Micromax Launches Canvas Nitro 4G for Faster Multi-Tasking Focused Internet Savvy Generation

Micromax launches Canvas Nitro 4G for faster multi-tasking focused internet savvy generation

-A speed and performance machine powered by Qualcomm® Snapdragon™ 415 64-bit 1.4 Ghz Octa- Core processer and 4G capability

- Sports a 5- inch HD IPS display, OnCell Technology with Corning Gorilla Glass 3, & equipped with 2GB LPDDR3 RAM & 16GB ROM and much more at a pocket-friendly price of Rs. 10,999/-

India, August 27, 2015: Reinforcing the legacy of its successful Canvas Nitro range which sold over 6,00,000 units in less than a year of its launch, Micromax Informatics today launched the redesigned and re-engineered marvel - the new Canvas Nitro 4G. With an aim to disrupt the nascent 4G market by combining the best in class technology with rich features, the new flagship smartphone is an endeavour of the company to offer an unparalleled 4G experience to the Indian consumers and will be supported by a robust mass media campaign.

Redesigned for aesthetic perfection, unmatched performance and faster multi-tasking, the new 4G smartphone from Micromax is power packed with a Qualcomm® Snapdragon™ 1.4GHz Octa Core processor, a 5-inch HD display, 2500 mAh battery, 2GB LPDDR3 RAM, a 13MP rear camera and more, providing a perfect amalgamation of power and speed to technology enthusiasts in the country.

Commenting on the launch, Mr. Vineet Taneja, CEO, Micromax Informatics said, “India is at the tipping point of 4G revolution and we expect the consumers to skip 3G and directly leap forward to 4G LTE connectivity. With the launch of Canvas Nitro 4G, we aim to bring a perfect combination of technology, rich features and a faster 4G experience at a great value to more and more consumers”.

“ As pioneers in democratizing technology, we at Micromax believe this product will take the 4G adoption in India to a new level. The launch is just the starting point and will be followed by a full range of best value 4G devices from Micromax”, he added.

Power-infused performance The smartphone is a performance beast with a 1.4 GHz Octa Core 64-bit processor and a 2GB LPDDR3 RAM which will enable users to juggle large amounts of data more seamlessly. Canvas Nitro 4G comes with an On-Cell technology which ensures better colour saturation for display and integration of touch response layer into the display itself thus making it much slimmer. With an Adreno 405 GPU for graphics, pixels are transformed dynamically to screen at reduced power consumption levels and faster speeds; 3D games on smartphone become a thing of the present now with the new smartphone which is powered through the day with 2500mAh battery. Screen – Delve deeper into memories Exemplifying excellent graphic quality, the device is equipped with a 5-inch HD IPS display featuring WOB technology and oleophobic coating offering a dynamic contrast and color vibrancy. With the Full Lamination Technology, the screen is a visual banquet with 16M colors splashed across the exquisite display breathing life into graphics. It further improves sunlight readability drastically at the same time utilizing battery power judiciously.

Camera - Deeper focus, Sharper Shots!!!!!! Capture rich photographs in low light as well with 13MP AF rear camera featuring ISOCELL image sensor and Back side illumination which promises increased light sensitivity and higher colour fidelity even in poor lighting conditions. Taking selfies is now just a cake walk with a 5MP FF front camera for the selfie aficionados. Keep your precious memories safe and enjoy on-the- go access to your files, music and pictures with 16GB ROM and a 32GB expandable memory card.

Savour the sweetest on Android Lollipop 5.0.2!!! Running on the latest Android Lollipop 5.0.2, the new Canvas Nitro 4G gives users the access to a number of features including voice search, Google Drive, Hangouts for video calls, smart contact prioritization etc.

Designed with great aesthetic precision Crafted aesthetically with great finesse the smartphone comes with a smooth moon- dust finish ensuring that the device looks nothing less than a masterpiece. Carved broadsides with annular laser technology makes the phone look visually sleek and timeless.

The new Canvas Nitro 4G smartphone is perfectly priced at Rs.10,999/-, and will is available in black colour pan India across channels.

For more information, please visit www.micromaxinfo.com

You can also connect with us at – f - Micromax or @Micromax_Mobile

About Micromax Informatics Ltd: Micromax Informatics Limited is one of the leading consumer electronics company in India and the 10th largest mobile phone player in the world (Counterpoint Research). Over the past 5 years, Micromax has pioneered the democratization of technology for masses by offering affordable innovations through their product offerings and removing barriers for large scale adoption of advanced technologies. Micromax is currently the largest mobile vendor in India with a market share of 22 percent in Q3 of 2014 (Canalys Report). The brand’s product portfolio embraces more than 60 models today, ranging from feature rich, dual – SIM phones, 3G Android smartphones, tablets, LED televisions and data cards. The company also has many firsts to its credit when it comes to the mobile handset market including the 30-day battery backup, dual SIM phones, QWERTY keypads, universal remote control mobile phones, first quad-core budget smart phone etc. The company has its operations across Russia and SAARC markets. Micromax sells more than 3 million Mobility Devices every month, with a presence in more than 560 districts through 1, 30,000 retail outlets in India. With presence across India and global presence in Russia and SAARC markets, the Indian brand is reaching out to the global frontier with innovative products that challenge the status quo that Innovation comes with a price.

For further information, please contact

Parul Gupta Aashima Malik Aankita Prasad Head- Corporate Communications, Genesis Burson- Genesis Burson- Micromax Marsteller Marsteller +91 9599914294 +919899215064 +91 9999903218 [email protected] [email protected] [email protected] m