MG Reveals Personalisation Concept and New Collection at London Design Week

MG REVEALS PERSONALISATION CONCEPT AND NEW COLLECTION AT LONDON DESIGN WEEK

 MG Design display at London Design Week- Tent , Superbrands 18-21 September

 First showing of MG Personalisation Design Concept

 MG also launches new expanded personalisation collection

 Designed in UK by young British female designer, Louise Thorburn

 Follows highly successful launch of MG3 and personalisation collection

 MG3 offers affordable British style with top model only £9,999 or PCP available from £99 a month

Longbridge, Birmingham, 18 September 2014- MG revealed the marque’s latest MG3 personalisation design concept, alongside the latest additions to join the MG3’s one million personalisation options, at Superbrands London tonight as part of London Design Week.

Created by MG Designer Louise Thorburn, the concept display car will be on show at Superbrands from 18-21 September, alongside the latest three designs to join the MG3 personalisation range. Louise, a recent graduate of Dundee University’s Duncan of Jordanstone College of Art & Design, with an honours degree in Textile Design, is the latest addition to the MG Design team. After various magazine features and exhibiting her graduate work at London based exhibition New Designers in 2012, Louise completed two internships, one at MG and one at iconic shoe designer, Jimmy Choo, before returning to MG as Colour and Materials designer, a role created as part of MG’s growing investment in UK design talent acquisition and facilities. Louise will join Vice Design Director, Martin Uhlarik in the Supertalks Design Exchange event on the future of design and transport design, on the 18 and 19 September respectively.

The Superbrands event, now in its eight year, will run from 18-21 September in central London, and features the very best in global contemporary design, providing an anchor for the London Design Festival. Last year over 21,000 visitors attended the Superbrands event, which is part of the Festival programme, made up of over 300 events and exhibitions staged by hundreds of partner organisations across the design spectrum and from around the world.

The latest collection of MG3 personalisation graphics, named the Autumn Additions Collection, will join the existing range of more than one million options currently available in the MG3 range, starting from just £39.00 fitted. MG3 personalisation options have already been phenomenally successful for the Midland’s based manufacturer as, since the supermini’s launch last year, over 40 per cent of orders have featured at least one specified design addition. All current options can been seen on the MG3 configurator at www.mg.co.uk/mg3/configurator. The three new designs will be added to the configurator following the launch on the 18 September.

Launched in September 2013, the MG3 benefits from an ultra low 4E insurance group, strong residuals of up to 61 per cent, exceptional interior and boot space, class leading chassis and driving dynamics and high levels of equipment on all specifications as standard. There are also over one million personalisation options and exceptional value for money aftercare packages to choose from. The MG3 is priced from only £8,399 to £9,999, or on PCP with zero deposit or from only £99 a month.

Over 280 companies from 29 countries will be represented at Superbrands this year, grouped into four 'trends': Raw (exposed textures and revealed processes), Bold and Beautiful (big colours and arresting visuals), Frame (geometric and arrestingly simple designs) and Refraction (optical effects and Pop Art stylings). Among the notable appearances will be glassware from the Crafts Council of Ireland, a Tokyo Designers Week retrospective and artisan creations from Korean Traditional Craft 2014.

ENDS Notes to Editors

About MG Motor

Since the first MG went on sale 90 years ago in 1924, the iconic British brand has become world famous for making stylish cars that are fun to drive and own, at remarkably affordable prices. The latest offering, the MG3 is no exception; the new, small modern MG brings style and fun to a new generation- giving a fresh twist on the innovation, sporty performance and statement style that first made the MG badge famous.

Modern MGs are designed, engineered and undergo final assembly at MG’s historic home in Longbridge, Birmingham.

Today, MG is owned by the SAIC Motor Corporation. SAIC Motor is currently rated 85th in the Fortune 500, the company’s tenth appearance in the annual list, and in 2013, achieved record global sales of over 5.1 million units, an increase of 13.71% on 2012 sales. SAIC Motor is the first Chinese automotive manufacturer to exceed five million units in a year, and 230,000 units of this extraordinary figure can be attributed to sales of the MG and Roewe marques worldwide.

More information is available at www.mg.co.uk/media

About SMTC

SMTC was established in 2005 to enable the SAIC Group to benefit from the wealth of highly skilled automotive engineering and design talent present in the UK, especially in the Midlands. Researching and developing advancements in engineering is now a key focus for the business, assisted by key partnerships in both the academic and business worlds of the UK, Europe and China. MG Motors and SMTC UK are both located on the 60 acre MG Longbridge site. Overall investment by SAIC into the UK via the UK Technical Centre exceeds £250 million since formation, Including a new European Design studio, now the fifth largest in the UK, and Engine Testing facilities.

Laura Biss, PR Manager Direct dial: +44 (0)121 251 6535 Mobile: +44 (0)7837 242 581 E-mail: [email protected]

Twitter: @laurabiss

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