Guidance on Completing Your Application

Application Form Leicester Market - Application for Occupancy of an Exterior Food Hall Unit

Guidance on completing your application

General guidance

Leicester Market, a department of Leicester City Council, welcomes applications from individuals and businesses interested in taking occupancy of an exterior unit in the new food hall. If you are interested in taking a unit and becoming a trader within the new development please complete this application form in full, in accordance with the following guidance.

Please ensure that you;

. Complete this form in BLOCK CAPITALS and in black ink only. . Answer any questions that you do not feel applies to you with ‘N/A’. . Clearly label additional sheets, showing which question they relate to.

Completed application forms should be returned to the following address:

Adam Piotrowski Leicester Market Leicester City Council 2-4 Market Place South Leicester LE1 5HB

Please complete and send back to address above at your earliest convenience. If there are no vacancies within these units, we will keep your application on file for the future.

Leicester Market – TraderPage Application 1 of 11 Form Assessment of Applications

Applications will be assessed using the scoring criteria below:

Business Proposal Product Experience Customer Service Finance Proposals for the design of Complete product/service Assessment of the expertise Clear customer policy that shows Evidence of commercial viability the trading unit and overall portfolio containing a well of business in the chosen how the business will deliver for the business. soundness of business plan. defined and rationalised area, demonstrating skills excellent customer service, product /service range. and experience of dealing with complaints, returns product/service range. and faulty goods etc.

Robustness of Business Product/Service range (10) Experience (10) – 10 Good Ability/willingness to accept Plan (20) – 20 Good to 1 – 10 Good to 1 Poor to 1 Poor payment by Debit/Credit Card (5) Supplier references (5) Poor

Uniqueness of business How do they intend to Evidence of viability (10) Stall Design/Display (5) within current market actively market their Returns Policy (5) operation (10) business? (10) How will trader add a ‘draw’ Complaints Procedure (5) to the food hall (5) 25 25 20 15 15

Total possible score 100

Stall Information

Both stalls are equipped with electricity, hand wash basin and double compartment washing up sink as well as sliding shutter doors. It will be the responsibility of the tenant to clean and clear away any rubbish from the unit at the end of each trading day. Please note that these units do not have extraction, but traders selling hot food will be permitted to trade in front of the stall from a marquee.

Unit 3 / 4 (115 sq ft) Stall hire prices (includes electricity) Monday £25.00 Tuesday £35.00 Wednesday £35.00 Thursday £35.00 Friday £45.00 Saturday £55.00 3 day rate £100.00 (Thursday/Friday/Saturday) Weekly Rate £175.00

Unit 6 (64 sq feet) Stall hire prices (includes electricity) Monday £20.00 Tuesday £30.00 Wednesday £30.00 Thursday £30.00 Friday £40.00 Saturday £50.00 3 Day Rate £75.00 (Thursday/Friday/Saturday) Weekly Rate £140.00

Leicester Market – TraderPage Application 2 of 11 Form Further information

We are looking to hire these stalls out on a basis of 6 months license with traders looking to take on the unit for at least 3 days per week, with a view to trading 5 days when it becomes viable. The 3 day price and weekly price are what we will charge initially with a view of increasing the prices over time to reflect the daily rates. We will use periodic reviews to assess the sustainability of rents within these units. Assistance and guidance with completing these forms will be provided if required. We strongly advise that you contact us to discuss this process.

If you require further information or would like to book an appointment, please contact:

Adam Piotrowski Leicester Market Leicester City Council 2-4 Market Place South Leicester LE1 5HB

t: 0116 223 2372 f: 0116 223 2374 e: [email protected]

Leicester Market – TraderPage Application 3 of 11 Form Section A Applicant Information

This section of the application form is for information relating to the person submitting the application.

Surname Forename(s)

Title Mr □ Mrs □ Miss □ Ms □ Other (Please specify) Address Line 1 Address Line 2 Address Line 3 Postcode Telephone Number (Day Time) Mobile Number Fax No Email Address National Insurance No Date of Birth Place of Birth

Section B Business Information

This section of the application form should provide information relating to the business being put forward to trade in the market. Where this information is the same as above please state ‘AS ABOVE’

Name of Business

Please list all owners/partners

Please give contact details of all owners/partners

Website address of business Leicester Market – TraderPage Application 4 of 11 Form (If applicable)

Which of the two stalls are you interested in trading from?

□ Unit 3/4 □ Unit 6

Which days would you be looking to trade? □ Monday □ Tuesday □ Wednesday □ Thursday □ Friday □ Saturday

Do you require any tables/chairs/marquees? We understand that many businesses would prefer to use a marquee to keep them covered when trading from the units. If you do need additional equipment, please detail below.

…………………………………………………………………………………………………………………

Leicester Market – TraderPage Application 5 of 11 Form Section C

Additional Business Information

This section of the application form should provide additional information relating to the business above. In particular it is important for the application to address the issues of quality of the product/service and also offer an explanation of the product/service range and how this is to be displayed or presented.

Is the operation to be a new business? Yes □ No □ If No, how long has the business been established?

What is the VAT number of the company? (If applicable)

Please indicate which category/categories the products/services you wish to sell are in:

Fresh meat & poultry Fresh fish Frozen foods Fruit & vegetables Food Hot food General food – tinned/packets/dried Bread/cakes Ice-cream/confectionery, soft drinks Delicatessen, dairy products, cooked meats

Please provide detailed information about the products/services that you wish to sell.

Please give us an indication of what you are proposing for a menu (attach a separate piece of paper if necessary):

1. Item ……………………………………………………………………. Price …………………..

Description………………………………………………………………………………………………

2. Item ……………………………………………………………………. Price ..…………………..

Description………………………………………………………………………………………………

3. Item ……………………………………………………………………. Price …………………..

Description………………………………………………………………………………………………

4. Item ……………………………………………………………………. Price …………………..

Description………………………………………………………………………………………………

Leicester Market – TraderPage Application 6 of 11 Form Please enclose with your application photographic evidence of your products/services which demonstrates how they are to be presented/displayed.

No. of photographs included:

If selling food:

Are you registered as a food business? Yes □ No □

If yes state the local authority where you are registered

Are you aware of where it is grown/sourced/produced? Yes □ No □

Please state

Are you affiliated with any recognised food group? Yes □ No □

Please state

Section D Staff Information

This section of the application form should offer information about the individuals who will be employed by the business and should include the business owner(s) if they are to work on the stall. All applications should show evidence of the expertise the trader has in the product area selected, including training and/or qualifications, previous work experience, experience of sourcing stock or other such evidence. Businesses wishing to sell products or provide services in which they have limited experience should demonstrate how they are to develop an expertise in this area.

(Please use additional sheets as required) How many employees will the business have?

What formal training will the staff members have?

What product knowledge and retail experience will the staff have?

Leicester Market – TraderPage Application 7 of 11 Form Section E Stall Requirements

This section of the application is to provide information about the space requirements of the business.

What equipment would you like to use within the unit? ………………………………………………………………………………………………………………… ………………………………………………………………………………………………………………… ………………………………………………………………………………………………………………… ………………………………………………………………………………………………………………… ………………………………………………………………………………………………………………...... Do you currently own this equipment or will it need to be purchased? If it needs to be purchased, do you have the capital to do so and if not, how do you intend to raise the money? ………………………………………………………………………………………………………………….. ………………………………………………………………………………………………………………… ………………………………………………………………………………………………………………… …………………………………………………………………………………………………………………

Please describe how you envisage the stall will be fitted out

Leicester Market – TraderPage Application 8 of 11 Form Section E - Continued Please provide an artist’s impression, image or photograph showing how the stall will look:

Leicester Market – TraderPage Application 9 of 11 Form (Please use additional sheets as required)

Leicester Market – TraderPage Application 10 of 11 Form Section F Business Plan

This section of the application form is to allow you to provide additional information in support of your application. It is necessary that applicants submit supplemental information, specifically a Business Plan for your venture. The business plan should be a comprehensive analysis of the business and comprise further details than the information above. This should include more detailed information relating to the rationale behind the business start-up (including detailed market analysis and product information) and business operations (including additional financial information and performance management).

Business Plan submissions are required in order for Market Management to get an indication of what traders intend to do. It does not need to be completed formally or to any specific format. Please contact Market Management if you would like to discuss further.

Business Plan included? Yes □ No □

Additional information included (please list)

Leicester Market – TraderPage Application 11 of 11 Form