TITLE: Campus Admissions Director

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TITLE: Campus Admissions Director

JOB DESCRIPTION

TITLE: Campus Admissions Director

RESPONSIBLE TO: Administrator

PURPOSE:

Maintains/Improves facility census by establishing and maintaining positive relationships with local hospitals, physicians, Social Services representatives, other organizations and general public that generate/impact resident referrals.

Screens prospective residents in both acute and community settings. Works closely with Nursing (DON/ADON) and AR Supervisor to coordinate clinical and financial assessments to determine appropriateness of admission. Works with residents/families on the front end of the admission process to ensure, timely, seamless, efficient admission process.

QUALIFICATIONS:

1. BS Degree in health care field, social work, psychology, counseling, marketing or equivalent combination of education and experience. 2. Experience in health care or long-term care, coupled with knowledge of the LTC admission process and Medicare, Medicaid, and health insurance regs. 2. Must possess the ability to communicate effectively, orally and in writing. 3. Must possess the ability to assimilate information from a variety of sources, analyze information and make recommendations to the administrator. 4. Must possess the ability to establish, implement, and maintain effective working and public relations. 5. Satisfactory personal and professional references. 6. Valid PA driver’s license.

DUTIES AND RESPONSIBILITIES:

A. ADMISSION DUTIES

1. Establish solid, professional working relations with local hospital social service representatives, physicians, community leaders, civic organizations, government agencies. a. Visit the local hospital on a daily basis. b. Evaluate referrals for medical needs and treatment to ensure their condition is within the facility Scope of Practice. Consult with Nursing department as needed. c. Visit other above mentioned sources on an as needed basis. d. Distribute new literature on the facility to the above-mentioned sources or any other not mentioned here and maintain an adequate supply of literature for distribution to the general public. 2. Schedule appointments for prospective admissions and/or family members to be toured through the facility. Respond to telephone inquiries in a timely manner (two hour time frame.) 3. Coordinate all new admissions and re-admissions, inform all interdisciplinary departments in a timely, effective manner. a. Review potential admission’s medical record at the hospital, verify payer status, cost out medications, approve or disapprove admission. Begin precert process as applicable. Prepare and distribute to all departments the appropriate notification scheduled admission or hospital returns via email. b. Ensure all information on PASRR is complete and correct. Ensure level two PASRR is completed as necessary and required 408 forms are submitted to UMR. 4. Makes sales calls outside of the facility to medical, financial professionals, senior organizations, appropriate special interest groups, and other community contacts. 5. Maintains working knowledge of Federal and State regulation and reimbursement.

B. ADMISSIONS 1. Visit the hospital daily to ensure prompt face to face contact with referrals. Discuss the programs offered by Valley View Nursing Center as well as discuss insurance coverages. 2. Develop, schedule, and guide tours/personnel through the facility. 3. Maintain updated bed availability and facility services information. 4. Keep a supply of brochures and other printed material readily available for persons requesting such data. 5. Develop plan to increase occupancy rate which meets or exceeds budgeted census annually. 6. Meet with families and/or prospective residents to assess needs in facility and at hospital. 7. Compile complete financial and medical history obtaining precertification as needed. 8. Verify all information with appropriate financial and/or medical resources. 9. Assist in completion of any applications as needed. 10. Act as facilitator assuring that all departments are notified of admission and have all necessary data. 11. Complete admission process and all paperwork with family/resident, answering questions and advising of resident rights and facility policies and procedures. 12. Train other staff as designated by Administrator to respond to referrals and give tours on a backup basis.

C. ADMINISTRATIVE FUNCTIONS

1. Advise the Administrator, Department Director/Supervisors, etc., regarding the specific admission concerns the facility may experience. 2. Create and maintain an atmosphere of warmth, personal interest, and positive emphasis, as well as a calm environment throughout the facility. 3. Provide creative support for activities and social services department developing programs, publications, etc., as necessary. 4. Coordinate special functions with all departments.

5. Support and promote the philosophy, goals, objectives and programs of the facility. 7. Make written and oral reports/recommendations to the Administrator concerning admissions related matters of the facility. 8. Maintain an adequate liaison with families, residents and referral sources. 9. Serve as liaison to the Administrator, medical staff and other professional and supervisory staff. 10. Participate in departmental meetings. 11. Assist marketing with the administrative authority, responsibility and accountability of directing the activities and programs for marketing as needed. 12. Assisting Administrator with crisis management and information control. 13. All other duties as assigned and/or approved by Administrator

D. PUBLIC RELATION FUNCTIONS

1. Assist with the planning and implement special events which serve to advance staff, resident, and community relations. 2. Ensure that public information (policy manuals, etc.) describing the services provided in the facility is accurate and fully descriptive. 4. Assist with promotions, publications, newsletters, etc., as necessary. 5. Contact the news media when new programs, promotions, etc., are implemented within the facility that will be beneficial to facility and community alike, as directed. 6. Touring facility on a regular basis, advising Administrator of any areas requiring attention affecting the appearance and marketability of the facility. 7. Maintaining records of inquiries, referral source contacts, and results in PCC IRF module.

E. COMMITTEE FUNCTIONS

Serve on various committees of the facility as directed by the Administrator.

F. RESIDENT’S RIGHTS FUNCTIONS

1. Maintain CONFIDENTIALITY of all residents’ information. 2. Assure that the resident’s rights to fair and equitable treatment, self- determination, individuality, privacy, property and civil rights, including the right to wage complaints, are well established and maintained at all times. 3. Inform the resident, family and legal representative (sponsor), advanced directors and others of the residents’ rights and admission requirements orally and in writing.

I. MANAGE WOODS’ EDGE APARTMENT

1. Interview, tour and complete designated paperwork for 8 independent living apartments as needed. 2. Communicate with the Administrator of any changes. 3. Maintain a liaison relationship between Woods’ Edge and Valley View Nursing Center, representing a positive and promoting a calm environment. 4. Complete, maintain and distribute the monthly billing. 5. Distribute weekly menus. 6. Maintain a monthly time log. 7. Complete yearly lease review with each tenant.

WORKING CONDITIONS:

1. Works in well-lighted/ventilated office areas, as well as throughout the facility. 2. Sits, stands, bends, lifts, and moves frequently during working hours. 3. Is subject to frequent interruptions. 4. Is involved with personnel, government agencies/personnel, etc., under all conditions/circumstances. 5. Is subject to hostile and emotionally upset personnel, visitors, etc. 6. Must be able to work beyond normal working hours, on weekends and Holidays and on other shifts when necessary. 7. Attends and participates in continuing educational programs designed to keep you abreast of changes in your profession. 8. Is subject to falls, burns from equipment, odors, etc., throughout the work day. 9. May be exposed to infectious waste, diseases, conditions, etc., including the potential exposure to AIDS and Hepatitis B viruses. 10. Communicates with the medical staff, nursing personnel, and other departments’ supervisors.

SPECIFIC REQUIREMENTS:

1. Must be able to read write, and speak the English language fluently. 3. Must possess the ability to make independent decisions when circumstances warrant such action. 4. Must possess the ability to deal tactfully with personnel, residents, family members, visitors, government agencies/personnel and the general public. 5. Must be a minimum of 21 years of age and of good moral character. 6. Must have knowledge of nursing and medical practices and procedures, as well as the laws, regulations and guidelines pertaining to long-term care administration. 7 Must possess the ability to work harmoniously with and supervise professional and non-professional personnel.

8. Must have the ability to plan, organize, develop, implement and interpret the programs, goals, objectives, policies, etc., that are necessary for providing quality care and maintaining a sound operation. 9. Must be thoroughly familiar with the laws, regulations, and guidelines governing the release of information. 10. Must have patience, tact, cheerful disposition and enthusiasm, as well as be willing to handle residents based in whatever maturity level they are currently functioning. 11. Must possess the ability to seek out new methods and principles and be willing to incorporate them into existing practices. 12. Must be able to maintain good personnel relations and employee morale.

PHYSICAL REQUIREMENTS:

1. Must be able to move intermittently throughout the work day. 2. Must be able to speak the English language in an understandable manner. 3. Must be able to cope with the mental and emotional stress of the position. 4. Must possess sight/hearing senses, or use prosthetics that will able these senses to function adequately so that the requirements of the position can be fully met. 5. Must function independently, have flexibility, personal integrity, and the ability to work effectively with residents, personnel, and support agencies. 6. Must be in good general health and demonstrate emotional stability. 7. Must be able to relate to and work with ill, disabled elderly, emotionally upset, and at times hostile people within the facility. 8. May be required to lift and move residents, medical equipment, supplies, etc., up to 50 pounds.

HIPAA Privacy Requirements

The Employee acknowledges and agrees that while performing job responsibilities for Valley View Nursing Center, the employee may create, receive, or review certain Resident Protected Health Information (PHI), as such term is defined in the Health Insurance Portability and Accountability Act of 1996 and the regulations promulgated thereon (The “ HIPAA Privacy Rule“). The Employee further agrees to use and/or disclose PHI only as permitted or required to do their job, to use all reasonable efforts to maintain the security of the PHI, and to prevent the unauthorized use and/or disclosure of the PHI. Employee also understands and agrees to maintain PHI as confidential, and not divulge such information to any unauthorized third party for which PHI was not intended.

RESIDENT AND STAFF SAFETY:

Employees are responsible for actively participating in Valley View Nursing Center resident and staff safety improvement. Employees have the responsibility to: Identify processes or systems that could potentially lead to errors and adverse events. Know and follow organizational and department policies and procedures applicable to assigned duties. Avoid taking shortcuts or encouraging others in the organization to shortcut established policies and procedures as a means of facilitating resident care. Use sound judgement and awareness of potential hazards before taking action. Participate in required departmental and organizational resident and staff safety programs. Promptly report serious events and incidents in accordance with established facility policy and procedure. Assume responsibility for one’s own professional development and education to improve individual performance and facility resident safety. Work safely, as a condition of continued employment.

ACKNOWLEDGMENT:

I have read this job description and fully understand the requirements set fourth therein. I hereby accept the position of Campus Admissions Director and agree to abide by the requirements set forth and will perform all duties and responsibilities to the best of my ability. I understand that as a result of my employment, I may be exposed to the AIDS and Hepatitis B viruses.

______Date Campus Admissions Director

______Date Administrator

Updated: 2/06, 5/06, 2/2016, 5/2017

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