The Alternative Flag

BRAND NEW WORLD THE ALTERNATIVE FLAG Advertise (v) Brands / a nation of brands Advertiser (n) Branded goods = branded items Marketers Brand image Advertising department Quality products Adverts, ads Provide (v) Outdoor advertising Reliability (n) / rI%laI@"bIl@tI / Billboards, posters Branded places Radio advertising Popular brands Commercials Unbranded places Food adverts Unbranded goods = own labels Advertising department The American flag / The Stars and Stripes / The Huge (=big) advertising budget Star-Spangled banner Invade (v) / Invasion Corporate America Target (n/v) Logos Target consumer Mc Donald’s (the Golden Arches) Selling techniques Nike (the swoosh) Pressure (v) Company, firm, corporations /corporate power Encourage (people to) Worldwide, in the world Be bombarded (with) Economic supremacy / su:"prem@sI, sju:- / Efficient (adj)  Inefficient Market share The car industry Wealthy (=rich) countries Household vehicles Industrialised countries Minivans, SUVs Globalization The food industry Conquer (v) / "kQNk@(r) / Naïve = gullible The world market CLOTHES Home market / Domestic market Track suits Rich countries / Industrialised countries Trainers CONSUMER SOCIETY Bras Consumers / Consume (v) Socks Overconsumption Underwear Consumer habits Bathing suits Consumer goods A pair of pants Purchasing power = buying power Cap Purchase = buy Tee shirt A buyer CRITICS A customer = a client The alternative flag Shopping mall = mall = shopping centre A parody Go shopping A flag A shopaholic Convey (a message) Be addicted (to) No logo Be obsessed by Anti globalist / Antiglobalization movement Spend (money on) Protest (v) / protester Go to the sales Activist Buy on credit Denounce downsizing Get into debt Denounce (v) Useless = unnecessary (crap) Speak out against ADVERTISING Blame /reproach (sb for Ving) Accuse (sb of Ving) Lower costs Depend on Exploit (v) / be exploited Be addicted to (brands) Terrible (conditions) Consumerist world Long working hours A world devoid of brands Salary = wage Be brainwashed (into Ving) Manipulate (v) Be manipulated Aggressive advertising Developed countries Developing countries Poverty / poor countries The Third world Local products The haves / the have nots The rich / the poor The gap (between) Destitute = poor USEFUL VERBS Side with /against Talk sb into (Ving) = persuade, convince Talk sb out of (Ving) = dissuade, deter Rely on Invest (heavily) on Be banned (from) Turn sth into = transform Increase sharply / (a sharp increase) Increase = go up Double (v) EXPRESSIONS Sell well Good value for money Boost the sales Spark a debate = provoke a debate Be the pawns CORPORATE WORLD Companies Chairman (of a company) Shareholder Promote a product Build consumer loyalty Face competition Competitor Compete (v) SWEATSHOPS Modern slavery Slave Labour force Cheap