Strategies To Influence People Behavior

Children’s Hospital Association of Texas An Association for the Advancement of Children’s Healthcare in Texas

Strategies to Influence People Behavior

Motivation Ability

Personal Link to mission and value Over Invest in Skill Building The key to personal motivation is to help people see The key to personal ability is to overinvest in skill building—to build the true implications of their actions and choices by in extensive practice in the toughest, most realistic settings. connecting the new behaviors to deeply held values. Results show that a robust training initiative is at the heart of almost Reemphasize that the adoption of EB pathways all successful influence strategies. reduce variation in treatment practices and improve Ensure that all personnel caring for asthmatic children is educated on patient outcomes quality collaborative intervention bundle utilizing QI primer, data management, basic asthma EB/ pathway, and asthma best practices Social Harness Peer Pressure Create Social Support Effective influencers understand that lots of small The key to building the social capital that will extend your influence interactions shape and sustain the behavioral norms into every corner of your organization is to spend time building trust of an organization. with formal and informal opinion leaders. Invest in the most influential people—both the The most influential leaders invest their time and energy with two formal leaders and the opinion leaders (ED, IP, and groups that can magnify their influence efforts: peripheral champions) • Formal leaders (managers at every level) • Informal leaders (opinion leaders)

1 Structural Align Rewards and Ensure Accountability Change the Environment The key to rewarding change in behavior is to make The key to changing an organization’s mental agenda is to change the external rewards both real and valuable—they the data that routinely crosses people’s desks need to send a supportive message • “Humanize” your QI data • Celebrate and reward success • Share periodically run charts/ control charts to communicate • Create a culture of accountability process performance

A potential problem encountered in the roll out could be resistance to change/ adopt new practice (s)/ embrace and participate in QI initiatives Legend: •White – heading •Black – definition/ brief description •Red- specific/ applied to the potential aforementioned problem