College of Business Administration s1

Management 4380-Strategic Management Section 097 Spring 2010 Kimberly B. Boal, Rawls Professor of Management

Class Hours: 2:00-3:20 T/Th Office Hours: 12-1:30 pm T/Th & by appointment Office: Room BB 1110 Phone: 742-2150 Email: [email protected] Web: kimboal.ba.ttu.edu Text: Jim Collins, Good to great, Harper Business, 2001. (C) W. Chan Kim and Renee Mauborgne, Blue Ocean Strategy, 2005. (BOS) Mary Coulter, Strategy Management in Action, 5th ed. (SM)

Teaching Assistant: Alejandra Marin Office Hours: 10-12 W & by appointment Office: Room BB 1115 Phone: 742-2036 Email: [email protected]

Purpose of Course: Management 4380 is first and foremost a course about "strategy" and about "managing for success," and while there are no formulas for “riches” you can influence your chances by the decisions you make. The fundamental question we seek to understand is why some firms succeed and others fail. To do so requires that we first understand the range of businesses and the industries in which a firm chooses to compete, ie., its corporate strategy; next that we understand how the firm attempts to compete, i.e., the competitive or business level strategies it develops; and finally, how it marshals it resources to achieve a sustainable competitive advantage, its functional level strategies. In studying the tasks of managing strategy we shall also tackle another important function: that of trying to integrate much of the knowledge you have gained in the core business curriculum. This is a "big picture" course, a trait that makes it different from other courses. The problems and issues of strategy formulation and implementation cover the whole spectrum of business and management. Many variables and situational factors must be dealt with simultaneously. Weighing the pros and cons of strategy entails 1 a top management perspective of the total enterprise. The objective of this course is to sharpen your abilities to "think strategically" and to weigh things from the perspective of the total enterprise operating in an increasingly global market environment. Accomplishing this objective means giving you an appreciation for the importance of building a sustainable competitive advantage. It means systematically exposing you to the rigors of industry and competitive analysis, to the ingredients of an attractive strategic plan, and to the varied administrative tasks associated with implementing and executing the chosen strategy as well as circumstances permit. And it means instilling a strong sense of ethical principles and values into the process and tasks of managing. I sincerely hope this course will be the very best course you have ever had-that it will be instrumental in making you: 1) competitively superior; 2) successful in your career; and 3) much wiser about the secrets of first-rate management. Grading Grades are based on the following components: Daily Group Assignments from Texts 1/4 Team Industry and Competitive Papers 1 @ ½ each

Tests: 1 @ 1/4th each 1/4

Preparation of Written/Oral Work Written and oral assignments are to be prepared on an individual or group basis as assigned.

Since this is a capstone course, it is important that students have the ability to both present ideas and lead a group discussion on those ideas. Therefore, student teams will be responsible for presenting a written (1-3 page class handout) & oral summary of the readings and leading the class discussion on all readings including the text. At minimum, a good presentation should summarize important points and take away lessons for the class. A better presentations will link the readings to any other relevant readings or materials in the texts that have been previously covered or are covered contemporaneously. The best presentations, will not only link the presentation to other readings, but will use current events to illustrate how the concepts inform and help us make sense of practice and use what is happening in their own company to illustrate points in the chapter. All written work, except tests, is to be typed (double-spaced) or done on computer printers and to follow correct form, spelling, grammar etc. Students should provide written synopsis of 2 articles as well as power points. These should be submitted to the instructor ahead of time who will put them on his website. However, each student group should provide a copy of overheads so that the class can follow their presentation and make notes. Papers which, in the opinion of the instructor, employ disproportionately poor grammar and are poorly structured and written, will be assigned a grade that is one-letter lower than would otherwise be assigned.

Daily Group Assignments: Students will be divided into teams. Each team is given a number of chapters (primarily from the three texts) which they are responsible for covering with the class in the form of an oral presentation, with power points. Competent presentation will completely cover the material in the assigned chapter. Good presentations will cover the material and relate the material to other material we are or have covered. The best presentations will not only do the first two, but in addition will relate the material to current events in the business press. All groups should include three to five class take aways, the most important points to remember, from their presentation.

Class Attendance: Attendance at all class sessions is required. Each student is expected to be an active participant and to make meaningful comments. You should, therefore, make a conscientious effort to attend class and be sufficiently prepared to contribute to class discussion. Understandably, there are circumstances (job interviews, family matters, etc) which may cause you to miss class. If you are absent, more than once, then you are required to make it up by doing an outside reading assignment in addition to any previously assigned work. Please inform your instruction regarding anticipated absences. Failure to turn in the assignment by an agreed upon deadline will result in ½ grade deduction from your grade.

Team Membership

Because group work constitutes such a large portion of your grade, not only will students be given the opportunity to chose their own team members, the team will be given the power to firer any student from the team that the other members of the team feel is slacking off and hurting the team’s performance. To do so, each team must first inform me that the student in question is not doing their work. Second, the team must meet with the student, at a time and place of the team’s choosing, inform the student of his/her deficiencies, give them one chance to improve, then, if they don’t, inform them they have been terminated from the team.

Students terminated from their teams must complete all remaining assignments on their own. Failure to do so will result in a grade of F for the assignment.

3 Student Handbook: Students should be aware of and conform to issues involving plagiarism, bullying, etc. and other issues as outlined in the Student Code of Conduct. Those students with Special needs should see me so that proper accommodations can be made to enhance their learning.

January 14 Class Organization/Intro

January 19 Intro & Group Assignments

January 21 Key Components of Strategy

January 26 SM Chapter 1: Introducing the concepts C: Chapter 1: Good is the enemy of the great

January 28 BOS Creating Blue Oceans Class discussion Each Team Must Turn In the Name of the Industry and the Name of the Company they have Chosen to Analyze

February 2 SM: Chapter 2: The context of managing strategically C: Chapter 2: Level 5 leadership

February 4 BOS Analytical tools and frameworks Class Discussion

February 9 SM: Assessing opportunities and threats:… C: Chapter 3: First Who…then what

February 11 BOS Reconstruct market boundaries Class Discussion

February 16 SM: Chapter 4: Assessing strengths and weaknesses:… C: Chapter 4: Confront the brutal facts (Yet never lose faith)

February 18 BOS Focus on the big picture, not the numbers Class Discussion

February 23 Group Study Day, Chance to do library research on company

February 25 SM: Chapter 5: Functional strategies C: Chapter 5: The hedgehog concept (Simplicity in the three circles)

4 March 2 BOS: Reach beyond existing demand Class Discussion

March 4 SM: Chapter 6: Competitive strategies C: Chapter 6: A culture of discipline

March 9 BOS: Chapter 6: Get the strategic sequence right Class Discussion

March 11 SM: Chapter 7: Corporate strategies C: Chapter 7: Technology accelerators

March 13-21 Spring Break

March 23 BOS: Overcome key organizational hurdles Class Discussion

March 25 Group Study Day, chance to see where you stand on team paper

March 30 SM: Chapter 8: Special topics: International & Entrepreneurial C: Chapter 8: The flywheel and the doom loop

April 1 BOS: Chapter 8: Build execution into strategy Class Discussion

April 6 SM: Appendix 2 versus BOS and GTG C: Chapter 9: From good to great to built to last

April 8 BOS: Conclusion: The sustainablility and renewal of Blue Ocean Strategy Class Discussion

April 13 Book review presentations

April 15 Group Test Study Day

April 20 TEST

April 22 Group study day, finish papers

April 27 Competitive Analysis Team Papers and presentations (All papers are due, but presentations will be spread out)

5 April 29 Competitive Analysis Team Presentations

May 4 Competitive Analysis Team Presentations (Last Day of Class)

The above is a tentative syllabus and class schedule. Your instructor is free to change any part of it as circumstances dictate. Prior to any changes, you will be informed and given a chance to provide input. The syllabus contains several group study dates. Your group should take advantage of these dates to work on the team project. Remember, it is worth 50% of your grade.