Competitor Research Template

COMMUNITY CONSULTING CLUB

Company Name: Contact Person: Telephone Number: E-mail Address Business Address

Contact History  How did you learn of this company?

Summary  Please summarize the company’s information of competitive position after completing the form.

Business Description AED Equipment_ AED Training _ CPR _ Other Training _ Service _  Where is this company located? How many employees does it have? What is its primary business and secondary business? Is this company primarily interested in training, AED sales, or other product sales? Is it a non-profit organization or a public corporation? Is it a branch office?

of 4 COMMUNITY CONSULTING CLUB

Target Market  Is this company targeting at a specific geographic region?  What kind of customers are they targeting? (Size, Industry, Revenue)  Does this company already have a foothold in this market?

Customer Purchase Behavior  How often will the customers use the product? (level, frequency)  What benefits drive the customers to buy this product? (expectations, brand, satisfaction)  Is the product purchased voluntarily or is it required by law?

Product  What are the product’s key attributes in the eyes of the competitor? Would the customers agree? (Functionality, quality, technology, ease-of-use, brand)  Are there any new product developments on the horizon?

Price  How is this product priced compared to competitors?  Is this price reasonable considering the target market?  Are there any bulk or industry discounts?

Distribution Channel  How does the company sell the product to its customers? (directly, through retailers, etc.)

Promotion  Does the company participate in sales promotion, advertising or endorsements?

Supplier/Customer Relationship  Does this company have any exclusive relationship with its suppliers or customers?

Strength and Weakness  Consider the factors above and evaluate the company’s competitive advantages and disadvantages compared with Red Cross. Strengths Weaknesses

Potential Threat  How will the company threaten our competitive position in the future?