Jacksonville State University s2

JACKSONVILLE STATE UNIVERSITY COLLEGE OF COMMERCE AND BUSINESS ADMINISTRATION DEPARTMENT OF MANAGEMENT & MARKETING

IME-375: INTRODUCTION TO E- COMMERCE

Instructor: Dr. Michael Featherstone, 217G Merrill Building Phone: 256-782-5788; Skype: Mfeatherst1; E-mail: [email protected] Internet http://www.jsu.edu/depart/ccba/featherstone/

For Whom Intended: This is a CCBA core course.

Aims of the Course:  To develop factual knowledge (terminology, classifications, methods, trends)  To develop the ability to apply course material to improve rational thinking, problem solving and decision making.  Enhance students ability to conduct Web research to find information and resolve business issues.  To enable students to understand the Internet's significant events and its evolution from a historical perspective.  To enable students to understand the common methods by which users search for information on the Web.  To enable students to understand the business environment of the Web.  To enable students to understand the fundamental revenue mechanisms driving the current expansion of e-Commerce and e-Business websites.  To enable students to understand current e-Commerce marketing strategies

Mechanics of Presenting the Course:

Course Description: This is an introductory, survey e-Commerce class. It will provide a basic understanding of e-commerce issues for all business majors. Topics include Web history, Web navigation, network theory, Web revenue generating mechanisms, Web business models, Web marketing and Web analytics.

The class concentrates on current issues and the new Dot-Com boom, referred to by many as Web 2.0 . We will focus on the newest mechanisms for revenue generation on the Web. Many of these are driven the phenomenal growth in Search Engine Marketing and so much of the class discussion will be drawn from the headlines of papers such as the Wall Street Journal.

NOTE: This is an on-line class with no meetings. ONLINE CLASSES PLACE MUCH MORE RESPONSIBILITY IN THE HANDS OF THE STUDENTS. The onus is on the student to discipline him/herself to keep up with the daily assignments. You are also responsible for access to the appropriate technologies to successfully complete this course. This may include access to common social media websites and downloading appropriate communications software. Failure to do so may significantly decrease your chances of success in the class. Another important factor is that e-mail or instant messaging communication with the professor regarding questions about concepts, ideas and/or

1 assignments that you may not understand is essential to your success. In the final analysis, this is a class about the Internet. You will be expected to effectively utilize it.

Primary Class Resource (ASSIGNMENTS): The class assignments page is available on the World Wide Web at this URL: http://www.jsuccba.com/feather/375assignments.htm

An easy alternative is to Google the term ‘IME375’. IT IS YOUR RESPONSIBILITY TO CONSISTENTLY MONITOR THE ASSIGNMENTS PAGE and to complete ALL assigned activities. Failure to do so will seriously impair your ability to achieve a passing grade in the class.

Secondary Class Resources (Text): Managing the Digital Enterprise, Dr. Michael Rappa, hosted at North Carolina State University. http://digitalenterprise.org/

The Wall Street Journal is also an important source of current information regarding e- commerce. You may subscribe to the WSJ at a greatly reduced price thru the class.

WEEKLY SCHEDULE /TESTS Week These dates are subject to change, SO IT IS YOUR RESPONSIBILITY Ending TO CHECK THE ASSIGNMENT PAGE DAILY. IME375 06/26/15 Class Open, Introductory Lecture, History of the Internet 07/03/15 History of the Web, Dot Com Bubble 07/10/15 Basics and Theory Week – Internet Theory, Web Laws, Cloud Computing 07/17/15 Domain Names, Search Engine Marketing/Revenue Generating Mechanisms 07/24/15 Web Business Models, Web Analytics, Web Design 07/28/15 FINAL EXAM

Examinations: A minimum of four examinations will be given during the course. The examinations may include any and/or all of the following: objective (true/false, multiple answers, matching or multiple choice questions and/or subjective (short answer and essay) questions. Examinations are normally conducted using Blackboard. YOU ARE RESPONSIBLE for insuring you have appropriate Blackboard course access.

Course Standing: You can determine your current grade in the class by checking in Blackboard. All scores on tests, presentations, and other assignments will be documented in the Blackboard grade book. Blackboard will be used primarily for testing purposes only. Class assignments will be presented on the course Assignments Page http://www.jsuccba.com/feather/375assignments.htm

It is mandatory that you have access to this page.

Course Requirements:

2 Students are expected to have read all assigned material and to actively participate in class online discussions and/or Blog assignments. Students are responsible for the assigned readings, assigned videos, and all video lecture material presented.

Student Evaluations: Course grades will be determined by the following format:

Grade distribution: A= 90% - 100% B= 80% - 89% C= 70% - 79% D= 60% - 69% F= < 60%

Grading:

The following table explains interpretation of each letter grade:

Grade scale for Exams 89.50 rounds to grade of A;89.49 rounds to grade of B;This is the same scale for all grades, e.g. 79.50 = B, 69.50 = C

A 90-100 % of BRILLIANT. One of the top examples of scholarly work on a possible points paper or project. Only exceptional papers/projects will receive this grade. B 80-89 % of You are doing exemplary work. You have exceeded my possible points expectations for papers/projects by going the extra distance and including interesting and very well written content. C 70-79 % of Acceptable work. You are meeting my expectations for the class possible points and/or a project. A paper is well written with few spelling and fewer grammar errors. D 60-69 % of Below average work. You may meet some of my expectations possible points for students in the upper-division classes of their major, but not all. You may need to hone your study, writing, verbal communication skills. F Below 59 % of Either you have chosen not to take a project or a paper seriously possible points or you are lacking in the skills necessary to compete at this level of scholarship.

Academic Honesty: Academic dishonesty in all forms will be dealt with swiftly and severely. That includes all forms of cheating, plagiarism, and collaboration on individual papers. All students are required to do their own work on exams and individual projects. For group projects, all members are expected to contribute and their contributions should be of quality.

If I believe an exam has been compromised, I reserve the right to retest the whole class or any individual in the class. Violations of the University's academic code include, but are not limited to: possession or use of unauthorized materials during exams; providing information to another student, sharing information on in-class exercises. Violations of this code may result in academic penalties, including receiving an "F" in this course.

3 Plagiarism & Code of Ethics: All students are expected to abide by the rules regarding plagiarism and academic dishonesty found in the JSU Student Handbook. If you have any questions or concerns about this policy or the definition of plagiarism, please speak with me.

 Each student agrees to the following statements of student behavior:  I agree that I, and only I, will be the one completing and submitting class materials (homework, exercises, exams, written projects, etc.) in my name.  I agree that I will not directly copy or plagiarize material from articles, books, publications, the Internet, other students’ work, or any other source. I am familiar with, and I agree not to violate, copyright laws. If small amounts of material from other sources are used as part of any class assignment, I agree to clearly indicate such and properly cite the source.  I agree that I will not share answers to homework assignments, quizzes, exams, or any other course material with fellow classmates.  I acknowledge that failure to comply with any of the above statements may result in failure of an assignment, removal from the course, failure in the course, and disciplinary action deemed appropriate by the instructor in his sole discretion and/or policies and procedures set forth by the JSU’s Academic Honor Policy found in the Student Handbook under the University Policies link: http://www.jsu.edu/depart/handbook/page17.html#honesty.

Students are expected to adhere to the CCBA Student Code of Conduct which is posted in various locations around Merrill Building as well as on the CCBA web site.

DISABILITY ACCOMODATION STATEMENT

Any individual who qualifies for reasonable accommodations under the Americans with Disabilities Act or Section 504 of the Rehabilitation Act of 1973 should contact the Instructor immediately. Please contact me no later the week prior to the start of class.