Currently Working As a Business Development Manager for Aiwa General Trading L.L.C

BHASKAR BASU

E-mail: [email protected] Phone: +971-504543804

To Secure a Senior Management position in a high growth organisation to fully utilize my experience and abilities.

CAREER CONTOUR : November 2013 till date

Currently working as a Business Development Manager for Aiwa General Trading L.L.C.

Organisation : Aiwa General Trading L.L.C. Products : Lubricants, Batteries, Tires, Auto Spare Parts and Accessories. Designation : Business Development Manager

RESPONSIBILITIES

 Identification and sourcing new products related to the automotive aftermarket industry.  Developing the entire range of products under a new brand and building up brand equity in the market  Responsible for establishing and preparing the incentive plans for the sales, support departments and customers  Performs sales activities on major accounts and negotiates sales price and discounts  Determines annual unit and gross-profit plans by implementing marketing strategies  Establish sales objectives by forecasting and developing annual sales figures and profit for existing and new products.  Maintains sales volume, product mix, and selling price by keeping in line supply and demand chain, changing trends, economic indicators, and competitors.  Formulate new sales policies, practices and procedures.  Develop specific plans to ensure revenue growth in all company’s products.  Complete sales operational requirements by scheduling and assigning employees; following up on work results.  Maintain sales staff by recruiting, selecting, orienting, and training employees.  Provide quarterly results assessments of sales staff’s productivity  Maintain sales staff job results by counseling and disciplining employees; planning, monitoring, and appraising job results.  Contribute to team effort by accomplishing related results as and when required.

CAREER CONTOUR : October 2012 till October 2013

Sales Manager for Bhatia Brothers FZE for the Industrial Retail division.

Organisation : Bhatia Brothers FZE Designation : Sales Manager Job Profile : Heading a large sales team in UAE, OMAN and QATAR Sourcing of new related products and create a distribution setup.

RESPONSIBILITIES

 Responsible for marketing and sales of Mild Steel Products along with Cross sales of other division products like metals, pipes & fittings, hand tools, machine tools, safety items, piping tools, material handling equipment’s and other industrial products (direct product being Mild Steel, all other products listed herewith, being Inter Unit products with profit sharing)  In charge of a sales team, spread across all retails outlets, in the given region, to meet the annual sales targets by creating awareness of market trends and ensuring customer needs and preferences are met  Responsible for existing customer retention, measured by the percentage of customers retained in 2 years, and also ensuring a steady growth in the customer segment by adding new customers  Responsible for development of new product lines, in conjunction with the Product Manager, along with a clear vision of expanding business strategies  Increase sales year on year of company products to exceed projected budgets, plans and forecasts on volumes and margins and increase project win rates, while closely monitoring market share for the region  Responsible for performance and development of the Sales team (executives) and initiate and coordinate development of action plans to penetrate new markets and territories  Responsible for establishing and preparing the incentive plans for the sales and support departments and annual plans for the sales & marketing departments  Provide timely, accurate, competitive pricing on all completed prospect applications submitted for pricing and approval, while striving to maintain maximum profit margin  Maintain accurate records of all pricings, sales, and activity reports submitted by Sales Staff  Understand cash flow and function as a profit centre head with proper controls on expenses to meet budget guidelines and annual plans, while closely monitoring debtors collections to ensure all debtors are collected within a maximum period of 6 months  Adhere to all company policies, procedures and business ethics codes and ensures that they are communicated and implemented within the team

CAREER CONTOUR : JUNE 2011 till September 2012

Worked as a Freelancer Associated with a Tyre, Battery and Lube Oil Re-Export firm.

Organisation : JINA INTERNATIONAL L.L.C Designation : Sales Manager Job Profile : Sourcing of Tyres, Batteries, Oil and Spare Parts for Domestic and Re-Export Markets.

RESPONSIBILITIES

 Identification and sourcing new products and new re-export markets  Formation of Dealer networks in the local market.  Maintaining detailed knowledge of Company’s products & Services.  Handling the entire process of Asset Procurement, Vendor Management and negotiating with suppliers to achieve the desired results.

CAREER CONTOUR : MAY 1998 till JUNE 2011

Worked as a Territory Manager/Product Manager with EASA SALEH AL GURG GROUP(TBA Division) Organisation : EASA SALEH AL GURG (TBA DIVISION) Dubai U.A.E. Designation : Territory Manager Job Profile : Sales of Batteries, Workshop Equipment’s, Tyres and setting up of Retail Tyre Service Counters.

RESPONSIBILITIES

 Full functions Marketing, Sales, Collection and after Sales Service.  Continuous Interaction with Present Dealer/Client networks to consolidate and increase sales.  Identifying and developing new Accounts with a view of Improving Market share & Setting new Targets.  Maintaining detailed knowledge of Company’s products & Services.  Handling the entire process of Asset Procurement, Vendor Management and negotiating with suppliers to achieve the desired results.

METHODOLOGY

 Extensive Advertising at strategic locations / Directories, Newspapers thereby creating awareness among the masses.  Detailed survey on Export markets for Batteries like CIS and Africa for bulk sales and profitability.  Introduced the products all over the U.A.E market. Identified wholesale and Retail Counters in different territories to promote and sell thereby increasing the domestic sales within a stipulated marketing budget.  Built a personal relationship with the Dealers/Clients which in turn helped in sales, collection, Target Achievement and Brand Loyalty.  Kept a close watch on Market Conditions and competitors activities so as to create a position of the Brand in the market.  Formulation and Execution of Sales and Marketing Strategies which are simple, practical and ethical to market norms.  Stress on after Sales Service & Warranty claims to maximise Client satisfaction.  Setting up of Retail Service Outlets to increase Brand awareness and Market share.  Guiding & Motivating Sales Team with prompt, flexible and analytical approach.  Arranged Dealer Training and Product Launching Sessions .  Involved in Developing a healthy Business Environment with maximum priority to Customer Service.

ACHIEVEMENTS

 Increased sales volume by developing new markets for Domestic as well as Exports.  Emerged as the largest exporter to C.I.S countries in terms of volume in Batteries.  Developed approximately 100 dealers in whole of U.A.E.  Introduced new brands in this highly competitive market and achieved the desired results.  Increased awareness of the products in the Local market and strengthened relationship with major clients.

CAREER CONTOUR : OCT 1997 To May 1998

Organisation : Basu Enterprises, Pune, India. Designation : Entrepreneur Job Profile : Sales of tyres, Batteries & Oil

RESPONSIBILITIES

 Wholesale and Retail in Automotive Lubes, Tyres, Batteries and other spares such as filter, bulbs etc.

ACHIEVEMENTS

 Developed 14 retail Counters and Service Stations.  Adjudged as the Best Dealer outlet in terms of product display and promotions from Castrol and TATA BP.

CAREER CONTOUR : May 1996 to Sept 1997

Organisation : SENERGY SALES CORPORATION, Pune, India Designation : Manager – Sales of Batteries and accessories. Job Profile : Sales of Batteries & Other related components.

RESPONSIBILITIES

 Sales of Automotive Batteries & Battery Charges, Current and Voltage testers, Hydrometers, Plates and Plate Separators.  Marketing, Sales, Invoicing, Dealer Management, Business Prospecting and general administration.

ACHIEVEMENTS

 Developed a large number of Retail and Wholesale counters in the city and surrounding areas.  Promoted the products through garage education / awareness.

CAREER CONTOUR : April 1994 to May 1996

Organisation : Hutchinson Max Telecom, Pune, India. Designation : Trainee Sales Executive – Pagers Job Profile : Sales of Pagers in Pune City.

ACHIEVEMENTS

 Introduced the concept of paging in the market.  Concentrated on Institutional sales mainly large business houses, Municipal Corporation, Universities and other Government organizations thereby generating recurring volume sales.  Assisted a potential dealer to double his sales figures, who later become the No. 1 dealer. As a Result Motorola Inc. opened the first showroom in Pune city in Joint Venture with the dealer (Niche Telecom).

ACADEMIC CREDENTIALS

Bachelor of Arts (English) from R.D.N College of Arts And Commerce. Mumbai University, India.

Primary And Secondary Education from St. Columba’s School, New Delhi

PERSONAL DOSSIER

Date of Birth : 6th Sep 1971 Nationality : Indian Marital Status : Married Visa Status : Transferable with NOC Driving : Valid Driving License