation has planned its activities using pfeg’s My Money Week Activity Pack, full of creative and engaging financial resources and ideas for how to teach financial education to their pupils.

Insert details of your organisation’s activities for the week here, including dates and details of any visitors such as your local MP

Your name, job title at Your organisation, said:

“Insert your quote here.”

Tracey Bleakley, pfeg chief executive, said:

“We are delighted that young people are joining in with My Money Week with Your organisation this year. Financial education is absolutely essential if we are to give young people in Your town the best possible start in life, equipping them with the skills, knowledge and confidence they need to be able to manage their money well.”

My Money Week 2013 | Promotion Pack | 6 My Money Week 2013 will also raise awareness of Barclays’ flagship UK community programme, Barclays Money Skills, and provide opportunities for Barclays employees to share their financial expertise and skills with young people in teacher-led My Money Week activities in local schools. In addition, this year will see extra resources targeted towards disadvantaged young people in both the school environment and the wider community.

Ashok Vaswani, CEO UK and Retail Business Banking at Barclays, said:

“It has never been more important for young people, particularly those who are vulnerable, to be able to access the support they need to learn about money. Having sound financial skills and being confident in managing money is critical to everyday living and achieving future goals. When I speak to those who have taken part in Barclays Money Skills, volunteers and participants alike, I hear at first hand just how much young people and those who are disadvantaged benefit from dedicated support. It has proved the success of our partnering with leading charities and education specialists, such as pfeg, to deliver the Barclays Money Skills programme, which is why we’re expanding our commitment to reach an additional one million people during 2013.”

Since the first My Money Week in 2009, more than three million young people have been helped to understand more about money and personal finance through focused activities in schools. In 2012 around 500,000 young people took part in My Money Week activities, with 99 percent of teachers reporting an increase in skills and knowledge and 91 percent of teachers reporting a shift in students’ attitudes towards money.

- ENDS -

For more information or to arrange for a reporter/photographer to visit your organisation during My Money Week contact Your name on Your phone number or Your email address

For more information about My Money Week contact Matt Hartley at pfeg on 020 7330 9478 or 07730 141519 or email [email protected]

NOTES TO EDITORS

About My Money Week 2013  My Money Week is taking place in schools throughout England, Scotland, Wales and Northern Ireland from 3rd June – 9th June 2013

My Money Week 2013 | Promotion Pack | 7  My Money Week is a financial education programme developed and executed by pfeg (Personal Finance Education Group), the UK’s leading financial education charity. My Money Week 2013 has been made possible by funding from Barclays  Over the last four years the week has become the most widely recognised personal finance education initiative in England, and has helped a total of more than three million children and young people understand more about money  For more information see www.pfeg.org/mymoneyweek or contact Matt Hartley at pfeg on 020 7330 9478 or 07730 141519 or email [email protected]

About pfeg  pfeg (Personal Finance Education Group) is the UK’s leading financial education charity. pfeg’s vision is a society in which all children and young people have the skills, knowledge and confidence to manage their money well, now and in the future.  pfeg supports schools and colleges by providing free expert advice and high quality educational resources that engage and inspire young people.  Pfeg is the UK’s most trusted provider of knowledge, support and resources for anyone teaching children and young people about money  For more information see www.pfeg.org or contact Matt Hartley on 020 7330 9478 or 07730 141519 or email [email protected]

Barclays Money Skills

Barclays Money Skills is a national money management programme designed to build the financial skills of 16 – 25 year olds and other vulnerable groups across the UK. It involves Barclays working in partnership with respected and experienced charities to deliver the programme and will reach a further one million people in 2013. The programme is designed to meet the needs of a range of different client groups, including disadvantaged young people and other vulnerable people, such as new recruits and returning servicemen and women, those at risk of homelessness, ex-offenders, and older people. For further information about Barclays Money Skills visit www.barclaysmoneyskills.com

My Money Week 2013 | Promotion Pack | 8 Get tweeting and sharing

If you are on Twitter or Facebook, we would love to hear about what you are doing for My Money Week.

On Twitter, we will be using the hashtag #MyMoneyWeek – you can use this to tweet us @pfeg_org to let us know how you are taking part in the Week. You can be a guaranteed a re-tweet!

 Follow us on Twitter at www.twitter.org/pfeg_org  Find out about other My Money Week activities by checking #MyMoneyWeek

On Facebook, why not share what you have planned for My Money Week by posting on our wall? And if you have any photos from your activities we would love to see what you are up to.

 Like us on Facebook at www.facebook.com/pfeg_uk  Share your plans and photos with us by posting on our wall

My Money Week 2013 | Promotion Pack | 9 Invite your local MP

Telling your local Member of Parliament about the activities you have planned for My Money Week is a great way of getting the word out about the work that your school or organisation is doing in the community.

Once you have arranged your My Money Week activities, why not invite your MP to visit so he/she can see what you’re up to first-hand? We have included a template email on the following page. It’s best to follow up with a quick phone call to your MP’s office to make sure they have received it. It’s also worth bearing in mind that MPs tend to have greater availability on Fridays and early on Monday mornings when they tend to be in their constituencies rather than Westminster.

If you do set up a visit from your local MP, do please let us know so we can answer any questions they may have about My Money Week and financial education more generally. And if your school or organisation is on Twitter or Facebook, don’t forget to share updates and photos to let the world know! (see page 8)

We can also help set this up a visit for you and are happy to approach MPs on your behalf. If you would like to request assistance, or need help finding the contact details for your MP, please contact the pfeg team. We’re happy to help.

 Turn to page 10 for a template email to your MP that you can adapt  Contact us if you would like help trying to set up a visit  Don’t forget to let us know about any visit you arrange so we can help!

My Money Week 2013 | Promotion Pack | 10 Dear Your MP’s name,

I am writing to invite you to visit Your school/organisation where young people will be learning about money during the fifth annual My Money Week.

My Money Week is a national activity week, organised by financial education charity pfeg, designed to improve young people’s financial skills, knowledge and confidence through special lessons, activities, debates and a national competition.

Insert details of your planned activities here, including the date and time you would like your MP to visit.

With the news from the Department for Education that all young people will study financial education in mathematics and citizenship at secondary level from September 2014, we would be delighted to show you the fantastic work already going on in Your constituency.

If you are interested in visiting to see financial education first-hand, please reply directly to this email address or call Your phone number to discuss possible arrangements. Your support would mean a great deal to the young people and the financial education campaign.

Thank you for your time, and I look forward to hearing from you.

Yours sincerely,

Your name

Job title Your School or Organisation’s name

My Money Week 2013 | Promotion Pack | 11