FORMAT: B-Roll and Soundbites

TO: NEWS PRODUCERS, ASSIGNMENT EDITORS, CONSUMER REPORTERS

MultiVu Video Feed: SPORTS AUTHORITY LAUNCHES PASS THE GOOD FOUNDATION DURING SUPER BOWL XLV WITH A PRE-GAME PUBLIC SERVICE ANNOUNCEMENT

Sports Authority Joins Forces with the NFL PLAY 60 and USA Football to Promote Pass the Good Equipment Donation Program

NEWS: Sports Authority Joins Forces with the NFL’s PLAY 60 campaign and USA Football to support the Pass the Good equipment donation program; Sports Authority announces the Pass the Good Foundation

FORMAT: B-roll and Soundbites

ADDITIONAL RESOURCES: Video, hard copy requests, downloadable MPEG2, contact information and more available at http://multivu.prnewswire.com/broadcast/48395/press.html

STORY SUMMARY: Sports Authority is officially launching its philanthropic arm, Pass the Good Foundation. To kick off this initiative, NFL PLAY 60, USA Football and Sports Authority have joined forces to support the Pass the Good equipment donation program. NFL PLAY 60 is the NFL’s campaign to inspire youth to get at least 60 minutes of physical activity each day.

The Pass the Good program allows youth and families to donate their slightly used football cleats, gloves, footballs and NFL apparel to any Sports Authority location and receive a $10 cash card to be used on an in-store purchase. USA Football, the official youth football development partner of the NFL, distributes the equipment to local youth leagues in need.

Through non-profit organization, Sports Authority has the ability to reach out to local communities and stay involved on a more personal level. To learn more, or find donation locations near you, visit www.sportsauthority.com/passthegood.

SOUNDBITES: Jeff Schumacher, Executive Vice President, Chief Marketing Officer, Chief Strategy Officer

B-ROLL INCLUDES: Public Service Announcement

VIDEO PROVIDED BY: Sports Authority

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