NTC Transcript for Motion Graphic on Smoking and Addiction

National Tobacco Campaign – Addiction

Scene Vision Sound

1 Addiction VO: If you think smoking’s just a bad habit, you’re wrong.

2 VO: Smoking is addictive, and once it gets a grip on you, it’s difficult to quit.

3 Nicotine / brain / body VO: Smokes contain Nicotine, and pretty soon after you start smoking, your body is hooked. In fact, most people don’t realise they’re addicted until they try to quit.

4 Don’t Make Smokes VO: For some, it can be hard, but many people have quit. You Your Story logo don’t have to make smokes your story. thread

5 Demonstrate 3 parts VO: There’s many parts to smoking addiction, but you can beat them all.

6 Brain / chemicals VO: Nicotine actually changes your brain, and it gets used to the chemicals. That’s why when you try to quit, you experience Anxiety / upset nicotine withdrawals such as urges to smoke or feeling stomach anxious.

7 Common triggers – VO: Some situations can trigger the urge to smoke, like when after dinner, you’re having a cuppa’ or when you’re out with friends. socializing, drinking

8 Emotion scenes – VO: Stress can also be a common trigger when you’re trying to person feeling quit, which can be a difficult cycle to overcome. stressed reaching for a smoke

9 Anti-smoking VO: So, what should you do to beat a Nicotine addiction? reference

10 Thought bubble /Quit VO: Start by making a quit plan, with help from your doctor or plan / Quitline / health worker, the QuitNow website, or by calling the Quitline.

11 Triggers VO: Then, work out what your triggers or cravings are, and decide on ways to stay strong when the trigger or craving hits.

12 No shame / keep VO: Quitting can take a few goes. There’s no shame if you trying don’t quit the first time. You can do this! The longer you stay quit, the easier it gets. Your health, your family and your mob will all be glad you did. 13 Don’t Smokes Your VO: Don’t make smokes your story - quit now for a better life. Story logo

14 Calls to action VO: For help talk to your doctor or a health worker, call the Quitline, download the My QuitBuddy or Quit for You, Quit for Two app or visit australia.gov.au/quitnow.