Sports and Entertainment Marketing s1

SPORTS AND ENTERTAINMENT MARKETING Mr. Peltier http://srpeltier.wikispaces.com/ Room 208

Textbook & Required Materials: Sports and Entertainment Marketing. 3e. by Ken Kaser and Dotty Boen Oelkers. Most of the materials required for this course will be provided by the instructor; however, each student will need to purchase their own binder with notepaper and writing utensils

Course Overview We will explore the basic concepts of Sports and Entertainment Marketing. Through activities, projects, and presentations you will learn the working of professional, college, amateur sports, the motion picture industry, music industry, and recreation industry. We will explore topics such as: the role of agents, ethical images of athletes and celebrities, endorsements, sponsorships, and careers in sports and entertainment industry.

Assignments/Grading: Your overall success will come not only from your performance on the general assignments listed below, but also from your overall "attitude" in the class, and your level of participation in your teams, in the general class discussions, and in various projects. I hope you all get an "A"; I will strive to provide you with every tool to do so! Please e-mail me if you will be unable to attend an upcoming class, or if you have missed a prior session. It is your responsibility to get make-up assignments. All activities and assignment are found on my website. It is important to keep all assignments, as they will be used to complete projects and prepare for tests. Scale: 98 A+ 87 B+ 77 C+ 67 D+ 59 E 93 A 83 B 73 C 63 D 90 A- 80 B- 70 C- 60 D- 0 = E - Student did not submit assignment or did not take the test.

A tentative breakdown of your final grade will be as follows: Tests: 45% Projects/Papers/Quizzes: 40% Participation: 15%.

Tests will be open note, however they must be your notes (no photo copies) and they will be turned in after the test.

Exam and Quiz make-up times - Before & After school on Thursdays

Passes: Seven minutes is plenty, go on YOUR time, not ours.

Cell phones will not be tolerated at all. This is your only warning. If the phone is out, hiding behind books, being read, or used for any reason, an email will be sent home with participation will be reduced. Addition offenses include administration involvement. If you will be tempted to use your phone, don’t even take it out.

In order to participate on a Marketing field trip, you MUST have zero behavior issues and turn in all field trip forms on time, no exceptions.

*Note: Please note that this syllabus was provided to serve as a general overview of what we will be doing and covering in Sports and Entertainment Marketing. I reserve the right to make any additions, deletions or substitutions to anything contained within these pages with or without notice Early dismissal: On days that you are in school but leave early due to a planned/excused absence (sports, field trips, concerts, dr. appts., sudden sickness, etc.) work must be picked up / turned in before you leave the building or it will be considered late. The Athletic Dept./field trip coordinators inform teachers of all early dismissals. Please do not ask to be dismissed before the designated time. It won’t happen. This is a memo from the athletic office: Student/athletes who are dismissed 6th and/or 7th periods are expected to hand in assignments due that day prior to leaving school. This has been a problem. Some student/athletes believe that because they are excused from a class that they have an additional day to complete and turn in their assignments. This is not true and has caused the lowering of a student's grade and/or an E grade.

Late assignments will be accepted with a 10% deduction and must be submitted within five days from due date. Final Exam: 20% of Semester Grade. Team project, which involves developing a marketing campaign for sports or entertainment related product.

Participation

Excellent! (8-10) So so (4-7) Needs more (0-3) Volunteerism (with appropriate Occasionally info) Frequently volunteers Rarely volunteers. volunteers.

Sometimes still Always has hw out and looking for hw when ready to go, starts Hardworking / teacher wants to bellwork promptly, Usually looks for hw Citizenship check off, needs seeks help if needed, when teacher wants to prompting to always corrects check off, needs start/finish bellwork. homework. Does not do prompting to Sometimes does hw hw or other work start/finish bellwork. or other work during during instruction time. Does hw or other work instruction time Never packs up early. during instruction time x 2 and/or packs up Does not negatively and/or packs up early early. Generally does affect the learning often. Usually not negatively affect environment. (no extra negatively affects the the learning conversation, etc.) learning environment. environment. (no Contributes to extra conversation, partner/groups. etc.) Always brings all Sometimes brings Many times forgets to Brings materials to materials to class in materials to class in bring materials to class class order to participate. order to participate. in order to participate. (paper, pencil, etc.) (paper, pencil, etc.) (paper, pencil, etc.) Cell phone usage Never uses/reads etc. Has been asked not Still needs work on (Spanish 4/5 - Span cell phones in class to use/read etc. cell when to use cell phone Dict & Quizlet OK) without permission phone in class

(POSSIBLE)UNITS OF STUDY SPORTS AND ENTERTAINMENT MARKETING CHP 1 What is Sports and Entertainment Marketing? - Customized Entertainment - Marketing Basics - Product marketing Strategies - Sports Marketing - Entertainment Marketing CHP 8 Choose the Channel - Global Channels of Distribution CHP 2 Sports and Entertainment Means Business - Sports Distribution - Sports and Entertainment Economics - Entertainment Distribution - Risk Management - Technology and Distribution Media - Business Ethics - Financial Analysis CHP 9 The Economics of Supply and Demand - Supply and Demand CHP 3 the Wide World of Sports and Entertainment - Pricing Strategies - Industry Segments - Market Conditions - Special Marketing Tools - Destinations: Travel and Tourism - Worldwide Sports and Entertainment Events CHP 10 Sports and Entertainment Promotion - Promoting Sports and Entertainment CHP 4 Hit a Home Run with Customers - Advertising and Placement - The Marketing Concept - Publicity and Sales Promotions - Discover What People Want - Target Markets CHP 11 Promotional Planning - Customer Service - Promotional Plans - Sponsorships and Endorsements CHP 5 Marketing-Information Management - Promotional Events - The Need for Speedy Information - The Marketing Research Process CHP 12 Selling Sports and Entertainment - Managing the Information - The Sales Process - Ticket Sales CHP 6 The Marketing Game Plan - Group and Corporate Sales - The Game Plan - Entertainment and Sports Strategies CHP 13 Sports and Entertainment and Legal Issues - Mapping the Plan - Laws - Labor Unions CHP 7 The Product is Sports and Entertainment - Agents and Contracts - The Product Mix - Recruiting Athletes and Entertainers CHP 15 Scoring a Career

Responsibilities: As your teacher: -To study and do your work (EFFORT=SUCCESS) -To treat you with respect and care as an individual -To learn and master the required content -To provide you an orderly classroom environment -To provide the necessary discipline Classroom Procedures -To provide the appropriate motivation Follow GPS's Student Code of Conduct. -To teach you the required content Please participate, and challenge thought. No messes As my students: No sleeping. (I will wake you up.) -To treat me and your peers with respect and care as an Stay in your seats until the bell rings. individual No homework from other classes (you can easily lose it). -To attend classes regularly and on time. Cell-phones, I-Phones, Pods, and Pads will not be allowed. -To be cooperative and not disruptive KEEP AN OPEN MIND AND ENJO