Book Release from Assouline Publishing Spring 2003 s1

WORKHOUSE P U B L I C I T Y

. CONTACT: DEVON MACK, PUBLICIST WORKHOUSE PUBLICITY TELEPHONE: 212. 334. 8006 FAX: 212. 334. 1919

--FOR IMMEDIATE RELEASE-- BOOK RELEASE FROM ASSOULINE PUBLISHING SPRING 2003

PUBLISHER: ASSOULINE PUBLISHING PUBLICATION DATE: MAY/JUNE 2003 U.S. LIST PRICE: $75.00 LEATHER BINDING WITH SLIPCASE 6 X 8 1/2; 400 PAGES; 350 COLOR ILLUSTRATIONS

ASSOULINE EDITIONS: LES MUST DE CARTIER USA- Assouline Publishing, the illustrated book publishing house behind such cutting-edge titles as Rena Sindi's Be My Guest; Theme Party Savior Faire, Chef Daniel Boulud: Cooking in New York City; Brooke De Ocampo's Bright Young Things, Lee Radziwill's Happy Times, Oscar De La Renta, The T-Shirt book, Hotel Stories, In The Spirit of the Hamptons, The Allure of Women and The Little Black Dress will release a new title Les Must de Cartier. Between the gold-embossed pages of this decadent and amusing volume, you’ll find the wall-to-wall monogrammed carpeting, lacquered furniture, tinted glass, panther draperies and mirrors reflecting the faces of celebrities that represent the era of the 1970’s and 1980’s at the height of its glory. Nineteen sixty-eight. The year all certainties were shattered, it was in good taste to burn what one loved and to trample underfoot the values of yesterday. If, in this new world of dissent, luxury was no longer appropriate, the taste for beauty didn’t completely disappear. No, luxury was not dead! It simply needed to be reinvented. In the midst of this new counter-culture, which burned all belongings and lived according to the flames of passion, Cartier enflamed hearts and luxury markets by creating a lighter that had the effect of a bomb- Les must de Cartier saw the light of day. Existing somewhere between tradition and modernity, Cartier's lighters, pens, watches, glasses, jewelry, leather goods and perfume engulfed the world. Cartier justified luxury by offering a more perfect modernity. Protected by a panther-skin slipcase, this limited-edition volume invites you to visit the delirious parties that announced every new must. Press requests or for the upcoming book launch requests please contact Devon Mack at [email protected]. For press kit, high-resolution and book excerpts please visit http://www.workhousepr.com/assouline/cartier

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