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Job description Job Title: Consumer communications executive (maternity cover) Responsible To: Consumer communications manager Key Relationships: Communications and brand team. Work closely with colleagues in the fundraising directorate. Location: London Prepared By / Date: CT 291112

Purpose: This is an opportunity to develop creative, multi-channel media campaigns for multiple and varied fundraising initiatives across the whole of our portfolio and play a vital part in the media operation at Arthritis Research UK. This role will contribute to raising the profile of Arthritis Research UK as the most trusted source of information on arthritis, creating awareness of our fundraising, research and patient information, with a focus on consumer and brand PR to support fundraising objectives.

Main duties and responsibilities 1. Manage and deliver media and communications campaigns to promote awareness of arthritis, Arthritis Research UK and our vision and work to support fundraising objectives.

2. Handle day-to-day media relations, dealing with proactive and reactive opportunities in an efficient and timely manner, ensuring responses maintain the reputation of Arthritis Research UK as an expert, evidence-based source of information, providing agenda-leading content. 3. Consider all charity communications channels and ways to get our messages across, from Arthritis Today (magazine published in-house) and other publications, to shops, digital content and social media. 4. Contribute to the social media team and develop and consolidate the charity’s social media activity in order to best reflect the organisation’s work. This includes developing the planning calendar and training programmes for staff, overseeing production of multimedia content, developing relationships with stakeholders, identifying new opportunities and trends, taking part in the day- to-day management and monitoring of the charity’s social media accounts, and providing regular reports on activity.

5. Manage day to day media relations to ensure delivery to media objectives, maintaining consistent messaging for the organisation. 6. Contribute to the out of hours media monitoring facility and form part of the team rota. 7. Constantly look for news hooks from internal sources as well as external. Monitor the media and subscription services such as Response Source to pick up on potential awareness opportunities, current trends, circumstances or topical issues that will enhance media output.

8. Help the consumer communications manager to increase internal understanding of the value of media relations and to educate other areas of the organisation as to how they can help us respond to and meet the demands of the media. Participate in regular meetings to plan effectively and identify key media opportunities, as well as to increase integrated and cross-team working. 9. Build our credibility and effective working relationships with all levels of media, nurturing existing contacts and creating new ones, maintain good relationships with journalists and other stakeholders. 10 Seek and manage strong case studies, maintaining good relationships. .

11 Research and manage celebrity ambassadors. Maintain and protect the . celebrity database for the whole organisation, acting as a first point of contact to celebrity agents and high profile supporters. Support our approaches to building our celebrity supporter base, researching and helping to create and nurture relationships that deliver value to the charity. Liaise with agents and publicists. 12 Help to develop and manage the charity’s media toolkit, including producing . and maintaining up to date fact sheets, journalist briefings, commission photography and develop other tools as required. Assist with maintaining the case study database. 13 Liaise with colleagues to ensure that media activity is reflected in an effective . web presence and ensure that the media areas of the website are updated daily, contributing to strong homepage content. 14 Monitor media management tools and systems to support effective reporting . systems for coverage and results for six monthly evaluation reports, flagging progress against KPIs at appropriate intervals. Work with the communications assistant to ensure coverage is collated and suitable for dissemination internally and externally as required. 15 Help to ensure staff and other key stakeholders are kept abreast of media . successes as appropriate.

16 Act as an ambassador for the charity at all times. .

17 Undertake any other responsibilities or duties as requested by the consumer . communications manager.

Person specification Job Title: Consumer communications executive

Essential Desirable Qualifications:  A good standard of education (minimum GCSE at Grade C or above or equivalent in key subjects  including English and Maths) or equivalent experience.  Educated to a degree level or equivalent vocational  qualification in any discipline or equivalent experience. Experience:  Proven experience in a media or public relations role in  either PR agency or in-house  Demonstrable success in delivering media coverage   Previous experience of delivering fundraising  communications  Experience of managing evaluation of communications campaigns on consumer and health issues, targeting  consumer audiences  Experience of successfully recruiting and handling  high-profile supporters  Experience of building effective cross-organisational  relationships  Experience of managing crisis and issues   Previous experience in charity communications   Excellent media contacts across health, news and  consumer media  Experience of planning, managing and evaluating  social media activity and campaigns Abilities & Skills:  A creative and strategic consumer media relations  expert  Ability to deliver to deadlines in a dynamic and fast-  moving environment  Excellent presentation and verbal skills with the ability  to communicate at a variety of levels  Excellent writing skills with the ability to present complex issues in a memorable, engaging, succinct  and persuasive manner Personal Characteristics & Behaviours:  A team player with a ‘can-do’ attitude   Proactive with initiative, actively seeking information  from internal or external sources as required  Good interpersonal skills, ability to persuade, influence and collaborate with a range of internal and external  stakeholders, sensitive to their communications needs  Deadline driven, able to remain calm in the face of  several simultaneous deadlines  Meticulous attention to detail   Deadline driven, able to remain calm in the face of  several simultaneous deadlines