Principles And Practices Of Project Management

UNIVERSITY OF MASSACHUSETTS Dartmouth

MKT 690 SPECIAL TOPIC: PROMOTING SUSTAINABLE ENTERPRISES

SPRING 2010

Course Outline

Course Prescription Sustainability is the study and application of knowledge about how, individuals, and/or institutions direct the course of an organization or community in ways that restore and enhance; human, natural, manufactured, and financial capital to generate stakeholder value and contribute to the well-being of current and future generations.

Students in this course on Sustainable Business will review its concepts and principles, develop appropriate managerial measures and undertake a facilitated practicum.

Class time will be largely spent in lecture, discussion, case studies and experiential exercises. The practicum will enable students to apply learning’s from the theoretical literature to a real situation.

Goals of the Course In order to create a sustainable economic, social and physical environment, leaders need to understand both themselves and the concepts, principles, and practices associated with sustainable business practice.

Learning Outcomes 1. To critically review the fundamental concepts, principles and practices of Sustainability and Sustainable Management. 2. To explore the complexities of managing sustainably in a globally integrated economic, social and physical environment. 3. To develop skills related to leadership, team development and conflict resolution. 4. To review and understand the use of problem solving skills in individual, group, and team situations. 5. To further develop skills required to effectively communicate coherent written and oral presentations to important stakeholders.

Competencies

1 The student will be introduced to: a. Diagnostic tools for enhancing awareness of issues relating to sustainability and sustainable management. b. The issues of ethical behavior, leadership and diversity for a modern sustainable economy.

2. The student will understand: a. Why and how sustainable business diagnostic tools improve business performance.

b. The skills and abilities related to power, influence, and leadership and their importance to sustainable management.

3. The student will be able to: a. Undertake a sustainability audit for a community or organization.

b. Generate, select and refine options for a community or organizational sustainable management plan. c. Present written and oral sustainable management reports.

Course Schedule Teaching Subject Readings/activities Learning Session Outcomes

1. Introduction a. Getting started, course expectations. 1,2,3 1/27 b. Context (history/background) c. Concepts b. Practicum Group formation homework critically review: 1,2,5 Harris J.M (2000) “Basic Principles of Sustainable Development” Assignment #1 Group Practicum Reflective Journal 2. Sustainability a. Challenges 1,2 2/3 homework critically review: 1,2,5 a. Stead, J.G and Stead W.E. Sustainable Strategic Management b. Porter, M, van der Linde, C (1995): Green and Competitive c. Hart, S. (1997), Beyond greening: strategies for a sustainable world Assignment #1 Group Practicum Reflective Journal 3. Sustainable a. Theory and concepts 1,2,3,4 2/10 Development: b. Challenges Principles homework critically review: 1,2,5 a. Lovins, A.B, Lovins, L.H and Hawken, P “A Roadmap for Natural Capitalism” b. Dyllick, T and Hockerts, K “Beyond the Business Case for Corporate Sustainability” Assignment #1 Group Practicum Reflective Journal 4. Sustainable a. Challenges 1,2,3,4 2/17 Development: b. Benefits Practices critically review: 1,2,5 (NZBCSD) Business Guide to Sustainable Development Reporting 2002 Assignment #1 Group Practicum Reflective Journal 5. Sustainable a. Principles 1,2,3,4 2/24 Development: b. Policies Reporting c. Practices homework critically review: 1,2,5 a. Sebhatu “ Sustainability Performance Measurement for sustainable organizations: beyond compliance and reporting” b. Bieker,T and Gminder,C-U “Towards A Sustainability Balanced Scorecard” Assignment #1 Group Practicum Reflective Journal 6. Sustainable A. Sustainability Performance Measures and the Balanced 1,2,3,4 3/3 Development: Scorecard Tools 1 b. Hand in assignment #1 homework critically review: 1.,2,5 Food Miles – Comparative Energy/Emissions Performance of New Zealand’s Agriculture Industry Group Practicum Reflective Journal 7. Sustainable a. Concepts 1,2,3,4 3/10 Management: b. Challenges Tools2 homework critically review: 1.,2,5 The Natural Capital Approach: A Concept Paper Group Practicum Reflective Journal 8. SPRING BREAK 3/17 9. Sustainable a. Concepts 1,2,3,4 3/24 Management: b. Challenges Tools3 homework critically review: 1,2,3,5 “Novartis Implementing a comprehensive energy and climate strategy” Group Practicum Reflective Journal 10. Case Study/ a. Work in Progress 1,2,3,4 3/31 Review of work b. Novartis in progress homework critically review: 1,2,3,5 a. “IBM Enterprise Energy Management System” b. “Shaw’s Supermarkets: A Comprehensive Environmental Commitment” Group Practicum Reflective Journal 11. Case Study/ a. Work in Progress 1,2,3,4 4/7 Review of work b. IBM in progress c. Shaw’s Supermarket homework critically review: 1,2,3,5 a. “IKEA Building a sustainable supply chain” b. “Nike Considered: Getting Traction on Sustainability” Group Practicum Reflective Journal 12. Case Study/ a. Work in Progress 1,2,3,4 4/14 Review of work b. IKEA in progress c. NIKE homework critically review: 1,2,3,5 a. “McCain Sustainability through investment” b. “SunPower: Focused on the Future of Solar Power” Group Practicum Reflective Journal 13. Case Study/ a. Work in Progress 1,2,3,4 4/21 Review of work b. McCain in progress c. SunPower homework critically review: 1,2,3,5 a.“CEMEX Sustainable performance in the construction industry” b. “CSR Case Study: DuPont Canada Realizing Sustainable Growth” Group Practicum Reflective Journal 14. Case Study/ a. Work in Progress 1,2,3,4 4/28 Review of work b. CEMEX in progress c. Du Pont Canada homework Group Practicum Reflective Journal 15. TEST 1,2,3,4,5 5/5 homework Reflective Journal 16. Group hand in Reflective Journal 1,2,3,4,5 5/12 Prestentation

Learning and Teaching As an elective course that explores fundamental concepts sustainable business teaching will focus on critically reviewing. Students will examine how sustainability, in particular, relates and integrates with the core functions of business. This will be achieved classroom discussion, individual and group assignments and appropriate tests.

Teaching Staff: Dr Garry Clayton - Course Coordinator Office: UMASS Dartmouth CCB 311 Cape Cod Administration G3 Phone: UMASS Dartmouth 508 999 8261 Cape Cod 508 362 2131 X4504 E-mail: [email protected] Office hours: by appointment

Course readings: a. Recommended Text: There is no set text for the course, but the following publications will be provide useful guidance.

Lester R. Brown, Eco-Economy: Building an Economy for the Earth (W.W. Norton, 2001; available on the web in pdf form at: http://www.earth-policy.org/Books/Eco_contents.htm and Forum for the Future “Integrating Sustainable Development Into Performance Management Processes” 2005-2006 available on the web in pdf form at: http://www.idea.gov.uk/idk/aio/4709695 b. Articles: i. Harris J.M (2000) “Basic Principles of Sustainable Development” Global Development and Environmental Institute Working Paper 00-04 June 2000 available on the web in pdf form at: http://ase.tufts.edu/gdae/publications/Working_Papers/Sustainable%20Development.PDF ii. Stead, J.G and Stead W.E. Sustainable Strategic Management: an evolutionary perspective International Journal of Sustainable Strategic Management, Vol. 1, No. 1, 2008 available on the web in pdf form at: http://www.steadandstead.com/articles/sustainable_strategic.pdf iii. Porter, M, van der Linde, C (1995): Green and Competitive: Ending the Stalemate, Harvard Business Review; September/October, pp. 120–134 available on the web in pdf form at: http://www.ww.uni-magdeburg.de/bwl2/Lehre/L-Puppim/Porter_vdLinde.pdf iv. Hart, S. (1997), "Beyond greening: strategies for a sustainable world", Harvard Business Review, January-February, pp.66-76 available on the web in pdf form at: http://www.stuartlhart.com/Content/Selected%20Publications/use_this_folder/Beyond %20Greening%20PDF.pdf v. Lovins, A.B, Lovins, L.H and Hawken, P “A Roadmap for Natural Capitalism” Harvard Business Review May-June 1999 available on the web in pdf form at: http://www.rmi.org/images/other/Businesses/NC99-08_HbrRMINatCap.pdf

NOW AT: http://salient.nohomepress.org/wp-content/uploads/2008/03/hbr-rminatcap.pdf vi. Dyllick, T and Hockerts, K (2002): Beyond the Business Case for Corporate Sustainability, In: Business Strategy and the Environment, Vol.11, No. 2, p.130-141 available on the web in pdf form at:. http://www.iwoe.unisg.ch/org/iwo/web.nsf/50d290ba51a5bf21c12569f50045e85b/af0f51dab5ad96 7ec12569f2003c7416/$FILE/Dyllick+Hockerts%20-%20Beyond%20the%20Business%20Case %20-%20BS&E%20Journal.pdf vii. The New Zealand Business Council for Sustainable Development (NZBCSD) Business Guide to Sustainable Development Reporting 2002 available on the web in pdf form at: http://www.nzbcsd.org.nz/sdr/SDR_Guide.pdf viii. Sebhatu , S.P. “ Sustainability Performance Measurement for sustainable organizations: beyond compliance and reporting” available on the web in pdf form at: http://www.ep.liu.se/ecp/033/005/ecp0803305.pdf

ix. Bieker,T and Gminder,C-U “Towards A Sustainability Balanced Scorecard” oikos PhD summer academy 2001 “Environmental Management & Policy and Related Aspects of Sustainability” available on the web in pdf form at: http://www.oikos-stiftung.unisg.ch/academy2001/Paper_Bieker_Gminder.pdf x. Rama, I and Lawrence, P (2008) “Food Miles – A Critical Evaluation”. available on the web at: http://www.agrifood.info/connections/2008/Food_Miles_Rama_Lawrence.pdf xi. Voora, A.V. and Venema, H.D (2008) “The Natural Capital Approach: A Concept Paper” http://www.iisd.org/pdf/2008/natural_capital_approach.pdf c. Case Studies i. The Novartis energy and climate strategy on the web at: http://www.corporatecitizenship.novartis.com/downloads/cc-in- action/novartis_energy_and_climate.pdf

ii. World Business Council for Sustainable Development 2008 “IBM Enterprise Energy Management System” available on the web in pdf form at; http://www.wbcsd.org/DocRoot/DbgbnZsSqZY7rT7l5EeX/IBM-EEMS-fullcase.pdf iii. “Shaw’s Supermarkets: A Comprehensive Environmental Commitment” available on the web in pdf form at; http://www.cleanair-coolplanet.org/information/pdf/shaws-supermarkets.pdf iv. The Times 100 “IKEA Building a sustainable supply chain” available on the web in pdf form at; http://www.thetimes100.co.uk/downloads/ikea/ikea_13_full.pdf v. Henderson, R., Locke, R.M., Lyddy,C. and Reavis, C. (2009) Nike Considered: Getting Traction on Sustainability available on the web in pdf form at; https://mitsloan.mit.edu/MSTIR/sustainability/NikeConsidered/Documents/08.077.Nike %20Considered.Getting%20Traction%20on%20Sustainability.Locke.Henderson.pdf vi. The Times 100 “McCain Sustainability through investment” available on the web in pdf form at; http://www.thetimes100.co.uk/downloads/mccain/mccain_13_full.pdf vii. Henderson, R., Conking,J., and Roberts,S. (2007) “SunPower: Focused on the Future of Solar Power” available on the web in pdf form at; https://mitsloan.mit.edu/MSTIR/sustainability/SunPower/Documents/07-042-SunPower- Henderson.pdf viii. The Times 100 “CEMEX Sustainable performance in the construction industry” available on the web in pdf form at; http://www.thetimes100.co.uk/downloads/cemex/cemex_13_full.pdf ix. “CSR Case Study: DuPont Canada Realizing Sustainable Growth” available on the web in pdf form at; commdev.org/files/1069_file_dupont_e.pdf

Video: HRH Prince Charles “On Sustainability” http://vids.myspace.com/index.cfm?fuseaction=vids.individual&videoid=33293032

Assessment Students will be required to complete an individual assignment worth 25% of the final grade; a group report worth 30% of the final grade; participate in a ten minute group presentation worth 20% and maintain a reflective journal worth 20% of the final grade.

Activity Type Learning Outcome % course mark Assignment 1 Individual ( 1500 word essay) 1,2,3,5 25% Assignment 2 Group report/Presentation 1,2,3,4 30% Test Individual 1,2,3,4,5 25% Reflective Individual 1,2,3,4,5 20% Journal

Assignments:

1. Explain how the concepts, principles and practices of Sustainable Management can benefit a selected community or business organization.(due3/3/10) 2. Co-write/present a Sustainable Development Report that critically evaluates the sustainable management options and appropriate measures for a designated South Coast community or enterprise. (due 5/12/10) Test:

The test will be a take home, essay style open book expected to take 2 hours (due 5/5/10). It will require students to demonstrate in integrated answers a mastery of the learning outcomes set.

Reflective Journal:

As a test of your understanding of the principles, purpose and practices of sustainable development derived from the readings, lectures and discussions you are to maintain a reflective journal.(due 5/12/10)

The journal is to: a. be kept from 1/25/10 to the 5/5/10 inclusive, b. identify the key sustainability issues and challenges which confront the South Coast region, c. indicate the strengthens and weaknesses of the political and business responses. d. demonstrate an understanding of the theory and principles of Sustainable Development

Program and Course Advice Students are required to critically examine sustainable managerial practices within the United States and globally. In particular it is expected that they will become familiar with the policies and practices of organizations and communities recognized for their leadership of the “Sustainability Movement” within the United States.