Dr. Sunayna Khurana

1666, Sec-80, Mohali, Punjab, [email protected], 9646686118

Education  Doctorate in Management Gurukul Kangri Vishwavidalaya, Haridwar, India 2009-2013  UGC NET (Management) June, 2012  Master of Business Administration Guru Jambheshwar University of Science and 1997-1999 Technology, Hissar, Haryana Bachelor of Science Kurukshetra University, Kurukshetra, Haryana 1994-1997

Publications

Referred International Journal (03)

1. Khurana, Sunayna. 2013. “Relationship between service quality and customer satisfaction: An empirical study of Indian life insurance industry” – Journal of Research in Marketing 1, no. 2: 35-42. 2. Khurana, Sunayna. 2013. “Analysis of service quality gap in Indian life insurance industry”- European Journal of Commerce And Management Research (EJCMR) , Vol-2, Issue 3,,ISSN 2051-8099,41-48. FIVE E INTERNATIONAL (FEI) UK LTD, London, United Kingdom. 3. Khurana, Sunayna. 2010. “Service quality gap and customers’ satisfaction of private sector banks: An empirical study”- Int. J. of Electronic Customer Relationship Management, 2010 Vol.4, No.1, pp.87 – 95

Referred National Journal (14)

4. Khurana, Sunayna. 2014. “Effect of demographic variables on customer satisfaction: An empirical study of Indian life insurance industry”- IUP Journal of Marketing Management, Vol. XIII, No. 2, 2014- ISSN: 0972-6845.citation:1 5. Khurana, Sunayna. 2014. “Relationship between service quality and customer satisfaction: An empirical study of Indian banking industry”- IUP Journal of Bank Management, Nov 2014 issue. 6. Khurana, Sunayna. 2013. “Service quality vs. customer satisfaction in banking sector: A literature review” - IUP Journal of Marketing Management. Nov 2013 issue- ISSN: 0972-6845. http://www.iupindia.in/1311/Marketing%20Management/Service_Quality_Versus.html 7. Khurana, Sunayna. 2013. “Analysis of service quality gap in Indian banking industry: Some survey – based evidence”- IUP Journal of Bank Management, Vol XII. No:3, ISBN No: 0972-6918 http://www.iupindia.in/1308/Bank%20Management/Analysis_of_Service_Quality_Gap.html 8. Khurana, Sunayna. 2013. “Relationship of customer preferences, service quality & customer satisfaction in banking sector: Critical analysis of literature review"- Adhyayan’ - Journal of Management Sciences is published by School of Management Science, Lucknow, Vol 3, No 1,June,ISSN No. 2249-1066,page no. 32-47. 9. Khurana, Sunayna. 2011. “Buying behavior and brand awareness in GSM mobile handset sector: An empirical study”- Biz n Bytes, Journal of Applied management & Computer Science, Chandigarh Business School, Oct-Dec. Issue VI,ISBN: 978-93-81212-02-8 http://cbsmohali.org/wp-content/downloads/n4eba54549556e.pdf 10. Singh, S.P., Khurana, Sunayna. 2011. “Analysis of service quality gap and customers’ satisfaction in private banks”- Gurukul Business Review (GBR),Spring,Volume-7, The Journal of Faculty of Management Studies, Gurukul Kangri University , Haridwar , ISSN : 0973-1466 (off line),ISSN : 0973- 9262 (on line) http://gkv.ac.in/fwd/gbr-2011.pdf , Impact Factor:0.65 11. Khurana, Sunayna. 2011. “An analytical study of customer’s preferences and satisfaction in credit card industry”- The IUP Journal of Bank Management, Vol X, No:1,Feb issue. ISSN:0972-6918 impact facor:0.64, http://www.iupindia.in/211/IJBM_Credit_Card_Industry_71.html 12. Khurana, Sunayna. 2010. “An analytical study of customer’s preferences and satisfaction in mobile handset industry”- Biz n Bytes, e-journal of Chandigarh Business School,vol.5,Dec, ,pp 84-101 13. Khurana, Sunayna. 2010. “Customer services and preferences: A study of the customers of the public sector and private sector banks”- Gurukul Business Review (GBR),Spring,Volume-6, The Journal of Faculty of Management Studies, Gurukul Kangri University , Haridwar- ISSN : 0973-1466 (off line),ISSN : 0973-9262 (on line) Impact Factor:0.65 14. Khurana, Sunayna. 2009. “Managing service quality: an empirical study on internet banking”- The IUP Journal of Marketing Management, Vol 8. No:3/4,Nov, 2009- ISSN: 0972-6845. http://www.iupindia.in/1109/IJMM_An_Empirical_Study_on_Internet_Banking_96.html 15. Khurana, Sunayna. 2009. “Study of mush-rooming growth of management education and its impact on quality: A study of Haryana state”-ICFAI Journal of Management Research, Vol VIII, No:3,March . ISSN:0972-5342 http://www.iupindia.in/309/IJMR_TheMusrooming_62.html 16. Khurana, Sunayna. 2008. “Customer preferences in life insurance industry in India”-ICFAI Journal of Service Marketing, Sept, ISSN:0972-9224 http://www.iupindia.in/908/IJSM_CustomerPreferences60.asp 17. Khurana, Sunayna. 2008. “Customer expectation and perception: A study of retail sector of Haryana state”- ICFAI Journal of Consumer Behavior, Sept, 08. 0973-3760, EBSCO indexed, citation:1 http://www.iupindia.org/908/IJCB_CustomerExpectation47.asp

Publication at Conference Proceedings – (04) 18. Khurana, Sunayna. 2011. “A comparative analysis of stock brokers” -Innovative Research for Business & Management, Bharti Publication, ISBN: 978-93-81212-21-9. 19. Khurana, Sunayna. 2010. “Analytical study of media mix in life insurance industry”- Emerging trends and Various Challenges for Business & Management, Bharti Publications, ISBN: 978-93-81212-05-9. 20. Khurana, Sunayna. 2008. “Customers’ preferences and satisfaction towards internet banking: A study in Hissar city”- New Paradigms of Management Sciences & Arts ,Macmillan Advanced Research Series 21. Khurana, Sunayna. 2008. “Service quality gap and customers’ satisfaction of private sector banks: An empirical study” -Redefining Business Horizons , , pp.241-248.

Book – (01) “Innovative Research for Business & Management” - Bharti Publication Delhi, 2012, Co-authored with Dr Hitesh Katyal, Dr P S Vohra- ISBN 978-93-81212-21-9.

Conferences Presentation - (10)

1. Paper presented on “Service Quality Gap and Customers’ Satisfaction of Private Sector Banks: An empirical study” for the International Conference on Innovation in Redefining Business Horizons at IMT Ghaziabad, India on December 18-19, 2008 2. Paper presented on “Customers’ Preferences and Satisfaction towards Internet Banking : A Study in Hissar City” for the International Conference on Management Sciences & Arts at Faculty of Management Studies, Gurukul Kangri University, Haridwar on 15th-17th September, 2008. 3. Paper presented on “Customer Preferences in Life Insurance Industry in India” for the 5th International Conference on Business Challenges & Strategies (icbcs’08) at Punjab College of Technical Education ,Ludhiana ,Punjab, on 30 May 2008. 4. Paper presented on “Study of Mush-rooming Growth of Management Education and its Impact on Quality: A Study of Haryana State”, for the 2nd International Conference on Management (IBSA - ICON 07) at ICFAI Business School, Ahmadabad on Dec.2007. 5. Paper presented on “Marketing Mix Strategies of Depositary Participant: A Comparative Analysis,” for the National conference on Changing Marketing Paradigm in Product & Service Sector organized at Chandigarh Business School, Mohali on 10th Feb, 2012. 6. Paper presented on “Analytical Study of Media Mix in Life Insurance Industry, for the National conference on Emerging Trends and Various Challenges for Business & Management at Chandigarh Business School, Mohali on 11th November 2011. 7. Paper presented on , “A Study on Customer Preferences and Satisfaction With Regard To Retail Services” for the National conference on Evolving Frontiers in Business & Technology, at Chandigarh Business School, Mohali on Friday ,15th April,2011. 8. Paper presented on , “Consumer perception toward telecom services” for the National conference on Evolving Frontiers in Business & Technology, at Chandigarh Business School, Mohali on Friday ,15th April,2011. 9. Paper presented on , “Consumer attitude towards SMS advertising in India” for the National conference on Evolving Frontiers in Business & Technology, organized at Chandigarh Business School, Mohali on Friday ,15th April,2011. 10. Paper presented on , “Gender Wise Analysis of Service Quality Gap and Customers’ Satisfaction in Private Sector Banks” for the National conference on Business & Management ,at Haryana School of Business, Guru Jambheshwar University of Science and Technology, Hissar, Haryana on March 19-21, 2009.

Seminar, Workshops & Training Program Attended (07)

1. Workshop on, “Case Study: An Important Pedagogy …….Writing & Analysis” organized by Chandigarh Business School, Mohali from 20th Dec to 22nd Dec’ 2013. 2. National Seminar on “Finance & Accounting: The Hub for Advancement,” organized by Chandigarh Business School, Mohali On 21st October, 2011 3. Faculty development Programme on, “Academic Innovative through Advanced Teaching Aida and Learning process” hosted by CBS, Mohali, From 18th July 2011 to 25th July 2011 4. Faculty development Programme on,” Innovative Teaching Techniques & Research Methodology hosted by CBS, Mohali, 29th Nov, 2010 to 9th Dec,2010 5. Faculty Development Workshop (FDW) in “Service Marketing” is attended at INC Staff Training College, Gurgaon from July 7th to July 11th 2008. 6. National Workshop on “Marketing Strategies of MNCs Today”, Jointly Hosted By Faculty of Management Studies, Gurukul Kangri University, Haridwar and United States – India Educational Foundation, New Delhi, attended on November 17-18, 2008. 7. Attended a National workshop on “Methodological Issues in Business Research” , sponsored by University Grants commission at Haryana School of Business, Guru Jambheshwar University of Science and Technology, Hissar, Haryana on March 7th-8th , 2009. Seminar/Conference/Faculty Development Program Organized (04)

1. Organized 15 day Faculty development Programme on , “Employee Engagement, research methodology & Teaching Pedagogy’ at CBS, Mohali, 30th June, 2014 to 11th July,2014 2. Organized National Seminar on, “Changing Marketing Paradigm in Product & Service Sector,” at Chandigarh Business School, Mohali On 10th Feb, 2012 as Seminar Secretary. 3. Organized 15 day AICTE sponsored Faculty development Programme on,” Innovative Teaching Techniques & Research Methodology at CBS, Mohali, 29th Nov, 2010 to 9th Dec,2010 4. Organized National Conference on, “Evolving Frontiers in Business & Technology,” at Chandigarh Business School, Mohali. (Friday ,15th April,2011) as Co-Convener

Working Papers

1. “Consumer attitude toward Green Products”.

2. “Consumer behavior with regards to mobile services”.

Teaching Cases

1. Sanjeev Prashar, Jagadeesh Kumar V, Lokesh Haridoss, 2012. “Harley-Davidson India.”Ivey Publication, Richard Ivey School of Business. 2. Sanjeev Prashar, Adeshwar Raja Balaji Prasad, Parasaran VS, Vijay Kumar Venna, 2012. “Apple iPad in India: Was There a Way Out?” Ivey Publication, Richard Ivey School of Business.

Memberships & Association and Awards – o AIMA Membership: MIMA: M-201411149 o Award of Excellence by Chandigarh Group of Colleges ,Mohali, 2014 o Awarded as Achiever of the year 2013 – by CGC, Landran, Mohali on 5th Sep. 2013. o Awarded as Best Teacher PGDBA – Chandigarh Group of Colleges, Landran, Year 2011 o Appreciation Letter from Director, Chandigarh Business School, for achieving 100% results in 3 Subjects in 2011.

Reviewer of Text Books

 Reviewed a Text book “MM, Marketing Management”- Dawn Iacobucci and Avinash Kapoor ,ISBN 9788131510162 o, Cengage Learning India Pvt. Ltd.

 Reviewed various Text books published by McGraw Hill Higher Education like: 1. “ Management: Concepts, Practices and Cases” - Karminder Ghuman and K Aswathappa , ISBN 9780070682184 2. Koontz: Essentials of Management ,ISBN: 978-1-25-900512-1 3. Levy: Retailing Management, ISBN: 978-1-25-900474-2 4. Pradhan: Retailing Management ,ISBN:978-1-25-900491-9 Teaching & Research Experience (7+3Years)

o Teaching experience of more than 4 years at Chandigarh Business School since 4th October, 2010. o Worked 3 years 4 months as Faculty member at ICFAI University, taught Marketing management, Service marketing, Retail Management and Consumer Behaviour during 2005 to 2009. o 2009 to 2012 – Research was carried out for PhD. Degree.

Personal Information –

o Date of Birth : 1st May. 1977 o Marital Status : Married o Strength : Self confident in Academics & Administration o Interest: Research in the field of Marketing o Area of Research : Service Quality, Consumer Satisfaction

Various administration experiences –

 Worked as Academic Coordinator (From April 2008 to 15th April 2009) and Supervisor of Exams (From Dec 2005- April 2008) at ICFAI National College, Hissar.

Current Position (4th October 2010 to till now)

Working as Assistant Professor at Chandigarh Business School of Administration, Landran (Mohali) venture of Chandigarh Group of Colleges, Landran, Mohali. Recently rated as A4 rank by AIMA Business Management Magazine.

References

1. Dr S P Singh, Professor, Faculty of Management Study, Gurukul Kangri Vishwavidalaya, Haridwar (PhD guide) e.mail id: [email protected], Mobile No: 09719911245

2. Dr Hitesh Katyal, Principal, Chandigarh Business School of Administration, Landran (Mohali), e. mail id: [email protected], Mobile No: 09781925257

(Dr. Sunayna Khurana)