9 Years of Comprehensive Skills & Knowledge In;

Ameya Charudutta Pandit Mobile: 9022548378 Email: [email protected]

MARKETING PROFESSIONAL 9 years of comprehensive skills & knowledge in;

- Market Research and Analysis - Client Servicing - Team Management

THE PROFICIENCY FORTE’

 Market Research and Analysis: Analyzing the data available on revenue, competition and industry verticals. Supporting the Senior Management in taking rightful decisions on the basis of the analysis conducted.

 Marketing and brand building: Conceptualizing & implementing strategies as a part of brand building and market development effort. Devising & effectuating competitive selling programs/strategies to improve the product awareness and enhance business growth.

 Team Management: Leading, training & monitoring the performance of team members to ensure efficiency in sales operations .Implementing various sales incentive schemes to motivate the sales team.

EMPLOYMENT SCAN

Forecast Advertising June’2015 till date Account Planner cum Brand Strategist

Key Performance Areas:

 Acting as a single point of contact from the agency side to understand client’s business requirement.  Helping the client in meeting the marketing objectives  Interpreting quantitative data to develop slides and actively engage in brainstorming sessions to develop the story of presentations  Major industry verticals handled : o B2B – Fencing, Thermal Imaging Cameras o B2C – LED Lights, Baby Care, Courier, Banking  Conducting primary and secondary research to support the thought behind the creative campaign  Driving the creative campaign on the basis of Insights  Pitching in for clients for new business development  Proposal preparation

Strategic Outsourcing services April’2012 to Sept2014

Senior Market Research Analyst

 Handling Quantitative research & Business Research studies  Kind of studies handled : o Ad Evaluation of an Edible oil brand o Fragrance testing for deo brands, o Managing online community for Men grooming products, Grooming products of women, Air fresheners o Product and concept testing of shower gel brand, air freshener,deos o Evaluating ad impact of a client in banking sector o Central location testing for women deos, two wheelers o Brand performance tracking for a media client o Competitive Intelligence study for a pharma client  Overall project management which includes o Report preparation for clients o Maintaining data quality o Liasioning with client o Field briefing o Questionnaire preparation  Managing day to day operations of the project.  Project Management Analysis and final report preparation.  Providing pre sales support to sales team through preparation of pitch documents of marketing services.  Understanding client’s needs and accordingly framing a detailed research proposal.  Adopting appropriate methodology of primary or secondary research or mix of both as per the research objective.

Achievements

 Best Employee award received for quarter 2 performance of 2014 for excellent project management.

A C Nielsen Aug’2011 to Mar’2012 Senior ARC Analyst

Market Research:

 Analyzing consumer & marketing data to make actionable recommendations.  Major clients : Pepsi, Nestle, Colgate  Working on reports to evaluate a new product concept and estimating the market potential for the concept in the market through the use of proprietary databases and software.  Liaisoning with the Client Consulting Analysts based in the offices in Europe to discuss the reports and the overall analysis and act as a link between both the offices for undertaking the work.  Managing a team of Analysts, reviewing their work and the reports generated by them, mentoring them and maintaining an internal client account.

Blue Dart Jan’ 2008 to May 2011 Senior Executive Research

Market Research & Business Analysis:

 Preparing various reports for monthly review sessions which shows the overall picture of how each important focus areas are performing in the DHL ‘Grow India’ strategy  Preparation of various ad hoc reports required by Senior Management. E.g. CBR, 2015Strategy.  Collate & Analyze data from internal MIS like Customer Centric , AP etc  Meeting customers through regular field visits.  Analyzing different sectors and contributing towards the making of Key Accounts Management report.  Working with DHL IC team and other prominent research bodies like Mckinsey, AT Kearney in various kinds of studies that are conducted.  Executing customer satisfaction studies, brand equity studies and market sizing studies.

Competition Analysis:

 Comparing Competition and BlueDart capabilities across various parameters such as rates, features, Infrastructure etc.  Conducting Mystery shopping to understand competition product offerings.  Keeping a close eye on competition and preparing a monthly report on the various happenings in the air cargo sector.

Sales Support:

 Retention & revenue generation from customer through successful implementation of Customer Loyalty Program (Blue Points – Amazing Returns). The entire backend was managed in-house without any additional FTE or external resource saving the company a minimum of 0.5 INR million. The entire programme basically included maintaining the MIS , Updating the customers on the loyalty points collected on a monthly basis , Coordinating with all the functions  Analyzing and providing relevant data to the client for taking important strategic decisions on a regular basis.  For successful front-line activation – decks were prepared with detailed information on the product benefits, Customer Service and Operations flow for the entire International & domestic products launched.  Training imparted to Key Accounts team from Mumbai, Delhi, Ahmedabad, Hyderabad, Bangalore, Chennai and Kolkata on various Industry verticals. This was basically intended to enhance their understanding on the various important revenue generating sectors for Blue Dart.

Achievements

 Nominated for ‘Employee of the Year’ award for the year 2010.

Q & Q Research Insights April’06 to Dec’ 07

Research Executive

Key Performance Areas

 Worked on mystery audit projects and qualitative studies.  Conducting in-depth interviews for qualitative studies  Overall project management from liasioning with the client and field , data analysis to final report preparation for client in mystery audit projects

Achievements

 Recognized for my work in successfully conducting mystery audit projects.

PROJECTS

Carried out a study with Lowe Lintas and Idea Cellular on “Advertising and promotional strategy for brand idea cellular” (Apr’05 – Jun’05)

ACADEMIC CREDENTIALS

2006 - M.B.A specializing in marketing from Pune Institute of Computer Technology – Society for Information Technology and Management.

2004 B.Com from Mumbai University.

OTHER PROFESSIONAL QUALIFICATIONS

2011 – Qualified Digital Marketing Professional. Certificate awarded by IAMAI.

COMPUTER PROFICIENCY  MS-office  Adobe Pagemaker

LINGUISTIC PROFICIENCY

Language Speak Read Write HINDI   

ENGLISH   

MARATHI   

FRENCH   

PERSONAL DOSSIER Date of Birth: 17th June 1983 Permanent Address: C-101, Crystal Garden,Pan card club road, Baner Gaon, Pune.