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MTA--Art of Reading 2016-17.Pdf ART OF READING 2016 -17 The book of books of Mondragon Team Academy The following pages contain lists on excellent books in the domains of personal development, coaching, learning, communities and teamwork, entrepreneurship, leadership, marketing and customers, innovation. They have been chosen on the basis of practicality and suitability in the context of entrepreneurial education and action. Part of this list is based on Johannes Partanen’s (Team Academy's Headcoach) recommendations and Mondragon Team Academy has added some fields and domains taking into account the social context of Mondragon University. The number indicates the book’s” literature point number”. The number varies from one to three. 1 point: Basic level book 2 points: More demanding book 3 points: Demanding book; it takes time to digest all the ideas presented in the book" The difficulty level is based both on the amount of work needed to apply the book’s ideas into practice and on theoretical difficulty. These points are used in various coaching programs and processes that use Mondragon Team Academy Methods to indicate and measure the amount of theory studies. This list is an open one and it will be updated every year with newest theories. At the same time most of the books they have a mark with start conecting how valuable is the book acording Johannes Partanen. * Ok. Nice book ** Excellent book *** Master piece !! At such recommendation is it totally subjective an you might have a different taste of books. BOOKS ON PERSONAL DEVELOPMENT, LEARNING, COMMUNITIES AND TEAMWORK "Know thyself. You have to explore yourself through your whole life. It is said that wo/man reaches his or her full knowledge at the age of 84 if God gives him or her enough days of life. Entrepreneurs and leaders need imagination, philosophy, new ways of thinking and skills to grow as professionals and humans. Understanding learning on individual, team and organizational level is critical. Each one of us has our own unique way of learning. There are three central principles in learning. First of all, each learner builds his or her knowledge. Second, knowledge is always part of context. Because of this, you must apply knowledge into action as fast as you can. Third, learning environment is much more important than we have realized before. By understanding learning principles, you can accelerate your speed of learning. Nearly every book that deals with post-modern society emphasises the importance of community. Learning in teams and in a community is much more effective and fun than learning alone. We are social creatures. The networks people are part of are huge communities where the glue that keeps it all together is trust capital. These books are about trust, human relationships and learning together." BOOKS ON ENTREPRENEURSHIP "The company acts as a tool that helps you to learn. It is built gradually over time, as are all other companies in the world. Thus reading bibliographies of entrepreneurs helps us to understand our company better. Also, different kinds of tools are needed to build effective companies. Books on entrepreneurship help in finding the right tools to get the job done." BOOKS ON LEADERSHIP "The flatter organizations transform into, the more we need leadership. There is a paradox that is sometimes challenging to grasp: the more you wish to have self- organizing systems and self-management, the more you need leadership. In a flat organization leading and following alternate. That’s why each one of us must understand what is leadership and how to lead other people. Leading thoughts act as lighthouses that allow as to lead better and find our direction – they are at the core of leadership. A good leader also needs tools and skills. Books are good resources to find ideas on leading thoughts and developing one’s leadership skills." BOOKS ON MARKETING & CUSTOMERS According to Peter Drucker a company has two functions: marketing and innovating. They are the functions that bring income. Ultimately, all companies are built to serve customers. The books below include such themes as customer relationships, sales, marketing communication, brands and image building. BOOKS ON INNOVATION "The importance of innovating has increasingly grown over the last decades. When something is invented, it will take many years for the invention to turn into innovation. Today we need social innovations that are more about processes, methods and people than about machines and microchips. Team Academy Methods is a multifaceted innovation that contains many “micro-innovations”. We have been working on it for over 14 years. These books have given us many ideas and I hope they will inspire you too to invent something new and turn it into innovation!" BOOKS ON SUSTAINABILITY Corporate Social Responsibility has evolved to be crucial not only for companies, also for whole society. Green revolution has come and we must take care of our planet. Think about the generations. Say we want to make it a better world for our children and our children's children. So that they know it's a better world for them, and think if they can make it a better place. Heal the world, make it a better place. BOOKS ON SOCIAL ECONOMY Social economy and cooperativism isn't about charity, this is about principles and values. Mondragon's first cooperative started in a school on 1956, it takes de name of ULGOR (Fagor) first letter of five entrepreneurs, so was a team company. Nowadays more than 100.000 people are working in Mondragon Corporation coops all over the world in 200 companies and organizations. Social economy is more than cooperativism, NGO and other organizations work following strong social principles and values. Poverty and injustice... BOOKS ON SCIENCE BUSINESS "Science business is the next revolution within knowledge-based economy. Knowledge created is used for new applications and findings in medicine, environment, industry and agriculture. In this context, Basque Government created on 2003 Biobasque 2010 Strategy to create a new sector based in biosciences. Biobasque 2010 Strategy development has been done through technology based companies, therefore, these entrepreneurs will have an important role in the economy." BOOKS ON DIGITAL BUSINESS As the first Silicon Valley success story, HP nurtures the spirit of entrepreneurship. The startup launched by Bill Hewlett and Dave Packard in the original “garage” in Palo Alto has grown to be the world’s largest technology company. But after that countless digital companies has been created in Silicon Valley and all over the World. As Steve Jobs from Apple say “stay hungry, stay foolish” BOOKS ON GLOBALIZATION AND EMERGENT MARKETS The overall world economy Gross Domestic Product (GDP) has grown during twentyfirst century by over 2% annually; if the economic growth of so-called BRIC countries (Brasil, Rusia, India, China) is considered, it reaches an average of 6% headed by China with an 11,5% growth in 2006. The analysis of such growth impact on people proves that the rich become wealthier, increasing significantly the gap between the richest and the poorest countries. The GDP per capita of the richest countries grew from $11.417 in 1962 to $32.339 in 2002, while the poorest countries grew from $212 to $267 respectively. Asides these main topics, the list contents some Biographies, Movies and Documentaries. BOOKS ON DIGITAL BUSINESS This books are focus to discover great people in the history how they develop the personality and how they deal with the different issues along their life. BOOKS ON BASIC SUBJECTS This books are in the list because some of the experts have recommended to add to the list and they are not part of other topics MOVIES and DOCUMENTARIES This movies and documentaries are inspiring stories about entrepeneurship, attitudes and skills. It is needed to watch and do an essay of 3 of them to have 1 point for rocket model. No more than 3 points can be obtainned each year. INDIVIDUAL LEARNING POI NT N AUTHOR YEAR TITTLE S STARS Amundson, Norman E. & Harris- Essential Elements of Career Bowlsbey, JoAnn & Counseling: Processes and Techniques 1 Niles, Spencer G. 2008 (2nd ed.) 1 * Aspinwall, Lisa G. & Staudinger, Ursula 2 M. (ed.) 2002 A Psychology of Human Strengtht 3 * Batcson, Mary Peripheral Visions - Learning Along the 3 Catherine 1994 Way 3 ** The Experiential Learning Toolkit: 4 Beard, Colin 2010 Blending Practice with Concepts 2 * How to Win Friends and Influence 5 Carnegie, Dale 1981 People, Simon & Schuster 2 ** 6 Casey, David 1993 Managing Learning in Organizations 2 ** The Thinker's Way - 8 Steps to a Richer 7 Chaffee, John 1998 Life 3 ** 8 Cialdini, Robert B. 2006 The Psychology Influence of Persuasion, 3 * 9 Covey, Stephen R. 2004 The 7 Habits of Highly Effective People 2 ** Csikszentmihalyi, Flow: The Psychology of Optimal 10 Mihaly 2008 Experience 3 *** 11 Cunningham, Ian 1994 The Wisdom of Strategic Learning 3 *** 12 Dawson, Roger 1994 The 13 Secrets of Power Performance 2 ** 13 Dobelli, Rolf 2013 The Art of Thinking Clearly 2 ** Dryden, Gordon & 14 Vos, Jeannette 1998 The Learning Revolution 2 *** 15 Duarte, Nancy 2010 Resonate 3 *** 16 Dyer, Wayne W 1998 The Sky's the Limit 2 ** 17 Epstein, Seylnor 1993 You are Smarter than You Think 3 ** 18 Evans, Gail 2001 Play like a Man, Win Like a Woman 1 * Delivering E-Learning - A Complete 19 Fee, Kenneth 2009 Strategy for Design 2 * Gallwey, Timothy 20 W. 2000 The Inner Game of Work 2 ** 21 Goldsmith, Marshal 2007 What Got You Here Won't Get You There 3 *** 22 Goleman, Daniel 2000 Working With Emotional Intelligence 2 ** 23 Grant, Pauline (ed) 2005 Business Psychology in Practise 3 ** 24 Herrigel, Eugen 1999 Zen in the Art of Archery 3 ** 25 Kashdan, Todd 2010 Curious? 2 ** Personal Clout - Seven Strong Habits of 26 Klit, Jesper 2011 the World's Best Communicators 2 * Tiimiakatemia: How to Grow into 27 Lehtonen, Timo 2013 Teampreneur® 2 *** Mastery - The Keys to Success and 28 Leonard, George 1992 Long-Term Fulfilment 2 ** Marquardt, Michael Action Learning - Solving Problems and 29 J 2004 Building Leaders in Real Time 3 *** Marquardt, Michael 30 J.
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