SPORTS MARKETING NEWS, PRODUCTS AND EVENTS FROM LINCOLN ELECTRIC AUGUST 2012 COLLECTS THIRD VICTORY IN DAYTONA By: stewarthaasracing.com Tony Stewart, driver of the No. 14 Mobil 1/Office Depot , led the Stewart-Haas Racing (SHR) contingent at Daytona (Fla.) International Speedway by winning the Coke Zero 400 NASCAR Sprint Cup Series race. It was Stewart’s 47th career Sprint Cup win, his third this season, and his fourth win and 13th top-10 in 28 career Sprint Cup starts at Daytona.

With the victory, Stewart, who led twice for 22 laps, moved into 14th on the all-time NASCAR Sprint Cup win list. He previously was tied with NASCAR Hall of Fame inductee Buck Baker. The win was Stewart’s 18th all-time at Daytona, which includes non-points Sprint Cup events, NASCAR Nationwide Series events and IROC races. The victory places Stewart second on the track’s all-time win list, 16 behind the legendary Dale Earnhardt (34). All four of Stewart’s points-paying Sprint Cup wins have come in the Coke Zero 400 (2005, 2006, 2009 and 2012).

This was the 17th point-paying Sprint Cup win for SHR since its inception in 2009 and its fourth this season. Stewart scored SHR’s first victory of 2012 on March 11 at and its second victory March 25 at in Fontana, Calif. Ryan Newman grabbed the organization’s third win April 1 at Martinsville (Va.) Speedway. Tony Stewart celebrates his third victory of the year and moved Lincoln Electric is the exclusive welder up four spots in the standings to fifth place of Stewart-Haas Racing

MAKE IT THREE IN A ROW FOR RHR By: INDYCAR.com TORONTO -- Following his final service stop with 30 laps remaining in the Honda Indy Toronto, Ryan Hunter-Reay was enjoying his Sunday drive on the . Hunter-Reay, in the No. 28 Team DHL/Sun Drop Citrus Soda car, inherited the lead on Lap 57 when JR Hildebrand pitted and upped his margin over from .6040 of a second to 4.0794 seconds in the matter of five laps on the 1.75-mile, 11-turn course. Charlie Kimball replaced Kanaan as the protagonist on Lap 72, but the challenger didn't matter. Hunter-Reay pulled away by 7.6 seconds with 10 laps left and -- staying ahead of restart pileups in Turns 1 and 3 with three laps left -- went on to his third consecutive victory.

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SALES & ENGINEERING TRAINEES EXPERIENCE 8,000 HP AT NORWALK By: Brian Soder

Lincoln Electric's 2012 sales and engineering trainees received a warm (98 degrees warm) and loud welcome to our NHRA program at Summit Motorsports Park in Norwalk, Ohio. The trip allowed our new employees the opportunity to understand how we generate sales through both customer activation and branding.

Mike Lewis, Vice President of Schumacher Racing spoke to the group. Mike stressed how important it us to have quality welds in these machines that accelerate to over 300 m.p.h. Lincoln Electric plays a key role in providing not only quality equipment and consumables to build the cars, but the training to allow their fabricators to use proper welding techniques and procedures. Jack Beckman, funny car driver, spoke about his career in drag racing and the hard work and determination that it takes to be successful in any career.

The Torchmate CNC plasma table also made it's initial appearance at an NHRA event. Ty Erquiaga (Distribution Sales Manager) and Jake Fludd (Service Programmer) performed etching and cutting Top: 43 new sales and engineering trainees gather before lunch demonstrations on the 2X2 table throughout the weekend. The and presentations by Don Schumacher Racing’s vice president, table attracted hundreds of fans throughout the weekend on the Mike Lewis, and driver, “Fast” Jack Beckman. Bottom: Trainees manufacturer's midway. get a tutorial on the Torchmate Growth Series 2X2 System.

A special thanks goes out to Jason Schmidt and Aaron Oyster who helped organize the day's activities, and Ty and Hake who battled Lincoln Electric is a Major the heat and did a fantastic job showcasing the plasma cutting Contingency Sponsor of NHRA capabilities of the Tomahawk 1000 and Torchmate Growth Series Full Throttle Drag Racing Series 2X2 System.

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TEAM AEROSHELL VISITS LINCOLN HEADQUARTERS Aeroshell Aerobatic Pilots, Steve Gustafson, Mark Henley, Gene McNeely and Bryan Regan stopped by Lincoln Electric’s world headquarters on June 19th and 20th.

While in town, they brushed up on their TIG welding skills, shot a feature video and then did a flyover of Lincoln’s two million square foot campus in Cleveland, Ohio.

Lincoln Electric has been a proud partner of the Aeroshell team for more than 10 years. They rely on our equipment to maintain their 1930s AT-6 Texans.

Originally designed as a basic trainer for the United States Army Air Corps, the Texan was the primary training platform for all US airmen in World War II.

See their full event schedule here: http://www.naat.net/Newsite2012/Schedule/Schedule.html

NASCAR TECHNICAL INSTITUTE CELEBRATES TEN-YEAR ANNIVERSARY

One decade ago this month, NASCAR Technical Institute – a branch of Universal Technical Institute – became the first exclusive educational partner of the National Association for Stock Car Auto Racing Inc. (NASCAR). The 146,000-square-foot training facility located in Mooresville, N.C. opened in July 2002 as the first technical school of its kind to combine automotive training and a NASCAR-approved technologies curriculum into one program.

Today, NASCAR Tech is celebrating ten years of operation and has helped change the vernacular from auto mechanic to automotive technician. With state-of-the-industry classrooms designed to effectively train students for the workforce, NASCAR Tech has become the leader for automotive technical education, graduating thousands in its ten-year existence.

Lincoln Electric has been the exclusive provider of welding equipment and consumables from the start. Partnering with NTI has been a win-win situation for both companies where teaching thousands of students proper techniques on quality welders benefits all those involved in the industry.

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Upcoming Sports Marketing Events - August / September

August 5 Pennsylvania 400 Pocono, PA August 12 NASCAR Sprint Cup Series at the Glen Watkins Glen, NY August 19 Pure Michigan 400 Brooklyn, MI August 25 IRWIN Tools Night Race Bristol, TN September 2 AdvoCare 500 Atlanta, GA

Point Person: Brian Soder September 8 Federated Auto Parts 400 Richmond, VA NASCAR Credential Request Form September 16 Geico 400 Chicago, IL (Sales Reps Only) September 23 Sylvania 300 Loudon, NH September 30 AAA 400 Dover, DE

August 5 Honda Indy 200 at Mid-Ohio Mid-Ohio, OH August 26 Indy Sonoma, CA September 2 Grand Prix of Baltimore, MD September 15 Auto Club Speedway Fontana, CA Point Person: Tommy Dickinson IndyCar Credential Request Form (Sales Reps Only)

August 3-5 Northwest Nationals Seattle, WA August 16-19 Lucas Oil Nationals Brainerd, MN August 29-Sept 3 Mac Tools US Nationals Indianapolis, IN September 14-16 O’Reilly Auto Parts Nationals Charlotte, NC September 20-23 Texas Fall Nationals Dallas, TX September 28-30 AAA Insurance Midwest Nationals St. Louis, MO Point Person: Tommy Dickinson NHRA Credential Request Form (Sales Reps Only)

August 10-11 Express Class Tulsa, OK August 17-18 San Antonio Invitational San Antonio, TX August 31-Sept 1 Winstar World Casino Invitational Thackerville, OK September 7-8 The Jack Daniel’s Invitational Nashville, TN September 14-16 PFI Western.com Invitational Springfield, MO September 21-22 Dewalt Guaranteed Tough Invitational Tampa, FL September 28-29 Greensboro Invitational Greensboro, NC

Point Person: Mickey Holmes [email protected] (Sales Reps Only)

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