For Immediate Release s210

FOR IMMEDIATE RELEASE

CONTACT: Ida Baghoomian Steve Clark Public Relations Manager Senior Product Mgr, Whitening 801.553.4243 801.553.4303 [email protected] [email protected]

Dazzle Your Smile With Opalescence A NEW, “QUICKER ACTION” FORMULA

SALT LAKE CITY, 2010 — Opalescence, the leader in teeth whitening, introduces a new, quicker action formula to the family of top-rated teeth-whitening products. The new 15% Opalescence Trèswhite Supreme formula offers faster whitening with results to dazzle any smile!

Opalescence Trèswhite Supreme’s technology simplifies the teeth-whitening process using pre-filled, disposable trays. With the new formula, consumers are only required to wear each tray for just 15 minutes a day, with visible results in a few days. The Opalescence PF technology provides whitening results with less sensitivity while rebuilding enamel and preventing caries.

Opalescence Trèswhite Supreme provides a simple way to get “dental office strength” whitening without the need to wait for custom trays or the need to undergo a more expensive treatment. “Opalescence Trèswhite Supreme is continuing to push the bar in the teeth-whitening industry, by constantly looking simple and effective ways to whiten. This product is the quickest treatment to date, whitening all teeth in just 15 minutes with a pleasant mint flavor and an affordable price. It’s the perfect solution for people with lives ‘on-the-go’ to get a dazzling Opalescence-smile,” said Dan Fischer, DDS, Ultradent’s founder and chief executive officer.

Each Opalescence Trèswhite Supreme kit contains 20 whitening trays, 10 upper and 10 lower. The perforated trays allow upper and lower teeth to be whitened at different times. Opalescence Trèswhite Supreme’s new 15% formula is available in an attractive package and delicious mint flavor.

As with all Opalescence products, Trèswhite is available through dentists worldwide. To find a dentist that distributes Opalescence Trèswhite Supreme or to learn how to get a free sample of the product, consumers can call Ultradent at 1-800-552-5512. The average cost through dentists is approximately $75-$100. For more information, visit Opalescence’s website, www.opalescence.com.

*** Ultradent Products, Inc., manufacturer and distributor of Opalescence Trèswhite Supreme, is a leading developer of high-tech dental materials, devices and instruments worldwide. Ultradent’s mission is to improve the level of dental healthcare and to make dental procedures more predictable and hassle- free. Consistent with its mission, Ultradent works to improve the quality of life and health of individuals through financial and charitable programs.